Electric Zoo
Electric Zoo (EZOO) is a UK credit brokerage that intermediates electric vehicle leases for employer-sponsored salary sacrifice schemes and business fleet subscriptions. Operating as Evolution Auto Limited from Coventry, it serves UK employers, their employees, and small fleet operators with multi-funder access.
- Company typePrivate
- Founded2012
- HeadquartersCoventry, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Electric Zoo does
Electric Zoo, trading as EZOO and operated by Evolution Auto Limited (Company No. 11142739), is a UK credit brokerage that intermediates electric vehicle leases for individuals and businesses through a salary sacrifice scheme and a flexible business subscription product. The company is headquartered in Coventry, was founded in 2012, and operates with 1-10 employees, serving UK employers and their employees, as well as business fleet operators needing short-term flexible vehicle access. Geographic coverage is restricted to UK mainland customers due to logistical, insurance, and service constraints. EZOO is FCA-authorised as an Appointed Representative of Forward Asset Finance Ltd (FRN 1037901), is a BVRLA member, and operates as an independent credit broker rather than a lender, introducing customers to selected funders and earning fixed or variable commission on each lease.
The core technology stack consists of an EV Salary Sacrifice Platform with an Employee Portal, a Personalized Pricing Engine that calculates individualised monthly cost by tax bracket, salary, and location, and digital Handover and Collection apps that handle vehicle inspection and sign-off at delivery and return. EZOO distributes through a multi-funder network of more than 10 lease providers (ALD Automotive, Arval, Novuna, VWFS, Santander Consumer Finance, Porsche Financial Services, Lex AutoLease, Drivalia, TCH Leasing, and others), enabling the company to claim the UK's widest EV range across new and used stock, including Tesla, Mercedes EQ, and Nissan vehicles. Two all-inclusive products sit on this platform: the Employee Salary Sacrifice Scheme (covering insurance, servicing, breakdown, and road tax with no deposits or credit checks, delivering 30-60% employee savings) and a Business Subscription product with terms from 3 months and delivery in as little as 7 days.
Revenue is generated entirely on a commission basis from funders, in line with the company's credit broker status rather than direct lending. Pricing is non-public and personalised to each customer's circumstances, with monthly recurring billing across both the salary sacrifice and subscription channels. Go-to-market is a hybrid B2B2C motion: sales-led employer outreach establishes salary sacrifice schemes within UK businesses, after which employees access the platform through a dedicated employee portal, supported by referral programs for both employers and employees. Distribution is supplemented by organic social channels (LinkedIn, TikTok, Facebook, Instagram), SEO and content marketing through the ezoo.uk site, Trustpilot social proof (4.8 of 5), and earned media including BBC coverage on EV tax policy.
Electric Zoo firmographics
Firmographics- Name
- Electric Zoo
- Legal name
- Evolution Auto Limited
- Website
- https://ezoo.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Electric Zoo (EZOO) is a UK credit brokerage that intermediates electric vehicle leases for employer-sponsored salary sacrifice schemes and business fleet subscriptions. Operating as Evolution Auto Limited from Coventry, it serves UK employers, their employees, and small fleet operators with multi-funder access.
- Ownership category
- akta.pro rank
Electric Zoo industry classification
Industry- Product category
- Corporate EV Leasing
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)
- akta.pro secondary industry
- EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)
Keywords
Where Electric Zoo is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Electric Zoo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others
Revenue model
- Vehicle Lease/_subscription Revenue: EZOO earns revenue from monthly vehicle lease and subscription payments. As an independent credit broker (not a lender), they facilitate vehicle financing through selected funders and receive commission from these funders. The company offers both salary sacrifice schemes for employees and business subscriptions for fleets.
- Broker Commission: EZOO operates as a credit broker introducing customers to funders. They receive fixed and/or variable commission from funders, which is included in the price paid by customers. Commission amounts can be requested by emailing the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Salary Sacrifice Scheme - Employees |
| Subscription | Monthly | Business Subscription - Flexible Fleet |
| Subscription | Monthly | Used EVs via Salary Sacrifice |
| Unit Pricing | Pay-as-you-go | Insurance Excess Charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Electric Zoo product offering
Product offeringCore offering
Electric Zoo (EZOO) is a UK-based credit broker that facilitates electric vehicle leasing through employer-sponsored salary sacrifice schemes and flexible business subscriptions. The company provides access to the UK's widest range of new and used EVs from brands such as Tesla, Mercedes, Nissan, and others, with all-inclusive monthly pricing covering insurance, servicing, breakdown cover, and road tax. Its proprietary Employee Portal delivers personalized pricing based on individual tax brackets and circumstances, and it partners with a network of funders and lease providers to finance vehicles.
