Not One More Alabama

What Not One More Alabama does

Not One More Alabama (NOMA) is a 501(c)(3) nonprofit organization founded in November 2016 in Huntsville, Alabama, by eleven women with shared experience of addiction's impact on families. The organization delivers free, peer-led support programs for three primary populations: families and caregivers of individuals with substance use disorders, individuals actively in or seeking recovery, and families grieving a loss related to addiction. Its four core programs are Family Support (based on the Invitation to Change model from the Center for Motivation and Change), Grief Support (including the Hope & Healing Workshop retreat and Angel Tree memorial), Recovery Support (NOMADS sober fellowship and the Yellow Balloon Campaign), and Community Education (workshops, presentations, and the Discovery Room mobile exhibit serving organizations within 25 miles of Huntsville). Supporting resources include a searchable online directory of 100+ treatment and recovery providers, weekly Tuesday Family Support Group meetings, bimonthly Grief Recovery Support Groups, and the annual End Addiction Walk at Big Spring Park.

NOMA's technical footprint is intentionally minimal: there are no proprietary technology products, no public or partner-facing APIs, and no AI/ML systems disclosed; the platform is essentially in-person programs, an informational website, and a Square-powered merchandise storefront. Distribution runs through community-led channels — in-person support groups, regional events, social media (@NotOneMoreAlabama, #yellowcuphsv, #NOMADS), and partnerships with national organizations (Center for Motivation and Change, Partnership to End Addiction) and Alabama agencies (Alabama Department of Mental Health).

The business model is donation- and sponsorship-driven rather than transactional. Revenue streams include individual donations, tiered corporate sponsorships (Platinum $5,000, Gold $2,500, Silver $1,000, Bronze $250 annually), event-based fundraising through the End Addiction Walk, merchandise sales (t-shirts at $25), and in-kind contributions from local businesses. All core services to participants are provided free of charge. A 93/6/1 program/management/fundraising cost allocation suggests efficient stewardship. NOMA is currently mid-capital-campaign to build a 10,000-square-foot Recovery Resource Center, with multi-year naming opportunities, as it approaches its 10th anniversary in 2026.

Name

Not One More Alabama

Legal name

Not One More Alabama

Website

https://notonemorealabama.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Not One More Alabama is a Huntsville-based 501(c)(3) nonprofit that provides free, peer-led addiction support programs for families, individuals in recovery, and grieving loved ones across North Alabama through four core programs, weekly support groups, and community events.

Ownership category

akta.pro rank

Product category

Addiction Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction support services
• Recovery community programs
• Family support services
• Grief counseling programs
• Substance use education

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: NOMA relies heavily on individual donations from community members to fund all programs and services. All NOMA services are provided free of charge to individuals and families.
2. Corporate Sponsorships: Corporate sponsorships at multiple tiers (Platinum $5,000, Gold $2,500, Silver $1,000, Bronze $250) provide annual funding and support NOMA events and programs.
3. Event Fundraising: Annual End Addiction Walk generates fundraising through team registration, exhibitor fees, and event-related donations.
4. Merchandise Sales: NOMA sells merchandise including t-shirts ($25), swag, and other branded items through their online store to generate supplementary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Not One More Alabama (NOMA) is a 501(c)(3) nonprofit organization that provides free, evidence-based support programs for individuals and families affected by substance use disorders. Core offerings include four programs — Family Support, Grief Support, Recovery Support, and Community Education — supplemented by a mobile Discovery Room exhibit, an online Resource Directory, sober fellowship activities (NOMADS), and the annual End Addiction Walk. All services are provided free of charge to the community.

Product overview

Not One More Alabama (NOMA) is a nonprofit 501(c)(3) organization offering a portfolio of free support programs for individuals and families affected by addiction. The core offerings include four main programs: Family Support, Grief Support, Recovery Support, and Community Education. These are supplemented by the Discovery Room Education mobile exhibit, the NOMADS Yellow Balloon Campaign for sober fellowship, the Resource Directory database, and various support groups. NOMA also organizes the annual End Addiction Walk and is developing a Recovery Resource Center as part of its Capital Campaign. All services are provided free of charge to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Program Free, evidence-based program providing caregivers of individuals with substance use disorders access to peer navigation, weekly groups, practical tools for communication and boundaries, safety planning, and connection rooted in science and compassion.
• Grief Support Program

Quantifiable outcome

• 350 naloxone safety kits distributed in past 12 months
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and flagship.

