Progicar
Progicar is a French SaaS publisher founded in 2018 that builds specialized vertical software — Remarket, Multiparts, and Loop — for automotive distribution professionals covering used vehicle reconditioning, auto parts management, and transport planning in France.
- Company typePrivate
- Founded2018
- HeadquartersTreillières, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Progicar does
Progicar is a French SaaS software publisher headquartered in Nantes (with offices in Treillières), founded in 2018, that builds specialized vertical software for the automotive distribution industry. The company offers an integrated product suite consisting of three purpose-built modules: Progicar Remarket, industrial management software for used vehicle (VO) reconditioning centers that centralizes activity management, factory performance tracking, and a collaborative interface for clients and subcontractors; Progicar Multiparts, an integrated solution for managing auto parts (PR) order flows, returns, and customer portal workflows; and Progicar Loop, transport planning software that optimizes vehicle delivery routes and stock timing for distribution groups and reconditioning centers. Customer testimonials indicate measurable operational impact, including a reported 15% annual increase in vehicles reconditioned at one deployment.
The company serves automotive distribution professionals — distribution groups, car manufacturers (OEMs), transporters and logistics providers, reconditioning service providers, and auto parts distributors — primarily in France, with English and German website versions suggesting intent to address international customers. Named enterprise customers include Groupe Chopard, Vauban, Net&Co, Autoprepar, Iperia, Logipar, Opario, and Varazur. GTM is sales-led and direct, with demo-request funnels for each product and segmented landing pages by buyer type; pricing is quote-based and annual, not publicly disclosed. Marketing combines content (blog, white papers), LinkedIn presence, and email newsletters. The company operates independently with no disclosed funding rounds, parent company, or institutional ownership, and employs between 11 and 50 people.
Progicar firmographics
Firmographics- Name
- Progicar
- Legal name
- Progicar
- Website
- https://progicar.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Progicar is a French SaaS publisher founded in 2018 that builds specialized vertical software — Remarket, Multiparts, and Loop — for automotive distribution professionals covering used vehicle reconditioning, auto parts management, and transport planning in France.
- Ownership category
- akta.pro rank
Progicar industry classification
Industry- Product category
- Automotive Distribution Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)
- akta.pro secondary industries
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Progicar is headquartered
LocationHeadquarters
- HQ city
- Treillières
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Progicar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Software Subscriptions: Progicar generates revenue through SaaS software subscriptions for their three main products: Progicar Remarket, Progicar Multiparts, and Progicar Loop, targeting automotive distribution professionals including distribution groups, manufacturers, transporters, service providers, and auto parts distributors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to customer requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Progicar product offering
Product offeringCore offering
Progicar develops and sells SaaS software for the French automotive distribution industry. Its three products address the full aftermarket and logistics value chain: Progicar Remarket manages industrial operations of used vehicle reconditioning centers, Progicar Multiparts handles flows of auto parts distribution, and Progicar Loop plans and optimizes vehicle transport deliveries. The offerings target automotive distribution groups, manufacturers, transporters, auto parts distributors, and service providers.
Product overview
Progicar is a SaaS software publisher serving automotive distribution professionals. The company offers a portfolio of three integrated software solutions: Progicar Remarket (industrial management software for used vehicle reconditioning centers), Progicar Multiparts (integrated solution for auto parts distribution flow management), and Progicar Loop (transport planning and route optimization for vehicle logistics). These products work together to digitize and improve performance across the automotive distribution ecosystem, from vehicle reconditioning to parts ordering and transport logistics.
Differentiator
Problem solved
Functional benefit
Brands
- Progicar Remarket: Logiciel de pilotage industriel pour le reconditionnement VO - Industrial management software for used vehicle reconditioning
- Progicar Multiparts
- Progicar Loop
Products and services
- Progicar Remarket Industrial management software dedicated to used vehicle (VO) reconditioning centers, designed to professionalize and speed up vehicle refurbishment workflows for automotive distribution groups in France.
- Progicar Multiparts Integrated SaaS solution for managing auto parts cataloging and distribution flows, targeted at auto parts distributors and after-sales service providers in the French automotive market.
