WESTPAY
WESTPAY is a Swedish listed fintech providing cloud-based, multi-acquirer payment technology (Carbon terminals, SoftPOS, PAaS, Swipe2Pay) to Nordic merchants across in-store, e-commerce, and self-service channels.
- Company typePublic
- Founded1988
- HeadquartersUpplands-väsby, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WESTPAY does
WESTPAY is a Swedish fintech founded in 1988 and listed on Nasdaq First North Growth Market (ticker WPAY) that provides cloud-based payment technology for Nordic merchants across in-store, e-commerce, and self-service channels. The platform centers on the proprietary Carbon family of Android-based payment terminals (C10, C20, C100+, C150), supplemented by SoftPOS for tap-to-pay on NFC-enabled Android devices, Swipe2Pay for dynamic payment-method selection, and the Payment Application as Service (PAaS) platform that lets partners build custom Android applications running directly on Westpay hardware. A core technical differentiator is acquirer-neutral multi-acquirer routing with Transaction Dispatching, supported by an Integrated Commerce layer that consolidates reporting across channels and methods including cards, Swish, Vipps, Klarna, and MobilePay.
The company monetizes through a mix of subscription/recurring SaaS revenue (68% of Q1 2026 sales, with ARR of MSEK 51.1, +10% YoY), transaction-based processing fees, and hardware sales of Carbon terminals, with custom quote-based pricing billed monthly. Go-to-market is sales-led and hybrid, combining direct enterprise sales with a partner ecosystem of POS integrators (Elavon, Ecentric, Swedbank Pay, Tietoevry, Nets), the recently announced Worldline strategic partnership for larger Nordic merchants, and developer relationships via PAaS. Q1 2026 reported MSEK 18.7 in net sales (+5% YoY), MSEK 3.6 EBITDA (+30% YoY), and an improved 41% equity ratio, with approximately 50 employees operating from Sweden, Norway (Westpay AS), and an engineering presence in Sri Lanka.
WESTPAY firmographics
Firmographics- Name
- WESTPAY
- Legal name
- Westpay AB
- Website
- https://westpay.se
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WESTPAY is a Swedish listed fintech providing cloud-based, multi-acquirer payment technology (Carbon terminals, SoftPOS, PAaS, Swipe2Pay) to Nordic merchants across in-store, e-commerce, and self-service channels.
- Ownership category
- akta.pro rank
WESTPAY industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Merchant Acquiring & Processing Platforms (BPAMAFAB), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)
Keywords
Where WESTPAY is headquartered
LocationHeadquarters
- HQ city
- Upplands-väsby
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
WESTPAY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS/Recurring Revenue: Subscription-based revenue from payment gateway, terminals, SoftPOS, and PSP platform generating predictable recurring income. ARR reached MSEK 51.1 as of Q1 2026 with 10% growth year-on-year. Recurring revenues represent 68% of total net sales.
- Transaction-based Revenue: Revenue from payment processing and transaction routing through the platform, generating fees per transaction routed through multi-acquirer setup.
- Hardware Sales: Sale of payment terminals including Carbon C10, C20, C100+, and C150 models, along with accessories like charging stations, pole stands, and protective covers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
WESTPAY product offering
Product offeringCore offering
Westpay provides acquirer-independent payment infrastructure for Nordic merchants, centered on its Integrated Commerce platform that unifies in-store, e-commerce, and self-service transactions under one reporting layer. The offering combines Android-based Carbon-series payment terminals, a SoftPOS Tap-to-Pay solution, a Payment Application as Service (PAaS) developer platform, multi-acquirer dynamic routing, and the Swipe2Pay multi-method payment application supporting cards, Swish, Vipps, Klarna, and MobilePay.
Product overview
Westpay is a Nordic payment solutions provider offering an integrated platform with hardware terminals, software applications, and gateway services. The product portfolio centers on the Carbon terminal family (C10, C100+, C150, C20) running Android-based software, supplemented by SoftPOS for mobile payments, PAaS for developer customization, and the Access Customer Portal for management. Core channels include In-Store, E-Commerce, and Self-Service unified under the Integrated Commerce platform, all supporting multi-acquiring and diverse payment methods including Swish, Vipps, Klarna, and major card networks. The recent Worldline partnership expands acquiring and DCC capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Swipe2Pay: Unique payment application that lets customers select their preferred payment method by swiping between options on the terminal screen.
