Kerrville Hills Winery

What Kerrville Hills Winery does

Kerrville Hills Winery is a Texas-based wine producer and wine business incubator, headquartered at 2100 East Main Street in Kerrville, TX, on Schreiner University's campus. Founded in 2008, the company was acquired by proprietor and winemaker John Rivenburgh in 2019, who repositioned it as a hybrid winery-and-incubator model. KHW produces 100% Texas wines handcrafted from varietals including Tannat and Vermentino, sold directly to consumers through its on-site tasting room, e-commerce storefront via orderport.net, and a wine-club subscription delivering three times per year (Spring, Fall, Winter) at four price tiers ranging from $90 to $206 per allotment. The tasting room is open only on weekends (Friday–Saturday 1PM–7PM, Sunday 1PM–6PM) and operates from a historic 1905 ranch house leased through a venue partnership with Schreiner University.

The company generates revenue across three streams: (1) one-time DTC wine sales through the tasting room and online shop, (2) a recurring wine-club subscription with member benefits including 20% off wine purchases, 10% off merchandise and events, weekly complimentary tastings, and exclusive event invitations, and (3) B2B incubator services supporting over 30 boutique Texas wine brands with vineyard management, facility construction, production guidance, and branding/marketing support. John Rivenburgh additionally offers standalone winemaking consulting across Texas covering vineyard management, construction, winemaking, production, branding, and marketing.

KHW's go-to-market is exclusively direct-to-consumer within Texas—no third-party distributors or retailers are referenced—and the Schreiner University venue functions as both retail outlet and experiential marketing asset. Competitive differentiation rests on Rivenburgh's winemaking credentials (sixth-generation Texan, 20+ years' experience, multiple terms as VP/President of Texas Hill Country Wineries, Texas Department of Agriculture advisory board seat, TexSOM and national wine competition medals), the incubator's network of 30+ emerging Texas brands, and the unique campus tasting-room venue. The business has 11–50 employees, is privately held by Rivenburgh with no institutional investors or parent company disclosed, and operates with a traditional handcrafted-winemaking technology stack without any disclosed AI, software platform, or proprietary technology beyond the WordPress/orderport.net retail front end.

Name

Kerrville Hills Winery

Legal name

Kerrville Hills Winery

Website

https://kerrvillehillswinery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerrville Hills Winery is a Texas-based wine producer and wine business incubator, founded in 2008 and acquired by winemaker John Rivenburgh in 2019. It sells handcrafted 100% Texas wines via tasting room, e-commerce, and a tiered wine-club subscription, while supporting over 30 boutique winery brands through incubator and consulting services.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (312130)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Texas wine production
• Winemaking services
• Wine club subscriptions
• Winery incubator programs
• Vineyard consulting

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Retail wine sales through tasting room and online shop (orderport.net), featuring 100% Texas wines made by John Rivenburgh
2. Wine Club Subscription: Recurring subscription model with 3-bottle or 6-bottle options delivered 3x per year (Spring, Fall, Winter), offering 20% off wine purchases and exclusive access to new releases and events
3. Incubator Services: Winery incubator providing services to over 30 wine brands including vineyard management, facility construction, production guidance, and branding/marketing support
4. Winemaking Consulting: John Rivenburgh provides consulting services across Texas covering vineyard management, construction, winemaking, production, branding, and marketing for boutique wineries

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kerrville Hills Winery produces and sells 100% Texas wines handcrafted by winemaker John Rivenburgh through a tasting room at Schreiner University and an online shop. The company also operates a wine club with seasonal bottle allotments and runs a winery incubator program that has supported over 30 wine brands with vineyard management, facility construction, production guidance, and branding/marketing services.

Product overview

Kerrville Hills Winery operates as both a traditional winery producing award-winning Texas wines and a wine business incubator. The core product is the KHW wine collection, sold directly to consumers through the winery's website and tasting room. The company supplements its wine production with a wine club subscription program offering 3-bottle and 6-bottle quarterly allocations with member benefits. Additionally, KHW offers an incubator services program that supports emerging boutique wineries through vineyard management, facility construction, production guidance, and branding/marketing assistance—serving over 30 wine brands in various aspects of the winery business.

Differentiator

Problem solved

Functional benefit

Products and services

• Kerrville Hills Winery Wines Award-winning 100% Texas wines handcrafted by winemaker John Rivenburgh, including red and white varietals such as Tannat and Vermentino, sold direct-to-consumer through the tasting room and online shop.
• Wine Club Membership (3-Bottle and 6-Bottle Tiers)

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Schreiner UniversitycoreOthersKerrville Hills Winery is located on Schreiner University's campus in Kerrville, TX, operating their Tasting House in The Hill at Schreiner University space. This partnership provides a unique historic venue and cross-promotional opportunities with the university community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duchman Family Winery: Texas High Plains/Hill Country winery with Italian-varietal focus, tasting room, and DTC sales — comparable in craft positioning and DTC scale.
• William Chris Vineyards: Award-winning Texas Hill Country winery with strong DTC and wine club presence, 100% Texas-grown sourcing, and recognized winemaker leadership — directly mirrors KHW's positioning and business model.
• Bending Branch Winery: Texas Hill Country boutique winery focused on sustainable and experimental winemaking, with tasting room and wine club — comparable in scale, sustainability emphasis, and DTC focus.
• Becker Vineyards: One of the largest and most established Texas Hill Country wineries, operating a tasting room, wine club, and event venue. Highly comparable DTC and tourism-driven model to KHW in the same geography.
• Spicewood Vineyards: Texas Hill Country winery with tasting room, wine club, and DTC distribution — directly comparable in DTC architecture and Hill Country terroir focus.
• Grape Creek Vineyards: Texas Hill Country winery with multiple tasting locations, robust wine club subscriptions, and DTC e-commerce — comparable in DTC strategy and Hill Country tourism dependence.
• Flat Creek Estate: Texas Hill Country winery and vineyard with tasting room, restaurant, and wine club — comparable in DTC hospitality model and Hill Country tourist draw.
• Fall Creek Vineyards: Pioneering Texas winery (founded 1975) with tasting rooms, wine club, and DTC distribution — a peer in legacy Texas winemaking with comparable DTC architecture.
• Pedernales Cellars: Texas Hill Country winery specializing in Spanish and Rhône varietals, with award-winning wines and DTC tasting room — comparable in craft positioning and varietal depth.

Emerging players

• Winc: Direct-to-consumer wine subscription brand with national e-commerce reach — comparable in DTC subscription and online wine club mechanics, though broader portfolio and not Texas-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KerrvilleHillsWinery
• Instagraminstagram.com/kerrvillehillswineryatSU
• Xx.com/kerrhillswinery
• LinkedInlinkedin.com/company/kerrville-hills-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerrville Hills Winery