DriveElectric
DriveElectric is a UK-based EV leasing broker and fleet services specialist, founded in 2008, operating under parent Jurni Ltd, serving businesses and individuals with electric car and van leasing, salary sacrifice schemes, fleet management, and home charging solutions.
- Company typePrivate
- Founded2008
- HeadquartersMarlow, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DriveElectric does
DriveElectric, trading as Fleetdrive Management Limited, is a UK-based credit broker specialising exclusively in electric vehicle leasing. Founded in 2008 and operating as an Appointed Representative of parent company Jurni Ltd (FCA FRN 631448), the business intermediates EV lease agreements between UK customers and a panel of funders across 38+ car brands and 9 van brands. The company serves both consumer personal contract hire and business contract hire customers, with additional offerings in EV Salary Sacrifice scheme administration, fleet management, short-term FlexiHire rentals, vehicle maintenance (Upkeep), and fleet fuel and energy management for mixed ICE/EV fleets. Notable enterprise customers include the BBC, Warner Bros., SUEZ, KeolisAmey Docklands, Norton Motorcycles, SES Water, and Rainbow Restoration, and the company claims its customers collectively drive over 109,590 zero-emission miles per day, representing 21,372 tonnes of CO2 saved annually.
The company's distribution is built around a digital leasing platform at drive-electric.co.uk that supports vehicle discovery, configuration (term, mileage, initial rental, maintenance package), pricing, and quote generation, supplemented by an inside sales team reachable by phone (01628 899727) and a fleet-size segmentation form for enterprise leads. A secondary used EV storefront at used.drive-electric.co.uk serves the secondary market, and a salary sacrifice employer portal at reward.drive-electric.co.uk administers employee payroll-deducted EV schemes. Ancillary services are delivered through partner relationships: Pod Point for the Solo 3S home charger, EDF Energy for EV-exclusive home tariffs, Lloyds Latchford Group for motor insurance on salary sacrifice vehicles, and AutoProtect MBI Ltd for cosmetic repair and warranty products. The marketing motion is primarily content-led, with an extensive SEO-optimised EV guide library, vehicle reviews, and case studies.
Commercially, DriveElectric generates revenue through introductory broker commissions on lease agreements (built into the total rentals payable from funders), commissions on ancillary product referrals (insurance, warranty, cosmetic repair, chargers), and managed service fees for salary sacrifice scheme administration, fleet management subscriptions, FlexiHire rentals, and Upkeep maintenance. With 11-50 employees and a single-country UK footprint, the company is positioned as a focused EV specialist rather than a scaled generalist leasing broker. The combination of first-mover EV experience (since 2008), BVRLA membership, FCA-authorised regulatory standing, and a connected fleet management platform constitutes its primary defensible assets, though the company has no disclosed AI/ML capabilities, no external funding rounds, no acquisitions, and no disclosed revenue figures.
DriveElectric firmographics
Firmographics- Name
- DriveElectric
- Legal name
- Fleetdrive Management Limited
- Website
- https://drive-electric.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DriveElectric is a UK-based EV leasing broker and fleet services specialist, founded in 2008, operating under parent Jurni Ltd, serving businesses and individuals with electric car and van leasing, salary sacrifice schemes, fleet management, and home charging solutions.
- Ownership category
- akta.pro rank
DriveElectric industry classification
Industry- Product category
- Electric Vehicle Leasing Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)
- akta.pro secondary industries
- EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI), Commercial EV Rentals (Electric Vans/Trucks) (THADANAE), EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), Corporate EV Rental Programs & Charging Coordination (THADAOAK)
Keywords
Where DriveElectric is headquartered
LocationHeadquarters
- HQ city
- Marlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DriveElectric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Leasing - Business Contract Hire: DriveElectric generates revenue by brokering electric vehicle lease agreements between customers and a panel of funders. The company earns introductory commission from funders for introducing customers, which may be a fixed amount, discretionary within a band, or a percentage of the vehicle's taxable list price. Commission is included in the Total Rentals Payable. Additional income derives from manufacturer funders (through main dealers) and chassis commissions based on vehicle volume.
- Vehicle Leasing - Personal Contract Hire: Individual consumers lease EVs through DriveElectric's personal contract hire offerings. Revenue is generated through the same broker commission model as business leasing, with fees and commission built into the finance agreement.
- EV Salary Sacrifice Scheme Management: DriveElectric operates fully managed EV salary sacrifice schemes for employers. The company sets up payroll integration and administers the scheme, earning commission from funders and potentially additional income from funder performance bonuses and marketing support. Setup is described as zero-cost for employers.
