Adda

Casual Footwearadda.co.th

ADDA is a Thai footwear manufacturer and retailer producing casual slippers, sandals, and shoes under proprietary 2Density and Pillow Foam comfort technologies, serving men's, women's, children's, and student consumers at mass-market price points (THB 99–490).

Company typePrivate
Founded-
HeadquartersBang Bon, Thailand
Headcount1,001–5,000
GTM typeB2C
OfferingHardware or Manufacturing

Adda firmographics

Firmographics

Name: Adda
Legal name: บริษัท แอ๊ดด้า ฟุตแวร์ (ไทยแลนด์) จำกัด (ADDA FOOTWEAR (THAILAND) CO.,LTD.)
Website: https://adda.co.th
Company type: Private
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: ADDA is a Thai footwear manufacturer and retailer producing casual slippers, sandals, and shoes under proprietary 2Density and Pillow Foam comfort technologies, serving men's, women's, children's, and student consumers at mass-market price points (THB 99–490).
Ownership category
akta.pro rank

Adda industry classification

Industry

Product category: Casual Footwear
NAICS: Footwear Manufacturing (3162), Shoe Retailers (45821)
SIC: Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
akta.pro primary industry: Casual & Lifestyle Footwear (CRAAACAB)
akta.pro secondary industries: Children’s & Baby Footwear (CRAAACAF), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

Casual footwear retail
Footwear manufacturing
Comfort shoe technology
Licensed character shoes
Slipper and sandals

Where Adda is headquartered

Location

Headquarters

HQ city: Bang Bon
HQ country: Thailand
HQ region: Asia

Offices1 record

Markets served

Adda business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Footwear Sales: ADDA generates revenue primarily through the sale of casual slippers, sandals, and casual shoes across multiple categories including men's, women's, children's, and student footwear. Products are sold at various price points from approximately THB 99 to THB 490.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Entry-level casual slippers
Unit Pricing	Pay-as-you-go	Standard casual footwear
Unit Pricing	Pay-as-you-go	Premium technology footwear (2Density, Pillow Foam)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Adda product offering

Product offering

Core offering

ADDA designs, manufactures, and sells casual footwear — primarily slippers, sandals, and shoes — for men, women, children, and students under its own ADDA brand. Its products are differentiated by two proprietary comfort platforms, 2Density dual-density foam and Pillow Foam cushioning, and sold through the company's own e-commerce site (shop.adda.co.th), Shopee, Lazada, and direct customer service channels within Thailand.

Product overview

ADDA is a Thai footwear brand offering a comprehensive range of casual slippers, sandals, and shoes across multiple categories including men's, women's, children's, and student footwear. The product portfolio is organized around two key comfort technologies: ADDA 2Density (dual-density foam for enhanced shock absorption) and ADDA Pillow Foam (pillow-like cushioning). The brand also features sub-collections including the WINK school shoe series, PU material collection, licensed character collaborations with Happy Sunday, and shoe accessories/charms. ADDA distributes through its own e-commerce platform (shop.adda.co.th) as well as Shopee and Lazada marketplace channels.

Differentiator

Problem solved

Functional benefit

Brands

ADDA 2Density: Technology featuring dual-density foam for enhanced comfort and shock absorption in footwear
ADDA Pillow Foam
ADDA x Happy Sunday

Products and services

ADDA Casual Footwear (Men's, Women's, Children's, and Student lines)

Companies that use Adda

Customer profile

Segments5 records

Ideal customer profiles1 record

Adda technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Adda partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Happy SundayminorStrategic or Co-development PartnerADDA collaborated with Happy Sunday to create a special product line featuring licensed Happy Sunday characters on ADDA footwear and accessories. This collaboration includes pillow foam and 2Density slippers with Happy Sunday branding, sold at premium pricing.

Recent moves6 records

Expansion highlights5 records

Adda competitors and assessment

Company assessment

Broad incumbents

Skechers: Global comfort and casual footwear leader with technology-driven cushioning (Memory Foam, Arch Fit) at accessible price points. Comparable to ADDA on comfort technology differentiation and broad demographic coverage, but with vastly larger scale and global reach.
Bata: Vertically integrated global footwear manufacturer-retailer with own-brand mass-market casual lines sold through DTC stores and digital channels. Comparable to ADDA on the integrated manufacturing-plus-retail model and mass-market positioning across men's, women's, and children's segments.

Direct peers

Native Shoes: Casual lifestyle footwear brand with lightweight EVA-based construction across men's, women's, and children's sandals and slip-ons. Comparable to ADDA on lightweight casual construction, mass-market price points, and broader family demographic.
Palladium: Casual footwear brand spanning sneakers, boots, and sandals with multi-channel DTC and marketplace distribution. Comparable to ADDA on casual category breadth and accessible price positioning across men's and women's segments.
Toms: Casual lifestyle footwear brand with multi-category men's, women's, and kids' lines sold primarily through DTC e-commerce. Comparable to ADDA on D2C-led casual footwear distribution and affordability-focused positioning.
FitFlop: Comfort technology footwear brand specializing in cushioned sandals, slippers, and casual shoes. Comparable to ADDA on proprietary cushioning technology (Microwobbleboard) and casual/wellness positioning in sandals and slippers.
Birkenstock: Comfort-focused footwear brand with proprietary footbed technology sold at premium-to-mass price points. Comparable to ADDA on technology-led cushioning differentiation and broad demographic coverage, though Birkenstock skews higher in price.
Havaianas: Iconic mass-market casual sandals and flip-flops brand sold across multi-channel retail including marketplaces. Directly comparable to ADDA in casual sandal/slipper category, affordable price positioning, and licensed/collaboration-driven brand extensions.
Crocs: Global casual footwear brand built around proprietary comfort cushioning (Croslite) and sold at mass-market price points across DTC e-commerce and marketplaces. Closely comparable to ADDA in comfort-tech-led casual positioning and multi-channel D2C distribution.

Regional players

Jelly Bunny: Thai footwear brand offering casual, fashion-forward slippers, sandals, and shoes for women and children across physical retail and digital channels. Directly comparable to ADDA as a domestic Thai peer competing for the same women's and children's casual footwear consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Adda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Adda leadership team

Management profile

Number of profiles

Adda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Adda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adda

What does Adda do?

Is Adda a public or private company?

Adda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Adda founded?

Adda was founded in -1. It employs 1,001 to 5,000 people.

Where is Adda based?

Adda is headquartered in Bang Bon, Thailand, in the Asia region.

How does Adda make money?

One revenue line is on record: footwear Sales.

Who are Adda's main competitors?

Broad incumbents on record are Skechers and Bata. Direct peers are Native Shoes, Palladium, Toms, FitFlop, Birkenstock, Havaianas and Crocs. Jelly Bunny is listed as a regional player.

Does Adda have an API?

No public API is recorded for Adda.

What industry is Adda in?

Adda's product category is Casual Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAACAF, Children’s & Baby Footwear. Its NAICS code is 3162 and its SIC code is 3140.