98.3 The Snake

Commercial Radio Broadcasting983thesnake.com

98.3 The Snake (KSNQ-FM) is a commercial classic rock radio station in Twin Falls, Idaho, owned by Townsquare Media (NYSE: TSQ), broadcasting classic rock and local content to southern Idaho listeners and selling radio, digital, and multimedia advertising to local SMBs.

Company typePrivate
Founded-
HeadquartersTwin Falls, United States
Headcount11–50
GTM typeB2C
OfferingServices

What 98.3 The Snake does

98.3 The Snake (KSNQ-FM) is a commercial classic rock radio station licensed at 98.3 MHz and based in Twin Falls, Idaho, serving the Magic Valley and southern Idaho communities. The station operates as a wholly-owned subsidiary of Townsquare Media, Inc., a publicly traded diversified media company (NYSE: TSQ), and reaches approximately 49,100 listeners in cumulative audience (CUME) per the disclosed scale metrics. Programming includes syndicated and locally-produced classic rock content with on-air personalities such as the Free Beer and Hot Wings Morning Show, Jen Austin, and Jeff McBrayer, alongside local news, weather, school closure alerts, community event coverage, and Boise State Athletics sports content.

The product architecture is a radio-plus-digital stack anchored on the over-the-air FM broadcast. Core broadcast is extended by a set of digital add-on modules: a website-hosted "Listen Live" streaming service, dedicated iOS and Android mobile applications, Amazon Alexa and Google Home voice integrations for hands-free listening, a website playlist/recently-played feature, contest platforms (Hall Pass Cash, Pet Photo Contest, Summer Sizzle), and local weather services. The station contributes audience inventory into Townsquare Media's Townsquare Ignite digital advertising platform, which provides targeted digital, mobile, social, video, SEO, and website design solutions to local advertisers.

Revenue is generated entirely through advertising and sponsorship. Streams include on-air radio spots, digital display and video advertising through Townsquare's sales platform, integrated multimedia marketing campaigns sold to local businesses, and event or contest sponsorships (e.g., Valley View Veterinary Clinic sponsoring the Pet Photo Contest). Pricing is quote-based on audience reach metrics (CUME, monthly unique visitors) under multi-year contracts, with no publicly disclosed rate card. The customer base is concentrated in southern Idaho small and medium-sized local businesses and nonprofits seeking community-level reach, serviced through direct sales by Townsquare Media's Twin Falls market team under market president Mike Sutton.

98.3 The Snake firmographics

Firmographics

Name: 98.3 The Snake
Legal name: Townsquare Media, Inc.
Website: https://983thesnake.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: 98.3 The Snake (KSNQ-FM) is a commercial classic rock radio station in Twin Falls, Idaho, owned by Townsquare Media (NYSE: TSQ), broadcasting classic rock and local content to southern Idaho listeners and selling radio, digital, and multimedia advertising to local SMBs.
Ownership category
akta.pro rank

98.3 The Snake industry classification

Industry

Product category: Commercial Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

Classic rock radio
Local radio broadcasting
Radio advertising sales
Digital audio streaming
Community radio station

Where 98.3 The Snake is headquartered

Location

Headquarters

HQ city: Twin Falls
HQ country: United States
HQ region: North America

Offices1 record

Markets served

98.3 The Snake business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Radio Advertising: Traditional radio spots and over-the-air advertising sold to local businesses in the Twin Falls market. Includes on-air commercials and branded content integration.
Digital Advertising: Website display ads, targeted digital advertising, video advertising, and social media advertising solutions sold through Townsquare Media's advertising platform.
Marketing Solutions: Comprehensive multimedia advertising campaigns combining radio and digital solutions for local businesses, including branding, celebrity endorsements from DJs, high-impact display ads, targeted mobile and video solutions, website design and SEO services.
Event Sponsorships: Brand partnerships and promotional integrations tied to station events and contests such as Hall Pass Cash and Pet Photo Contest.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Local Business Advertising - Radio and Digital

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

98.3 The Snake product offering

Product offering

Core offering

98.3 The Snake (KSNQ-FM) is a commercial classic rock radio station broadcasting at 98.3 MHz to Twin Falls and the Magic Valley region of southern Idaho, featuring on-air personalities such as the Free Beer and Hot Wings Morning Show, Jen Austin, Jeff McBrayer, and Ultimate Classic Rock programming. Programming is delivered through over-the-air FM, website live streaming, iOS/Android mobile apps, and Alexa/Google Home voice integrations. The station monetizes its audience primarily by selling on-air spots, digital display, mobile, video, and social advertising, plus multimedia marketing solutions, to local Twin Falls and southern Idaho businesses via parent company Townsquare Media's Ignite advertising platform.

Product overview

98.3 The Snake is a classic rock radio station (KSNQ-FM, 98.3 FM) based in Twin Falls, Idaho, owned and operated by Townsquare Media. The station offers a unified media experience combining traditional broadcast radio with digital extensions: the core product is the over-the-air radio broadcast featuring classic rock music and local personalities (Free Beer and Hot Wings Morning Show, Jen Austin, Jeff McBrayer, Ultimate Classic Rock Nights). This core is extended through multiple digital add-on modules — Listen Live streaming, Mobile Apps (iOS/Android), Alexa and Google Home voice integrations, an online Playlist/Recently Played feature, station contests, and local weather services. The station also participates in Townsquare Media's advertising platform (Townsquare Ignite) for local business marketing solutions. The product portfolio is therefore a radio-plus-digital-platform architecture where the broadcast is the anchor and digital listening channels and companion services extend reach.

