What WERTGARANTIE Group does

WERTGARANTIE Group is a Hanover-based insurance and guarantee service group founded in 1963 (originally as Elektro Dauer Garantie Reparaturversicherung AG) that operates as a BaFin-supervised European Stock Corporation under the legal entity WERTGARANTIE SE. The group sells subscription-based repair-cost insurance for consumer electronics (smartphones, TVs, washing machines, hearing aids) through its flagship WERTGARANTIE Komplettschutz product and bicycle/e-bike coverage through the linexo sub-brand. It serves individual consumers primarily in Germany, with wholly-owned operating subsidiaries GARANTE Corredores S.L. in Spain and Société Française de Garantie S.A. in France, plus a captive reinsurance arm AEGIDIUS SE.

The company distributes through specialist retail partners (Fachhandel) at point of sale alongside direct-to-consumer online channels (wertgarantie.de, linexo.de) and an in-house customer service operation (Mon-Fri 8:00-20:00, Sat 8:00-16:00). Its technology surface includes the Askja claims portal for the bicycle division, a Werkstattsuche (Workshop Finder) digital platform connecting policyholders to authorized repair workshops, and an internal repair quoting system that coordinates claims across the partner workshop network. Revenue is generated primarily through recurring monthly insurance premiums, with 30+ internal specialist departments and a workforce of 501-1,000 supporting underwriting, claims, and distribution.

WERTGARANTIE differentiates on a repair-over-replacement, circular-economy thesis, supported by its annual 'Reparieren statt Wegwerfen' study, a reported 68% repair rate for insured products versus a 23% German household average, and avoidance of 217,160 tons of e-waste annually through insured repairs. In April 2026, WERTGARANTIE Komplettschutz became the first insurance product to win the Deutscher Nachhaltigkeitspreis, formalizing its sustainability positioning. The company has additionally launched the NEBO employee sustainability bonus, the SDG-Scouts training program with BAUM e.V., Corporate Volunteering with Serve the City Hannover e.V., and a mobility partnership with Hannover 96 football club under the linexo brand.

Name

WERTGARANTIE Group

Legal name

WERTGARANTIE SE

Website

https://wertgarantie-group.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WERTGARANTIE Group is a Hanover-based, BaFin-regulated insurance provider founded in 1963, offering subscription repair-cost insurance for consumer electronics, hearing aids, and bicycles through its WERTGARANTIE and linexo brands, distributed via specialist retailers and direct online channels across Germany, Spain, and France.

Ownership category

akta.pro rank

Product category

Consumer Warranty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524), Claims Adjusting (524291)

akta.pro primary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

akta.pro secondary industries

Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)

Keywords

• Consumer warranty insurance
• Electronics protection plans
• Bicycle insurance products
• Device repair coverage
• Sustainable insurance services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electronics Insurance Premiums: Subscription-based insurance products providing protection against repair costs for electronic devices including smartphones, TVs, washing machines, and hearing aids. Premiums are collected on a recurring basis and cover repair costs in case of damage.
2. Bicycle Insurance (linexo): Insurance products for bicycles and e-bikes through the linexo brand, providing protection against theft and damage. Distributed through the company's own platform and as mobility partner services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WERTGARANTIE Group sells subscription-based insurance and warranty products that cover the cost of repairing consumer electronics (smartphones, TVs, washing machines, hearing aids) and bicycles/e-bikes. Policies are distributed through specialist retail partners at point of sale and directly via the company's websites, with claims handled via authorized workshop networks and coordinated repair services. The company's core purpose since 1963 has been to extend device lifespan through repair rather than replacement, embedding sustainability into the insurance value proposition.

Product overview

WERTGARANTIE Group operates as an insurance provider with two primary brands: WERTGARANTIE and linexo. The WERTGARANTIE Komplettschutz provides insurance protection against repair costs for consumer electronics (smartphones, TVs, washing machines, bicycles, hearing aids), while linexo focuses specifically on bicycle insurance. The company operates internationally with subsidiaries in Spain (GARANTE) and France (SFG). The product portfolio emphasizes sustainability through repair-focused coverage, with a stated repair rate of 68% compared to the national average of 23%, supporting circular economy principles.

Differentiator

Problem solved

Functional benefit

Brands

• WERTGARANTIE: Main insurance brand offering protection against repair costs for electronics and bicycles
• linexo
• Komplettschutz

Products and services

• WERTGARANTIE Komplettschutz Comprehensive insurance protection covering repair costs for consumer electronics including smartphones, TVs, washing machines, and hearing aids, as well as bicycles. The product ensures covered devices are professionally repaired by authorized workshops in case of damage rather than replaced. Targeted at private individual consumers in Germany.
• linexo Bicycle and e-bike insurance brand under WERTGARANTIE Group providing protection against theft and damage. Includes mobility-partnership services such as official mobility partner for Hannover 96 cycling and bike leasing offerings. Targeted at individual bicycle and e-bike owners in Germany.

