Mabu

What Mabu does

Mabu AS is a Norwegian point-of-sale (POS) systems and payment terminal provider headquartered in Sem, Norway, founded in 2002 and operating exclusively in the domestic market. The company serves small and medium-sized retail and hospitality businesses with a complete cash-register solution that bundles its own proprietary Z-POS software with first-party POS hardware (the Z-POS A1, T3, P2, C90, and SP15 register models) and with third-party payment terminals that Mabu resells under authorized dealer relationships with Verifone, WestPay, and SumUp. The Z-POS software is a Windows-based platform featuring payment-terminal integration, kitchen/border printing, table management, sales parking, gift cards, weight-scale integration, customer registry, and a cloud portal (Z-POS Skyportal) for remote management, plus a separate accounting-transfer module (Z-POS Overføring) for export to Norwegian accounting systems.

The business model is hybrid hardware-plus-recurring-software. Mabu sells and rents its own POS terminals (purchase prices ranging from roughly 9,995 NOK for the A1 to 26,995 NOK for the SP15, with bundled-package configurations reaching 32,245 NOK), supported by monthly software license fees of 195-360 NOK bundled into rental packages running 24, 36, or 60 months. Payment terminals (Verifone P400/V400c/V400m, WestPay C10/C100+/C150) are similarly offered on rental-plus-license terms, while SumUp's Air and Solo are sold outright at low price points with Mabu earning a transaction-fee agent margin (0.95% debit, 1.90% credit) via a dedicated co-branded SumUp partnership page. Distribution is direct via the mabu.no e-commerce site, phone, and email, supplemented by the authorized-dealer relationships with the three terminal OEMs; marketing is limited to the company website, an email newsletter (6-12 issues per year via MailChimp), and remote-support/customer-portal touchpoints.

The company is privately held with 1-10 employees, no disclosed funding rounds, no parent company, and no executive team disclosed in available sources. Operating geographies are limited to Norway, with all pricing, support, and regulatory integrations (BankAxept, Vipps, Norwegian accounting systems, GDPR) configured for that single market.

Name

Mabu

Legal name

Mabu AS

Website

https://mabu.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Mabu AS is a Norwegian provider of point-of-sale systems and payment terminals for small and medium-sized retail and hospitality businesses, bundling its proprietary Z-POS software with its own cash registers and authorized-dealer reselling of Verifone, WestPay, and SumUp terminals in Norway.

Ownership category

akta.pro rank

Product category

Point-of-Sale Hardware and Payment Terminals

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Hardware Leasing, Financing & Rental (FSAMADAI), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Point-of-sale systems
• Payment terminals
• Cash register software
• Retail POS hardware
• Payment processing equipment

Headquarters

HQ city

Sem

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. POS Hardware Sales and Rental: Mabu AS sells and rents POS hardware (cash registers) including Z-POS A1, T3, P2, C90, SP15 models. Hardware is available for one-time purchase or monthly rental. Rental agreements typically run 24, 36, or 60 months with an establishment fee. This represents the primary revenue stream.
2. Payment Terminal Sales and Rental: Sale and rental of payment terminals including Verifone (P400, V400c, V400m), WestPay (C10, C100+, C150), and SumUp (Air, Solo, 3G) terminals. Both purchase and monthly rental options are available.
3. Software License Fees: Z-POS software license fees are charged monthly as part of rental packages. License fees typically range from 195-360 NOK per month depending on the POS model. Annual license invoicing is also available.
4. Support and Service Agreements: Mabu offers support on the full solution (hardware + software + payment terminal). Annual service and license fees are invoiced for payment terminals. A service agreement of 100 NOK per month is available for mobile payment terminals. VPN/Secure Access is included in the terminal license.
5. SumUp Transaction Fees (Agent Model): SumUp terminals operate on a transaction fee model: 0.95% for debit cards and 1.90% for credit cards, with no monthly rent or contract commitment. This applies to SumUp-specific terminals sold/rented through Mabu.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mabu AS sells and rents a range of point-of-sale (POS) hardware running its proprietary Z-POS cash register software, including the Z-POS A1, T3, P2, C90, and SP15 models. The company also acts as an authorized dealer for Verifone (P400, V400c, V400m), WestPay (C10, C100+, C150), and SumUp (Air, Solo) payment terminals, bundling them with Z-POS software and full-service support. Offerings include individual hardware units, integrated package solutions (e.g., Z-POS A1+SumUp, Z-POS SP15+C10), the Z-POS Skyportal cloud customer portal, and Z-POS Overføring for accounting integration, all configured for Norwegian payment standards including BankAxept and Vipps.

