Broadberry Data Systems
Broadberry Data Systems is a UK-based custom server, storage, and workstation manufacturer founded in 1989, serving enterprise, research, government, and education customers via direct sales and an online configurator across six regional storefronts.
- Company typePrivate
- Founded1989
- HeadquartersPerivale, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Broadberry Data Systems does
Broadberry Data Systems Ltd is a UK-based private manufacturer of custom-configured rackmount servers, storage appliances, and high-performance workstations, founded in 1989 and headquartered in Perivale, London. The company operates three core product lines — CyberServe (rackmount servers), CyberStore (storage solutions including NAS, iSCSI SAN, DAS, JBOD, all-flash arrays, backup, archive, and petabyte-scale racks), and CyberStation (workstations) — built to order on enterprise-grade components sourced from Supermicro, Intel, AMD, NVIDIA, Seagate, and Broadcom. Its systems are configured via an industry-leading online configurator and pre-validated with operating environments including Windows Storage Server, Open-E JovianDSS, Veeam, and VMware.
The company sells exclusively through direct channels: a UK enterprise field sales team with dedicated account managers and an e-commerce platform with six regional storefronts covering the UK, US, Germany, France, EU, Australia, and South Africa. It serves a diverse customer base spanning research institutions (NASA, CERN), broadcasters (BBC, ITV, Sky, Disney), government (HMRC, Highways England), technology firms (Google, Microsoft, Sony, Samsung), retail (Tesco), and all top 20 UK universities. Pricing ranges from sub-£1,000 entry-level IoT servers to £346,157+ NVIDIA DGX H200 systems, with most enterprise solutions quoted to specification.
Broadberry monetises hardware sales (build-to-order servers and storage), bundled third-party software licensing, warranty/support services, and QuickShip in-stock units. Revenue is not publicly disclosed. The company holds ISO 9001 certification and has won PC Pro's Best Storage Appliance award annually since 2012, alongside multiple IT Pro and Technology Excellence Awards. As an NVIDIA Preferred Solution Provider, it is positioning its GPU-accelerated server portfolio for AI training and HPC workloads, though it does not itself develop AI/ML software.
Broadberry Data Systems firmographics
Firmographics- Name
- Broadberry Data Systems
- Legal name
- Broadberry Data Systems Ltd
- Website
- https://broadberry.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadberry Data Systems is a UK-based custom server, storage, and workstation manufacturer founded in 1989, serving enterprise, research, government, and education customers via direct sales and an online configurator across six regional storefronts.
- Ownership category
- akta.pro rank
Broadberry Data Systems industry classification
Industry- Product category
- Enterprise Servers and Storage Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Storage Device Manufacturing (334112), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Computer Storage Devices (3572), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)
- akta.pro secondary industries
- GPU/Accelerator Compute Servers (HDABADAC), Storage Controllers, RAID & Caching (RAID Cards, NVMe Controllers) (HDACACAG), Desktop Workstations (HDACAAAE)
Keywords
Where Broadberry Data Systems is headquartered
LocationHeadquarters
- HQ city
- Perivale
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Broadberry Data Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Hardware Sales: Broadberry generates revenue primarily through the sale of custom-configured rackmount servers, storage servers, and workstations. Every system is built to order with configurable CPU, memory, storage, networking, and form factor options. Products range from entry-level servers at sub-£1,000 to enterprise GPU supercomputers and petabyte storage solutions priced at £80,000+.
- Storage Operating System Licensing: Broadberry offers storage servers pre-configured with partner operating systems including Microsoft Windows Storage Server, Open-E JovianDSS, Veeam Availability Suite, Bacula Enterprise, and VMware, bundling OS licensing with hardware as part of configured appliance solutions.
- Warranty and Support Services: All solutions come with 3–5 year standard warranty with options to upgrade, and professional installation and training services are available for Open-E JovianDSS deployments.
- QuickShip and In-Stock Servers: Broadberry maintains a catalogue of pre-configured in-stock servers for rapid deployment, offering faster fulfilment for time-sensitive procurement needs alongside the build-to-order model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level IoT Embedded Servers from £947 |
| Unit Pricing | Pay-as-you-go | Business-class single-processor servers from £756 |
| Unit Pricing | Pay-as-you-go | Enterprise rackmount servers from £1,321 |
| Unit Pricing | Pay-as-you-go | GPU-accelerated servers from £3,299 |
| Unit Pricing | Pay-as-you-go | Storage servers from £1,904 |
| Unit Pricing | Pay-as-you-go | Petabyte Rack from £87,500 |
| Unit Pricing | Pay-as-you-go | Veeam backup appliances from £6,823 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Broadberry Data Systems product offering
Product offeringCore offering
Broadberry Data Systems designs, manufactures, and sells custom-configured rackmount servers, storage servers (NAS, iSCSI SAN, DAS), GPU-accelerated servers, and high-performance workstations built to order using enterprise-grade components from Intel, AMD, NVIDIA, Supermicro, and Seagate. Every system is built to exact customer specifications via an online configurator, ranges from sub-£1,000 entry-level IoT servers to enterprise GPU supercomputers priced at £346,157+, and is backed by a 3-5 year warranty with 48-hour pre-shipment testing.
