Insight Coaching

What Insight Coaching does

Insight Coaching is a sole proprietorship founded in 1992 by Charles Feltman and headquartered in San Luis Obispo, California. The firm delivers executive and leadership coaching, custom corporate leadership development programs, and trust-building workshops for organizational leaders from middle management to the C-Suite. Its core methodology is the proprietary Trust at Work framework, which divides trust into four observable dimensions — Sincerity, Reliability, Competence, and Care — codified in The Thin Book of Trust (now in its 3rd Edition, 2026), a companion Field Guide, and a Cycle of Commitment conversational framework. The firm also operates a five-week Trust at Work Certification Program offering 19.5 ICF CCE hours and a podcast (Trust on Purpose) co-hosted with Ila Edgar.

The business model is professional services revenue with custom pricing. The primary revenue stream is individual/executive coaching engagements (typically 6-10 months) augmented by bespoke leadership development programs, half-day and full-day Trust at Work workshops, and certification cohorts delivered via Eventbrite. A secondary, supplementary revenue stream comes from book sales through Amazon and Berrett-Koehler Publishers. All engagements are initiated via direct sales (phone 805-784-9570, website contact form, email) with no channel partners or self-serve motion. Marketing is content-led: a blog, podcast, free gated PDF field guide, social media presence on Facebook and Google, and the published book itself function as top-of-funnel assets, with public workshops and certification cohorts serving mid-funnel conversion.

The firm operates with a lean footprint: the founder plus a flexible network of affiliate coaches (Flo LaBrado, Kim Frerichs, Mark Robertson, Newell Eaton) deployed across Tampa, Nashville, and Hudson River Valley when client demand exceeds founder capacity. There are no subsidiaries, no external funding, no M&A activity, and no disclosed hires. The company has served thousands of individuals, teams, and companies over 30+ years and maintains a pro bono engagement with TED Fellows.

Name

Insight Coaching

Legal name

Insight Coaching

Website

https://insightcoaching.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight Coaching is a sole proprietorship founded in 1992 by Charles Feltman that delivers executive coaching, leadership development programs, and trust-building workshops to organizational leaders, built around its proprietary Trust at Work framework and supported by a published book and certification program.

Ownership category

akta.pro rank

Product category

Executive and Leadership Coaching Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Executive coaching services
• Leadership development programs
• Trust building workshops
• Corporate coaching consultancy
• Team trust certification

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual/Executive Coaching: One-on-one coaching engagements between a skilled executive coach and a leader. Engagements typically run 6–10 months and may include 360-degree feedback, shadow coaching, and confidential interviews. Primary revenue driver.
2. Custom Leadership Development Programs: Bespoke learning programs designed and delivered for organizational leaders, tailored to client culture and goals. Based on action learning principles.
3. Trust at Work Workshops: Half-day or full-day interactive workshops for teams and organizations focused on building, maintaining, and repairing trust. Delivered as standalone or integrated into broader development programs.
4. Trust at Work Certification Program: Cohort-based certification program spanning five consecutive weeks (four 1.5-hour sessions plus one 2-hour session). Provides program materials, certificate of completion, and eligibility for 19.5 ICF CCE hours.
5. The Thin Book of Trust (Book Sales): Sale of the published book 'The Thin Book of Trust: An Essential Primer for Building Trust at Work, 3rd Edition' via Amazon and Berrett-Koehler Publishers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Insight Coaching is a corporate coaching and training service that delivers one-on-one executive and leadership coaching, custom leadership development programs for organizations, and Trust at Work workshops and certification programs. Services are designed for leaders from middle managers to C-Suite executives and are built around founder Charles Feltman's proprietary Trust at Work framework (Sincerity, Reliability, Competence, Care), supplemented by the published book The Thin Book of Trust and a free companion Field Guide.

Product overview

Insight Coaching offers a unified service portfolio centered on executive coaching, leadership development, and trust-building expertise. The core offerings include individual executive and leadership coaching, custom corporate leadership development programs, and the Trust at Work workshop and certification system built around Charles Feltman's framework from The Thin Book of Trust. These services are supplemented by published educational resources (the Thin Book of Trust book and Trust at Work Field Guide), a podcast (Trust on Purpose), and leadership articles. The company operates as a service-based coaching and consulting firm rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Trust at Work®: A trust-building framework and certification program for individuals and organizations to build, maintain, and restore trust in the workplace.