Product overview
Electric Zoo operates a dual-product platform comprising an EV Salary Sacrifice Scheme for employees and a Business Subscription service for fleet management. The salary sacrifice scheme allows employees to save up to 60% on electric vehicles by paying from gross salary before tax, with all-inclusive coverage (insurance, servicing, breakdown cover, road tax). The business subscription offers flexible 3-month+ terms with all-inclusive pricing for companies needing one vehicle or a full fleet. Both products provide access to the UK's widest range of EVs, supported by an Employee Portal for personalized pricing and vehicle selection. The company offers new and used electric vehicles across multiple brands including Tesla, Mercedes, and Nissan, with vehicles delivered in as little as 7 days.
Differentiator
Problem solved
Functional benefit
Products and services
- EV Salary Sacrifice Scheme HMRC-approved tax-efficient employee benefit allowing UK employees to exchange a portion of pre-tax gross salary for an all-inclusive electric vehicle lease. Covers insurance, servicing, breakdown cover, and road tax, with savings up to 60% versus traditional leasing. Sold to employers who then offer the scheme to their workforce.
- Business Subscription (Fleet Leasing) Flexible all-inclusive business EV leasing with terms starting from 3 months, designed for companies needing one vehicle or a full fleet. Includes fast delivery in as little as 7 days, no hidden costs, and access to the UK's widest range of electric vehicles.
- Employee Portal Self-service online portal where employees of participating companies can browse available EVs, view personalized pricing based on age, location, and tax bracket, and manage their salary sacrifice lease. Access requires employer scheme enrollment.
- Tesla Electric Vehicles Tesla models including Model 3 (up to 374 miles range) and Model Y (up to 330 miles range) offered through the salary sacrifice scheme and business subscription.
- Mercedes EQ Electric Vehicles Mercedes EQ lineup including EQC SUV (up to 255 miles range) and EQS flagship sedan (up to 453 miles range) available through the salary sacrifice scheme.
- Nissan Electric Vehicles Nissan EVs including Leaf (up to 239 miles range) and Ariya SUV (up to 329 miles range) offered through salary sacrifice.
- New EV Cars Brand new electric vehicles offered through the salary sacrifice scheme with full manufacturer warranty and all-inclusive coverage.
- Used EV Cars Pre-owned electric vehicles returned at end of lease or early, professionally prepared to retail standards and offered at reduced monthly prices through the salary sacrifice scheme. 182 used EVs currently in stock.
Quantifiable outcome
- Save up to 60% on EV costs compared to traditional leasing through salary sacrifice
- +4 more outcomes
Companies that use Electric Zoo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Electric Zoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Electric Zoo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and supporting.
- OVO EnergyminorPartnership provides EZOO customers with 10% off public charging for 12 months. This adds value to the salary sacrifice package without being core to the service.
- ALD AutomotivesupportingLease provider partner. Customers may have their lease managed by ALD Automotive. Service booking available through driver portal.
- ArvalsupportingLease provider partner for vehicle leasing. Service and repair booking available through Arval website.
- DrivaliasupportingLease provider partner for vehicle leasing services.
- Lex AutoLeasesupportingLease provider partner. Service and repair booking available through Lex AutoLease portal.
- Novuna Vehicle SolutionssupportingLease provider partner. Vehicle delivery and service booking available through Novuna portal.
- Porsche Financial ServicessupportingLease provider partner for Porsche EV vehicles. Dealer search available through Porsche website.
- Santander Consumer FinancesupportingLease provider partner. Vehicle management available through 1link driver microsite.
- TCH LeasingsupportingLease provider partner. Service booking available through TCH portal.