Product overview
Broadberry Data Systems is a UK-based manufacturer of high-end custom rackmount servers, storage servers, and high-performance workstations established in 1989. The product portfolio is organized around three core brands: CyberServe (rackmount servers), CyberStore (storage solutions), and CyberStation (workstations). The CyberStore line includes specialized sub-products for different storage needs—Performance All Flash Arrays for NVMe workloads, DAS/JBOD for direct-attached expansion, VS for video surveillance, Veeam for backup, ARC for archiving, and ZFS (JovianDSS) for enterprise file/block storage. The Petabyte Rack extends storage to multi-petabyte scale. GPU-accelerated servers powered by NVIDIA Tesla, RTX, and DGX systems address AI and HPC requirements. All products are configurable via an online configurator and backed by 3-5 year warranties. The company supplies major UK universities, BBC, NASA, CERN, and Fortune 500 organizations.
Differentiator
Problem solved
Functional benefit
Brands
- CyberStore: Multi-award-winning range of storage servers and appliances including NAS, iSCSI SAN, DAS, and backup storage solutions
- CyberServe
- CyberStation
- CyberIOT
- CyberStore VS
- CyberStore Veeam
- CyberStore ARC
- Petabyte Rack
Products and services
- CyberServe Rackmount Servers
Quantifiable outcome
- Data deduplication reduces storage footprint by up to 70%
- +5 more outcomes
Companies that use Broadberry Data Systems
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles5 records
Broadberry Data Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature7 records
Broadberry Data Systems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- NVIDIAcoreBroadberry is a NVIDIA Preferred Solution Provider, offering educational and research customers GPU server discounts of up to £15,000 per server. Broadberry configures and sells NVIDIA GPU servers (Tesla, RTX PRO 6000 Blackwell, and DGX H200 systems) and participates in co-marketing around AI infrastructure solutions.
- VeeamcoreBroadberry CyberStore Veeam range is specifically designed and built for Veeam's industry-leading backup and replication software. Broadberry offers CyberStore Veeam appliances pre-configured with Veeam Availability Suite. Joint SLED (State, Local Government, Education) discounts are available.
- Open-EcoreBroadberry CyberStore ZFS appliances are powered by Open-E JovianDSS, a ZFS- and Linux-based data storage software ranked #1 for data storage, backup, and business continuity. Broadberry offers professional installation and training services for Open-E JovianDSS deployments. The partnership also covers Open-E DSS.
- IntelcoreBroadberry servers are built on Intel processor technology including Xeon E, Xeon Scalable (Gen 3, 4, 5), Xeon 6, Xeon W, and Intel Atom processors. Intel Optane SSD caching is featured in ZFS storage solutions. Broadberry is a partner featured on Intel's partner logo section of the website.
- AMDcoreBroadberry offers a full range of AMD-powered servers including AMD EPYC 7003, 8004, and 9004/9005 series processors. AMD Ryzen servers are also offered for entry-level business use. Featured in Broadberry's partner logo section.
- SupermicrocoreBroadberry bases the majority of its server solutions on Supermicro technology, which over 15 years has proven to be among the most reliable server technology available. Broadberry offers Supermicro server configurators on its website alongside branded Supermicro product pages.
- SeagatecoreBroadberry storage solutions use Seagate enterprise hard drives including Seagate Enterprise Performance 15K HDDs and Seagate Archive HDDs (SMR technology) for archiving appliances. Seagate datasheets are available on the Broadberry website.
- Broadcom (MegaRAID)coreBroadberry DAS/JBOD storage systems are powered by Broadcom MegaRAID 9500 series controller cards, providing 12Gb/s SAS/SATA/PCIe NVMe Gen 4.0 RAID data protection.
- MicrosoftcoreBroadberry offers a full range of servers pre-configured with Microsoft Windows Server (including Windows Storage Server 2019/2022/2025), Windows Storage Spaces Direct, Hyper-V, and Nano Server. The CyberStore WSS range is built specifically around Windows Storage Server.
