What Craft Interactive does

Craft Interactive Technology LLC is a Dubai-headquartered IT services and consulting firm founded in 2017 that specializes in implementing, customizing, and supporting ERPNext — an open-source ERP platform built on the Frappe Framework (Python/JavaScript with MariaDB). The company is the first and only ERPNext Gold Partner in the UAE and entire Middle East, certified by Frappe since 2017, and is ranked among the top three ERPNext partners globally. It has delivered 400+ verified implementations across 12+ industries including manufacturing, trading and distribution, construction, healthcare, real estate, oil and gas, retail, financial services, and education for clients in the UAE, Saudi Arabia, Oman, India, and select international markets such as Ecuador.

Name

Craft Interactive

Legal name

Craft Interactive Technology LLC

Website

https://craftinteractive.ae

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Craft Interactive is a Dubai-headquartered ERPNext Gold Partner that implements, customizes, hosts, and supports open-source ERP systems for 400+ businesses across the UAE, GCC, and select international markets through offices in Dubai, Abu Dhabi, and three Indian cities.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software and Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• ERP implementation services
• Open-source ERP software
• Business process automation
• UAE VAT compliance
• Point of sale software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Implementation Services: Full-cycle ERPNext deployment services including requirement gathering, data migration, UAE VAT setup, user training, and go-live support. Delivered in 4-12 weeks for UAE businesses.
2. ERPNext Customization & Development: Custom module development, print formats, automation workflows, and third-party integrations built precisely for how UAE businesses operate. From custom dashboards to deep Frappe framework extensions.
3. Managed Hosting & Support (AMC): Managed Frappe Cloud and dedicated server hosting on UAE-compliant infrastructure with 99.9% uptime SLA, automated daily backups, zero-downtime updates, SSL, DDoS protection and 24/7 server monitoring. Annual Maintenance Contract (AMC) support packages from remote helpdesk to dedicated on-site resource.
4. ERP Migration Services: Migration services from SAP, Oracle, Tally, Microsoft Dynamics, QuickBooks, Zoho, or any legacy ERP/ spreadsheets with clean data mapping, zero data loss, and risk-free cutover.
5. Odoo Implementation Services: Certified Odoo partner offering Odoo implementation, customization, and support across Dubai and Abu Dhabi for businesses seeking modular, cloud-first ERP solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Craft Interactive is an ERPNext Gold Partner providing end-to-end open-source ERP implementation, customization, migration, hosting, and managed support services for businesses across UAE and the GCC. The company delivers full-cycle deployments in 4-12 weeks with UAE-specific compliance (VAT, FTA e-Invoicing, WPS Payroll) pre-configured, and also develops proprietary add-on products including NexGPOS/CraPOS (POS systems), ProperLE (property management), AuditPRO (audit management), ONE SYSTEM (SME ERP), and a Stone Trading Platform.

Product overview

Craft Interactive operates as an ERPNext-focused technology and consulting firm offering a platform-plus-modules architecture anchored by ERPNext as the core ERP platform. The portfolio includes specialized sub-brands: NexGPOS and CraPOS for retail point-of-sale operations, ProperLE for property management, ONE SYSTEM for startups and SMEs, and AuditPRO for accounting firms. The company provides end-to-end implementation services including ERPNext Customization, Implementation, Migration, Hosting, Support, and Consulting, complemented by Business Intelligence, Treasury Solutions, and Start-up Solutions services. The offering is positioned for UAE and GCC market compliance with pre-configured VAT, e-invoicing, and regulatory features.