- VWFS (Volkswagen Financial Services)supportingLease provider partner for Volkswagen vehicles. Service booking through VW website.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Electric Zoo competitors and assessment
Company assessmentBroad incumbents
- ALD Automotive: One of the world's largest fleet leasing and mobility providers, owned by Société Générale. Operates as a lease funder for EZOO while also offering direct corporate fleet leasing solutions that overlap with EZOO's business subscription product.
- LeasePlan (now Ayvens): One of Europe's largest vehicle leasing companies, recently rebranded as Ayvens. Offers corporate fleet leasing including EV salary sacrifice through its UK operations, competing with EZOO for business fleet customers.
- Volkswagen Financial Services: OEM captive finance arm of Volkswagen Group providing leasing and salary sacrifice for VW, Audi, Skoda, and Cupra EVs. EZOO lists VWFS as a lease partner, while VWFS also offers employer EV schemes that compete with EZOO's product.
- Arval: BNP Paribas-owned global fleet leasing and mobility provider. Serves as both a lease funder for EZOO and a direct competitor in corporate EV fleet leasing across the UK and Europe.
Direct peers
- Octopus Electric Vehicles: UK's largest EV salary sacrifice provider, backed by Octopus Energy. Offers the same core product (employer-mediated EV salary sacrifice) to UK employees and competes head-to-head with EZOO for employer contracts. Their scale and brand recognition are the primary competitive threat referenced in EZOO's positioning.
- Love Electric: UK EV-only salary sacrifice and lease provider targeting employers and employees with the same tax-efficient all-inclusive model. Direct peer in the niche UK EV salary sacrifice market.
- The Electric Car Scheme: UK specialist in EV salary sacrifice schemes, directly competing with EZOO for employer contracts. Focuses on the same employer-mediated tax-efficient EV benefit for UK employees.
- DriveElectric: UK EV leasing specialist offering personal and business EV leases with multi-brand vehicle access (Tesla, Mercedes, Nissan, etc.). Overlaps with EZOO's multi-brand EV range and business subscription product for fleet operators.
- Tusker: UK EV salary sacrifice scheme provider serving employers of all sizes, including a well-established BVRLA-compliant offering. Directly competes with EZOO on employer-mediated EV leasing with similar all-inclusive monthly pricing model.
Regional players
- Select Car Leasing: UK-based vehicle leasing broker offering personal and business leasing including EV leases. While not salary-sacrifice focused, it overlaps with EZOO's broader EV leasing and business subscription products for UK consumers and fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Electric Zoo social profiles
Digital presenceElectric Zoo compliance and trust
Trust signalCompliance3 records
Electric Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Zoo leadership team
Management profileNumber of profiles
Profiles2 records
Electric Zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Zoo
What does Electric Zoo do?
Electric Zoo (EZOO) is a UK-based credit broker that facilitates electric vehicle leasing through employer-sponsored salary sacrifice schemes and flexible business subscriptions. The company provides access to the UK's widest range of new and used EVs from brands such as Tesla, Mercedes, Nissan, and others, with all-inclusive monthly pricing covering insurance, servicing, breakdown cover, and road tax. Its proprietary Employee Portal delivers personalized pricing based on individual tax brackets and circumstances, and it partners with a network of funders and lease providers to finance vehicles.
Is Electric Zoo a public or private company?
Electric Zoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electric Zoo founded?
Electric Zoo was founded in 2012. It employs 1 to 10 people.
Where is Electric Zoo based?
Electric Zoo is headquartered in Coventry, United Kingdom, in the Europe region.
How does Electric Zoo make money?
Two revenue lines are on record. Vehicle Lease/_subscription Revenue is the primary driver. The others are broker Commission.
Who are Electric Zoo's main competitors?
Broad incumbents on record are ALD Automotive, LeasePlan (now Ayvens), Volkswagen Financial Services and Arval. Direct peers are Octopus Electric Vehicles, Love Electric, The Electric Car Scheme, DriveElectric and Tusker. Select Car Leasing is listed as a regional player.
Does Electric Zoo have an API?
No public API is recorded for Electric Zoo.
What industry is Electric Zoo in?
Electric Zoo's product category is Corporate EV Leasing. Its primary akta.pro industry code is TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs), with a secondary code of TLABAAAH, EV Passenger Vehicle Leasing (Cars/SUVs). Its NAICS code is 53211 and its SIC code is 7510.