Mmp

What Mmp does

株式会社MMP (MMP Inc.) is a privately held Japanese database marketing consulting firm founded in March 2015 and headquartered in Tama City, Tokyo. The company specializes in supporting enterprises in the selection, implementation, and operational use of marketing technology tools — specifically Customer Data Platforms (CDP), Marketing Automation (MA), Business Intelligence (BI), and Data Management Platforms (DMP). Core services are organized into three lines: (1) tool implementation and operations support covering CDP/MA/BI/DMP stacks, (2) database marketing consulting including customer data analysis, survey analysis, and insight/hypothesis generation, and (3) agile project management for cross-functional digital transformation initiatives. The company is led by Representative Director Shinji Araki (荒木慎二) and operates a secondary R&D site called labo8 in Yamanashi Prefecture focused on eight research themes (QoL, SDGs, IoT, ICT, UI/UX, VR/AR, AI/BI, DX).

The company's underlying technology stack is built around Google BigQuery (data warehouse), KNIME (ETL), Looker Studio (BI visualization), Salesforce Marketing Cloud (marketing automation, including AMPScript), and SQL/ETL/ELT pipelines. In April 2023, MMP released Magiq β版 (Magiq Beta), a proprietary visual SQL query builder for BigQuery that allows non-SQL users to construct complex queries (including window functions and joins) via drag-and-drop. The company holds three Salesforce certifications — Pardot Specialist (2018), Marketing Cloud Consultant (2019/2020), and Marketing Cloud Developer (2020) — which it leverages as credentialed delivery capability. A long-running technical blog (MMPデジタルマーケティングblog) covering SQL, KNIME, BigQuery, Looker Studio, LINE marketing, and Salesforce Marketing Cloud APIs functions as the primary content marketing and inbound lead channel.

MMP operates a pure professional services and software-product hybrid model with no publicly disclosed pricing. Revenue is generated through bespoke consulting engagements, tool implementation projects, and database marketing advisory work sold to enterprise clients. Go-to-market is sales-led and direct: customers are reached via the corporate website (mmp-inc.co.jp) contact form, supported by ongoing blog content marketing and a sports sponsorship of athlete Yoshida Kyosuke (吉田響) for brand positioning. No public customer logos, headcount, revenue, or external funding has been disclosed; the company appears to operate as a lean, founder-led boutique consultancy with limited public visibility into commercial scale.

Name

Mmp

Legal name

株式会社MMP

Website

https://mmp-inc.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MMP Inc. is a Japanese database marketing consulting firm that helps enterprises implement and operate marketing technology tools — including CDP, MA, BI, and DMP platforms — and provides data analysis and project management services. Its proprietary product is Magiq, a visual BigQuery SQL query builder released in beta in 2023.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAGAJ

Enterprise Application Data Migration & Master Data Management Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEAFAL

Database/Application Data Layer Modernization (DB migration, ORM, caching)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAEABAA

Remote Monitoring & Management (RMM) Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Managed IT Services (MSP)

Keywords

• Database marketing services
• Marketing technology consulting
• Customer data platforms
• Data analytics consulting
• Digital transformation consulting

Headquarters

HQ city

Tama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. データベースマーケティング支援サービス: CDP・MA・BI・DMPなどのテクノロジーの導入構築および運用支援サービス。自社リソースだけでなく適材適所のパートナーを含めた支援を提供。
2. 顧客データ分析・アンケート調査分析: 顧客データ分析やアンケート調査などを行い、課題・仮説の発見、有効なデータ活用による施策実行の支援を提供。
3. プロジェクトマネジメント支援: 専門領域におけるスムーズなプロジェクト進行やナレッジ提供を通じたプロジェクトマネジメント支援。
4. 保育・幼児教育サービス: 会社概要に記載された事業概要の一つ。保育・幼児教育に関するサービス提供。

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

株式会社MMP provides professional services for database marketing, including consulting, implementation, and operations support for marketing technology tools (CDP, MA, BI, DMP). The company also offers customer data analysis, survey analysis, and project management for cross-functional digital transformation initiatives. Its standalone software product, Magiq (β版), is a visual BigQuery query builder released in April 2023.