Products and services

• Executive and Leadership Coaching One-on-one executive and leadership coaching for leaders from middle management to C-Suite executives; engagements typically run 6-10 months and may include 360-degree feedback, shadow coaching, and confidential interviews.
• Leadership Development Programs Bespoke corporate learning programs designed and delivered for organizational leaders, tailored to client culture and goals, built around action-learning principles and the Trust at Work framework.
• Trust at Work Workshops Half-day or full-day interactive workshops for teams and organizations focused on building, maintaining, and repairing trust, taught using the four-dimension Trust at Work framework (Sincerity, Reliability, Competence, Care).
• Trust at Work Certification Program A five-week cohort-based certification program for coaches and professionals that provides the Trust at Work framework, tools, and resources to support their own clients in trust-building; participants earn a certificate of completion and 19.5 eligible ICF CCE hours.
• The Thin Book of Trust (3rd Edition) A published book authored by Charles Feltman providing a framework and shared language for building, maintaining, and restoring trust in workplace settings; sold via Amazon and Berrett-Koehler Publishers.

Quantifiable outcome

• Executive and leadership coaching provides a strong return on investment for organizations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Insight Coaching Affiliates (Flo LaBrado, Kim Frerichs, Mark Robertson, Newell Eaton)minorOthersNetwork of independent affiliate coaches who support Insight Coaching when client capacity, geography, or specialized skill requirements exceed what the founder can provide alone. Each affiliate brings unique expertise and works extensively with the company on client engagements. Not formal equity or contractual partnerships but a referral and collaboration network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ken Blanchard Companies: Blanchard sells proprietary leadership frameworks (e.g., Situational Leadership), trains practitioners through certification programs, and delivers corporate leadership development workshops and coaching — directly comparable to Insight Coaching's Trust at Work framework, certification, and workshop model.
• Marshall Goldsmith Group: Marshall Goldsmith is a preeminent executive coach and author whose practice centers on one-on-one leader development, thought leadership content, and proprietary coaching methodologies — a near-analog business model to Insight Coaching's coach-led, framework-driven executive engagement approach.
• BTS Group: BTS designs experiential leadership and business acumen development programs for enterprise clients using simulations and custom workshops — comparable to Insight Coaching's custom leadership development programs and action-learning-driven workshops for leadership teams.

Broad incumbents

• Korn Ferry (Leadership Development): Korn Ferry's Leadership Development practice delivers executive coaching, team effectiveness, and culture transformation through proprietary frameworks and a global coach network — directly overlapping with Insight Coaching's executive coaching, team trust workshops, and certified-practitioner model.
• FranklinCovey: FranklinCovey is a large-scale leadership and execution training provider distributing Stephen M.R. Covey's frameworks through enterprise contracts, certification programs, and global facilitators — overlap with Insight Coaching's content-led, framework-based leadership development and the explicit Covey endorsement connection.
• Development Dimensions International (DDI): DDI is an enterprise leadership development firm delivering assessments, training, and coaching for frontline to executive leaders — overlapping with Insight Coaching on executive coaching, leadership development programs, and team trust/effectiveness workshops.
• Center for Creative Leadership: CCL is a globally recognized leadership development research institution delivering custom programs, executive coaching, and team workshops to mid-career and senior leaders — directly comparable in service mix (executive coaching + custom programs + team effectiveness workshops) to Insight Coaching.
• Dale Carnegie & Associates: Dale Carnegie operates a global franchise network delivering leadership, communication, and team training programs through certified trainers — comparable to Insight Coaching's affiliate-coach delivery model and workshop-plus-certification product structure.

Emerging players

• CoachHub: CoachHub is a European-headquartered digital coaching platform offering enterprise-scale executive and leadership coaching with measurement — an emerging scaled alternative to boutique coaching firms like Insight Coaching targeting the same C-Suite and senior leader budgets.
• BetterUp: BetterUp is a digital coaching platform pairing enterprises with executive and leadership coaches via a technology-enabled, measurable platform — competing for the same enterprise L&D budget that Insight Coaching targets, but at scale and via subscription rather than bespoke engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insight--coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Coaching