His Way

What His Way does

His Way Recovery Center is a 501(c)(3) non-profit organization founded in 2007 in Huntsville, Alabama, by Doug Stogner and Clyde Jones. It operates Christ-centered addiction recovery programs that integrate Biblical teaching with evidence-based therapeutic modalities including Moral Reconation Therapy (MRT) and 12-Step principles. The core offering is a 9-month, three-phase residential program for men in Huntsville, structured around intensive recovery classes in the first 30 days, employment assistance in the second phase, and a leadership and reintegration phase from months three through nine. A second 6-month men's residential program was launched in Atlanta around 2021, and a non-residential ReDiscovery program extends the model to women via weekly meetings that combine MRT, Bible study, and drug testing.

The Huntsville campus sits on 6 acres and includes four residential dormitories (housing roughly 40+ residents at any given time, 10-20 men per dorm) and an 11,000 sq ft Community Center completed in 2023 that provides classrooms, counseling rooms, dining, and event space. Clinical and counseling staff include a Clinical Director with 31 years of behavioral-health experience, licensed professional counselors, a certified rehabilitation counselor, an associate licensed counselor, and certified life coaches, all supported by a Resident Director and an HR Director. The curriculum is delivered in a daily structure from 4:45am to 10:30pm and includes educational pathways through a partnership with Calhoun Community College (GED classes, technical training, and degree opportunities).

The organization's revenue model combines three streams: program fees paid by residents (Huntsville: $800 entry plus $250/week after 60 days; Atlanta: $1,250 entry plus $300/week after 30 days), donations from individuals, churches, and organizations, and operating revenue from The Saving Way Thrift Stores, which are wholly owned by His Way and also serve as volunteer and work opportunities for residents. Go-to-market relies on church referral networks, drug court partnerships (notably Forsyth County Drug Court), business employer partnerships for resident placement, community outreach (including the Saturday Feed My Sheep meal program), and direct applications via online and printable forms. The organization reports that over 50% of graduates maintain sobriety after program completion.

Name

His Way

Legal name

His Way Recovery Center

Website

https://hiswayinc.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

His Way Recovery Center is a 501(c)(3) non-profit operating Christ-centered residential addiction recovery programs for men in Huntsville, AL (9 months) and Atlanta, GA (6 months), plus a non-residential women's program, funded through resident fees, donations, and The Saving Way Thrift Stores.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Faith-based recovery
• Addiction treatment programs
• Residential rehabilitation
• Christian counseling services
• Work therapy ministry

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Thrift Store Operations: The Saving Way Thrift Stores are owned and operated by His Way, generating revenue through retail sales of donated goods. This is a primary funding source for the organization.
2. Program Fees: Residents pay entry fees and weekly program fees. Huntsville: $800 entry + $250/week after 60 days. Atlanta: $1,250 entry + $300/week after 30 days.
3. Donations: His Way is a 501(c)(3) non-profit supported by generous donations from individuals, churches, and organizations passionate about Christ-centered recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

His Way is a Christ-centered, non-profit addiction recovery organization that runs long-term residential recovery programs for men (a 9-month program in Huntsville, AL and a 6-month program in Atlanta, GA) as well as a non-residential women's program called ReDiscovery and an outreach ministry called Feed My Sheep. Residents participate in Bible study, work therapy, individual and group counseling, chapel, and life-skills classes as part of a structured recovery curriculum.

Product overview

His Way Recovery Center offers a portfolio of Christ-centered addiction recovery programs. The core offerings include a 9-month Residential Program for men in Huntsville, AL and a 6-month Atlanta Residential Program for men in Georgia, both providing comprehensive recovery services including counseling, Bible classes, job training, and educational opportunities. The ReDiscovery Program is a non-residential weekly program for women combining Moral Reconation Therapy, Bible Study, and drug testing. Feed My Sheep is an outreach sub-program providing Saturday meals to the homeless community. The programs are supported by The Saving Way Thrift Stores as a funding mechanism.

