Mmp
MMP Inc. is a Japanese database marketing consulting firm that helps enterprises implement and operate marketing technology tools — including CDP, MA, BI, and DMP platforms — and provides data analysis and project management services. Its proprietary product is Magiq, a visual BigQuery SQL query builder released in beta in 2023.
- Company typePrivate
- Founded2015
- HeadquartersTama, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mmp does
株式会社MMP (MMP Inc.) is a privately held Japanese database marketing consulting firm founded in March 2015 and headquartered in Tama City, Tokyo. The company specializes in supporting enterprises in the selection, implementation, and operational use of marketing technology tools — specifically Customer Data Platforms (CDP), Marketing Automation (MA), Business Intelligence (BI), and Data Management Platforms (DMP). Core services are organized into three lines: (1) tool implementation and operations support covering CDP/MA/BI/DMP stacks, (2) database marketing consulting including customer data analysis, survey analysis, and insight/hypothesis generation, and (3) agile project management for cross-functional digital transformation initiatives. The company is led by Representative Director Shinji Araki (荒木慎二) and operates a secondary R&D site called labo8 in Yamanashi Prefecture focused on eight research themes (QoL, SDGs, IoT, ICT, UI/UX, VR/AR, AI/BI, DX).
The company's underlying technology stack is built around Google BigQuery (data warehouse), KNIME (ETL), Looker Studio (BI visualization), Salesforce Marketing Cloud (marketing automation, including AMPScript), and SQL/ETL/ELT pipelines. In April 2023, MMP released Magiq β版 (Magiq Beta), a proprietary visual SQL query builder for BigQuery that allows non-SQL users to construct complex queries (including window functions and joins) via drag-and-drop. The company holds three Salesforce certifications — Pardot Specialist (2018), Marketing Cloud Consultant (2019/2020), and Marketing Cloud Developer (2020) — which it leverages as credentialed delivery capability. A long-running technical blog (MMPデジタルマーケティングblog) covering SQL, KNIME, BigQuery, Looker Studio, LINE marketing, and Salesforce Marketing Cloud APIs functions as the primary content marketing and inbound lead channel.
MMP operates a pure professional services and software-product hybrid model with no publicly disclosed pricing. Revenue is generated through bespoke consulting engagements, tool implementation projects, and database marketing advisory work sold to enterprise clients. Go-to-market is sales-led and direct: customers are reached via the corporate website (mmp-inc.co.jp) contact form, supported by ongoing blog content marketing and a sports sponsorship of athlete Yoshida Kyosuke (吉田響) for brand positioning. No public customer logos, headcount, revenue, or external funding has been disclosed; the company appears to operate as a lean, founder-led boutique consultancy with limited public visibility into commercial scale.
Mmp firmographics
Firmographics- Name
- Mmp
- Legal name
- 株式会社MMP
- Website
- https://mmp-inc.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MMP Inc. is a Japanese database marketing consulting firm that helps enterprises implement and operate marketing technology tools — including CDP, MA, BI, and DMP platforms — and provides data analysis and project management services. Its proprietary product is Magiq, a visual BigQuery SQL query builder released in beta in 2023.
- Ownership category
- akta.pro rank
Mmp industry classification
Industry- Product category
- Marketing Technology Consulting
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industries
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Remote Monitoring & Management (RMM) Services (BPAEABAA)
Keywords
Where Mmp is headquartered
LocationHeadquarters
- HQ city
- Tama
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Mmp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- データベースマーケティング支援サービス: CDP・MA・BI・DMPなどのテクノロジーの導入構築および運用支援サービス。自社リソースだけでなく適材適所のパートナーを含めた支援を提供。
- 顧客データ分析・アンケート調査分析: 顧客データ分析やアンケート調査などを行い、課題・仮説の発見、有効なデータ活用による施策実行の支援を提供。
- プロジェクトマネジメント支援: 専門領域におけるスムーズなプロジェクト進行やナレッジ提供を通じたプロジェクトマネジメント支援。
- 保育・幼児教育サービス: 会社概要に記載された事業概要の一つ。保育・幼児教育に関するサービス提供。
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mmp product offering
Product offeringCore offering
株式会社MMP provides professional services for database marketing, including consulting, implementation, and operations support for marketing technology tools (CDP, MA, BI, DMP). The company also offers customer data analysis, survey analysis, and project management for cross-functional digital transformation initiatives. Its standalone software product, Magiq (β版), is a visual BigQuery query builder released in April 2023.
Product overview
株式会社MMP (Mmp Inc.) is a database marketing best-effort company offering a combination of consulting services and products. The core service portfolio includes tool implementation and operations support for CDP, MA, BI, and DMP platforms, database marketing consulting, and project management. Their primary product is Magiq β版, a BigQuery query builder released in April 2023. The company also operates labo8, an R&D/experimentation facility focused on 8 themes (AI/BI, IoT, ICT, UI/UX, VR/AR, DX, QoL, SDGs) located at the Yatsugatake mountain foothills. The company holds multiple Salesforce certifications (Marketing Cloud Developer, Marketing Cloud Consultant, Pardot Specialist) and supports LINE marketing implementations.