• Center for Motivation and ChangecoreStrategic or Co-development PartnerNOMA's Family Support Group is based on the Invitation to Change model from the Center for Motivation and Change. This peer-led, research-backed approach blends evidence with empathy for families impacted by substance use disorders.
• Partnership to End AddictioncoreStrategic or Co-development PartnerNOMA has partnered with the Partnership to End Addiction to expand training and resources across Alabama, providing families with access to evidence-based tools and support.
• Birmingham's Addiction Prevention CoalitionsupportingStrategic or Co-development PartnerRegional partnership to expand prevention training and resources beyond North Alabama into the broader state.
• Mobile's Drug Education CouncilsupportingStrategic or Co-development PartnerRegional partnership extending NOMA's reach and educational resources to the Mobile area of Alabama.
• Alabama Department of Mental Health (ADMH)coreStrategic or Co-development PartnerADMH supplied nearly 97,000 free naloxone kits statewide since 2023. NOMA participates in this aggressive effort to make lifesaving medication available. ADMH provides data on overdose deaths (844 purple flags in 2025) and supports NOMA's distribution efforts.
• AstrionflagshipGTM or Marketing PartnerPlatinum sponsor of NOMA. Provides financial support for programs and events.
• Damson (Danielle and Deke Damson)flagshipGTM or Marketing PartnerPlatinum sponsor. Deke Damson serves as NOMA Board President.
• HC Blake Inc.flagshipGTM or Marketing PartnerPlatinum sponsor providing financial support.
• 100 Women Who Care Madison CountyflagshipGTM or Marketing PartnerPlatinum sponsor - collective giving organization supporting NOMA's mission.
• MBS & Associates CPAflagshipGTM or Marketing PartnerPlatinum sponsor and also hosts Redstone sponsor page.
• Silo BuildersflagshipGTM or Marketing PartnerPlatinum sponsor providing financial support for NOMA programs.
• BoeingsupportingGTM or Marketing PartnerSilver sponsor supporting NOMA events and programs.
• ShortStop Screen PrintingsupportingGTM or Marketing PartnerSilver sponsor that prints End Addiction Walk t-shirts. Longtime supporter providing in-kind printing services.
• West Block Studios (Drew Callner)supportingGTM or Marketing PartnerVideographer who has captured End Addiction Walk emotions since 2017. Provides video production services for event promotion.
• National Children's Advocacy CentersupportingGTM or Marketing PartnerIn-kind donor providing services/products for NOMA events.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Young People in Recovery: National nonprofit building recovery-focused communities through peer-led events, sober social activities, and chapter-based support. Directly comparable to NOMA's NOMADS softball, sober social events, and youth/family Recovery Support programming.
• Partnership to End Addiction: National nonprofit providing evidence-based resources, helpline, and family support programs for those affected by a loved one's substance use. Directly comparable to NOMA's Family Support mission and is an explicit NOMA partner; both serve caregivers navigating addiction.
• SMART Recovery: Global nonprofit offering peer-led mutual support groups and self-help tools for people seeking recovery from addictive behaviors. Directly comparable to NOMA's weekly Family Support Group structure and peer navigation model.
• Faces & Voices of Recovery: National recovery community organization advocating for peer-led recovery support, sober activities, and Recovery Community Organizations (RCOs). Directly comparable to NOMA's NOMADS fellowship and the planned Recovery Resource Center RCO model.
• Center for Motivation and Change: Treatment, training, and research organization that developed the Invitation to Change model used by NOMA's Family Support Group. Directly comparable as a peer support and family education resource, and an explicit strategic partner of NOMA.

Broad incumbents

• Hazelden Betty Ford Foundation: Established national addiction treatment, education, and research organization offering clinical care, family programming, and recovery community resources. Comparable in family/recovery education and community support, but with a much broader clinical and residential treatment footprint.
• Shatterproof: Large national nonprofit focused on addiction prevention, treatment access, and ending stigma through employer programs, advocacy, and public education. Comparable in mission scope (education, prevention, family support) but operates at a much larger national scale with broader corporate partnerships.

Regional players

• Birmingham's Addiction Prevention Coalition: Regional Alabama nonprofit focused on substance use prevention education and awareness across the Birmingham metro. Comparable as a state-level peer for prevention training, but operates in a different Alabama geography than NOMA's North Alabama focus.
• Mobile's Drug Education Council: Regional Alabama substance abuse prevention council serving the Mobile area. Comparable as a regional partner for prevention education and resource navigation, but geographically distinct from NOMA's Huntsville base.

Others

• Community Anti-Drug Coalitions of America (CADCA): National membership organization supporting community anti-drug coalitions with training, resources, and advocacy. Comparable as an ecosystem convener for prevention coalitions like NOMA, but functions as a coalition of coalitions rather than direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/notonemoreal
• Facebookfacebook.com/NotOneMoreAlabama
• LinkedInlinkedin.com/company/notonemorealabama
• Instagraminstagram.com/notonemorealabama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Not One More Alabama