Cherokee Wood Products

What Cherokee Wood Products does

Cherokee Wood Products is a privately-held wood products distributor and light manufacturer founded in 1991 and headquartered at 1390 E. Arrow Hwy, Upland, California. The company operates a single warehouse/showroom stocking over 40 species of domestic and exotic hardwood lumber and over 40 species of hardwood plywood, complemented by MDF, particleboard, melamine panels, real wood veneers, high-pressure laminates, hardwood flooring, mouldings, stair components, shutter components, wood carvings, hardware, doors and windows, and woodworking supplies such as turning blanks, pen blanks, and live-edge slabs. The catalog spans 720+ SKUs across lumber, plywood, and home-improvement categories. Through its Arrowhead Planning Mill, Cherokee also performs custom milling, custom layup panels, cut-to-size plywood services, and UV finishing — adding value-added capabilities on top of distribution.

The company makes money by selling these products on a unit-pricing basis — per board foot for lumber, per sheet for plywood, and per lineal foot for mouldings and dimensional lumber — with custom work quoted on request. Pricing varies by species, grade, thickness, and size; for example, lumber ranges from under $1 to $32 per board foot, plywood from $36 to $525 per sheet, and mouldings from roughly $0.42 to $2.55 per lineal foot. Customers can order through the e-commerce site, by phone (1-909-920-5430), or by email ([email protected]), with local pickup available at the Upland warehouse. Fulfillment is handled by Cherokee's own delivery fleet (next-day across all major Southern California counties, regular runs to Central and Northern California, Nevada, Arizona, and Utah), UPS for parcels under 150 lbs, and third-party freight carriers for oversized loads.

Cherokee targets three primary customer segments: contractors and builders (general contractors, cabinet makers, building professionals), professional and hobbyist woodworkers/craftsmen, and DIY homeowners. The company markets primarily through its website and SEO, with supporting presence on Facebook, Pinterest, Twitter, and Google+, plus a Mailchimp newsletter. It holds CARB Phase 2 compliance for composite panel emissions and maintains a core distribution partnership with Wilsonart for High Pressure Laminates. Ownership, leadership, financials, and funding history are not disclosed in the available source materials.

Name

Cherokee Wood Products

Legal name

Cherokee Wood Products

Website

https://cherokeewood.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherokee Wood Products is a privately-held Upland, California-based distributor and light manufacturer selling over 40 species of domestic and exotic hardwood lumber, plywood, mouldings, and millwork to contractors, woodworkers, and DIY customers across Southern California and four adjacent states via own-fleet delivery.

Ownership category

akta.pro rank

Product category

Hardwood Lumber and Plywood Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Wood Product Manufacturing (321)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Planing Mills & Lumber Surfacing (IMAMABAE)

Keywords

• Hardwood lumber distribution
• Hardwood plywood supply
• Custom milling services
• Mouldings and millwork
• Woodworking supplies

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hardwood Lumber Sales: Sale of domestic and exotic hardwood lumber by board foot. Products include over 40 species of hardwood lumber available in various thicknesses (4/4, 5/4, 6/4, 8/4), widths, and lengths. Minimum purchase requirements vary by product.
2. Hardwood Plywood Sales: Sale of domestic and imported hardwood plywood sheets in various thicknesses (1/8" to 3/4"), species, and grades. Custom cut-to-size options available.
3. Mouldings and Millwork: Sale of hardwood and MDF mouldings including baseboards, crown moulding, casing, chair rail, and specialty ornate mouldings. Also includes custom milling services.
4. Custom Services: Custom layup panels, High Pressure Laminates, UV Finishing on plywood, and custom sizing services for specialty orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Cherokee Wood Products is a wood products distributor and custom millwork provider that stocks over 40 species of domestic and exotic hardwood lumber and plywood, plus mouldings, flooring, stair and shutter components, wood carvings, hardware, and woodworking supplies. Through its Arrowhead Planning Mill, it offers custom milling, cut-to-size plywood, custom layup panels, and UV finishing services. Sales are fulfilled via e-commerce, own fleet delivery in the Southwest, UPS, freight carriers, and warehouse pickup.

