Indian School of Design

What Indian School of Design does

ISDI School of Design & Innovation (Indian School of Design), founded in 2013 and headquartered at Mumbai's Bandra Kurla Complex, is a private Indian design education institution operating as a constituent school of ATLAS SkillTech University. The institution delivers a portfolio of degree programs built on a curriculum developed with Parsons School of Design (The New School, New York) since inception: a four-year B.Des with seven specializations (Fashion Design, Fashion Communication & Styling, Product Design, Communication Design, Interior Design, Animation & VFX, and Strategic Design & Management), a two-year M.Des in Design Futures, a two-year MBA in Design Management & Strategic Thinking (MBA DMST), and a Pre-University Summer School. Technology delivery centers on iPad-based design work using Apple hardware, supplemented by an AI-integrated curriculum covering AI-Driven Fashion Media, AI-Integrated Product Design, and AI Experience & Interaction Design, plus minors, electives, and 30+ cross-domain ATLAS SkillTech University electives.

Revenue is generated primarily through tuition fees across the B.Des, M.Des, MBA DMST, and Pre-University Summer School programs (tuition amounts are not publicly disclosed; prospective students must contact admissions). The go-to-market is direct-to-consumer admissions via the ATLAS SkillTech University website, campus visits, and on-campus recruitment drives. Student outcomes feed back into the brand via a recruitment loop: 50+ companies including Apple, Google, Goldman Sachs, BCG, Deloitte, EY, IBM, Levi's, Ogilvy, Leo Burnett, Landor, SAP, Tech Mahindra, Manish Malhotra, Lenskart, Dr. Reddy's Laboratories, Nykaa Fashion, McKinsey, Mahindra Group, and PepsiCo India conduct on-campus interviews. The institution maintains 65+ international university partnerships (Royal College of Art, SCAD, Polimoda, MICA, NUS, RMIT, UAL, Johns Hopkins, Aalto) supporting master's progression pathways, with reported outcomes of 1200+ alumni-founded startups, 1000+ master's acceptances abroad, and a 1:3 applicant-to-offer ratio. Headcount is reported at 11-50 employees, consistent with a small operating team supported by the parent ATLAS SkillTech University infrastructure.

Name

Indian School of Design

Legal name

ISDI School of Design

Website

https://isdi.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian School of Design (ISDI) is a private Mumbai-based design education institution under ATLAS SkillTech University that offers B.Des, M.Des, MBA, and pre-university programs in fashion, product, communication, and strategic design, developed in partnership with Parsons School of Design, New York.

Ownership category

akta.pro rank

Product category

Higher Education / Design Education

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)

akta.pro secondary industries

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ), Higher Education Course Design & Online Program Development (EDAGAKAB)

Keywords

• Design education
• Undergraduate programs
• Postgraduate programs
• Fashion design
• Product design

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition Fees: Full-time undergraduate (B.Des - 4 year) and postgraduate (M.Des, MBA DMST - 2 year) degree programs with tuition fees supporting revenue generation.
2. Pre-University Summer School: Short-term program offerings for pre-university students generating additional revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ISDI School of Design & Innovation is a Mumbai-based design education institution operating under ATLAS SkillTech University, offering undergraduate B.Des (4-year) and postgraduate M.Des and MBA in Design Management & Strategic Thinking (2-year) degree programs developed in partnership with Parsons School of Design, New York. The school also offers a Pre-University Summer School for high school students and covers seven B.Des specializations including Fashion Design, Communication Design, Product Design, Interior Design, Strategic Design Management, Animation & VFX, and Fashion Communication & Styling.

Product overview

ATLAS ISDI School of Design & Innovation is an educational institution offering a portfolio of design programs in partnership with Parsons School of Design. The core offerings consist of undergraduate B.Des programs (7 specializations), postgraduate M.Des and MBA programs, and a Pre-University Summer School. Programs cover Fashion, Product Design, Communication Design, Interior Design, Strategic Design Management, and Animation & VFX. The institution also provides minors, electives, global immersion experiences, and industry partnerships as supplementary components to its degree programs.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Des (Bachelor of Design) Undergraduate Programs Four-year full-time undergraduate degree programs developed in collaboration with Parsons School of Design, covering seven specializations: Fashion Communication & Styling, Product Design, Strategic Design & Management, Animation & VFX, Fashion Design, Communication Design, and Interior Design.
• M.Des (Master of Design) in Design Futures

