Friends of Family Farmers

What Friends of Family Farmers does

Friends of Family Farmers (FoFF) is a 501(c)(3) nonprofit organization founded in 2005 and headquartered in Junction City, Oregon, that promotes and protects socially responsible agriculture on behalf of small and mid-size family farmers in the state. The organization operates a portfolio of interrelated programs: Oregon Pasture Network (OPN), a membership community of 75 pasture-based farms offering peer mentorship, technical education, marketing support, and proprietary tools including the OPN Grazing Calculator and OPN Poultry Profitability Calculators; Oregon Farm Link, a Craigslist-style online marketplace connecting land seekers with landholders, paired with the Navigate Program that provides one-on-one coaching for up to 12 BIPOC land seekers at a time; biennial Listening Sessions and the Oregon Family Farm Survey, which aggregate farmer input to set legislative priorities; the InFARMation Series and other educational events; and a fee-based Ranching for Profit school offered in partnership with Ranch Management Consultants at $3,000 per participant.

The organization's go-to-market combines grassroots community engagement with direct legislative advocacy. Staff is 66% current or former farmers and the board is 100% current or former farmers or farm educators, providing operational credibility. Marketing is conducted through email newsletters (EveryAction), Instagram (@foffinthefield), blog content, YouTube recordings, and event-driven outreach including the weekly Muckboots in the Capitol legislative updates held via Zoom. Distribution of services is regional and direct, with no third-party reseller layer.

Revenue mechanics are typical of a small advocacy nonprofit: unrestricted donations and membership contributions, grant funding for specific programs (e.g., Capital Assistance for Local Farmers project, Food for All Oregonians Campaign coalition work), a Business Circle program for higher-tier supporters, and modest fee income from Ranching for Profit registrations. No parent company, venture funding, or parent-subsidiary structure exists; the organization is governed by its farmer-led board and Co-Directors (Natalie Danielson on Programs and Operations, Alice Morrison on Policy and Development). All operations are concentrated in Oregon, with no disclosed international or out-of-state expansion.

Name

Friends of Family Farmers

Legal name

Friends of Family Farmers

Website

https://friendsoffamilyfarmers.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Friends of Family Farmers is an Oregon-based 501(c)(3) nonprofit that advocates for and supports small and mid-size socially responsible farmers through community programs (Oregon Pasture Network, Oregon Farm Link), BIPOC land-access coaching, biennial surveys, and direct legislative engagement in Salem.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy and Small Farm Support

NAICS

Support Activities for Agriculture and Forestry (115)

akta.pro industry

PRIMARYBPAGAGAI

Sustainable Agriculture & Food Systems

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

Keywords

• Agricultural advocacy nonprofit
• Small farm support
• Pasture-based farming
• Farmland access services
• Agricultural policy advocacy

Headquarters

HQ city

Junction City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Donations: Grassroots nonprofit organization relying on financial support from members and donors. Asks for donations on website and offers Business Circle program for supporters.
2. Event Registration: Ranching for Profit school costs $3000 per participant for the one-week interactive course offered in partnership with Ranch Management Consultants.
3. Grants and Fundraising: Grant funding supports programs like the Capital Assistance for Local Farmers (CALF) Project. Coalition work with Food for All Oregonians Campaign.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Friends of Family Farmers is a 501(c)(3) nonprofit that promotes and protects socially responsible agriculture in Oregon. It delivers a portfolio of programs supporting small and mid-size family farmers—including the Oregon Pasture Network (a pasture-based farming community with mentorship and grazing/poultry calculators), Oregon Farm Link (a statewide farmland matching marketplace), and the Navigate Program (one-on-one technical assistance for BIPOC land seekers)—and conducts grassroots legislative advocacy on issues such as meat processing, CAFO regulations, raw milk, agritourism, and farmland preservation.

Product overview

Friends of Family Farmers operates as a nonprofit advocacy organization offering a portfolio of interconnected programs supporting Oregon's small and mid-sized socially and ecologically responsible farmers. The core programs include Oregon Pasture Network (a membership community for pasture-based farmers with mentorship and technical resources), Oregon Farm Link (a farmland matching marketplace), and the Navigate Program (one-on-one technical assistance for BIPOC land seekers). Additional offerings include biennial policy priority focus groups, the Oregon Family Farm Survey, educational InFARMation Series, a pastured product guide directory, a resource database, and partnerships for farmland transition. The organization focuses on advocacy, land access, and building resilient community food systems in Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Oregon Pasture Network (OPN): A community supporting the growth of pasture-based farming in Oregon, providing peer mentorship, technical education, and marketing support for pastured animal producers.
• Oregon Farm Link

