What Havas Prague does

Havas Prague (legally Havas Worldwide Prague, a.s., IČ 630 79 054) is a full-service advertising and communications agency headquartered at Letenské sady čp. 1500, Praha 7, with founding traced to 1994 and headcount in the 51–100 range. Operating within the 'Havas Village' integrated service model, the firm provides coordinated creative, media, PR, digital, and public affairs services to enterprise and government clients across Central Europe and selected global markets. It is the locally incorporated Czech arm of the global Havas network; explicit parent-company ownership and equity structure are not disclosed in source materials.

The agency's service portfolio is structured through specialized sub-brands rather than a single monolithic offering. Havas PR handles media relations and press strategy; Havas RED provides strategic communication and public-affairs counsel (exemplified by the EDF Czech nuclear project mandate); Hercules (Havas Village) operates as an integrated media production hub capable of localizing campaigns into nine languages. Proprietary digital products include an AI-powered chatbot deployed on Facebook Messenger for EKO-KOM (with virtual mascots Tříďa and PEŤka featuring myth-busting and quiz modules) and 360-degree interactive video microsites such as the EKO-KOM waste-sorting plant tour with kayaker Vávra Hradilek. Beyond client work, Havas Prague produces the Prosumer Report — a proprietary global consumer research series covering mental health, e-commerce, technology, sports, aging, and sustainability — and manages the Forum Karlín event venue as an owned service line.

Revenue is generated via professional-services engagements on a project or retainer basis with quote-based pricing and no publicly disclosed rate cards. The GTM motion is enterprise field sales through direct account teams and Havas global network referrals. Customer mix spans environmental services (EKO-KOM), transportation (České dráhy), banking (MONETA Money Bank), beverages (Ahmad Tea), satellite TV (Skylink), tourism (Qatar Airways/Qatar Tourism), energy (EDF), automotive (Michelin), technology (Google), nonprofit (Amnesty International), wine investment (Wine Management), and cosmetics (SMYSSLY). Distribution is direct B2B; the firm does not sell products through retail or e-commerce. Financials are not disclosed, but operations remain active with 2024-dated campaigns and recent scope expansion into energy public affairs and multilingual global production.

Name

Havas Prague

Legal name

Havas Worldwide Prague, a.s.

Website

https://havas.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Prague is a Czech full-service advertising agency operating under the global Havas network's Village model. It serves enterprise and government clients with integrated creative campaigns, PR, digital innovation, and public affairs across Central Europe and global markets.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Advertising services
• Integrated marketing communications
• Public relations services
• Digital marketing campaigns
• Creative campaign production

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Advertising Services: Full-service advertising agency providing creative campaigns, branding, and marketing communications for enterprise clients across various industries including environmental, transportation, consumer goods, and more
2. Digital Marketing Services: Digital campaigns, social media management, online advertising, and innovative digital solutions including chatbots and 360° video content
3. PR Services: Public relations including press conferences, media relations, and content development for clients
4. Event Management: Event organization services through Forum Karlín venue partnership, including corporate events and product launches

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Havas Prague is a full-service marketing and advertising agency that delivers integrated creative campaigns, branding, digital marketing, public relations, and event management services to enterprise clients. The agency operates under the Havas Village multidisciplinary model, combining creative, media, and digital teams to produce advertising campaigns, PR programs, AI-powered digital products, immersive 360° video experiences, and multilingual content adaptation across global markets.

Product overview

Havas Prague is a full-service advertising and communication agency operating under the Havas Village model, which combines multidisciplinary team expertise to deliver seamless, client-specific solutions across creativity, innovation, and media. The agency's portfolio spans several distinct service offerings and sub-brands: Havas PR handles public relations and press strategy; Havas RED manages integrated communication and public affairs; and Hercules (Havas Village) provides production services and multilingual content adaptation across up to nine languages for global campaigns. Havas Prague also produces proprietary consumer research under the Prosumer Report banner, covering topics such as mental health, e-commerce, technology, and sustainability across global markets. The agency has developed specialized digital products including an AI-powered chatbot with mascots Tříďa and PEŤka for EKO-KOM, and immersive 360-degree video microsites for environmental campaigns. Havas Prague manages event venue Forum Karlín and executes large-scale global campaigns for clients including EDF, Michelin, Qatar Tourism, EKO-KOM, Czech Railways, Google, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Hercules: Havas Village unit handling global content localization and translation services for international campaigns.
• Havas PR
• Havas Integrated
• Havas RED