Product overview

株式会社MMP (Mmp Inc.) is a database marketing best-effort company offering a combination of consulting services and products. The core service portfolio includes tool implementation and operations support for CDP, MA, BI, and DMP platforms, database marketing consulting, and project management. Their primary product is Magiq β版, a BigQuery query builder released in April 2023. The company also operates labo8, an R&D/experimentation facility focused on 8 themes (AI/BI, IoT, ICT, UI/UX, VR/AR, DX, QoL, SDGs) located at the Yatsugatake mountain foothills. The company holds multiple Salesforce certifications (Marketing Cloud Developer, Marketing Cloud Consultant, Pardot Specialist) and supports LINE marketing implementations.

Differentiator

Problem solved

Functional benefit

Brands

• Magiq: BigQuery query builder tool released in beta in April 2023. A SQL query building tool that supports features including window functions and table joins.

Products and services

• Magiq (β版) Visual BigQuery SQL query builder that allows users to construct SQL queries through a drag-and-drop interface, supporting complex operations including window functions and table joins. Aimed at marketers and analysts who need to work with BigQuery but may not have deep SQL expertise.
• Tool Implementation and Operations Support Services

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• 吉田響 (Hiraku Yoshida)minorOthers · 1 April 2026株式会社MMPは吉田響選手のオフィシャパートナー（スポーツ後援）。スポーツ活動の応援の一環として赞助を行っており、今後のご活躍を応援している。
• パイプドビッツ (PipeDNS / SPIRAL)coreTechnology or IntegrationContact form data and personal information are managed through PipeDNS's information management system 'スパイラル' (SPIRAL), which is certified under ISO27001/JIS Q 27001, ISO20000-1, and ISO9001 standards. Provides SSL-encrypted data management infrastructure for customer inquiries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mode Analytics: Analytics platform with SQL-based data exploration and visualization. Comparable to MMP's Magiq tool as an SQL/data analysis product, though Mode is a more mature, broader analytics platform with established enterprise presence.
• Treasure Data: Customer Data Platform (CDP) vendor with strong Japanese enterprise presence. Comparable to MMP because MMP implements CDP and DMP platforms for clients, placing Treasure Data in an adjacent vendor position to MMP's services.

Broad incumbents

• Accenture Japan: Global systems integrator with a major Japanese presence delivering Salesforce, Adobe, and data-platform implementations. Comparable to MMP's enterprise martech consulting practice, but at vastly larger scale and broader portfolio.
• Looker (Google Cloud): Google Cloud BI platform that MMP integrates with for BigQuery reporting. Comparable as a BI platform adjacent to MMP's data-to-insight delivery.
• D.A. コンソーシアム: Major Japanese digital advertising agency with significant data and marketing technology capabilities. Comparable to MMP in offering data-driven marketing solutions to Japanese enterprises, though at significantly larger scale.
• Septeni Holdings: Japanese digital marketing group offering data-driven marketing, ad operations, and martech services. Comparable to MMP as a Japan-based digital marketing services provider, though at much larger scale and broader scope.
• Adobe Japan: Vendor of Adobe Experience Cloud (a competing marketing/analytics platform alongside Salesforce Marketing Cloud). Comparable to MMP as a martech platform that MMP-adjacent consultancies implement; the two vendors compete for MMP's enterprise clients.
• Salesforce Japan: Vendor of the Salesforce Marketing Cloud platform that MMP consults on. Comparable as a Salesforce ecosystem player; MMP's certified partner status places it adjacent to Salesforce's own professional services organization.
• Deloitte Digital (Japan): Global consulting arm with strong Salesforce Marketing Cloud and CDP implementation capabilities in Japan. Comparable to MMP's tool implementation and database marketing consulting services, with similar technology stack focus but much larger delivery capacity.

Others

• knime: Open-source data analytics/ETL platform that MMP uses and publishes extensively about. Comparable as a technology ecosystem partner whose product features heavily in MMP's blog and consulting delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mmp-jp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mmp