Product overview

Mabu AS is a Norwegian point-of-sale (POS) systems and payment terminal provider. The product portfolio centers on Z-POS, the company's proprietary cash register software platform delivered across its own hardware range including the Z-POS A1, T3, P2, C90, and SP15 models. These are complemented by integrated package solutions pairing Z-POS registers with SumUp card readers (A1+SumUp, T3+SumUp) and with C10 Android payment terminals (T3+C10, SP15+C10). Beyond its own Z-POS line, Mabu serves as a reseller of third-party payment terminals from Verifone (P400, V400c, V400m), WestPay (C10, C100+, C150), and SumUp (Air, Solo), offering support for the complete package. The ecosystem also includes Z-POS Skyportal for cloud access and Z-POS Accounting Transfer for integration with accounting systems. Mabu is also a Verifone and WestPay dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Z-POS: Proprietary POS software solution offered by Mabu AS in all their cash register machines
• Z-POS Skyportal

Products and services

• Z-POS A1 POS Cash Register Compact all-in-one Z-POS cash register with integrated 80mm thermal receipt printer, capacitive touch screen, and built-in battery for power outage protection. The most affordable Z-POS model, ideal for small retail businesses and trade shows in Norway.
• Z-POS T3 POS Cash Register Compact and fast Z-POS cash register with integrated 80mm thermal printer and integrated customer display, designed for placement in tight spaces and mobile sales at fairs or markets in Norway.
• Z-POS P2 POS Cash Register Stylish Z-POS cash register with informative customer display (10.1-inch), 13.3-inch touch screen, integrated RFID reader, and 80mm receipt printer; requires only one power cable.
• Z-POS C90 POS Cash Register Z-POS cash register with dual 15-inch screens — one operator screen and one customer display for promotions and item information — in a white design.
• Z-POS A2 POS Cash Register POS cash register model in the Z-POS hardware line; further detailed specifications not disclosed in available source material.
• Z-POS SP15 Rugged POS Cash Register Rugged Z-POS cash register with VESA mounting for wall or adjustable-arm installation, concealed cables for enhanced water splash and dust resistance.
• Z-POS Cash Register Software Proprietary Windows-based cash register software running across all Z-POS machines. Includes payment terminal integration, kitchen printer/border function, parking of sales, scale integration, customer registry, gift cards/vouchers, and Z-POS Overføring accounting transfer.
• Z-POS Skyportal Cloud Customer Portal Cloud-based customer portal (portal.zpos.no) that provides Z-POS users with browser-based remote access to manage their POS data, settings, and operations.
• Z-POS Overføring Accounting Transfer Integration feature that exports Z-POS sales and transaction data to most major Norwegian accounting systems.
• Z-POS SP15 + C10 Complete Package Bundled complete-solution package combining the rugged Z-POS SP15 cash register with a WestPay C10 Android payment terminal, including cash drawer, thermal receipt printer, customer display, setup, Windows OS, peripherals, and integrated single-receipt payment processing.
• Z-POS T3 + C10 Complete Package Bundled package combining the compact Z-POS T3 cash register with a WestPay C10 Android payment terminal for a complete point-of-sale and payment solution.
• Z-POS A1 + SumUp Bundle Bundled package combining the Z-POS A1 cash register (with battery backup) and a SumUp Air card reader, designed for compact payment solutions at fairs or small shops.
• Z-POS T3 + SumUp Bundle Bundled package combining the Z-POS T3 cash register with a SumUp Air card reader for compact payment solutions in limited spaces.
• Verifone P400 Payment Terminal Stationary Verifone Engage-series payment terminal resold by Mabu AS, with two-way customer communication at checkout and support for loyalty programs, exclusive offers, and contactless payments. Ideal for high-traffic POS locations.
• Verifone V400c Payment Terminal High-end stationary Verifone payment terminal resold by Mabu AS, with Ethernet, WiFi, Bluetooth connectivity, 3.5-inch Gorilla Glass touch screen, PCI 5.X certification, and built-in 40mm thermal printer.
• Verifone V400m Mobile Payment Terminal Mobile Verifone payment terminal resold by Mabu AS with 4G, Bluetooth, and WiFi connectivity, 3.5-inch Gorilla Glass touch screen, PCI PTS 5.X certification, and support for Verifone restaurant solution (bill splitting, Print N Go).
• WestPay C10 Payment Terminal Android-based stationary WestPay payment terminal resold by Mabu AS, supporting Ethernet, RS232, and USB connectivity and all major Norwegian payment methods including Vipps, Google Pay, Apple Pay, and card payments.
• WestPay C100+ Mobile Payment Terminal Mobile Android WestPay payment terminal resold by Mabu AS with 4-inch touch screen, 4G, Bluetooth, and dual-band WiFi connectivity, 6000mAh battery, PCI PTS 5.x certification, and support for Vipps, Klarna, and other payment methods.
