Encore Financial
Encore Financial is an independent financial planning and wealth management firm founded in 2021 in Plymouth, Minnesota, serving individual clients across 13 U.S. states with integrated financial planning, investment management, tax, estate, retirement, and insurance services through ~20 advisors and staff.
- Company typePrivate
- Founded2021
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Encore Financial does
Encore Financial is an independent financial planning and wealth management firm founded in 2021 and headquartered in Plymouth, Minnesota. The firm provides comprehensive financial planning, investment management, tax preparation and planning, estate planning, retirement planning, and insurance services to individual retail and HNW clients across 13 U.S. states (AZ, CA, FL, GA, IL, MN, MT, NC, NY, PA, TX, UT, WI). The client base is segmented across three life stages — young/mid-career (20s–40s), pre-retirees (50s/early 60s), and retirees (mid-60s+) — with specialized services for women navigating major life transitions.
Encore Financial operates as a brand and independent practice under Osaic Wealth, Inc., a registered broker-dealer and investment advisor (member FINRA/SIPC), which provides the brokerage and compliance infrastructure. The firm has assembled a vertical ecosystem through partnerships: TruNorth Tax, LLC delivers integrated tax preparation and planning services; ShoresEdge Financial, LLC provides institutional-level multi-asset portfolio construction, asset allocation, and tactical allocation. The technology stack is standard for independent RIAs, comprising conventional financial planning software, portfolio management systems, and the eQuipt client portal — no proprietary AI/ML systems, models, or differentiated technology assets are disclosed.
The business model is fee-based professional services delivered through a team of approximately 20 advisors and staff with dense credentialing (CFP, CPA, ChFC, CLU, CRPC, CRPS, AIF, BFA, CMT, CIMA, AWMA, AAMS, WMCP). Go-to-market is relationship-driven and sales-led: client acquisition relies on referrals, community recognition (Best of Plymouth 2025), a content-rich resource center, structured event programming (Enrich, Enlighten, Learn a-Latte, Engage), and book-of-business acquisitions — exemplified by the 2026 acquisition of Financial Planning Partners. Pricing is not publicly disclosed but follows industry norms for RIAs (AUM-based, flat-fee, or hourly engagements). The firm is advisor-partner-owned with no external institutional or PE backing indicated.
Encore Financial firmographics
Firmographics- Name
- Encore Financial
- Legal name
- Osaic Wealth, Inc.
- Website
- https://encorefa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Encore Financial is an independent financial planning and wealth management firm founded in 2021 in Plymouth, Minnesota, serving individual clients across 13 U.S. states with integrated financial planning, investment management, tax, estate, retirement, and insurance services through ~20 advisors and staff.
- Ownership category
- akta.pro rank
Encore Financial industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Financial Coaching & Budgeting Advisory (FSAEAAAH)
Keywords
Where Encore Financial is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Encore Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Advisory Fees: Fee-based financial advisory services. Securities and advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. The firm provides comprehensive financial planning, investment management, tax preparation, and tax planning services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Encore Financial product offering
Product offeringCore offering
Encore Financial is an independent financial planning and wealth management firm that delivers personalized advisory services across six core areas: Financial Planning, Investing, Retirement Planning, Tax Services, Estate Planning, and Insurance. Services are provided by a team of credentialed advisors and supported by in-house tax specialists (TruNorth Tax) and dedicated portfolio managers (ShoresEdge Financial), with securities and advisory services offered through Osaic Wealth, Inc.
Product overview
Encore Financial offers a comprehensive suite of financial advisory services organized into six core service areas: Financial Planning (retirement, tax prep, 401(k)/403(b) allocation, education savings, estate), Investing (portfolio management, risk assessment, allocation), Retirement Planning (income strategies, Social Security, Medicare), Tax Services (capital gains, deductions, estimated payments), Estate Planning (distribution, incapacity, charitable giving), and Insurance. These services are delivered through a team of advisors and portfolio managers who provide personalized, hands-on guidance for clients across different life stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Investing
- Retirement Planning
- Tax Services
- Estate Planning
- Insurance
Companies that use Encore Financial
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Encore Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Encore Financial partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Can Do CaninesminorCharitable partner for community event (Engage: Learn a-Latte, September 13, 2025). Nonprofit organization providing assistance dogs.
