Family First Chiropractic and Wellness Center

What Family First Chiropractic and Wellness Center does

Family First Chiropractic & Wellness Center is a privately held, single-location chiropractic practice founded in 2004 by Dr. Kristina Kill in Holladay, Utah, serving families in the Salt Lake Valley. The practice specializes in neurologically-focused, brain-based chiropractic care with dedicated tracks for pediatric patients (infants through children, addressing nursing challenges, colic, sensory concerns, and developmental patterns), pregnancy care (using Webster Certification to support pelvic alignment and fetal positioning), corrective care for adults with chronic conditions, and ongoing wellness maintenance. Underlying clinical technology includes EIS functional scanning (assessing 70+ physiological markers), NeuroInfiniti brain scanning, Clearlight infrared sauna, and clinical-grade red light therapy, deployed both as standalone wellness services and integrated into protocols.

The business model is direct-to-consumer with a recurring care-plan structure: patients enroll in multi-week to multi-year adjustment plans and are supported by a multi-modal service offering assembled through the Holistic Hive collaborative (lactation services, halo salt therapy, NeuroFeedback, 9D breathwork, massage, and functional nutrition). A flagship bundled offering is the 30-Day Cellular Reset, priced at $497 for founding enrollment, which packages scanning, heat therapy, red light, supplementation, and reassessment into a 30-day protocol. GTM motion relies on community education (podcasts, blog, Good Things Utah media appearances), referral partnerships with local birth professionals (doulas, midwives, lactation consultants, pelvic floor PTs), and a free new-patient consultation funnel. Dr. Kill has also extended the practice's intellectual property externally through a published book ("How to Raise a Healthy Child in a Sick World") and the Practice Evolution mentorship program, which trains other chiropractors in the methodology.

The practice operates as a bootstrapped, founder-owned entity with no disclosed institutional funding, parent company, or subsidiaries. Headcount sits in the 11-50 band (likely 5-10 staff per one source). Revenue and unit economics are not publicly disclosed. Recent strategic posture emphasizes service-line diversification (Holistic Hive, 30-Day Cellular Reset, functional nutrition) and category authority building (book, podcast, mentorship) over geographic expansion, with capacity constraints linked to Dr. Kill's clinical schedule recently noted in leadership communications.

Name

Family First Chiropractic and Wellness Center

Legal name

Family First Chiropractic & Wellness Center

Website

https://utahfamilychiro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Family First Chiropractic & Wellness Center is a single-location, founder-owned chiropractic practice in Holladay, Utah, providing neurologically-focused pediatric, pregnancy, and family wellness care, supported by diagnostic scanning, infrared/red light therapies, and a multi-provider Holistic Hive collaborative.

Ownership category

akta.pro rank

Product category

Family Chiropractic Services

NAICS

Offices of Chiropractors (621310), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric & Family Chiropractic (HSADALAC)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Prenatal & Postpartum Chiropractic (HSADALAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), General Chiropractic Care (HSADALAA)

Keywords

• Pediatric chiropractic care
• Pregnancy chiropractic services
• Family wellness chiropractic
• Neurologically-focused chiropractic
• Holistic health services

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Care Services: Recurring chiropractic adjustments for infants, pregnant women, children, and adults. Care includes initial examinations, neurological scans, X-rays, and ongoing adjustment schedules. Patients are placed on care plans that may last weeks to 2 years depending on condition.
2. 30-Day Cellular Reset Program: Doctor-guided detox and nervous system support program bundling infrared sauna sessions, red light therapy, guided detox baths, liver support supplements, binder support, initial consultation, and final reassessment visit. One-time program enrollment.
3. Massage Therapy Services: Licensed massage therapist providing Swedish, therapeutic, deep tissue, injury recovery, pre/post-operative, sports massage, and structural integration services.
4. Wellness Services: Additional therapeutic services including halo salt therapy, lactation services, NeuroFeedback, and 9D breathwork experiences available through the Holistic Hive collective.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Family First Chiropractic and Wellness Center provides neurologically-focused, brain-based chiropractic care to families in the Salt Lake Valley. Core services include pediatric chiropractic, pregnancy care with Webster Certification, corrective care, and ongoing wellness care, supplemented by infrared sauna, red light therapy, NeuroFeedback, massage therapy, lactation support, and a 30-Day Cellular Reset detox program delivered through the Holistic Hive collective.

Product overview

Family First Chiropractic & Wellness Center operates as a healthcare practice offering neurologically-focused chiropractic care centered on supporting the nervous system for families across all life stages. Their core offering is chiropractic care with specialized tracks for pediatric patients (infants through children), pregnancy care (with Webster Certification), corrective care, and ongoing wellness maintenance. The practice offers supplementary therapeutic services including infrared sauna therapy (Clearlight technology), red light therapy, Halo salt therapy, NeuroFeedback brain scanning, massage therapy, 9D breathwork, lactation services, and functional nutrition—many delivered through their Holistic Hive collaborative network. Their signature program is the 30-Day Cellular Reset, a doctor-guided detox combining EIS scanning, heat therapy, red light, and supplementation. Educational products include Dr. Kristina Kill's book 'How to Raise a Healthy Child in a Sick World' and various podcasts on family health topics. The practice also offers a professional mentorship program, Practice Evolution, for other chiropractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurologically-Focused Chiropractic Care

