Britton Insurance
- Company typePrivate
- Founded1972
- HeadquartersDonegal, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Britton Insurance firmographics
Firmographics- Name
- Britton Insurance
- Legal name
- Pat Britton & Co Ltd t/a Britton Insurance
- Website
- https://brittoninsurance.ie
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Britton Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Commercial Lines Insurance Brokerage (FSAEADAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Britton Insurance is headquartered
LocationHeadquarters
- HQ city
- Donegal
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Britton Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission: Britton Insurance is remunerated by way of commission from insurance providers with whom they transact business. Commission is earned for arranging general insurance products including motor, home, commercial motor, commercial business, public and employer liability, farm insurance, property insurance, personal accident, motor trade, and travel insurance. The firm also participates in profit share arrangements with certain product providers.
- Administration Fees: The firm applies fees for administration services for personal lines policies and business insurance. These fees are non-refundable in the event of cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Motor Insurance |
| Subscription | Annual | Non-Motor Policies (Household, Caravan, Boat) |
| Subscription | Pay-as-you-go | Mid-Term Adjustment/Cancellation - Motor Policies |
| Subscription | Pay-as-you-go | Mid-Term Adjustment/Cancellation - Non-Motor Policies |
| Other | Pay-as-you-go | Administration Charge |
| Subscription | Annual | Business Insurances Client Services Fee Including Motor |
| Transaction based/ take rate | Pay-as-you-go | Premium Finance Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Britton Insurance product offering
Product offeringCore offering
Britton Insurance is an independent insurance brokerage based in Donegal Town, Ireland, operating since 1972. The firm compares quotes from more than 14 different insurers on behalf of customers, offering personal lines (car, home, van, caravan, mobile home) and commercial lines (motor trade, business, farm, commercial property, landlord, and hair and beauty salon insurance). It arranges coverage, handles documentation, and provides claims support throughout the policy lifecycle.
Product overview
Britton Insurance operates as an insurance brokerage platform offering a comprehensive portfolio of insurance products. As an independent broker with no ties to any single insurance company, they search and compare quotes from more than 14 different insurers to find the best possible coverage for their customers. The product portfolio is structured as a unified brokerage service offering multiple insurance product lines including Car Insurance, Home Insurance, Van Insurance, Motor Trade Insurance, Business Insurance, Farm Insurance, Commercial Property Insurance, Landlord Business Insurance, Hair and Beauty Salon Insurance, Mobile Home Insurance, and Caravan Insurance. The core value proposition is their comparison and brokering service that aggregates multiple insurers to provide competitive pricing across these product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Motor vehicle insurance for personal-use cars, providing protection against accidents, theft, and third-party liability, arranged by Britton as intermediary across multiple Irish insurers.
- Van Insurance Commercial vehicle insurance for vans used for business or personal purposes, covering damage, theft, and liability, arranged across multiple insurers.
- Motor Trade Insurance Specialized insurance for motor trade businesses covering vehicles in their possession, road risks, and business liabilities.
- Home Insurance Property insurance covering houses and residential buildings against damage, theft, and related risks, including Buildings Only, Contents Only, and combined Buildings and Contents coverage options.
- House Insurance Residential property coverage similar to Home Insurance, protecting against structural damage and loss of contents.
- Caravan Insurance Specialized insurance for caravans covering damage, theft, and associated risks while stationary or in transit.
- Business Insurance Commercial insurance products covering business assets, liabilities, and operations against various risks, including public and employer liability and personal accident.
- Farm Insurance Specialized agricultural insurance covering farm property, equipment, livestock, and liability risks.
- Commercial Property Insurance Insurance coverage for commercial buildings, warehouses, and business premises against damage and loss.
- Landlord Business Insurance Specialized insurance for property owners renting out residential or commercial properties, covering building and landlord liability.
- Hair and Beauty Salon Business Insurance Tailored insurance for beauty and hair salons covering business equipment, liability, and professional risks.
- Mobile Home Insurance Insurance coverage for mobile homes and park homes against damage, theft, and associated risks.