• WestPay C150 Mobile Payment Terminal Powerful mobile Android WestPay payment terminal resold by Mabu AS with 5-inch touch screen, SIM card support, washable surfaces, long battery life, USB-C charging, and PCI PTS 6.x certification.
• SumUp Air Card Reader Standalone SumUp card reader resold by Mabu AS that connects to Z-POS or a mobile phone via Bluetooth or USB. Accepts all common payment cards with email/SMS receipts. No monthly rent or contract.
• SumUp Solo Standalone Payment Terminal Latest standalone SumUp payment terminal resold by Mabu AS with pocket-sized design and charging base, supporting built-in SIM card or WiFi, email/SMS receipts, and no monthly rent or contract.
• POS Accessories Peripherals and accessories for Z-POS systems including printers, inventory counting devices, tablets, and pads.
• Paper Rolls and Printer Supplies Receipt paper rolls and consumables for thermal printers, compatible with most Z-POS and payment terminal solutions.
• Z-POS Support and Service Agreements Annual service and support agreements covering the full Z-POS solution (hardware, software, and payment terminals), with annual license invoicing for terminals, VPN/Secure Access included in terminal licenses, and a 100 NOK/month mobile-terminal service agreement.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• VerifonecoreChannel Partner/ Reseller/ DistributorMabu AS is an authorized Verifone dealer in Norway, reselling Verifone payment terminals (P400, V400c, V400m). They offer bundled Z-POS + Verifone packages with integrated payment processing. Verifone terminals support BankAxept, Visa, Mastercard, Google Pay, Apple Pay, and other payment methods.
• WestPaycoreChannel Partner/ Reseller/ DistributorMabu AS is an authorized WestPay dealer in Norway, reselling WestPay payment terminals (C10, C100+, C150). WestPay terminals run Android OS and are integrated with Mabu's Z-POS software. WestPay terminals support multiple payment methods including Vipps, Klarna, and standard card payments.
• SumUpcoreGTM or Marketing PartnerMabu AS has a dedicated SumUp partnership (sumup.no/mabu/) offering SumUp Air, SumUp Solo, and SumUp 3G terminals with better terms than direct purchase. Mabu also provides setup and testing services (950 NOK) for SumUp terminals. SumUp terminals use a transaction fee model (0.95% debit, 1.90% credit) with no monthly rent or contract commitment.
• Z-POS (Proprietary Software)coreTechnology or IntegrationZ-POS is Mabu AS's own proprietary POS software platform, included with all their hardware products. Z-POS features include payment terminal integration, kitchen printer/border function, sales parking, scale integration, customer registry, gift cards, and accounting system transfer (Z-POS Overføring). The Z-POS Skyportal provides a cloud-based management portal for customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SumUp: European payment-terminal provider offering card readers and integrated POS solutions for SMBs. Mabu is a SumUp partner in Norway, but SumUp also competes directly via its own Solo and 3G terminals and merchant services.
• Westpay: Norwegian payment terminal manufacturer (C10, C100+, C150) and acquirer. Both partner and competitor — Mabu resells WestPay terminals bundled with Z-POS, while WestPay itself sells bundled POS solutions in the same Norwegian SMB segment.
• Zettle by PayPal: PayPal-owned POS and payment-terminal provider targeting SMBs in Europe. Operates in Norway with comparable hardware-plus-software bundles aimed at small retailers and hospitality.
• Pyramid Software AS: Norwegian POS software and hardware provider serving SMB retail and hospitality. Direct overlap with Mabu on Z-POS-style bundled POS + payment terminal offerings in the Norwegian market.

Broad incumbents

• Lightspeed Commerce: Publicly traded cloud POS provider with Nordic presence. Targets retail and hospitality verticals with cloud-native software and integrated payments — directly competing with Z-POS for mid-market accounts in Norway.
• Verifone: Global payment-terminal incumbent whose P400/V400c/V400m terminals Mabu resells. Competes indirectly with Mabu by offering integrated commerce platforms to larger merchants that could displace SMB-only vendors.
• Shopify POS: Cloud-native omnichannel POS extension of Shopify, expanding aggressively into in-person retail across Europe. Competes with Mabu for small retail merchants seeking integrated e-commerce + in-store POS.
• Block (Square): Global SMB commerce platform combining hardware (Square Reader, Square Terminal) with cloud POS software. Active across Europe, including Norway, competing with Mabu for the entry-level SMB segment.
• Nets (Nexi Group): Major Nordic payment processor and terminal provider (now part of Nexi). Dominant in BankAxept and Nordic acquiring; competes with Mabu on terminal distribution and integrated payments for Norwegian merchants.
• Visma Retail: Nordic business software giant with retail POS and ERP offerings. Larger, better-capitalized incumbent competing with Mabu for Norwegian SMB retail accounts, often as part of a broader accounting/ERP bundle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabu