What Appling County Recreation Department does

Appling County Recreation Department is a county government recreation agency headquartered at 69 Tippins Street Suite 105 in Baxley, Georgia, operating across Appling County in southeast Georgia. The department runs organized youth sports leagues spanning softball, baseball, soccer, basketball, football, football cheerleading, track, swimming, tennis, and golf, alongside the year-round Appling County Aquatic Center (an eight-lane indoor heated pool), seasonal Basketball Camp programming, and the inclusive Amazing Appling Athletics program for individuals of exceptional abilities. Its facility footprint spans ten sites including the Recreation Complex, Recreation Center, Max Deen Park, the Appling Recreation Football Complex, the Aquatic Center, and three lake/outdoor recreation sites (Lake Meyers, Lake Tara, Deens Landing). Leadership comprises a Director (Timmy McGuirt), an Athletic Coordinator (Mike Lynn), an Aquatics Manager (David Oliver), a Complex Manager (Noah Smith), a Concessions Manager (Denise Solomon), Recreation Assistants, and an Administrative Assistant, with the organization sized at 11-50 employees.

The operating model is a publicly funded service rather than a commercial enterprise: the department is financed through Appling County's budget, with no disclosed equity funding, parent company, or M&A history. Participant registration is processed through the RecDesk online platform (applingrec.recdesk.com) and direct in-person registration at the office Monday through Friday 8 a.m. to 5 p.m. Program communications and weather alerts are delivered through the TeamReach mobile application (iOS and Android, code 31513). Marketing is limited to the applingrec.com website and a Facebook page; the department is a member of the Georgia Recreation and Parks Association (GRPA), aligning its operations with statewide professional standards.

The technology stack is entirely third-party and operational, not proprietary: RecDesk for registration and league management, TeamReach for team communications, and an IONOS-hosted website. No software, AI/ML capabilities, patents, trademarks, or research activity are disclosed. There is no investment-grade AI capability and no evidence of differentiated technology; the organization's value is delivered through physical facilities, programming, and community engagement rather than through technology products.

Name

Appling County Recreation Department

Legal name

Appling County Recreation Department

Website

https://applingrec.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Appling County Recreation Department is a Baxley, Georgia county government agency operating youth sports leagues, aquatic programs, an inclusive athletics program, and multiple recreation facilities serving Appling County, Georgia residents.

Ownership category

akta.pro rank

Product category

Youth Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Youth sports leagues
• Recreation services
• Community athletics
• Aquatic facilities
• Youth recreation programs

Headquarters

HQ city

Baxley

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Appling County Recreation Department operates organized youth sports leagues and recreational programs for residents of Appling County, Georgia. It runs competitive leagues across softball, baseball, soccer, basketball, football, football cheerleading, track, swimming, tennis, and golf, and operates facilities including an indoor aquatic center, recreation complex, recreation center, football complex, parks, and lake recreation sites. The department also offers inclusive sports programming for individuals with exceptional abilities (Amazing Appling Athletics) and seasonal camps such as Basketball Camp.

Product overview

Appling County Recreation Department operates a unified parks and recreation service offering youth sports leagues, aquatic facilities, and inclusive athletic programs. The core offerings include organized competitive leagues across multiple sports (softball, baseball, soccer, basketball, football, track, swimming, tennis, golf), the Appling County Aquatic Center as a standalone facility, Amazing Appling Athletics for individuals with disabilities, and Basketball Camp seasonal programs. Facilities include the Recreation Complex, Recreation Center, Max Deen Park, Appling Recreation Football Complex, and multiple lake recreation sites. Registration services utilize the RecDesk platform, and the department maintains membership in the Georgia Recreation and Parks Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Leagues Organized competitive sports programs for youth of all ages including softball, baseball, soccer, basketball, football, football cheerleading, track, swimming, tennis, and golf, with registration and game/practice schedules.
• Appling County Aquatic Center Eight-lane indoor heated pool open year-round for swimming, aquatic exercise, competitions, and birthday party rentals. Pool party bookings available by calling the office.
• Amazing Appling Athletics Inclusive sports program celebrating the abilities and talents of exceptional individuals of all ages, creating a supportive environment for athletes with disabilities.
• Basketball Camp Basketball camp program for youth offering skill development and training opportunities.
• Recreation Facilities Network of facilities including Appling County Recreation Complex (1666 County Farm Rd.), Recreation Center (116 Junior High Drive), Max Deen Park (73 Walnut Street), Appling Recreation Football Complex, Lake Meyers, Lake Tara, and Deens Landing, supporting youth sports leagues and outdoor recreation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Georgia Recreation and Parks Association (GRPA)minorOthersThe Appling County Recreation Department is a proud member of the Georgia Recreation and Parks Association (GRPA), supporting its mission to promote recreation and park industries across Georgia. This membership indicates adherence to professional standards in the recreation and parks field.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• USA Swimming: National governing body for competitive swimming that sanctions local clubs and competitions. Comparable to ACRD's swimming programming offered through the Aquatic Center.
• Amateur Athletic Union (AAU): National organization governing amateur youth sports including basketball, baseball, and other leagues. Comparable as a youth sports league operator and a competitor for participants in ACRD's service area.
• Pop Warner Little Scholars: National youth football and cheerleading organization running community-based leagues. Directly comparable to ACRD's youth football and football cheerleading programs.
• Little League Baseball: National youth baseball and softball organization that operates league programs in local communities. Comparable in providing organized youth baseball/softball leagues, often in partnership with local recreation departments like ACRD.

Direct peers

• Cobb County PARKS: County government parks and recreation department serving Cobb County, Georgia. Direct comparable in mission, structure, and service mix (youth sports leagues, aquatics, facilities), but at meaningfully larger scale.
• YMCA of Coastal Georgia: Non-profit community recreation organization operating in southeast Georgia providing youth sports, aquatics, and family recreation programming with similar membership/registration model and overlapping mission.
• Boys & Girls Clubs of America: National non-profit operating local affiliates that deliver youth programming including sports, recreation, and aquatics. Comparable as a community-based youth recreation provider with overlapping service lines.
• Gwinnett County Parks and Recreation: County-run parks and recreation department in Gwinnett County, Georgia, offering organized youth sports leagues, aquatics, and parks programming. Direct structural peer to ACRD.

Others

• RecDesk: Recreation management software platform used by ACRD for online registration, league standings, and scheduling. Comparable as a technology/infrastructure enabler for the same class of recreation departments.
• National Recreation and Park Association (NRPA): Industry association of park and recreation professionals. Comparable as the national counterpart to ACRD's GRPA membership, providing standards, training, and advocacy for the parks and recreation sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/appling-county-recreation-department

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appling County Recreation Department