Quantifiable outcome

• 30-50% reduction in labor times for pregnant women under regular chiropractic care
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ICPA (International Chiropractic Pediatric Association)coreStrategic or Co-development PartnerFamily First Chiropractic is a proud member of the ICPA. The ICPA supports chiropractors specializing in pediatric care and provides resources for finding pediatric chiropractic providers. The partnership aligns with the clinic's mission to serve children and families.
• Holistic HivecoreStrategic or Co-development PartnerThe Holistic Hive is a collaborative initiative founded by Dr. Kristina Kill that brings together holistic healthcare providers including lactation services, sauna therapy, halo therapy, and NeuroFeedback. The collective serves the holistic health community in Salt Lake City and surrounding areas.
• Infertility ConnectionsminorGTM or Marketing PartnerNon-profit organization providing supportive services for people experiencing infertility as well as LGBTQT family building support. Offers therapy, support groups, community events, and yearly conferences. Dr. Kristina appears on their podcast to discuss options and resources.
• Heart Tones Birth ServicesminorChannel Partner/ Reseller/ DistributorBeth Hardy founded Heart Tones in 2015; the agency has grown to a team of 15 doulas serving families in Utah. Heart Tones supports all birth choices and is the most inclusive doula agency in Utah. They pride themselves on holding space for every birth and every body.
• Encompassing Birth Midwifery, LLCminorChannel Partner/ Reseller/ DistributorShanlee Robertson, CPM, Licensed Direct Entry Midwife provides women-centered care during pregnancy and postpartum. Focuses on caring for the whole woman during the reproductive stage of life, involving all family members in the journey.
• Kim Painter, PT (Cranial Sacral Therapist)minorImplementation/ SI/ Consulting PartnerLicensed Physical Therapist, Masters in Natural Healing, Massage Therapist, Breastfeeding Specialist, Diplomat Certified CranioSacral Therapist. Provides cranial sacral therapy services and discusses health, business, birth, babies and all things life and health on the podcast.
• Jessica Thompson, LCSW (The Healing Group)minorImplementation/ SI/ Consulting PartnerPerinatal therapist specializing in postpartum mental health and wellness, and women's sexuality. Provides therapy services and discusses mental health topics in the postpartum period with Dr. Kristina on the podcast.
• Susan McLaughlin, PT (Align Integration and Movement)minorImplementation/ SI/ Consulting PartnerPelvic floor specialist focusing on men's and women's pelvic pain, bladder pain, urinary incontinence/frequency/urge, pelvic organ prolapse, pregnancy/postpartum, and chronic pain conditions.
• Kim Stone, LMTminorImplementation/ SI/ Consulting PartnerLicensed massage therapist trained in Body Code, Sound Healing, Meditation, Reiki, and various massage techniques. Hosts classes and retreats and provides massage services to the community.
• Dr. Mark Kennington, D.C.minorImplementation/ SI/ Consulting PartnerFunctional nutrition provider who joined the Holistic Hive and clinic. Identifies and addresses underlying causes of health issues rather than treating symptoms, taking a personalized approach based on genetics, lifestyle, and health history.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AlignLife Chiropractic: Chiropractic franchise emphasizing family wellness, pediatric care, and lifestyle/nutrition integration. Highly comparable to Family First's family-and-nutrition-oriented service model with similar clinical philosophy.
• 100% Chiropractic: Family-focused chiropractic franchise with an emphasis on pediatric and prenatal care and a wellness-oriented service mix. Closely aligned with Family First's positioning around whole-family, neurologically-centered care, although it operates via franchising rather than a single location.
• Pappay Chiropractic: Webster-certified, family- and pregnancy-focused chiropractic practice. Direct overlap with Family First's pediatric/pregnancy niche and neurological clinical orientation.

Others

• Massage Envy: Largest franchised provider of therapeutic massage and skincare services in the U.S. Relevant as a direct service-line peer for the massage therapy offering and membership-style recurring revenue model.
• Hand & Stone Massage and Facial Spa: National massage and skincare franchise with a recurring membership model. Comparable in providing licensed massage therapy in a clinic setting and in offering promotional monthly pricing.
• ICPA (International Chiropractic Pediatric Association): Industry body certifying chiropractors in pediatric and prenatal techniques (including Webster). Family First is a member; relevant as an ecosystem peer that defines the pediatric chiropractic specialty standard.

Broad incumbents

• HealthSource Chiropractic: Large chiropractic franchise combining adjustments with progressive rehab, massage, and wellness services. Comparable in multi-modality service bundling and family/individual patient base, though broader in clinical approach.
• The Joint Corp: National chiropractic franchise network with hundreds of clinics offering accessible, walk-in chiropractic adjustments. Comparable in core service (chiropractic care) but addresses a much broader adult general-wellness population rather than pediatric/pregnancy specialization.

Emerging players

• Restore Hyper Wellness: Multi-modal wellness franchise offering cryotherapy, infrared sauna, IV therapy, and red light therapy in a single retail environment. Comparable to Family First's Clearlight infrared sauna and clinical-grade red light therapy add-ons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100089997925638
• Instagraminstagram.com/family.first.chiro
• LinkedInlinkedin.com/company/utah-family-chiro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family First Chiropractic and Wellness Center