Product overview

Cherokee Wood Products is a wholesale and retail supplier of hardwood lumber, plywood, and related wood products. The company operates a single unified offering centered on its warehouse-based inventory of over 40 species of domestic and exotic hardwoods, supplemented by a comprehensive range of manufactured products. The core product portfolio includes: (1) Hardwood Lumber in various species and cuts; (2) Hardwood Plywood and specialty panels including Baltic Birch, Melamine, MDF, Particleboard, and High Pressure Laminates; (3) Real Wood Veneers in multiple species and backing options; (4) Custom Milling services through Arrowhead Planning Mill; (5) Finished goods including Hardwood Flooring, Mouldings, Stair Components, Wood Carvings, Shutter Components, and Hardware; and (6) Woodworking Supplies such as Turning Blanks, Pen Blanks, Bowl Blanks, and Live Edge Slabs. The company also offers custom layup panels, cut-to-size services, and UV finishing on plywood. With over 200 years of combined experience, they serve both individual woodworkers and commercial contractors throughout Southern California with delivery services and nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Lumber Hardwood lumber available in over 40 domestic and exotic species including Alder, Ash, Basswood, Cherry, Hard Maple, Poplar, Red Oak, Soft Maple, Walnut, White Oak, African Mahogany, Anigre, European Beech, Bubinga, Koa, Macassar Ebony, Padauk, Purpleheart, Teak, Wenge, and Zebrawood. Sold in various thicknesses (4/4, 5/4, 6/4, 8/4), cuts (flat sawn, quarter sawn, rift sawn), and milling options (rough, S2S, S4S). Targeted at woodworkers, contractors, and cabinet makers.
• Hardwood Plywood Hardwood plywood sheets in various species including African Mahogany, Alder, Aromatic Cedar, Ash, Baltic Birch, Beech, Cherry, Knotty Alder, Maple, Red Birch, Red Oak, Walnut, White Birch, and White Oak. Available in thicknesses from 1/8" to 3/4" and sheet sizes of 4'x8' and 4'x10'. Custom layup panels available.
• Veneers Real wood veneers available in species including Mahogany African, Alder, Beech Euro, Cherry, Maple, Oak Red, Oak White, Walnut, Wenge, and Zebrawood. Available in plain sawn, quarter cut, and rift cuts with backing options including 10mil paper back, 20mil paper back, PSA peel and stick, and 2-ply veneer. Sizes include 2'x8', 4'x8', 4'x10', and 5.7'x2.5'.
• Melamine Panels Melamine-faced panels in finishes such as Almond, Black, Brazilian Walnut, Chocolate Pearwood, Fog Grey, Hard Rock Maple, Nelson Oak, Rainer White, and White. Standard 4'x8' panels in thicknesses from 1/8" to 3/4" on particleboard core. Used in cabinetry, shelving, and casework.
• MDF Panels and Particleboard Medium Density Fiberboard (MDF) and Particleboard panels in various thicknesses, CARB P2 compliant with low levels of urea formaldehyde, with no-added urea formaldehyde options available.
• High Pressure Laminates High pressure laminates sourced from Wilsonart offering a wide range of options and quality laminates and custom surfaces for cabinetry, countertops, and architectural applications.
• Custom Milling (Arrowhead Planning Mill) Custom millwork services for the hardwood lumber industry through the Arrowhead Planning Mill, with upgraded processes and machinery for creating custom components, custom layup panels, and cut-to-size plywood. Service for contractors, cabinet makers, and woodworking professionals needing tailored lumber components.
• Hardwood Flooring Hardwood flooring including engineered hardwood flooring, custom milled flooring, finished flooring, and vinyl flooring options for residential and commercial installations.
• Mouldings Hardwood and MDF mouldings including Baseboards, Crown Moulding, Chair Rail, Casing, T&G Shiplap, Misc Mouldings, Specialty/Ornate Mouldings, Panel Mouldings, Cove Mouldings, Quarter Round, Base Shoe, Astragal, and Cornice Crown Mouldings. Sold per lineal foot.
• Stair Parts and Components Full line of stair parts including Balusters, Box Newels, Handrails, Newel Posts, Stair Risers, and Stair Treads, with custom components available through the milling facility.
• Wood Carvings, Columns and Medallions Decorative wood carvings including Corbels, Posts, Onlays, Feet and Legs, and Capitals for architectural millwork and ornamental applications.
• Shutter Components

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WilsonartcoreTechnology or IntegrationCherokee Wood Products works closely with Wilsonart to offer the widest range of options and the best quality laminates and custom surfaces. Wilsonart is a leading manufacturer of High Pressure Laminates, and Cherokee offers their products as part of their laminate and custom surface offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• 84 Lumber: 84 Lumber is a U.S. building materials retailer and lumber distributor with a national footprint of stores and yards serving professional builders — a broader regional distribution model overlapping with Cherokee's contractor/builders segment.

Broad incumbents

• The Home Depot: The Home Depot is the largest U.S. home improvement retailer carrying lumber, plywood, mouldings, and millwork — a broad incumbent that competes with Cherokee in commodity SKUs while Cherokee competes on specialty species, custom milling, and contractor service.
• Distributor Service Inc. (DSI): DSI is a large wholesale distributor of hardwood lumber, plywood, and engineered wood products serving industrial cabinet, furniture, and millwork customers across the Western U.S. — a broader regional distributor overlapping with Cherokee's contractor/commercial segment.

Direct peers

• Bell Forest Products: Bell Forest Products is a direct-to-customer hardwood lumber and live edge slab supplier selling online with broad species selection and shipping nationwide — directly comparable to Cherokee's hardwood lumber, plywood, and live edge slab offering.
• Hardwood Industries: Hardwood Industries is a wholesale distributor of hardwood lumber, plywood, and engineered wood products serving cabinet shops, millwork houses, and furniture manufacturers — directly comparable in product mix and customer base.
• Rockler Woodworking and Hardware: Rockler is a national woodworking specialty retailer selling hardwoods, plywood, hardware, finishing supplies, and project kits — overlapping with Cherokee's hardwood, moulding, hardware, and DIY woodworker segments.
• Woodcraft Supply: Woodcraft is a national retail chain selling hardwood lumber, plywood, turning blanks, and woodworking supplies to hobbyists and professional woodworkers — comparable to Cherokee's woodworker/craftsman segment and specialty supply lines.
• Whitechapel Hardwood Lumber: Whitechapel is a wholesale and retail hardwood lumber supplier carrying a broad species mix including exotics, serving woodworkers and small commercial shops — comparable to Cherokee's specialty hardwood focus.
• Baird Brothers Fine Hardwoods: Baird Brothers is an Ohio-based direct-to-customer hardwood lumber and millwork retailer offering domestic and exotic hardwoods, custom milling, and a similar e-commerce plus showroom model — closely comparable to Cherokee's specialty hardwood distribution and custom millwork focus.
• Forest Plywood: Forest Plywood is a wholesale distributor of hardwood plywood, panel products, and specialty wood products serving cabinet, furniture, and fixture manufacturers — closely comparable to Cherokee's plywood and panel distribution core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CHEROKEEWOODINC
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/cherokee-wood-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherokee Wood Products