- Fleet Management Services: DriveElectric delivers fleet management solutions through a connected digital platform providing operational oversight, fuel and energy management for mixed fleets, and vehicle maintenance (via Upkeep). Revenue may derive from platform fees, service fees, and referral commissions on ancillary products such as insurance and maintenance packages.
- Home Charger Supply and Installation: DriveElectric offers the Pod Point Solo 3S home smart charger bundled into vehicle lease agreements, arranging installation through a third-party partner. While the charger becomes customer property, DriveElectric earns income from this arrangement through its installation partner relationship.
- Ancillary Products (Maintenance, Insurance, Warranties): DriveElectric earns commission from introducing customers to providers of service/maintenance packages, GAP insurance (AutoProtect MBI Ltd), vehicle warranties, and motor insurance (via Lloyds Latchford Group for salary sacrifice scheme vehicles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level electric car lease (e.g., Fiat 500, Dacia Spring, MINI Aceman) |
| Subscription | Monthly | Mid-range electric car lease (e.g., Kia EV3, Volkswagen ID.4, Skoda Enyaq iV, Ford Puma Gen-E) |
| Subscription | Monthly | Premium/Performance electric car lease (e.g., BMW i5, BMW iX, Tesla Model Y, Porsche Taycan) |
| Subscription | Monthly | Electric van lease (e.g., Ford E-Transit, Volkswagen ID. Buzz Cargo, Nissan Townstar) |
| Subscription | Monthly | EV Salary Sacrifice Scheme |
| Subscription | Pay-as-you-go | FlexiHire Electric Vehicles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
DriveElectric product offering
Product offeringCore offering
DriveElectric is a UK electric vehicle leasing broker that places personal and business customers into EV contract hire agreements through a panel of funders, earning introductory commission. Its core offering spans brand-new and used EV car leasing, EV van leasing, business contract hire, fully managed EV salary sacrifice schemes, FlexiHire short-term rentals, connected fleet management, fuel and energy management, vehicle maintenance via Upkeep, and bundled home charger supply and installation. The company targets both UK consumers and UK businesses (SMEs through to enterprise fleets) seeking to transition away from internal combustion vehicles.
Product overview
DriveElectric is an electric vehicle leasing and carbon management specialist operating since 2008 as a platform-plus-services model. The core offering comprises new and used electric car and van leasing across 38+ manufacturers, supported by business services including EV Salary Sacrifice schemes, Fleet Management, FlexiHire short-term rentals, Upkeep vehicle maintenance, and Fleet Fuel & Energy Management. The platform distributes these products through direct website leasing, a managed salary sacrifice portal, and partnerships with finance providers including Lex Autolease, Arval, Alphabet, Leaseplan, and Nissan Interstar for fleet financing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customers drive over 109,590 zero-emission miles per day
- +3 more outcomes
Companies that use DriveElectric
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
DriveElectric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DriveElectric partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and supporting.
- EDF EnergyminorDriveElectric refers customers to EDF Energy for EV-exclusive energy tariffs and home charging solutions. EDF offers exclusive EV driver tariffs and smarter overnight charging options. DriveElectric presents this as an optional referral on its vehicle configuration pages, where customers can express interest in EDF contact.
- Pod PointsupportingDriveElectric supplies and arranges installation of the Pod Point Solo 3S home smart charger through a chosen installation partner. The charger can be bundled into vehicle lease agreements (subject to funder eligibility), with the customer becoming the owner of the charger. Installation is subject to standard installation criteria and additional costs for non-standard installations.
- Lloyds Latchford GroupsupportingDriveElectric offers motor vehicle insurance through Lloyds Latchford Group for cars on a salary sacrifice scheme. This is an ancillary product referral arrangement for DriveElectric's salary sacrifice scheme customers.
- AutoProtect MBI LtdsupportingDriveElectric offers ancillary products from AutoProtect MBI Ltd including SHINE (agreement to keep cars in tip-top condition by repairing small scratches and dents) and Customer Protect Comprehensive Warranty (helps towards the cost of mechanical faults when vehicle warranty expires). Commission is received for introductions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DriveElectric competitors and assessment
Company assessmentEmerging players
- Volta Trucks: Electric commercial vehicle OEM (focused on light commercial electric trucks/vans). Although operating on a different side of the value chain (manufacturer vs. broker), Volta's commercial EV focus intersects with DriveElectric's electric van leasing proposition and signals the broader commercial EV transition DriveElectric serves.