Companies that use Britton Insurance
Customer profileSegments8 records
Ideal customer profiles2 records
Britton Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Britton Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cavern DesignminorCavern Design is a co-sponsor of the Returning Light 2025 event alongside Brittons Insurance. The event was a community-driven initiative featuring musical performances at Donegal Castle and The Parish Centre, celebrating its 40th anniversary and raising funds for the Donegal Family Resource Centre's Youth Counselling Services.
- Brokers IrelandcoreBritton Insurance is a member of Brokers Ireland, an industry association for insurance brokers. This membership requires the company to maintain the highest professional standards in insurance distribution. Brokers Ireland also provides a Compensation Fund for member protection.
Scale indicators3 records
Expansion highlights4 records
Britton Insurance competitors and assessment
Company assessmentOthers
- Brokers Ireland: Irish industry association representing insurance brokers and providing the Compensation Fund and Consumer Protection Code framework. Comparable as the regulatory and standards body governing Britton Insurance's broker operations.
Broad incumbents
- Zurich Insurance Ireland: Major general insurer in Ireland providing motor, home and commercial products via direct and broker channels. Comparable as one of the underlying insurance carriers Britton places business with, and a competitor when customers go direct.
- Aviva Ireland: Large multi-line insurer in Ireland covering motor, home and commercial lines. Comparable as a panel carrier and direct competitor that Britton's customers may compare against when shopping for quotes.
- Allianz Ireland: Global insurer with a strong Irish presence in motor, home, commercial and specialty lines. Comparable as both a potential panel carrier and a direct competitor for the customer segments Britton serves.
- FBD Insurance: Irish insurer focused on farm, business, motor and home insurance with strong rural and community presence. Closely comparable to Britton's farm and SME commercial line offerings, especially in Donegal and the broader northwest region.
- Liberty Insurance: Irish insurer offering motor, home and commercial insurance through broker and direct channels. Comparable both as a panel carrier and as a competitor for the same Irish personal and SME lines Britton Insurance brokers.
- AA Insurance Ireland: Established Irish insurance provider offering motor and home insurance with strong brand recognition. Comparable as a mass-market Irish personal lines insurance distributor that competes for the same customers Britton targets.
Emerging players
- Bonkers.ie: Irish insurance and financial price-comparison platform that competes with traditional brokers by enabling direct online quote comparison across multiple insurers. Represents the digital aggregator model that is encroaching on Britton's broker intermediation territory.
Direct peers
- Chill Insurance: One of Ireland's largest independent insurance brokers, comparing multiple insurers across home, car, van and business insurance. Highly comparable to Britton Insurance as an Irish multi-line brokerage serving consumers and SMEs via a phone-and-online model.
- Insuremy (Insuremyhouse.ie): Irish online insurance broker offering home, car, van and business policies by comparing multiple insurers. Directly comparable to Britton Insurance in target market and product range, though operating with a more digital-first distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Britton Insurance social profiles
Digital presenceBritton Insurance compliance and trust
Trust signalCompliance6 records
Britton Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Britton Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Britton Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Britton Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Britton Insurance
What does Britton Insurance do?
Britton Insurance is an independent insurance brokerage based in Donegal Town, Ireland, operating since 1972. The firm compares quotes from more than 14 different insurers on behalf of customers, offering personal lines (car, home, van, caravan, mobile home) and commercial lines (motor trade, business, farm, commercial property, landlord, and hair and beauty salon insurance). It arranges coverage, handles documentation, and provides claims support throughout the policy lifecycle.
Is Britton Insurance a public or private company?
Britton Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Britton Insurance founded?
Britton Insurance was founded in 1972. It employs 1 to 10 people.
Where is Britton Insurance based?
Britton Insurance is headquartered in Donegal, Ireland, in the Europe region.
How does Britton Insurance make money?
Two revenue lines are on record. Insurance Commission is the primary driver. The others are administration Fees.
Who are Britton Insurance's main competitors?
Brokers Ireland is listed as an others. Broad incumbents are Zurich Insurance Ireland, Aviva Ireland, Allianz Ireland, FBD Insurance, Liberty Insurance and AA Insurance Ireland. Bonkers.ie is listed as an emerging player. Direct peers are Chill Insurance and Insuremy (Insuremyhouse.ie).
Does Britton Insurance have an API?
No public API is recorded for Britton Insurance.
What industry is Britton Insurance in?
Britton Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.