Lovers Not Haters

What Lovers Not Haters does

Lovers Not Haters is a privately held creative production studio founded in 2018 and headquartered in Miami, with additional offices in San Diego and Mexico City. The firm operates as a project-based creative services provider rather than a software or platform business, delivering campaign strategy, brand platform development, video and digital production, out-of-home work, and multi-market adaptation for global enterprise brands. Its stated specialization is cross-cultural and bicultural brand marketing, with particular depth in the U.S. Hispanic and Latino market, the Spanish-language consumer, and the translation of complex technology and AI products into emotionally resonant human stories.

The studio's service offering is anchored on three positioning pillars: global-to-local adaptation, AI-to-human translation, and bicultural brand development. Its work covers TV, digital, social, OOH, audio, and branded experience production, with named engagements for Google (Year in Search, International Women's Day, Google's first-ever Latino market brand campaign), Verily, TurboTax (Super Bowl spots in 2018 and 2019), VRBO, Airbnb, Bud Light, JetBlue, Lyft, Nike, Adidas, Apple, AT&T, and 20+ other brands. Notable proof points include 193 million visits in five weeks for the OfficeMax Elf Yourself campaign, a 20-city Jose Cuervo Games tour generating 200 million media impressions, and a Domestic Workers Alliance film directed by Alfonso Cuarón that contributed to a Mexican law change.

Commercially, Lovers Not Haters generates revenue through professional services engagements with enterprise marketing departments, with pricing not publicly disclosed and structured on a project/quote basis. The company is founder-led by Roberto Santiago Lastra (Creative Director, ex-Wieden+Kennedy/CP+B/Goodby/Fallon) and Constanza Peuriot (Managing Director, ex-Havas Media/BPN), and operates as an independent, privately held entity with no disclosed institutional investors, parent company, or external shareholders.

Name

Lovers Not Haters

Legal name

Lovers Not Haters

Website

https://loversnothaters.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lovers Not Haters is a Miami-based creative production studio (with offices in San Diego and Mexico City) that develops cross-cultural, bicultural, and Spanish-language brand campaigns for global enterprise clients, with particular depth in the U.S. Hispanic/Latino market and the translation of complex AI and technology products into human-centered stories.

Ownership category

akta.pro rank

Product category

Advertising Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Creative production services
• Advertising agency
• Cultural marketing
• Brand strategy services
• Campaign production

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Project-based creative production studio providing strategy-to-screen services for global brands. Engagements include campaign development, cultural moment marketing, brand guidelines, video production, and multi-market adaptation across English and Spanish language markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lovers Not Haters is a creative production studio that develops cross-cultural marketing campaigns for global brands, with a specialization in the U.S. Hispanic/Latino market. The studio provides end-to-end strategy-to-screen services including brand platform development, TV/digital/OOH/social campaign production, bicultural brand strategy, and the translation of complex technology narratives (including AI and health tech) into emotionally resonant human stories. Engagements are project-based and serve enterprise clients such as Google, Airbnb, Bud Light, TurboTax, VRBO, Verily, JetBlue, Lyft, and others.

Product overview

Lovers Not Haters is a creative production studio offering campaign-based creative services rather than a traditional software product platform. The studio specializes in cultural marketing, translating complex AI and technology concepts into emotionally resonant human experiences, and helping global brands authentically connect with bicultural and multicultural audiences. Their portfolio includes work for Google, Airbnb, VRBO, TurboTax, Verily, Bud Light, JetBlue, Lyft, and numerous other global brands across diverse campaign types including TV spots, digital content, out-of-home advertising, social media, and branded experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Studio Services End-to-end creative production studio services for global enterprise brands, spanning brand strategy, campaign concepting, and multi-channel production for TV, digital, social, OOH, print, and experiential. Deliverables include campaign platforms, brand guidelines, video production, and global-to-local market adaptation. Clients served include Google, Bud Light, Nike, Airbnb, AT&T, Apple, and other enterprise brands.
• Hispanic/Latino Market Brand Campaigns Culturally authentic brand campaign development specifically designed for U.S. Hispanic/Latino audiences, demonstrated through Google's First-Ever Brand Campaign for the Latino Market. Includes TV spots, digital and social assets (Snapchat, Twitter), Pandora audio, and bilingual creative designed to resonate with bicultural consumers.
• AI and Complex Technology Narrative Production Specialized creative service that translates complex AI and health technology platforms into emotionally resonant, mass-market stories. Demonstrated through the Verily Pre and Verily Me launch campaign, helping technology brands communicate sophisticated products in a way audiences can understand and feel.
• Brand Naming, Tagline, and Guidelines Development Foundational brand identity services including name development, tagline creation, brand guidelines documentation, and launch strategy. Demonstrated through the launch of Nave Bank, Puerto Rico's first digital bank, and Cuentas brand guidelines.
• Bilingual Campaign Production (English and Spanish) Bilingual campaign production producing creative work natively developed in both English and Spanish markets rather than as translated adaptations. Demonstrated through VRBO Host at Heart campaign and Google Year In Search global film, allowing clients to deploy campaigns across multi-market footprints simultaneously.