- EV Geeks: UK EV leasing specialist focused on personal and business EV leasing with a smaller catalogue. Comparable to DriveElectric as a pure-EV leasing intermediary serving similar UK consumer and SMB segments, though smaller in scale.
Direct peers
- Octopus Electric Vehicles: UK pure-EV leasing specialist offering electric car salary sacrifice and personal/business leasing with a focus on green energy integration through the Octopus Energy group. Direct peer in the pure-EV leasing category and salary sacrifice segment.
- Elmo Electric: UK pure-EV subscription and leasing company offering flexible all-inclusive EV subscriptions to consumers and businesses. Direct peer in the pure-EV leasing and subscription space, particularly for personal customers seeking alternatives to traditional lease structures.
- The Electric Car Scheme: UK-based EV salary sacrifice specialist operating a near-identical proposition to DriveElectric's salary sacrifice offering, serving employers and employees with managed scheme setup and EV leasing. One of DriveElectric's most direct head-to-head competitors in the UK salary sacrifice EV category.
- Rivervale Leasing: UK vehicle leasing broker offering both ICE and EV leasing across personal and business segments. Competes with DriveElectric in the credit-broker layer for EV car and van leasing, with overlapping digital self-serve and inside-sales GTM motions.
- Tusker: UK salary sacrifice and EV leasing specialist, owned by Volkswagen Financial Services. Competes directly with DriveElectric in B2B2C salary sacrifice schemes and offers a multi-brand EV catalog sourced through its parent OEM relationships.
Broad incumbents
- ALD Automotive / LeasePlan: Global mobility and fleet leasing giant (now combined post-2023 merger), operating in the UK through LeasePlan UK. One of DriveElectric's panel funders; directly competes for enterprise fleet EV mandates with full-service leasing including maintenance, insurance, and remarketing.
- Arval UK: Major UK fleet leasing and mobility provider (BNP Paribas subsidiary) and one of DriveElectric's panel funders. Competes with DriveElectric for large enterprise fleet EV contracts and is increasingly active in salary sacrifice and full-service leasing.
- Lex Autolease: UK's largest vehicle leasing company (Lloyds Banking Group subsidiary) and one of DriveElectric's panel funders. Operates as both a direct funder and competing broker for fleet EV leasing, representing a dual-relationship incumbent with far greater balance sheet and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DriveElectric social profiles
Digital presenceDriveElectric financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveElectric leadership team
Management profileNumber of profiles
Profiles1 record
DriveElectric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveElectric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveElectric
What does DriveElectric do?
DriveElectric is a UK electric vehicle leasing broker that places personal and business customers into EV contract hire agreements through a panel of funders, earning introductory commission. Its core offering spans brand-new and used EV car leasing, EV van leasing, business contract hire, fully managed EV salary sacrifice schemes, FlexiHire short-term rentals, connected fleet management, fuel and energy management, vehicle maintenance via Upkeep, and bundled home charger supply and installation. The company targets both UK consumers and UK businesses (SMEs through to enterprise fleets) seeking to transition away from internal combustion vehicles.
Is DriveElectric a public or private company?
DriveElectric is a private company. It is classified as corporate owned and is currently operating.
When was DriveElectric founded?
DriveElectric was founded in 2008. It employs 11 to 50 people.
Where is DriveElectric based?
DriveElectric is headquartered in Marlow, United Kingdom, in the Europe region.
How does DriveElectric make money?
Six revenue lines are on record. Vehicle Leasing - Business Contract Hire is the primary driver. The others are vehicle Leasing - Personal Contract Hire, EV Salary Sacrifice Scheme Management, fleet Management Services, home Charger Supply and Installation and ancillary Products (Maintenance, Insurance, Warranties).
Who are DriveElectric's main competitors?
Emerging players on record are Volta Trucks and EV Geeks. Direct peers are Octopus Electric Vehicles, Elmo Electric, The Electric Car Scheme, Rivervale Leasing and Tusker. Broad incumbents are ALD Automotive / LeasePlan, Arval UK and Lex Autolease.
Does DriveElectric have an API?
No public API is recorded for DriveElectric.
What industry is DriveElectric in?
DriveElectric's product category is Electric Vehicle Leasing Services. Its primary akta.pro industry code is TLABAAAH, EV Passenger Vehicle Leasing (Cars/SUVs), with a secondary code of THADANAI, EV Fleet Leasing & Fleet Management (EV-Focused). Its NAICS code is 532111 and its SIC code is 7510.