Products and services

• Havas Village Creative Advertising Services End-to-end creative advertising campaign services combining multidisciplinary team expertise across creative, media, digital, and PR to produce integrated brand campaigns for enterprise clients.
• Digital Marketing Services

Quantifiable outcome

• EDF repositioned from passive contender to frontrunner in Czech nuclear tender process
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EDF (Électricité de France)coreStrategic or Co-development Partner · 29 September 2024Havas RED was selected as EDF's communication and public affairs ally for the Czech Republic's historic nuclear project. Havas crafted comprehensive communication strategy including website content, social media initiatives, billboards, industry events presence, educational programs, media collaboration, and public affairs services. Coordination between EDF teams in Prague and Paris, including French embassy engagement, facilitated key diplomatic meetings between Presidents and Czech leadership visits to EDF headquarters.
• Forum KarlínminorStrategic or Co-development PartnerForum Karlín venue partnership allowing Havas to organize events for clients at this premium Prague location. The venue is offered for corporate events, product launches, and other client events.
• Qatar Tourism / Qatar AirwayscoreStrategic or Co-development PartnerHercules (Havas Village) responsible for promoting Qatar Tourism in +19 countries. Task involved adapting campaign headlines and 19 slogans into 9 languages leveraging global community of writers with 12+ years experience. Campaign tagline 'Experience the world beyond' with 19 focused slogans on specific travel stories.
• EKO-KOMcoreStrategic or Co-development PartnerLong-term partnership with EKO-KOM (Czech waste management system operator) for environmental campaigns including TV commercials, digital campaigns, chatbot development, 360° videos, website management for Samosebou.cz, and ongoing creative services
• GooglecoreGTM or Marketing PartnerPR services partnership for Google Czech Republic, producing content for Grow with Google and Think with Google platforms. Havas PR creates bilingual success stories of Czech companies using Google products and services.
• MichelincoreStrategic or Co-development PartnerHercules (Havas Village) launched Michelin global 'Motion for Life' campaign across 8 tier-one markets on 3 continents within strict 6-week timeline. Agency activated full production services into single integrated hub with proprietary collaborative tools and production workflow platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DDB Prague: Local Dentsu/DDB creative agency operating in the Czech market, providing integrated creative and digital campaigns. Comparable scale and service mix to Havas Prague.
• McCann Prague: Czech arm of the IPG McCann network and one of the largest full-service advertising agencies in Prague. Directly competes with Havas Prague for the same enterprise, government, and consumer accounts across creative, digital, and PR services.
• Publicis Prague: Czech operation of the Publicis Groupe, providing creative, media, and digital services to enterprise clients. Direct competitor in the same local market with comparable service portfolio and similar scale.
• BBDO Prague: Omnicom-owned creative agency in Prague offering full-service advertising and brand campaign work. Overlaps with Havas Prague's creative and brand campaign capabilities for enterprise clients.
• Ogilvy Prague: WPP-owned full-service creative and PR agency in Prague with deep enterprise client roster. Competes head-to-head with Havas Prague for integrated communications mandates including digital, PR, and creative campaigns.
• Saatchi & Saatchi Prague: Publicis-owned creative agency in Prague delivering integrated advertising campaigns. Direct competitor for brand campaign and creative mandates in the Czech market.

Broad incumbents

• Pleon (now Havas PR Prague in part) / Havas PR regional network: Other Havas Village PR and communication units across Central Europe that share referral work and client coordination. Internal network peer rather than an external competitor; supports multicountry rollouts.
• Wavemaker Czech Republic: WPP media agency operating in Czech Republic, providing media planning and buying services. Competes for media-buying components of Havas Prague's integrated campaigns but does not lead full creative mandates.
• VMLY&R Prague: WPP's brand experience and advertising agency operating in the Czech market. Overlaps on brand strategy, digital, and creative work for enterprise clients but with a wider global portfolio focus.

Emerging players

• AKQA Prague / other Accenture Song Czech operations: Consulting-led digital and experience design entrants expanding in Czech market. Adjacent competitor pressing on traditional agency scope with digital and transformation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/havasprague
• Facebookfacebook.com/HavasPrague
• LinkedInlinkedin.com/company/havas-prague
• Instagraminstagram.com/havasprague

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Prague