Laka
Laka is a London-based green-mobility insurtech offering peer-pooled ("Collective") bicycle, e-bike and e-scooter insurance to individual cyclists and bike retailers across the UK and nine EU markets, with an embedded B2B2C distribution model backed by multi-carrier underwriting.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Laka does
Laka is a London-based green-mobility insurtech founded in 2017 that operates a peer-pooled ("Collective") bicycle and micromobility insurance platform serving individual cyclists, bike retailers and electric-mobility users across the United Kingdom and nine European Union markets. The company underwrites cover through a multi-carrier stack — Zurich for bicycle insurance, Sportscover and Allianz for cycling liability, MGAM and Builders Direct for EU liability — and distributes it both direct-to-consumer via laka.co and through bike dealer networks including Decathlon, Ribble, Gazelle, Brompton, Riese & Müller and Sigma Sports, with point-of-sale activation via EPOS integration with Citrus Lime.
Laka's core technology is its Collective pricing engine, which replaces fixed annual premiums with monthly contributions calculated post-claim and capped, splitting the actual cost of claims across the member pool. The platform is hosted on AWS (UK) and built on a SaaS stack of Stripe, Intercom, Customer.io, Dixa, Heap Analytics, Google Analytics, VWO and LogRocket. Beyond the consumer tiers (Core and Complete), the company offers specialist sub-products for e-bikes, cargo bikes, triathlon, road, mountain and adventure/gravel bikes, an add-on Health & Recovery insurance product, the Laka Perks benefits platform, and Laka for Business — a B2B2C embedded-insurance platform for retailers and OEMs.
The company earns revenue primarily through monthly insurance contributions and embedded-insurance transaction fees on cover sold through dealer networks. The business is in an active scale-and-consolidation phase: between 2022 and 2026 it raised roughly $30M+ in disclosed funding (a $12.2M Series A, a €7.6M round alongside the Cylantro acquisition, an April 2024 investment by Achmea Innovation Fund, a $10.3M Series B led by Shift4Good and MS&AD Ventures in July 2025, and a £6.5M HSBC Innovation Banking venture-debt facility earmarked for M&A in November 2025), and has executed four acquisitions in three years — Cylantro (France, 2023), CoverCloud UK renewal rights (2024), the Luko e-scooter portfolio from Allianz Direct (2025) and VeloLife (UK, 2026), the last adding 100+ UK bike dealer locations. Laka is FCA-authorised (FRN 785971) and processes personal data in line with GDPR.
Laka firmographics
Firmographics- Name
- Laka
- Legal name
- Laka Ltd
- Website
- https://laka.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Laka is a London-based green-mobility insurtech offering peer-pooled ("Collective") bicycle, e-bike and e-scooter insurance to individual cyclists and bike retailers across the UK and nine EU markets, with an embedded B2B2C distribution model backed by multi-carrier underwriting.
- Ownership category
- akta.pro rank
Laka industry classification
Industry- Product category
- Bicycle and E-Bike Insurance
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)
Keywords
Where Laka is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Laka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Collective premium contributions (B2C): Primary revenue stream. Individual cyclists pay into the Collective each month; the actual amount is determined after the month closes based on the Collective's claims, capped at a stated maximum. £0 excess on bike claims; no depreciation; flexible month-to-month.
- Embedded / B2B2C insurance at point of sale: Insurance distributed through bike dealer networks (Decathlon, Ribble, Gazelle, Riese & Müller, Brompton, Sigma Sports, and the 100+ UK dealer locations acquired via VeloLife), integrated into dealer EPOS (Citrus Lime). Premium flows back to Laka via the underwriting carriers.
- Health & Recovery Insurance (add-on): Optional accident & injury insurance sold alongside bicycle cover, focused on specialist treatments and recovery services.
- Referral program (Laka Credits): Members can earn promotional credits toward future bicycle insurance premiums by referring friends; non-cash, customer-acquisition mechanism.
- Crowdfunding equity (Seedrs): Retail crowdfunding round on Seedrs (linked from the homepage), giving retail investors a stake and providing primary capital.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Core — essential cover (theft + third-party cycling liability) |
| Usage-based | Monthly | Complete — full cover (adds crash, accidental damage, roadside recovery) |
| Subscription | Monthly | Health & Recovery Insurance (add-on) |
| Other | Pay-as-you-go | Laka Perks |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Laka product offering
Product offeringCore offering
Laka provides collective, peer-to-peer bicycle, e-bike, and cargo bike insurance in which members' monthly premiums are adjusted based on the actual claims of the entire group rather than fixed individual pricing. The company sells these policies both direct-to-consumer and through bike dealers under a B2B2C model, and supplements cover with optional cyclist Health & Recovery insurance.