- Carbon
- PAaS (Payment Application as Service)
- SoftPoS
Products and services
- Integrated Commerce Platform Unified platform consolidating all transactions from in-store, e-commerce, and self-service channels into one system for management and visualization, enabling multi-acquiring and follow-the-customer analytics for merchants.
- In-Store Payments Payment solutions for physical retail locations including integrated or standalone terminals with support for all card brands and alternative payment methods such as Swish, Vipps, and Klarna.
- E-Commerce Payment Gateway Online payment solutions supporting checkout API, tokenization, multi-acquiring, fraud prevention, SCA exemptions, and plugin integrations for major e-commerce platforms.
- Self-Service Payment Kiosks Unattended payment kiosk solutions for environments like quick-service restaurants, compliant with highest security standards for unsupervised transactions.
- SoftPOS (Tap to Pay) Tap-to-pay solution allowing merchants to accept card payments on any NFC-enabled Android device, certified for PCI-SPoC, Visa Tap on Phone, and Mastercard Tap to Phone.
- Payment Application as Service (PAaS) Platform enabling merchants and partners to develop and run custom Android applications directly on Westpay payment terminals, with access to payment functions and hardware through a dedicated PAaS library and REST API.
- Carbon C10 Payment Terminal Compact integrated terminal designed for countertop or stand installation, supporting Ethernet PoE and RS232 connectivity, PCI 5.x certified, with Android 6 operating system.
- Carbon C100+ Mobile Payment Terminal Mobile payment terminal with 4-inch touchscreen, integrated printer, 6700mAh battery, supporting Wi-Fi and GSM connectivity, suitable for portable payment scenarios.
- Carbon C150 Mobile Payment Terminal Mobile payment terminal without physical buttons, featuring 5-inch display, Android 12, fast charging (80% in 30 minutes), LTE and Wi-Fi 5, PCI 6.x certified.
- Carbon C20 Accessible Payment Terminal Accessible payment terminal designed to meet accessibility requirements, featuring text-to-speech guidance, headphone jack, front-facing speaker, auto-adjusting brightness, PCI 6.x compliant with Android 12 and IP53 rating.
- Swipe2Pay Unique payment application enabling customers to swipe between different payment methods (cards, Swish, Klarna, Vipps) on a single terminal with dynamic method activation on demand.
- Access Customer Portal Web-based merchant portal providing 24/7 access to terminal information, transaction statistics, merchant registration, and configuration management across all channels.
Quantifiable outcome
- Conversion uplift with up to 16% through multi-acquirer optimization
- +2 more outcomes
Companies that use WESTPAY
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
WESTPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
WESTPAY partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Sveriges bagare & konditorerminorPartnership to strengthen payment support for Sweden's bakery and confectionery sector, providing tailored payment solutions for members.
- WorldlinecoreStrategic partnership enabling Westpay to route payment transactions to Worldline, offer Dynamic Currency Conversion (DCC) to its merchant base, and jointly pursue larger merchant opportunities across the Nordics region. Combines Worldline's acquiring and DCC capabilities with Westpay's gateway, terminals, SoftPOS, and PSP platform. Three-year agreement with technical connection targeted for August 30, 2026.
- ElavoncorePayment processing partner providing acquiring services integrated with Westpay's payment solutions.
- EcentriccorePayment processing partner integrated with Westpay's payment ecosystem.
- Swedbank PaycoreNordic payment services partner providing acquiring and payment solutions through Westpay's platform.
- TietoevryminorTechnology partner providing payment processing integration with Westpay solutions.
- NetscoreNordic payment services provider integrated with Westpay's platform for merchant acquiring.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
WESTPAY competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp provides integrated payment acceptance (terminals, SoftPOS, gateway) to SMB merchants across Europe including the Nordics. Closely comparable on product surface to Westpay's in-store, e-commerce and SoftPOS offerings.
