Raiffeisen Webshop
Raiffeisen Webshop GmbH & Co. KG is a German B2C e-commerce platform selling 8,796+ garden, pet, equestrian, agricultural, home, and lifestyle products online and via Raiffeisen-Markt physical stores across Germany.
- Company typePrivate
- Founded-
- HeadquartersMünster, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Raiffeisen Webshop does
Raiffeisen Webshop GmbH & Co. KG operates the Raiffeisen-Markt Onlineshop, a German direct-to-consumer e-commerce platform that functions as the digital storefront for the Raiffeisen cooperative retail network across Germany. The platform lists 8,796+ products across multiple categories including garden equipment and plants, pools and whirlpools, grills and pizza ovens, pet supplies, horse/equestrian goods, agricultural products, toys and outdoor leisure, home and living, tools, and clothing. It serves hobby gardeners, pet owners, horse enthusiasts, hobby farmers, and DIY craftsmen — predominantly rural and suburban German consumers — and combines online ordering with home delivery or free click-and-collect (Marktabholung) at local Raiffeisen-Markt physical stores via a Google Maps-powered store locator.
The business model is straightforward B2C one-time retail sales with unit pricing shown inclusive of German VAT. The company supports PayPal, Apple Pay, Google Pay, Klarna (including Billie x Klarna for B2B), and credit/debit card payments, with Trusted Shops trust certification. Distribution is omnichannel: e-commerce at raiffeisenmarkt.de plus the Germany-wide Raiffeisen-Markt physical store network. Marketing relies on email newsletters, printed and digital catalogs/Prospekte, the LandFlair customer magazine, and themed content sections (Themenwelten). The company has built an 11+ private label brand portfolio — BUFFO (dog food), TIERLIEBE (pet care), GÄRTNERGLÜCK and VIVAGARDEN (garden), Derby (horse feed), Landleben (lifestyle), Crystalyx (supplements), Hasfit (fitness), C.Centimo (apparel accessories), Probona and Natures Best (cleaning/animal care) — alongside national brands such as Gardena, Compo, Josera, Kerbl, Enders, Bosch, Makita, and Einhell.
The technology stack is a standard e-commerce platform with store-locator and marketplace functionality and no documented proprietary AI/ML capabilities. The legal entity is a German limited partnership (GmbH & Co. KG) headquartered at Industrieweg 110, Münster, Germany, with Herbert Möller serving as CEO. The company is affiliated with the broader Raiffeisen cooperative brand network in Germany; no parent company, investor base, funding rounds, M&A activity, or revenue disclosures are publicly available. Compliance posture includes partial alignment with EU Accessibility Directive 2019/882, EN 301 549, and WCAG 2.1 Level AA standards.
Raiffeisen Webshop firmographics
Firmographics- Name
- Raiffeisen Webshop
- Legal name
- Raiffeisen Webshop GmbH & Co. KG
- Website
- https://raiffeisenmarkt.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raiffeisen Webshop GmbH & Co. KG is a German B2C e-commerce platform selling 8,796+ garden, pet, equestrian, agricultural, home, and lifestyle products online and via Raiffeisen-Markt physical stores across Germany.
- Ownership category
- akta.pro rank
Raiffeisen Webshop industry classification
Industry- Product category
- Garden and Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where Raiffeisen Webshop is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Raiffeisen Webshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2C Retail): Direct retail sales of garden, pet, agricultural, and lifestyle products through online shop and physical retail stores. Revenue generated from one-time product transactions across multiple categories including garden equipment, animal food, horse supplies, and seasonal merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free standard shipping to stores |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Raiffeisen Webshop product offering
Product offeringCore offering
Raiffeisen Webshop is the online retail platform of the Raiffeisen-Markt chain, operated by Raiffeisen Webshop GmbH & Co. KG. It sells more than 8,796 products across garden, pet, horse, agricultural, leisure, home, tool, and clothing categories, complementing national brands (Gardena, Bosch, Enders, Josera) with nine private label lines including BUFFO (dog food), TIERLIEBE (pet care), GÄRTNERGLÜCK (garden), and Derby (animal feed). Customers can order online for home delivery or pick up orders free of charge at any Raiffeisen-Markt store across Germany.
Product overview
Raiffeisen Webshop is a German e-commerce platform operated by Raiffeisen Webshop GmbH & Co. KG, serving as the online presence for Raiffeisen-Markt retail stores. The offering is a multi-category retail platform with over 8,796 products spanning garden (pools, grills, plants, tools), pets, horses, agriculture, toys & leisure, home & living, crafts/tools, and clothing. The platform operates both online and through physical stores across Germany, offering store pickup service and local delivery. Key own brands include BUFFO (dog food), TIERLIEBE (pet care), GÄRTNERGLÜCK (garden), Derby (animal feed), C.Centimo (clothing accessories), Crystalyx, Hasfit, VIVAGARDEN, and Landleben. The pool category is particularly well-developed, featuring Aufstellpools & Whirlpools (Bestway, INTEX, SUMMER WAVES), Pumpen & Filteranlagen (sand filters, saltwater systems), and Planschbecken for children. The platform integrates with PayPal, Apple Pay, Google Pay, Klarna for payments, Trusted Shops for trust verification, and Google Maps for store location services.