Product overview
Laka is a London-based green mobility insurtech operating a single integrated consumer insurance platform built around its "Collective" model, in which a pool of cyclists shares the cost of claims through fairly distributed monthly contributions. The consumer-facing product line is anchored by two core tiers — Laka Complete (comprehensive cover including theft, accidental damage, roadside recovery, optional worldwide travel and licensed racing) and Laka Core (essential theft and third-party cycling liability) — delivered with always-included benefits such as £0 excess, no depreciation, multi-bike discount, legal assistance, and Laka Perks. The Complete and Core tiers are wrapped around by specialist sub-products for Cargo Bike, E-bike, City Bike, Triathlon Bike, Mountain Bike, Road Bike and Adventure & Gravel Bike riders, complemented by add-on Health & Recovery Insurance (accident and injury cover) and a free Laka Club membership with events and discounts. Beyond the direct-to-consumer D2C channel, Laka operates Laka for Business — a B2B2C embedded insurance platform that distributes cover through bike retailers, OEMs and distribution partners (integrated with EPOS provider Citrus Lime and including brand partners Decathlon, Ribble, Gazelle, Brompton, Riese & Müller and Sigma Sports) — and underpins the offering with a referral program and a Collective insurance engine that powers monthly contribution distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Laka Complete: The complete bike insurance product line covering theft, third party cycling liability, crash & accidental damage, roadside recovery, and optional racing and travel.
- Laka Core
- Laka Club
- Laka Perks
- Laka for Business
- Health & Recovery Insurance
Products and services
- Laka Complete
Quantifiable outcome
- €140 million+ of bicycles and e-bikes insured across Europe (as of April 2024)
- +9 more outcomes
Companies that use Laka
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Laka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature6 records
Laka partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- VeloLifeflagshipUK specialist cycle insurance provider acquired by Laka in May 2026 — Laka's fourth acquisition in three years. Brings 100+ UK bike dealer locations and a curated dealership network (co-founded by Justin Rodley) onto Laka's B2B2C platform alongside the Citrus Lime EPOS integration.
- CylantroflagshipFrench e-bike broker acquired by Laka in October 2023 alongside a €7.6M funding round, to anchor Laka's expansion in France and the broader European e-mobility insurance market.
- DecathlonflagshipFeatured in the 'Trusted by' section of the Laka homepage; Laka is offered to Decathlon's cycling customers, with Decathlon also named alongside Ribble and Gazelle as a brand partner integrated into Laka's B2B2C channel.
- RibbleflagshipFeatured as a 'Trusted by' brand partner; Laka cover available to Ribble customers, integrated into Ribble's DTC/retail experience.
- GazellecoreFeatured as a 'Trusted by' brand partner; Laka cover bundled with Gazelle e-bikes, supporting the city/e-bike insurance offering.
- BromptoncoreFeatured as a 'Trusted by' brand partner; Laka cover offered to Brompton customers.
- Riese & MüllercoreFeatured as a 'Trusted by' premium e-bike manufacturer partner on the Laka homepage.
- Sigma SportscoreMulti-store UK cycling retailer featured in the 'Trusted by' section.
- CoverCloud (UK renewal rights)coreAcquired the UK renewal rights of CoverCloud in 2024 as part of the M&A roll-up of European micromobility insurance books.
- Allianz Direct (Luko e-scooter portfolio)coreAcquired the e-scooter insurance portfolio of Luko from Allianz Direct in 2025, extending Laka's e-mobility product line.
- Citrus LimeflagshipEPOS (point-of-sale) provider for independent bike retailers. Laka's embedded insurance is integrated into Citrus Lime, enabling instant policy activation at the till in 100+ UK dealer locations.
- Zurich Insurance GroupflagshipUnderwrites Laka's bicycle insurance and supports claims handling; Laka shares customer personal data with the Zurich Insurance Group for these purposes (per Laka's Privacy Policy).
- Sportscover Europe LimitedcoreUnderwrites the cycling liability insurance provided to Laka customers, with personal data shared for underwriting and claims.
- Allianz Global Corporate & SpecialtycoreCo-underwrites Laka's liability insurance alongside Sportscover Europe Limited, supporting claims handling.
- MGAM LimitedcoreLuxembourg-based mutual that underwrites Laka's liability insurance alongside Builders Direct; personal data is shared for underwriting and claims.
- Builders Direct (S.A.)coreLuxembourg-based underwriting partner for Laka's liability cover; customers waive insurance secrecy under article 300 of Luxembourg Insurance Law to enable data sharing with Laka, MGAM, Caytons Law and other appointed parties.