Quantifiable outcome

• 68% repair rate for insured products vs 23% national average in German households
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hannover 96coreStrategic or Co-development Partner · 1 October 2024linexo, the company's bicycle brand, serves as the official mobility partner for cycling at Hannover 96 football club. Partnership includes premium sponsorship and joint activities around cycling, e-bikes, sustainable mobility, and company bike leasing for Hannover 96 employees.
• BAUM e.V.coreStrategic or Co-development Partner · 1 October 2024Partnership for the SDG-Scouts training program where 21 young talents were trained as sustainability ambassadors over 9 months with workshops and practical phases aligned with the 17 UN Sustainable Development Goals.
• BeeRentminorOthersEuropean leading provider for honey bee rental services. The company leases six bee colonies on its Hannover rooftop terrace, managed by professional beekeeper Golo Martin, producing approximately 130kg of honey annually.
• Serve the City Hannover e.V.coreStrategic or Co-development PartnerNon-profit organization that connects the company with local charitable projects for Corporate Volunteering activities. Partnership enables employee engagement in social and ecological projects around Hannover.
• CleanUp HannoverminorStrategic or Co-development PartnerLocal environmental organization partnering with the company for cleanup activities such as the Limmerstraße cleanup initiative.
• HA SchultminorStrategic or Co-development PartnerArtist collaboration for the WERTGIGANT sculpture campaign, creating a one-ton e-waste sculpture to raise awareness about electronic waste in Germany.
• Kinder- und Jugendtreff KiefernpfadminorStrategic or Co-development PartnerYouth center in Sahlkamp, Hannover, partnered with for Corporate Volunteering activities including game afternoons and cultural exchange.
• Geflüchtetenunterkunft NußriedeminorStrategic or Co-development PartnerRefugee accommodation partnered with for Corporate Volunteering construction projects including garden furniture building.
• Waldprojekt WendlandminorOthersForest management project in Wendland region receiving financial support of 65,000 EUR combined with moor restoration project for climate protection.
• Moorwiedervernässung Diepholz und BurgdorfminorOthersMoor restoration projects in Diepholz and Burgdorf receiving financial support for biodiversity and greenhouse gas absorption.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allianz Versicherung: Allianz is Germany's largest insurer and offers various insurance products including device and household contents coverage. While not specialized in electronics warranty like WERTGARANTIE, Allianz competes for the same consumer wallet and represents the broad incumbent in the German insurance market.
• Assurant: Assurant is a global provider of lifestyle and housing solutions including device protection, extended service contracts, and connected living products. Its Connected Living segment overlaps with WERTGARANTIE's electronics and bicycle warranty business, though Assurant operates as a much broader B2B2C platform.
• ERGO Versicherung: ERGO, part of Munich Re Group, is a major German multi-line insurer offering household and device protection products. Although broader in portfolio, ERGO competes with WERTGARANTIE for German consumer device insurance spend through both direct and partner channels.
• Asurion: Asurion is the global market leader in device protection and tech-care services, partnering with carriers and retailers worldwide. While significantly larger and broader in scope, its core electronics and appliance protection business is directly comparable to WERTGARANTIE's Komplettschutz offering.

Emerging players

• Akko Insurance: Akko is a digital-first device protection insurer targeting younger consumers with mobile-native claims experiences. While a smaller and more recently launched competitor, its product category (consumer electronics warranty/protection) and target demographic overlap meaningfully with WERTGARANTIE Komplettschutz.
• Laka (bicycle/e-bike insurance): Laka is a UK-based provider of bicycle and e-bike insurance using a unique collective subscription model. Its product focus on cycling protection overlaps meaningfully with WERTGARANTIE's linexo brand and represents an emerging micro-mobility insurance player in adjacent European markets.

Direct peers

• SquareTrade (Allstate): SquareTrade, owned by Allstate, is one of the largest extended warranty and device protection providers in the US and Europe. It offers protection plans for smartphones, electronics, and appliances - directly comparable to WERTGARANTIE Komplettschutz in product category, target consumer, and subscription revenue model.
• Loveit Coverit: Loveit Coverit is a UK-based specialist provider of gadget, mobile phone, and bicycle insurance. Its product mix and target consumer (protecting personal devices including electronics and bicycles) maps closely to WERTGARANTIE's combined Komplettschutz and linexo offering, making it a strong cross-channel comparable.

Regional players

• MediaMarkt (device protection/warranty products): MediaMarkt, Europe's largest consumer electronics retailer, sells its own extended warranty and protection products at point of sale in Germany and across European markets. While a retailer rather than an insurer, it is a comparable distribution channel for warranty products and competes indirectly with WERTGARANTIE in German Fachhandel and big-box retail.

Others

• Check24 (warranty comparison products): Check24 is Germany's largest comparison portal and aggregates insurance products including device and electronics warranties. As a price-comparison intermediary, it is an ecosystem participant that influences German consumer choice in warranty products alongside WERTGARANTIE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wertgarantie-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERTGARANTIE Group