Differentiator
Problem solved
Functional benefit
Brands
- Magiq: BigQuery query builder tool released in beta in April 2023. A SQL query building tool that supports features including window functions and table joins.
Products and services
- Magiq (β版) Visual BigQuery SQL query builder that allows users to construct SQL queries through a drag-and-drop interface, supporting complex operations including window functions and table joins. Aimed at marketers and analysts who need to work with BigQuery but may not have deep SQL expertise.
- Tool Implementation and Operations Support Services
Companies that use Mmp
Customer profileSegments2 records
Ideal customer profiles2 records
Mmp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Mmp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- 吉田響 (Hiraku Yoshida)minor株式会社MMPは吉田響選手のオフィシャパートナー（スポーツ後援）。スポーツ活動の応援の一環として赞助を行っており、今後のご活躍を応援している。
- パイプドビッツ (PipeDNS / SPIRAL)coreContact form data and personal information are managed through PipeDNS's information management system 'スパイラル' (SPIRAL), which is certified under ISO27001/JIS Q 27001, ISO20000-1, and ISO9001 standards. Provides SSL-encrypted data management infrastructure for customer inquiries.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mmp competitors and assessment
Company assessmentEmerging players
- Mode Analytics: Analytics platform with SQL-based data exploration and visualization. Comparable to MMP's Magiq tool as an SQL/data analysis product, though Mode is a more mature, broader analytics platform with established enterprise presence.
- Treasure Data: Customer Data Platform (CDP) vendor with strong Japanese enterprise presence. Comparable to MMP because MMP implements CDP and DMP platforms for clients, placing Treasure Data in an adjacent vendor position to MMP's services.
Broad incumbents
- Accenture Japan: Global systems integrator with a major Japanese presence delivering Salesforce, Adobe, and data-platform implementations. Comparable to MMP's enterprise martech consulting practice, but at vastly larger scale and broader portfolio.
- Looker (Google Cloud): Google Cloud BI platform that MMP integrates with for BigQuery reporting. Comparable as a BI platform adjacent to MMP's data-to-insight delivery.
- D.A. コンソーシアム: Major Japanese digital advertising agency with significant data and marketing technology capabilities. Comparable to MMP in offering data-driven marketing solutions to Japanese enterprises, though at significantly larger scale.
- Septeni Holdings: Japanese digital marketing group offering data-driven marketing, ad operations, and martech services. Comparable to MMP as a Japan-based digital marketing services provider, though at much larger scale and broader scope.
- Adobe Japan: Vendor of Adobe Experience Cloud (a competing marketing/analytics platform alongside Salesforce Marketing Cloud). Comparable to MMP as a martech platform that MMP-adjacent consultancies implement; the two vendors compete for MMP's enterprise clients.
- Salesforce Japan: Vendor of the Salesforce Marketing Cloud platform that MMP consults on. Comparable as a Salesforce ecosystem player; MMP's certified partner status places it adjacent to Salesforce's own professional services organization.
- Deloitte Digital (Japan): Global consulting arm with strong Salesforce Marketing Cloud and CDP implementation capabilities in Japan. Comparable to MMP's tool implementation and database marketing consulting services, with similar technology stack focus but much larger delivery capacity.
Others
- knime: Open-source data analytics/ETL platform that MMP uses and publishes extensively about. Comparable as a technology ecosystem partner whose product features heavily in MMP's blog and consulting delivery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mmp social profiles
Digital presenceMmp compliance and trust
Trust signalCompliance4 records
Mmp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mmp leadership team
Management profileNumber of profiles
Profiles1 record
Mmp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mmp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mmp
What does Mmp do?
株式会社MMP provides professional services for database marketing, including consulting, implementation, and operations support for marketing technology tools (CDP, MA, BI, DMP). The company also offers customer data analysis, survey analysis, and project management for cross-functional digital transformation initiatives. Its standalone software product, Magiq (β版), is a visual BigQuery query builder released in April 2023.
Is Mmp a public or private company?
Mmp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mmp founded?
Mmp was founded in 2015. It employs 1 to 10 people.
Where is Mmp based?
Mmp is headquartered in Tama, Japan, in the Asia region.
How does Mmp make money?
Four revenue lines are on record. データベースマーケティング支援サービス is the primary driver. The others are 顧客データ分析・アンケート調査分析, プロジェクトマネジメント支援 and 保育・幼児教育サービス.
Who are Mmp's main competitors?
Emerging players on record are Mode Analytics and Treasure Data. Broad incumbents are Accenture Japan, Looker (Google Cloud), D.A. コンソーシアム, Septeni Holdings, Adobe Japan, Salesforce Japan and Deloitte Digital (Japan). knime is listed as an others.
Does Mmp have an API?
No public API is recorded for Mmp.
What industry is Mmp in?
Mmp's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541511 and its SIC code is 7370.