- Progicar Loop Transport planning and optimization software for vehicle delivery, used by transporters and logistics providers serving the French automotive distribution industry to plan loads and routes.
Quantifiable outcome
- 15% annual increase in vehicles reconditioned
- +1 more outcomes
Companies that use Progicar
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Progicar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Progicar partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Progicar competitors and assessment
Company assessmentEmerging players
- vAuto (Cox Automotive): Inventory management and used vehicle pricing tool for dealers, part of Cox Automotive. Comparable as a specialized SaaS for used vehicle operations overlapping with Progicar Remarket's reconditioning and pricing decisions.
- Wheelbase: Digital vehicle transport and logistics platform for the automotive industry. Comparable to Progicar Loop as a software layer solving vehicle movement planning and route optimization for dealer groups and remarketing operators.
Direct peers
- Frazer Computing: US independent dealer management software provider focused on BHPH and franchise dealers. Comparable as a vertical SaaS for automotive dealers, though more oriented toward US financing workflows than French parts/reconditioning.
- Pinewood Technologies: UK-based automotive DMS provider (formerly Pinewood) serving franchise dealer groups across Europe. Comparable as a vertical SaaS for automotive distribution with similar GTM into dealer groups and overlap on operational workflow tooling.
- Tradebox: UK automotive DMS for franchised dealers and dealer groups. Comparable as a vertical SaaS targeting dealer group operations in a market adjacent to Progicar's French footprint, with overlapping dealer management use cases.
Others
- RITA (Reynolds Integrated Retail Automotive): Reynolds' modern retail platform connecting DMS, CRM, and desking. Comparable as a competitor suite targeting the digital transformation of dealer operations that Progicar also addresses for distribution groups.
Broad incumbents
- Alpega Group: European transport management system (TMS) vendor covering road freight and vehicle logistics. Comparable as an established player in transport planning technology overlapping with Progicar Loop's vehicle transport optimization use case.
- CDK Global: Global leader in automotive dealer management software serving dealerships and distribution groups. Comparable as the dominant incumbent whose broad suite overlaps with Progicar's dealer-facing and reconditioning workflows, but lacks Progicar's depth in reconditioning and parts distribution.
- Cox Automotive: Owner of Manheim remarketing, vAuto inventory/pricing, and Dealertrack DMS — a portfolio covering used vehicle reconditioning, remarketing, and dealer workflows. Comparable as a broad incumbent whose reconditioning and remarketing tools directly intersect with Progicar Remarket's scope.
- Reynolds and Reynolds: Major US-based automotive DMS provider serving franchised dealers and dealer groups. Comparable as an established incumbent covering dealer operations, though concentrated in North America and less specialized in European aftermarket reconditioning and parts distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Progicar social profiles
Digital presenceProgicar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progicar leadership team
Management profileNumber of profiles
Progicar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progicar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progicar
What does Progicar do?
Progicar develops and sells SaaS software for the French automotive distribution industry. Its three products address the full aftermarket and logistics value chain: Progicar Remarket manages industrial operations of used vehicle reconditioning centers, Progicar Multiparts handles flows of auto parts distribution, and Progicar Loop plans and optimizes vehicle transport deliveries. The offerings target automotive distribution groups, manufacturers, transporters, auto parts distributors, and service providers.
Is Progicar a public or private company?
Progicar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Progicar founded?
Progicar was founded in 2018. It employs 11 to 50 people.
Where is Progicar based?
Progicar is headquartered in Treillières, France, in the Europe region.
How does Progicar make money?
One revenue line is on record: saaS Software Subscriptions.
Who are Progicar's main competitors?
Emerging players on record are vAuto (Cox Automotive) and Wheelbase. Direct peers are Frazer Computing, Pinewood Technologies and Tradebox. RITA (Reynolds Integrated Retail Automotive) is listed as an others. Broad incumbents are Alpega Group, CDK Global, Cox Automotive and Reynolds and Reynolds.
Does Progicar have an API?
No public API is recorded for Progicar.
What industry is Progicar in?
Progicar's product category is Automotive Distribution Software. Its primary akta.pro industry code is CRAOANAG, Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE), with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its SIC code is 7372.