- VMwarecoreBroadberry offers VMware-certified servers and storage, including VMware ESXi certified nodes, vSAN Ready Systems, and VMware Ready storage appliances. Broadberry is positioned as a provider of 'VMware-compatible' and 'VMware-ready' solutions across its product range.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Broadberry Data Systems competitors and assessment
Company assessmentDirect peers
- Supermicro: Major manufacturer of custom rackmount, storage, and GPU servers using similar Intel/AMD/NVIDIA component stacks. Supermicro is both a technology partner (Broadberry bases majority of servers on Supermicro platforms) and direct competitor in the custom server market.
- Boston Limited (Boston Servers): UK-based custom server, workstation, and storage builder serving HPC, AI, and enterprise customers. Closest direct peer in geography, business model, and customer profile - competes head-to-head in UK academic, research, and broadcast verticals.
- Tyan Computer: Taiwanese server platform manufacturer specializing in custom and OEM server motherboards/chassis. Both Broadberry technology partner and direct competitor in the custom server segment for HPC and AI workloads.
Broad incumbents
- ASUSTek (ASUS Servers): Taiwanese server and workstation manufacturer offering rackmount servers, GPU servers, and storage. Also a Broadberry technology partner (configurator featured on Broadberry's site) but competes as incumbent in the broader server market.
- Lenovo (ThinkSystem): Global server OEM with ThinkSystem rackmount and ThinkEdge servers plus storage portfolio. Named by Broadberry among Fortune-100 OEMs they beat in awards; competes on similar enterprise segments with greater scale and global footprint.
- Dell Technologies (PowerEdge): Global #1 server OEM with PowerEdge rackmount server portfolio and Dell EMC storage line. Broadberry explicitly positions against Dell on price/quality - they compete for the same enterprise deals, though Dell offers much broader portfolio, global service, and financing.
- Cisco Systems (UCS): Major enterprise server and networking OEM with Unified Computing System (UCS) rack and blade servers. Targets similar enterprise and data center customers with bundled networking advantage; broader incumbent competing for shared enterprise IT budgets.
- Gigabyte Technology: Taiwanese server and component manufacturer offering rackmount servers, GPU servers, and storage systems. Listed as a Broadberry technology partner but operates as a broader incumbent in the same market segments.
- Inspur Information: Chinese-headquartered global server OEM with broad rackmount, AI, and storage server portfolio. Competes in similar enterprise and AI infrastructure segments, particularly on price-performance for GPU/AI workloads.
- Hewlett Packard Enterprise (HPE ProLiant): Major enterprise server OEM with ProLiant rackmount servers and Alletra storage line. Cited by Broadberry as a competitor consistently beaten in PC Pro and Technology Excellence Awards reviews. Larger scale, global service, and bundled software create stickier enterprise relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broadberry Data Systems social profiles
Digital presenceBroadberry Data Systems compliance and trust
Trust signalCompliance2 records
Broadberry Data Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadberry Data Systems leadership team
Management profileNumber of profiles
Profiles1 record
Broadberry Data Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadberry Data Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadberry Data Systems
What does Broadberry Data Systems do?
Broadberry Data Systems designs, manufactures, and sells custom-configured rackmount servers, storage servers (NAS, iSCSI SAN, DAS), GPU-accelerated servers, and high-performance workstations built to order using enterprise-grade components from Intel, AMD, NVIDIA, Supermicro, and Seagate. Every system is built to exact customer specifications via an online configurator, ranges from sub-£1,000 entry-level IoT servers to enterprise GPU supercomputers priced at £346,157+, and is backed by a 3-5 year warranty with 48-hour pre-shipment testing.
Is Broadberry Data Systems a public or private company?
Broadberry Data Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadberry Data Systems founded?
Broadberry Data Systems was founded in 1989. It employs 1 to 10 people.
Where is Broadberry Data Systems based?
Broadberry Data Systems is headquartered in Perivale, United Kingdom, in the Europe region.
How does Broadberry Data Systems make money?
Four revenue lines are on record. Custom Hardware Sales are the primary driver. The others are storage Operating System Licensing, warranty and Support Services and quickShip and In-Stock Servers.
Who are Broadberry Data Systems's main competitors?
Direct peers on record are Supermicro, Boston Limited (Boston Servers) and Tyan Computer. Broad incumbents are ASUSTek (ASUS Servers), Lenovo (ThinkSystem), Dell Technologies (PowerEdge), Cisco Systems (UCS), Gigabyte Technology, Inspur Information and Hewlett Packard Enterprise (HPE ProLiant).
Does Broadberry Data Systems have an API?
No public API is recorded for Broadberry Data Systems.
What industry is Broadberry Data Systems in?
Broadberry Data Systems's product category is Enterprise Servers and Storage Hardware. Its primary akta.pro industry code is HDABADAA, Server Hardware Platforms (Rack/Tower/Blade), with a secondary code of HDABADAC, GPU/Accelerator Compute Servers. Its NAICS code is 33411 and its SIC code is 3572.