- Nets (Nexi Group): Nets, now part of Nexi Group, is the dominant Nordic merchant acquirer and payment processor. Westpay integrates with Nets as a payment partner while competing for the same Nordic merchants with an acquirer-neutral gateway model.
- Ingenico (Worldline): Ingenico, now operating inside Worldline, is a global payment terminal manufacturer with deep European enterprise coverage. Directly comparable to Westpay's Carbon terminal family and the combined Worldline-Ingenico stack competes with Westpay's gateway.
- Adyen: Adyen is a global unified payments platform serving enterprise merchants with gateway, acquiring and value-added services. Increasingly competitive with Westpay for large Nordic merchants seeking a single-vendor stack.
- PAX Global Technology: PAX Global is one of the world's largest Android payment terminal OEMs and increasingly bundles software and gateway services. Comparable to Westpay on the hardware and SoftPOS side of the stack.
- Verifone: Verifone is a global payment terminal manufacturer with an Android-based portfolio that overlaps directly with Westpay's Carbon series. Both serve enterprise merchants with hardware plus gateway-orchestration offerings.
- Swedbank Pay: Swedbank Pay delivers checkout, acquiring and payment infrastructure to Nordic merchants, both directly and through bank channels. Westpay integrates Swedbank Pay as one of its multi-acquirer options but competes head-to-head for the same enterprise merchants.
Broad incumbents
- Worldline: Worldline is Europe's largest payments and acquiring player and Westpay's new strategic partner for the Nordics. As a much larger incumbent with acquiring, DCC and terminal capabilities, Worldline is the principal competitive reference point for enterprise Nordic merchants.
- Stripe: Stripe provides global payment processing, issuing and software-led commerce infrastructure. Comparable to Westpay on e-commerce gateway and developer experience, and increasingly relevant in Europe as it expands acquiring relationships.
Emerging players
- Klarna: Klarna is a Nordic-born payments and commerce network best known for BNPL and now expanding into merchant acquiring and checkout. Comparable to Westpay as a Nordic payments brand increasingly supporting acquirer-agnostic merchant experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WESTPAY social profiles
Digital presenceWESTPAY compliance and trust
Trust signalCompliance6 records
WESTPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
WESTPAY leadership team
Management profileNumber of profiles
Profiles7 records
WESTPAY subsidiaries and ownership
Company hierarchySubsidiaries1 record
WESTPAY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WESTPAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WESTPAY
What does WESTPAY do?
Westpay provides acquirer-independent payment infrastructure for Nordic merchants, centered on its Integrated Commerce platform that unifies in-store, e-commerce, and self-service transactions under one reporting layer. The offering combines Android-based Carbon-series payment terminals, a SoftPOS Tap-to-Pay solution, a Payment Application as Service (PAaS) developer platform, multi-acquirer dynamic routing, and the Swipe2Pay multi-method payment application supporting cards, Swish, Vipps, Klarna, and MobilePay.
Is WESTPAY a public or private company?
WESTPAY is a public company. It is classified as public and is currently operating.
When was WESTPAY founded?
WESTPAY was founded in 1988. It employs 11 to 50 people.
Where is WESTPAY based?
WESTPAY is headquartered in Upplands-väsby, Sweden, in the Europe region.
How does WESTPAY make money?
Three revenue lines are on record. SaaS/Recurring Revenue is the primary driver. The others are transaction-based Revenue and hardware Sales.
Who are WESTPAY's main competitors?
Direct peers on record are SumUp, Nets (Nexi Group), Ingenico (Worldline), Adyen, PAX Global Technology, Verifone and Swedbank Pay. Broad incumbents are Worldline and Stripe. Klarna is listed as an emerging player.
Does WESTPAY have an API?
Yes. Westpay offers a REST API that bridges the gap between terminal and sales system for their PAaS (Payment Application as Service) solution. The Online API solution includes both the in-terminal App and a backend system with a REST API that works regardless of technology choice or infrastructure. Developer documentation is at www.westpay.se/developer.
What industry is WESTPAY in?
WESTPAY's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of BPAMAFAB, Merchant Acquiring & Processing Platforms. Its NAICS code is 522320.