Products and services

• Oregon Pasture Network (OPN) Membership-based community supporting the growth of pasture-based farming in Oregon, providing peer mentorship, technical education, marketing support, and a grazing calculator tool for pastured animal producers.
• Oregon Farm Link Statewide farmland matching platform functioning as a Craigslist-style marketplace connecting land seekers with landholders to help grow the next generation of family farms in Oregon.
• Oregon Farm Link Navigate Program One-on-one individualized technical assistance program offering land access support including coaching on farm goals, search plans, lease templates, and landowner meetings; currently serves BIPOC land seekers.
• Ranching for Profit Course A one-week interactive course offered in partnership with Ranch Management Consultants to help pasture-based farmers boost profits, improve land health, strengthen business relationships, and enhance operation management. Cost is $3,000 per participant.
• Policy Priority Focus Groups Biennial facilitated discussions with farmer members on specific policy topics including climate change, land access, agritourism, water resilience, workforce issues, capital access, and industrialization. Used to gather farmer input on legislative priorities.
• Oregon Family Farm Survey Biennial statewide survey (every even-numbered year) gathering feedback from farmers, ranchers, and food system advocates to shape legislative priorities and programming; available in English and Spanish.
• InFARMation Series Educational events series connecting consumers with information about local agriculture and farming practices.
• Oregon Pasture Network Pastured Product Guide Searchable directory helping consumers find pasture-raised animal products from verified OPN member farms across Oregon.
• Transitioning Oregon's Farmland Collaborative Collaborative initiative with Rogue Farm Corps and Oregon Agricultural Trust to protect Oregon farmland for future generations through land transition support.

Quantifiable outcome

• Thousands of producers heard through biennial Listening Sessions since 2009
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Center for Food SafetycoreStrategic or Co-development Partner · 1 January 2022Joined in lawsuit against Oregon Department of Agriculture regarding industrial chicken operation permit in Scio, OR. Coalition of nonprofits advocating for stronger CAFO regulations.
• Rogue Farm CorpscoreStrategic or Co-development PartnerPartner in the Transitioning Oregon's Farmland collaborative program to protect Oregon farmland for future generations, working alongside Oregon Agricultural Trust to provide land access support.
• Oregon Agricultural TrustcoreStrategic or Co-development PartnerPartner in the Transitioning Oregon's Farmland collaborative program to protect Oregon farmland for future generations through conservation easements and farmland preservation.
• Stand Up to Factory Farms CoalitioncoreStrategic or Co-development PartnerCoalition of nonprofit organizations bringing discussions of moratorium on largest permit tier of CAFOs in Oregon since formation in response to Lost Valley disaster in 2018.
• Food for All Oregonians CampaigncoreStrategic or Co-development PartnerCoalition focused on anti-hunger policies including SNAP protection, school meals, and emergency food network support. FoFF is a proud member as food producers know the importance of food access.
• Ranch Management ConsultantscoreStrategic or Co-development PartnerPartnership to bring Ranching for Profit school to Oregon. OPN partners with Ranch Management Consultants to offer one-week interactive course for pasture-based farmers.
• Oregon Department of AgricultureminorOthersEngages with ODA on state meat inspection program rules and CAFO regulations, providing testimony about small producer experience in working groups.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farm Aid: National nonprofit supporting family farmers through grants, advocacy, and cultural visibility. Comparable in farmer-advocacy mission and donation-based funding model, but operates nationally and at much larger scale.
• American Farmland Trust: National nonprofit focused on farmland preservation and sustainable agriculture. Operates at broader geographic and policy scale than FoFF but shares the same mission of protecting agricultural land and supporting family farmers.
• National Sustainable Agriculture Coalition: National advocacy alliance that pushes federal policy for sustainable and organic agriculture. Comparable to FoFF in policy-advocacy function but operating at federal rather than state level.

Direct peers

• Rogue Farm Corps: Oregon-based nonprofit training the next generation of farmers through apprenticeships and land-linking programs. Direct peer as a co-partner in the Transitioning Oregon's Farmland collaborative and as a complementary beginning-farmer support organization.
• Oregon Agricultural Trust: Oregon-focused farmland preservation nonprofit that partners with FoFF in the Transitioning Oregon's Farmland collaborative. Both organizations work on keeping Oregon farmland in agricultural use, making OAT the closest direct peer.
• Center for Food Safety: National nonprofit that litigates and advocates on industrial agriculture issues. Direct peer through FoFF's joint lawsuit against Oregon Department of Agriculture regarding the J-S Ranch CAFO permit.
• National Young Farmers Coalition: National nonprofit supporting beginning farmers with land access, capital, and policy advocacy. Highly comparable to FoFF's Oregon Farm Link and Navigate Program offerings, just operating nationally rather than in Oregon.
• 1000 Friends of Oregon: Oregon land-use planning nonprofit that advocates against urban growth boundary expansions that consume farmland (e.g., the SB 1586 Hillsboro fight). Direct peer on Oregon farmland preservation policy.

Others

• Food for All Oregonians: Anti-hunger policy coalition in which FoFF is a participating member. Adjacent peer with overlapping legislative advocacy agenda around food access and equitable food systems.

Regional players

• Ecotrust: Pacific Northwest-focused nonprofit working on regenerative agriculture, food systems, and rural economies. Comparable regional peer in sustainable food systems work with shared Oregon geography and overlapping funder networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@friendsoffamilyfarmers938
• Instagraminstagram.com/foffinthefield
• Xx.com/farmfriends
• Facebookfacebook.com/friendsoffamilyfarmers
• LinkedInlinkedin.com/company/friends-of-family-farmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of Family Farmers