- Osaic Wealth, Inc.coreSecurities and advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Encore Financial operates as an independent practice affiliated with Osaic Wealth for brokerage and compliance services.
- TruNorth Tax, LLCcoreTax advisory services provided through partnership with TruNorth Tax, LLC. Team includes Michelle Wayman (CPA), Nancy Freeman (EA), and Rachel Poindexter who provide integrated tax preparation and planning services.
- ShoresEdge Financial, LLCcoreAndy Bell operates as Portfolio Manager and Owner of ShoresEdge Financial, serving as a Managing Member in association with Encore Financial. Provides portfolio management, construction, asset allocation, and tactical allocation services with specialization in multi-asset portfolios.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Encore Financial competitors and assessment
Company assessmentDirect peers
- Savant Wealth Management: Midwest-based independent RIA with full-service financial planning, tax, and investment offerings. Comparable as a regional, comprehensive wealth management firm with similar advisor-led model and life-stage client focus.
- Moneta Group: Independent, advisor-owned RIA providing comprehensive financial planning, investment, and tax services to individuals and families. Comparable as a planning-centric independent firm with similar life-stage segmentation.
- Carson Group: RIA platform supporting independent financial advisors with planning, investment, and coaching resources. Comparable through its affiliate-advisor model serving individuals with comprehensive financial planning services.
- Mariner Wealth Advisors: National independent RIA offering comprehensive financial planning, tax, estate, and investment management. Comparable via its acquisition strategy and full-service offerings, though at significantly greater scale.
- Annex Wealth Management: Midwest-headquartered independent advisory firm with comprehensive financial planning and investment management for individuals and families. Comparable in regional footprint and full-service advisor model.
- Wealth Enhancement Group: Independent RIA headquartered in Plymouth, MN, offering financial planning, investment management, and tax services. Closely comparable to Encore given overlapping geography, service mix, and acquisition-led growth playbook.
- Buckingham Strategic Wealth: Independent registered investment advisor focused on comprehensive financial planning and evidence-based investing for individuals across the US. Comparable as a planning-led RIA serving retail and mass-affluent clients.
Broad incumbents
- Edelman Financial Engines: Large national RIA combining advisor-led planning with digital planning tools for individuals across the wealth spectrum. Comparable as a broad incumbent offering comprehensive planning at greater scale.
- Ameriprise Financial: Large diversified financial services firm with extensive advisor network offering financial planning, investments, and insurance. Comparable as a broader incumbent where Encore advisor Joan Gilles previously built her practice.
- Cetera Advisor Networks: Large IBD/rIA platform supporting independent advisor practices with compliance, technology, and brokerage infrastructure. Comparable as the type of platform-level peer through which independent RIAs like Encore operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Encore Financial social profiles
Digital presenceEncore Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encore Financial leadership team
Management profileNumber of profiles
Profiles12 records
Encore Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encore Financial M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encore Financial
What does Encore Financial do?
Encore Financial is an independent financial planning and wealth management firm that delivers personalized advisory services across six core areas: Financial Planning, Investing, Retirement Planning, Tax Services, Estate Planning, and Insurance. Services are provided by a team of credentialed advisors and supported by in-house tax specialists (TruNorth Tax) and dedicated portfolio managers (ShoresEdge Financial), with securities and advisory services offered through Osaic Wealth, Inc.
Is Encore Financial a public or private company?
Encore Financial is a private company. It is classified as management employee owned and is currently operating.
When was Encore Financial founded?
Encore Financial was founded in 2021. It employs 11 to 50 people.
Where is Encore Financial based?
Encore Financial is headquartered in Plymouth, United States, in the North America region.
How does Encore Financial make money?
One revenue line is on record: financial Advisory Fees.
Who are Encore Financial's main competitors?
Direct peers on record are Savant Wealth Management, Moneta Group, Carson Group, Mariner Wealth Advisors, Annex Wealth Management, Wealth Enhancement Group and Buckingham Strategic Wealth. Broad incumbents are Edelman Financial Engines, Ameriprise Financial and Cetera Advisor Networks.
Does Encore Financial have an API?
No public API is recorded for Encore Financial.
What industry is Encore Financial in?
Encore Financial's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.