What Authentic Studio does

Authentic Studio (trading as Authentic Digital) is a London-headquartered custom software development consultancy serving enterprise clients in financial services, MedTech and healthcare, and complex operational environments. The firm operates through a structured eight-week engagement model spanning Discovery (Week 1), Work Plan (Week 2), and Build & Ship (Weeks 3–8), delivering bespoke platforms, design systems, and performance improvements rather than packaged products. Its service portfolio spans Product Creation (UX research, wireframing, usability testing, prototyping), Product Development (development, QA, deployment), Sales Support (demos, prototypes, sales visuals), Performance Improvement, the Milio eCommerce solution built on Stripe, and WCAG 2025 accessibility consulting. The technology stack is conventional enterprise software delivery — no proprietary platform, model, or framework is claimed — and the firm positions itself around delivery speed, honest scoping, and end-to-end design-through-deployment capability rather than technology differentiation.

The company generates revenue exclusively through professional services engagements, with custom project-based pricing negotiated after discovery. It bills on multi-year contracts with enterprise clients and markets primarily through case studies and free 30-minute consultation calls rather than broad demand-generation campaigns. Notable enterprise clients include J.P. Morgan (retail investor platform redesign), Calastone (design system for £250bn/month investment flow), SchoolTracs (product modernization), and Equinity (complaints system rebuild), with additional engagements in healthcare (MediLife, Dr Online) and manufacturing (Snap-On). The firm maintains three offices: London headquarters at 35 Berkeley Square, a Hong Kong regional office, and a Cracow engineering and development office, suggesting both delivery capacity and international reach beyond its small 1–10 employee core team.

Operating under the legal entity Authentic Group International Ltd. (UK Companies House number 09747305), the firm appears to be independently owned with no disclosed investors, parent company, or external funding. Its go-to-market motion is enterprise field sales, with all engagements sourced and scoped directly with client stakeholders rather than through channel partners, resellers, or self-serve platforms.

Name

Authentic Studio

Legal name

Authentic Group International Ltd.

Website

https://authentic-studio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Authentic Studio (trading as Authentic Digital) is a London-headquartered custom software development consultancy serving enterprise clients in financial services, MedTech, and complex operations through an eight-week discovery-to-deployment engagement model and multi-year contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Custom software development and consulting services delivered through a structured engagement model: Discovery (Week 1), Work Plan (Week 2), Build & Ship (Weeks 3-8). Services include product creation, product development, sales support, and performance improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Authentic Studio is a custom software development consultancy that designs, builds, tests and deploys bespoke software for enterprises in finance, MedTech, and complex operational environments. Engagements follow a fixed three-phase methodology (Discovery in Week 1, Work Plan in Week 2, Build and Ship in Weeks 3–8) and span product creation, product development, sales enablement, performance improvement, eCommerce implementation via Stripe-based Milio, and WCAG accessibility compliance.

Product overview

Authentic Studio (trading as Authentic Digital) operates as a custom software development consultancy offering a portfolio of interconnected services. Their core offerings include Product Creation (encompassing UX research, wireframing, usability testing, and design & prototyping), Product Development (development, QA, and deployment), Sales Support (demos, prototypes, and sales visuals), and Performance Improvement (speed optimization, UX enhancement, and technical debt resolution). They also offer Milio, a Stripe-powered eCommerce solution, and WCAG accessibility services. The company specializes in serving Finance, MedTech, and complex operational environments, delivering software solutions within 8 weeks using their discovery-to-deployment methodology.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Netguru: European custom software development firm with strong fintech and healthtech client bases; comparable discovery-to-deployment engagement model but with a much larger engineering bench.
• 10Clouds: Poland-based custom software consultancy with explicit fintech and healthtech verticals; comparable in size and delivery style to Authentic Digital and a direct competitor for Cracow-region engineering talent.

Broad incumbents

• EPAM Systems: Large global custom software engineering firm with a strong financial services vertical; competes for the same enterprise modernization RFPs but with vastly greater delivery capacity.
• Capco: Global consultancy exclusively focused on financial services, offering custom software and platform engineering capabilities overlapping directly with Authentic Digital's core vertical.
• Accenture: Global consulting and custom software services giant with deep financial services and healthcare practices; competes for enterprise transformation budgets at the upper end of Authentic Digital's pipeline.
• Infosys: Global IT services firm with extensive custom development and modernization practices across financial services and healthcare; competes for cost-sensitive enterprise engagements.
• Deloitte Digital: Big Four digital arm delivering large-scale custom software and modernization programmes to banks and healthcare clients; competes for the same enterprise wallet as Authentic Digital.

Direct peers

• Thoughtworks: Global custom software consultancy with deep financial services and complex-operations focus; competes for the same enterprise modernization engagements and similarly emphasizes end-to-end product engineering.
• AND Digital: UK-headquartered custom software consultancy targeting large enterprises with complex legacy environments; very similar partnership-led delivery model and vertical orientation to Authentic Digital.

Others

• AKQA: Global design and innovation agency overlapping with Authentic Digital's UX research, prototyping and sales-support capabilities, though more brand-led than regulated-vertical focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentic Studio