Differentiator
Problem solved
Functional benefit
Brands
- BUFFO: Private label brand for dog food and treats
- TIERLIEBE
- GÄRTNERGLÜCK
- Derby
- Landleben
- Crystalyx
- Hasfit
- VIVAGARDEN
- C.Centimo
- Natures Best
- Probona
Products and services
- Garden (Garten)
Companies that use Raiffeisen Webshop
Customer profileSegments5 records
Ideal customer profiles5 records
Raiffeisen Webshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Raiffeisen Webshop partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Raiffeisen Webshop competitors and assessment
Company assessmentDirect peers
- OBI: German home improvement and garden center chain with extensive physical stores and e-commerce, competing in garden equipment, plants, tools, BBQ, and outdoor living categories.
- Hornbach: Major German DIY and garden retailer with omnichannel stores and a deep online catalog, directly overlapping with Raiffeisen Webshop in garden tools, garden machines, lawn care, and outdoor living products.
- hagebau: German building materials and garden cooperative retailer with online and physical stores, comparable to Raiffeisen Webshop in DIY, garden, and outdoor categories, and similarly organized around a cooperative structure.
- Dehner: Leading German garden center retailer with a strong online shop, directly competing in garden plants, garden tools, pet supplies, and equestrian/livestock products.
- Zoo Zajac: One of Europe's largest pet specialty retailers with a strong online channel, directly competing with Raiffeisen Webshop in pet food, pet accessories, and animal care categories.
- Fressnapf: Germany's leading specialty pet retailer with a large physical store network plus e-commerce, directly competing with Raiffeisen Webshop in dog food, cat food, and pet accessories across an omnichannel model.
- Toom Baumarkt: German DIY and garden retailer with nationwide stores and e-commerce, directly competing in garden equipment, plants, BBQ, and home improvement products.
- Bauhaus: German DIY and garden specialist with a large store network and online platform, overlapping with Raiffeisen Webshop in garden machines, tools, pools, and home & living categories.
Regional players
- BayWa: German agricultural cooperative with retail operations in agricultural supplies, equestrian, garden, and lifestyle — comparable agricultural and rural-retail footprint and cooperative orientation, though broader in agronomy and energy than Raiffeisen Webshop's consumer focus.
Broad incumbents
- Amazon.de: Germany's largest general online retailer, competing with Raiffeisen Webshop across virtually every category including pet, garden, equestrian, home, and tools — exerts broad pricing and selection pressure on the entire specialty retail landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Raiffeisen Webshop social profiles
Digital presenceRaiffeisen Webshop compliance and trust
Trust signalCompliance4 records
Raiffeisen Webshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raiffeisen Webshop leadership team
Management profileNumber of profiles
Profiles1 record
Raiffeisen Webshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raiffeisen Webshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raiffeisen Webshop
What does Raiffeisen Webshop do?
Raiffeisen Webshop is the online retail platform of the Raiffeisen-Markt chain, operated by Raiffeisen Webshop GmbH & Co. KG. It sells more than 8,796 products across garden, pet, horse, agricultural, leisure, home, tool, and clothing categories, complementing national brands (Gardena, Bosch, Enders, Josera) with nine private label lines including BUFFO (dog food), TIERLIEBE (pet care), GÄRTNERGLÜCK (garden), and Derby (animal feed). Customers can order online for home delivery or pick up orders free of charge at any Raiffeisen-Markt store across Germany.
Is Raiffeisen Webshop a public or private company?
Raiffeisen Webshop is a private company. It is classified as unknown and is currently operating.
When was Raiffeisen Webshop founded?
Raiffeisen Webshop was founded in -1. It employs 1 to 10 people.
Where is Raiffeisen Webshop based?
Raiffeisen Webshop is headquartered in Münster, Germany, in the Europe region.
How does Raiffeisen Webshop make money?
One revenue line is on record: product Sales (B2C Retail).
Who are Raiffeisen Webshop's main competitors?
Direct peers on record are OBI, Hornbach, hagebau, Dehner, Zoo Zajac, Fressnapf, Toom Baumarkt and Bauhaus. BayWa is listed as a regional player. Amazon.de is listed as a broad incumbent.
Does Raiffeisen Webshop have an API?
No public API is recorded for Raiffeisen Webshop.
What industry is Raiffeisen Webshop in?
Raiffeisen Webshop's product category is Garden and Pet Retail. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 459910 and its SIC code is 3524.