- Caytons LawminorExternal legal/claims partner that handles Laka's liability claims work; receives customer personal data for those purposes.
- StripecorePayment, analytics and other business services for laka.co and app.laka.co; collects device-identifying information and supports fraud detection.
- Amazon Web Services (AWS)coreHosts the Laka website and associated mobile applications in the UK; information is encrypted at rest and not accessible to AWS employees.
- IntercomcoreReal-time chat and customer messaging platform used for Laka customer communications.
- CrispcoreReal-time chat / customer support tooling used alongside Intercom, Customer.io and Dixa.
- Customer.iocoreUsed by Laka to send email and other customer communications and to customize messages.
- SeedrscoreEquity crowdfunding platform used by Laka for a retail crowdfunding round; linked from a persistent homepage banner ('We're crowdfunding. Invest today') and acts as a community/brand marketing channel.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Laka competitors and assessment
Company assessmentDirect peers
- Yellow Jersey Cycle Insurance: UK specialist cycle insurance broker distributing cover to road, MTB, gravel and e-bike riders through independent bike shops. Direct competitor in the same specialist cycle-insurance distribution channel.
- PedalCover: UK specialist bicycle insurance provider focused on theft and accidental damage cover for higher-value bikes and e-bikes. Competes head-to-head with Laka in D2C specialist cycle insurance.
- Cycleplan: UK bicycle insurance specialist offering annual cover for theft, damage and liability to individual cyclists and via dealer partnerships. Operates in the same niche vertical with a similar D2C plus bike-shop channel model.
- VeloLife: UK specialist cycle insurance provider distributed through a network of over 100 independent bike dealers; recently acquired by Laka. Previously a direct competitor in the dealer-embedded cycle insurance channel.
- Bikmo: UK-based specialist bicycle insurance provider offering cover for theft, accidental damage and public liability directly to cyclists and via bike dealers. Closest direct competitor to Laka in the UK cycle insurance niche.
Broad incumbents
- Lemonade: US-listed insurance carrier using a peer-to-pool / giveback model that mirrors the structural innovation of Laka's Collective, but across home and renters insurance. Comparable as a tech-led, community-style insurance business model reference.
- Zego: UK-based mobility insurtech providing flexible cover for gig-economy drivers, e-scooter and fleet operators. Comparable as a UK insurtech operating across multiple mobility / micromobility lines via embedded distribution.
- Admiral Group: Large UK general insurer with multi-product personal lines and price-comparison brands. Comparable as a broader incumbent that could enter the cycle insurance niche with significant capital and pricing power.
Emerging players
- By Miles: UK insurtech offering usage-based, pay-as-you-drive car insurance with monthly billing. Comparable as a UK insurtech challenger using flexible monthly billing and behavioural data, but in motor rather than cycling.
- Bought By Many (Many Pets): UK insurtech that pioneered social/group-based specialty insurance (initially pet insurance) and now operates as Many Pets. Comparable as a UK insurtech that built a specialist community around a niche insurance category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laka social profiles
Digital presenceLaka compliance and trust
Trust signalCompliance2 records
Laka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laka leadership team
Management profileNumber of profiles
Profiles3 records
Laka subsidiaries and ownership
Company hierarchySubsidiaries4 records
Laka funding detail
Funding detailFunding overview
Funding rounds14 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laka M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laka
What does Laka do?
Laka provides collective, peer-to-peer bicycle, e-bike, and cargo bike insurance in which members' monthly premiums are adjusted based on the actual claims of the entire group rather than fixed individual pricing. The company sells these policies both direct-to-consumer and through bike dealers under a B2B2C model, and supplements cover with optional cyclist Health & Recovery insurance.
Is Laka a public or private company?
Laka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Laka founded?
Laka was founded in 2017. It employs 51 to 100 people.
Where is Laka based?
Laka is headquartered in London, United Kingdom, in the Europe region.
How does Laka make money?
Five revenue lines are on record. Collective premium contributions (B2C) is the primary driver. The others are embedded / B2B2C insurance at point of sale, health & Recovery Insurance (add-on), referral program (Laka Credits) and crowdfunding equity (Seedrs).
Who are Laka's main competitors?
Direct peers on record are Yellow Jersey Cycle Insurance, PedalCover, Cycleplan, VeloLife and Bikmo. Broad incumbents are Lemonade, Zego and Admiral Group. Emerging players are By Miles and Bought By Many (Many Pets).
Does Laka have an API?
No public API is recorded for Laka.
What industry is Laka in?
Laka's product category is Bicycle and E-Bike Insurance. Its primary akta.pro industry code is EDALAKAE, Bicycle Programs & Bike Share (Parking, Repair, Rentals). Its NAICS code is 5322 and its SIC code is 3751.