Quantifiable outcome

• 1200+ startups founded by alumni
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Parsons School of Design (The New School, New York)coreStrategic or Co-development Partner · 1 January 2013Curriculum development partnership established in 2013 providing access to global design education methodologies, teaching frameworks, and international teaching perspectives. Includes guest lectures, workshops, portfolio reviews, and faculty exchanges with Parsons faculty.
• Royal College of Art (UK)coreStrategic or Co-development Partner65+ university partnerships globally for masters progressions, enabling ISDI graduates to pursue advanced design education at leading international institutions.
• SCAD (Savannah College of Art and Design)coreStrategic or Co-development PartnerInternational university partnership for student progression and global exposure in design education.
• Polimoda (Italy)coreStrategic or Co-development PartnerFashion and design university partnership providing pathways for ISDI students in fashion-focused programs.
• MICA (Maryland Institute College of Art)coreStrategic or Co-development PartnerUniversity partnership for communication design and marketing programs with international credential recognition.
• National University of SingaporecoreStrategic or Co-development PartnerAsian university partnership providing research-focused design education pathways.
• RMIT University (Australia)coreStrategic or Co-development PartnerTechnology and design-focused international partnership for student exchanges and degree progressions.
• UAL (University of the Arts London)coreStrategic or Co-development PartnerUK arts university partnership with multiple colleges including Central Saint Martins for design specializations.
• Aalto University School of Arts, Design and Architecture (Finland)coreStrategic or Co-development PartnerNordic design education partnership focusing on sustainable and innovative design approaches.
• Apple Inc.flagshipStrategic or Co-development PartnerCEO Tim Cook visited campus and praised ISDI's work; students create designs using iPad technology; Apple represents a key employer of ISDI graduates.
• LenskartflagshipGTM or Marketing PartnerFounder Peyush Bansal engages with students through Shark Tank features and mentorship; serves as industry mentor providing entrepreneurial guidance.
• McKinsey & CompanycoreGTM or Marketing PartnerIndustry partnership for consulting and design strategy recruitment; represents major employer of ISDI graduates.
• Mahindra GroupcoreGTM or Marketing PartnerCEO Rajesh Jejurikar engaged as industry mentor and speaker; represents automotive and business leadership connections.
• PepsiCo IndiacoreGTM or Marketing PartnerHead of Design Tanu Sinha serves on ISDI Advisory Board; provides industry perspective for curriculum relevance.
• UpGradminorGTM or Marketing PartnerCo-founder Ronnie Screwvala engaged as guest speaker and entrepreneur providing startup ecosystem insights.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Parsons School of Design (The New School): ISDI's curriculum-development partner and global benchmark; Parsons is the reference institution for ISDI's positioning and constitutes a partnership rather than a direct competitor, but it represents the global standard against which ISDI is measured.

Direct peers

• Pearl Academy: Multi-city private design and fashion school offering undergraduate and postgraduate design programs with industry partnerships; directly competes with ISDI for design students in India and operates a similar placement-driven positioning.
• Srishti Manipal Institute of Art, Design and Technology: Bangalore-based private design school offering B.Des and M.Des programs with practice-led curriculum; competes head-to-head with ISDI for the same prospective Indian undergraduate students, with comparable international progression pathways.
• MIT Institute of Design (MIT ID), Pune: Private design school under MIT-ADT University offering undergraduate and postgraduate design degrees; competes with ISDI for design students with a comparable industry-integration model and a Pune (rather than Mumbai) base.
• UID (Unitedworld Institute of Design): Karnavati University design school in Ahmedabad partnering with Birmingham City University; competes with ISDI for design undergraduates with international progression pathways at lower price points than ISDI.

Broad incumbents

• National Institute of Fashion Technology (NIFT): Government-supported national network of fashion and design campuses across India; a primary direct competitor for fashion and interior design applicants, with a much larger scale and subsidized pricing that pressures ISDI's tuition.
• NID (National Institute of Design): India's flagship government design school offering B.Des and M.Des across multiple design disciplines; ISDI competes for the same premium design-student segment but NID operates as a multi-campus, publicly subsidized incumbent with longer brand history.

Emerging players

• Woxsen University School of Arts & Design: Emerging Hyderabad-based private university with design programs positioning as a premium alternative; an earlier-stage competitor also targeting India's top design students with industry integration claims similar to ISDI's.

Regional players

• FLAME University School of Communication & Arts: Pune-based liberal arts university offering undergraduate programs in design-related disciplines; competes selectively for design-interested Indian undergraduates who might otherwise consider ISDI's programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/isdimumbai
• YouTubeyoutube.com/@AtlasISDI
• LinkedInlinkedin.com/company/isdimumbai
• Instagraminstagram.com/atlas_isdi
• Facebookfacebook.com/isdiparsonsmumbai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian School of Design