Differentiator

Problem solved

Functional benefit

Brands

• NexGPOS: Point of Sale (POS) system tailored for retail businesses, operating both online and offline modes with inventory and payment management capabilities
• ProperLE
• CraPOS

Products and services

• ERPNext Open-source ERP platform covering accounting, inventory, HR, payroll, manufacturing, CRM, and project management. Pre-configured for UAE VAT, FTA e-invoicing, and WPS compliance. Offered with full implementation services to businesses across UAE and GCC.
• Odoo ERP Modular, cloud-first open-source ERP solution offered as an alternative to ERPNext. Includes implementation, customization, and support services for businesses in Dubai and Abu Dhabi.
• NexGPOS

Named customers18 records

Segments15 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• FrappecoreTechnology or IntegrationFrappe is the developer of the Frappe Framework (Python/JavaScript web framework with MariaDB) that powers ERPNext. Craft Interactive holds the highest Gold Partner certification from Frappe since 2017, awarded based on successful implementation volume, certified consultants, and customer satisfaction. This partnership provides direct access to Frappe development resources and the highest tier of ERPNext partnership recognition in the region.
• Frappe AcademycoreStrategic or Co-development PartnerCollaboration with Frappe Academy for training and guiding the next generation of ERP professionals. Craft Interactive participates in knowledge sharing and education initiatives within the ERPNext ecosystem, positioning the company as an education and industry engagement leader.
• OdoosecondaryChannel Partner/ Reseller/ DistributorCertified Odoo Partner for UAE market (partner ID: 18124431). Offering Odoo implementation, customization, and support services as an alternative ERP platform for businesses seeking modular, cloud-first solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IndiaNIC Infotech: Indian ERP services and consulting firm with ERPNext implementation experience serving global clients including UAE/GCC. As an India-headquartered firm, it can compete on price for cross-border ERP projects using offshore delivery, similar to Craft Interactive's India development centers.
• Frappe Technologies: Developer of ERPNext and the Frappe Framework; also runs direct implementation and Frappe Cloud services. As Craft Interactive's vendor and the parent of the Gold Partner program, Frappe occasionally competes directly for enterprise rollouts against the very partners it certifies.
• Basically Perfect: Long-standing ERPNext Gold Partner based in the US with global delivery; offers implementation, customization, Frappe Cloud hosting, and support. Competes for international ERPNext projects, including MENA, sharing the same Gold Partner ecosystem as Craft Interactive.

Broad incumbents

• Accenture: Global consulting leader with deep ERP implementation capabilities across SAP, Oracle, and Microsoft, plus a growing cloud and AI practice. Targets major GCC transformation projects and frequently absorbs regional ERP partners through preferred-vendor arrangements or acquisitions.
• HCLTech: Global SI offering ERP services, infrastructure, and digital transformation across multiple platforms; maintains GCC presence serving enterprise customers. Competes for large ERP modernization engagements, particularly in manufacturing and financial services verticals.
• Deloitte: Big 4 consulting firm with established ERP advisory and implementation services across MENA; partners with or competes for ERP transformation deals. Strong tax and compliance advisory complements ERP work, especially relevant in regulated GCC markets.
• Wipro: Global SI offering ERP consulting and implementation across major platforms; serves GCC-based manufacturing, oil & gas, and healthcare customers. Its broader portfolio competes for mid-market ERP transformation deals in the region.
• Tata Consultancy Services: Global IT services and consulting giant offering SAP, Oracle, and increasingly cloud/open-source ERP implementations across the GCC. With deep enterprise relationships and a large bench, TCS competes for the same multi-entity, multi-currency ERP deals that Craft Interactive targets.
• Infosys: Global SI with mature ERP advisory and implementation practice serving enterprise and mid-market in MENA. Competes for large ERP transformation engagements in the UAE and Saudi Arabia, often against smaller regional partners like Craft Interactive.

Regional players

• Gulf Business Machines (GBM): UAE-headquartered IT solutions provider with decades-long presence delivering enterprise infrastructure, ERP consulting, and digital transformation to enterprise and public-sector customers across the GCC. Competes for similar mid-to-large UAE/GCC implementation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/craftinteractivetechnology
• LinkedInlinkedin.com/company/craft-interactive-technology
• Xx.com/interactive_llc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Interactive