Differentiator

Problem solved

Functional benefit

Products and services

98.3 The Snake Classic Rock Radio Broadcast (KSNQ-FM) Commercial classic rock FM radio broadcast serving Twin Falls and the Magic Valley region of southern Idaho, featuring on-air personalities including the Free Beer and Hot Wings Morning Show, Jen Austin, Jeff McBrayer, and Ultimate Classic Rock Nights programming, delivered to listeners at no charge.
Local Business Advertising & Marketing Solutions Cross-platform multimedia advertising packages sold to local Twin Falls and southern Idaho SMBs, combining on-air radio spots, website display ads, targeted digital/mobile/video/social advertising, SEO, website design, and event sponsorships; pricing is quote-based with multi-year contracts using CUME (49,100 listeners) and monthly UV (116,655) reach metrics.
Townsquare Ignite Digital Advertising Platform Townsquare Media's proprietary digital advertising platform providing targeted digital, mobile, social, and video advertising, plus radio advertising, website design, SEO, and event partnership solutions for local businesses, accessed through 98.3 The Snake's sales team.

Quantifiable outcome

49,100 CUME radio reach in local market
+2 more outcomes

Companies that use 98.3 The Snake

Customer profile

Named customers10 records

Segments2 records

Ideal customer profiles2 records

98.3 The Snake technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

98.3 The Snake partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Townsquare MediacoreOthers98.3 The Snake is owned and operated by Townsquare Media, a national radio and digital media company. The station benefits from Townsquare's advertising platform, digital marketing solutions (Townsquare Ignite), corporate resources, and network of radio stations across the United States.
Boise State AthleticsminorStrategic or Co-development PartnerBoise State Broncos football and basketball sports coverage featured on 98.3 The Snake, providing sports content for listeners interested in Idaho collegiate athletics.
Townsquare IgnitecoreTechnology or IntegrationTownsquare Ignite is Townsquare Media's proprietary digital advertising platform providing targeted digital, mobile, social, and video advertising solutions for local businesses.
Valley View Veterinary ClinicminorGTM or Marketing PartnerSponsorship of the 2026 Summer Pet Photo Contest, with Valley View Veterinary Clinic serving as contest prize provider.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

98.3 The Snake competitors and assessment

Company assessment

Regional players

Lotus Communications: Lotus Communications is a privately held US radio group operating stations in western markets including rock formats. As a smaller regional radio operator focused on local ad sales, it is comparable in scale and operational model to 98.3 The Snake.
Bonneville International: Bonneville International operates radio stations concentrated in the western US including markets adjacent to Idaho, with rock and news formats. It is comparable as a regional radio operator targeting the same advertiser base and audience demographics as 98.3 The Snake.

Broad incumbents

Audacy: Audacy operates 220+ radio stations in major and mid-sized US markets and runs the Audacy streaming platform. It competes for both broadcast listeners and digital ad spend in overlapping formats and serves as a comparable multi-platform radio operator.
Salem Communications: Salem Communications operates 100+ radio stations in the US with formats including news/talk and Christian content, alongside digital ad products targeting SMBs. It is a comparable publicly-traded local radio broadcaster with bundled digital ad sales.
iHeartMedia: iHeartMedia is the largest US radio broadcaster, operating 860+ stations including local classic rock and rock-formatted outlets similar to 98.3 The Snake. It also runs iHeartRadio, a competing digital streaming platform that overlaps with the station's listen-live and app offerings.
Beasley Media Group: Beasley Media Group operates ~60 radio stations across multiple US markets, including rock and classic rock formats, and sells integrated digital advertising to local businesses. Its portfolio approach to radio + digital ad sales closely parallels 98.3 The Snake's Townsquare-anchored business model.
Cox Media Group: Cox Media Group operates local TV and radio stations across the US and sells multi-platform advertising including radio, digital, and video to local advertisers. Its radio + integrated digital ad sales model is structurally analogous to 98.3 The Snake's offering through Townsquare Ignite.
Alpha Media: Alpha Media is a US radio broadcasting group operating 200+ stations in mid-sized markets, frequently offering classic rock and rock formats. It sells bundled radio + digital advertising solutions to local SMBs, very similar to 98.3 The Snake's value proposition.
Cumulus Media: Cumulus Media operates hundreds of local radio stations across the US including rock and classic rock formats in small-to-mid markets, mirroring the format and operating model of 98.3 The Snake. It exited Chapter 11 in 2018 and continues to compete directly for local ad dollars in similar markets.

Others

Townsquare Media: Parent company of 98.3 The Snake, Townsquare Media owns and operates a portfolio of ~350 radio stations across the US and runs the Townsquare Ignite digital advertising platform. It is the parent organization that provides corporate resources, ad technology, and cross-promotion to the station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

98.3 The Snake financial estimates

Financial estimate

Revenue estimate

Valuation estimate

98.3 The Snake leadership team

Management profile

Number of profiles

Profiles1 record

98.3 The Snake funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

98.3 The Snake M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 98.3 The Snake

What does 98.3 The Snake do?

Is 98.3 The Snake a public or private company?

98.3 The Snake is a private company. It is classified as corporate owned and is currently operating.

When was 98.3 The Snake founded?

98.3 The Snake was founded in -1. It employs 11 to 50 people.

Where is 98.3 The Snake based?

98.3 The Snake is headquartered in Twin Falls, United States, in the North America region.

How does 98.3 The Snake make money?

Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, marketing Solutions and event Sponsorships.

Who are 98.3 The Snake's main competitors?

Regional players on record are Lotus Communications and Bonneville International. Broad incumbents are Audacy, Salem Communications, iHeartMedia, Beasley Media Group, Cox Media Group, Alpha Media and Cumulus Media. Townsquare Media is listed as an others.

Does 98.3 The Snake have an API?

No public API is recorded for 98.3 The Snake.

What industry is 98.3 The Snake in?

98.3 The Snake's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516110 and its SIC code is 4832.