Differentiator

Problem solved

Functional benefit

Products and services

• His Way Men's Residential Recovery Program — Huntsville, AL A nine-month Christ-centered residential addiction recovery program for men, located at the Huntsville, Alabama campus. Residents participate in Bible study, chapel services, individual and group counseling, work therapy, and life-skills classes as part of a structured faith-based recovery curriculum.
• His Way Men's Residential Recovery Program — Atlanta, GA A six-month Christ-centered residential addiction recovery program for men at the Atlanta, Georgia campus, offering the same faith-based curriculum as the Huntsville program in a shorter residential duration.
• ReDiscovery Women's Program A non-residential, Christ-centered addiction recovery program for women, providing faith-based curriculum, counseling, and recovery support without requiring participants to live on-site.
• Feed My Sheep Outreach Ministry A community outreach ministry providing food, clothing, and spiritual support to underserved individuals and families in the Huntsville, Alabama community, operated as a volunteer- and donation-supported arm of His Way.

Quantifiable outcome

• Over 50% of graduates maintain sobriety after completing the program
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Calhoun Community CollegecoreStrategic or Co-development PartnerEducational partnership offering GED classes, technical training, and degree opportunities for His Way residents. Provides vocational and educational development as part of the comprehensive recovery program.
• The Saving Way Thrift StorescoreStrategic or Co-development PartnerOwned and operated by His Way Recovery Center, The Saving Way Thrift Stores generate revenue to support the recovery programs. Stores also provide volunteer and work opportunities for residents.
• CCI (Cognitive Communications Inc.)coreTechnology or IntegrationProvider of Moral Reconation Therapy (MRT) materials and certification. All MRT groups must be operated by MRT-Certified facilitators who complete 32-hour training programs.
• Forsyth County Drug CourtflagshipStrategic or Co-development PartnerHis Way Atlanta partners with Forsyth County Drug Court Program in Cumming, GA. Participants can complete court-mandated requirements through the unique 2-year program structure.
• Grace Chapel Church of ChristcoreStrategic or Co-development PartnerMinistry partner providing volunteer support, Christmas parties, meal donations, and recovery meeting participation for His Way Atlanta.
• Gwinnett Church of ChristcoreStrategic or Co-development PartnerAtlanta ministry partner supporting the recovery program through volunteers, donations, and community engagement.
• Fully Furnished MinistriesminorStrategic or Co-development PartnerMinistry partner helping furnish and support His Way Atlanta facility.
• Not One More AlabamaminorStrategic or Co-development PartnerLocal organization sharing information and providing education related to substance abuse treatment. Maintains extensive list of support groups for those in recovery and their families.
• Navigate RecoveryminorStrategic or Co-development PartnerAddiction recovery support organization. His Way Atlanta volunteers participate in their 5K events and community programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Foundry Ministries: Faith-based residential recovery program operating in Bessemer, Alabama. Directly comparable as a regional peer in the same state with similar Christ-centered residential recovery model and thrift-store-supported funding.

Direct peers

• Adult & Teen Challenge USA: National network of faith-based, long-term residential addiction recovery programs for men and women. Operates the same Christ-centered residential recovery model as His Way with multi-state campus footprint, making it the closest peer in mission and structure.
• Faith Farm Ministries: Faith-based long-term residential recovery program in Florida operating thrift stores as a funding mechanism. Directly comparable to His Way in both the Christ-centered residential model and the owned-thrift-store funding structure.
• Victory Outreach: International faith-based residential recovery and discipleship program for men and women. Comparable to His Way in faith-centered residential model and church-network referral GTM.
• Oxford House: Largest self-run sober living network in the U.S., operating democratically-run recovery houses. Comparable to His Way as a residential recovery housing provider with a sustained-stay model, though secular rather than faith-based in orientation.
• Rapha Ministries: Faith-based residential addiction recovery program operating in the Southeast. Comparable to His Way in Christ-centered curriculum, multi-month program length, and faith-anchored admissions.
• Celebrate Recovery: Faith-based 12-Step program founded at Saddleback Church integrating Christian principles with recovery principles. Comparable to His Way in faith-based recovery methodology and church-anchored referral model, though delivered as a weekly meeting program rather than residential.

Broad incumbents

• Salvation Army Adult Rehabilitation Centers: National nonprofit operating faith-based residential addiction rehabilitation centers across the U.S. Overlaps with His Way on faith-based residential recovery and work-therapy programming, but operates at significantly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheWayRecovery
• Facebookfacebook.com/hiswayrecovery
• LinkedInlinkedin.com/company/hiswayrecoverycenter
• Instagraminstagram.com/hiswayrecovery
• Xx.com/HisWayRecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about His Way