Quantifiable outcome

• 193 million visits in five weeks for Elf Yourself campaign
• +4 more outcomes

Named customers34 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sundar Pichai / Google CEOminorOthersSundar Pichai, CEO of Alphabet Inc (Google's parent), publicly praised the Lovers Not Haters campaign for Google's First-Ever Brand Campaign for the Latino Market via tweet.
• Alfonso CuaróncoreStrategic or Co-development PartnerOscar-winning director collaborated with Lovers Not Haters on the Domestic Workers Alliance Social Security Mexico film, directed alongside Director of Photography Rodrigo Prieto. The campaign led to law approval in Mexico.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Casanova//McCann: Casanova is the U.S. Hispanic marketing arm of IPG's McCann Worldgroup, producing Hispanic-market campaigns for major global advertisers. Comparable to LNH in Hispanic creative capability, but with materially greater scale and access to McCann's global production infrastructure.
• Republica: Republica is a U.S. Hispanic creative agency operating under the Havas Creative Network, producing culturally relevant campaigns for major brands. Closely comparable to LNH in Hispanic creative positioning, with greater scale and network resources through Havas.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency best known for Nike, and where co-founder Roberto Santiago Lastra held prior creative leadership roles. Comparable to LNH in creative ambition and brand-platform work, with significantly greater scale and broader client footprint.
• 72andSunny: 72andSunny is a global creative agency known for brand platform work for clients including Google, Activision, and Samsung. Comparable to LNH in delivering full-service brand strategy and creative production for global enterprise advertisers, with substantially larger headcount and broader geographic footprint.
• MullenLowe (including former CP+B): MullenLowe is a global creative network that absorbed CP+B, where co-founder Roberto Santiago Lastra held prior creative leadership roles. Comparable to LNH as a global creative agency competitor, with significantly greater scale, integrated media, and production capabilities.

Direct peers

• Alma: Alma is one of the largest independent U.S. Hispanic creative agencies, focused on multicultural and bicultural brand work for global advertisers. Directly comparable to LNH in customer base (major U.S. brands targeting Hispanic consumers) and multicultural creative positioning.
• Lopez Negrete Communications: Houston-based Hispanic-focused full-service advertising agency that has served Fortune 500 brands in the U.S. Hispanic market for decades. Closely comparable to LNH in audience specialization (Hispanic/Latino) and full-service campaign strategy and creative production.
• IW Group: IW Group is a multicultural marketing agency specializing in Asian American and cross-cultural communications for Fortune 500 brands. Comparable to LNH in serving multicultural audience segments with culturally authentic, language-specific creative work.
• Sensis: Sensis is a cross-cultural marketing agency that integrates advertising, digital, and research to reach diverse U.S. audiences, including Hispanic, African American, and Asian American consumers. Comparable to LNH in cross-cultural brand strategy and multicultural campaign execution for major U.S. advertisers.
• Dieste: Dieste is a U.S. Hispanic marketing agency within Omnicom's multicultural network, serving major brands across CPG, QSR, and retail. Comparable to LNH in Hispanic creative capability and bicultural campaign production for global enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loversnothaters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovers Not Haters