Gluk

What Gluk does

Gluk is a Dutch specialty retailer of loose-leaf teas and artisanal coffee, operating under the trade name Gluk (also branded "Puurgluk" online) and headquartered at Achterweg 19a, 5258 LX Berlicum, Netherlands. The company sells approximately 30 varieties of loose-leaf tea (green, black, rooibos, herbal, white, fruit) under its own GLUK label, alongside artisanally roasted coffee beans and ground coffee, and complements this core range with cacao and chocolate products, an accessories line including preparation and serving tools, the Cabanaz ceramic tableware brand, and curated GLUKpakketten gift packages. Gluk runs a physical experiential retail store inside its own Koffie- & theehuis Koekkoek (open Wednesday–Sunday 10:00–17:00), where customers can smell teas and receive brewing guidance, alongside an e-commerce site puurgluk.nl that ships via PostNL to the Netherlands and Belgium with free delivery above €99.

The business is founder-owned and operated by Wendy and Marloes, with no external funding, parent company, or public listing identified. Its commerce stack is a WooCommerce storefront with Mollie Payments processing iDEAL, credit card, and Bancontact. Distribution is purely direct-to-consumer across physical retail at Koekkoek and online through puurgluk.nl; marketing relies on the company website, Facebook, Instagram, and a newsletter. Revenue is generated through one-time product transactions (tea, coffee, cacao, accessories, gift vouchers of €10–€50) and, more recently, through ticketed Babbel & Bakkie events and workshops at €37.50 per ticket. The primary customer segment is Dutch individual tea and coffee enthusiasts purchasing for personal enjoyment or gifting, with the Belgian online audience as a secondary segment.

Operationally the company is small-scale: only one physical outlet is recorded, the ownership team is two-person, there is no disclosed headcount, and no revenue figures are available. Payment processing and online tooling suggest an SMB-grade tech stack without proprietary technology or AI/ML capabilities. The company is actively operating both online and through the Berlicum store.

Name

Gluk

Legal name

Gluk

Website

https://puurgluk.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gluk is a Dutch specialty retailer of approximately 30 varieties of loose-leaf tea and artisanally roasted coffee, selling through the Koffie- & theehuis Koekkoek store in Berlicum and the puurgluk.nl e-commerce site across the Netherlands and Belgium to individual tea and coffee enthusiasts and gift buyers.

Ownership category

akta.pro rank

Product category

Specialty Tea & Coffee Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Loose leaf tea
• Specialty coffee beans
• Tea accessories
• Gift packages
• Tea retail

Headquarters

HQ city

Berlicum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Gluk generates revenue primarily through the sale of specialty loose-leaf teas, artisanal coffee beans, accessories, and complementary products. The business operates on a one-time transaction model with customers purchasing individual products or gift cards. Revenue is collected at point of sale through their e-commerce platform and physical store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gluk is a Dutch specialty tea and coffee retailer that sells approximately 30 varieties of loose-leaf tea, artisanally roasted coffee beans and ground coffee, cacao/chocolate products, and tea and coffee preparation accessories. The company operates a WooCommerce-based online store (puurgluk.nl) shipping across the Netherlands and Belgium, alongside a physical retail store inside their own Koffie- & theehuis Koekkoek in Berlicum where customers can smell teas and receive brewing tips before purchasing.

Product overview

Gluk is a Dutch tea and coffee specialty retailer operating both an online WooCommerce store and a physical 'Koffie- & theehuis Koekkoek' in Berlicum. The core product offering consists of approximately 30 varieties of loose-leaf tea (green, black, rooibos, herbal, white, and fruit teas) and artisanally roasted coffee beans and ground coffee. Supporting this core offering is a comprehensive range of cacao products (chocolate, cookies, honey, sugar, syrup, liqueurs), tea and coffee accessories including preparation tools, serving items, and the Cabanaz ceramic tableware brand. The company also offers curated GLUKpakketten gift packages, hosts Babbel & Bakkie events and workshops, and sells gift vouchers (kadobon) in denominations from €10 to €50. The online store operates via WooCommerce with Mollie payments integration supporting iDEAL, credit card, and Bancontact.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Leaf Tea (Losse Thee) Approximately 30 varieties of loose-leaf tea including green, black, rooibos, herbal, white, and fruit teas sold under the GLUK label, marketed as pure and surprising flavor sensations. Targeted at individual consumers seeking specialty loose-leaf tea for home enjoyment.
• Coffee (Koffie) Artisanally roasted coffee beans and ground coffee, available as whole beans or pre-ground, positioned as part of Gluk's coffee and tea specialist assortment.
• Cacao and Chocolate Products (Cacao enzo) Chocolate bars, cookies, honey, sugar, syrup, liqueurs, beers, and sodas complementing the tea and coffee assortment, including Baru hot chocolate powder and celebratory chocolates.
• Tea & Coffee Accessories Preparation tools, serving items, and specialty goods for tea and coffee preparation and serving, including tea strainers, tea pots, measuring spoons, storage tins, Cabanaz ceramic tableware, tea trays, thermos flasks, stainless steel strainers, and recycled glass water carafes.
• GLUKpakketten Gift Packages Curated gift packages that bundle teas, coffee, and accessories together for gifting to others or self-indulgence.
• GLUK Gift Voucher (Kadobon) Physical or digital gift vouchers in denominations of €10, €15, €25, and €50, redeemable at GLUK open days, events, or in the webshop via a unique code.
• Babbel & Bakkie Events and Workshops Ticketed events and workshops hosted at Koekkoek including tea tastings and educational sessions (e.g., learning to read auras), priced at €37.50 per ticket and subject to availability.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Peeze Koffie: Dutch specialty coffee roaster and retailer selling beans, ground coffee, and accessories online and through branded locations. Comparable to Gluk on the artisanal roasted-coffee side of the assortment and Dutch B2C specialty positioning.
• Tea in Motion: Dutch online specialty tea retailer offering loose-leaf teas and accessories with subscription and gifting options. Directly comparable to Gluk's e-commerce-led specialty tea business model.
• Simon Lévelt: Long-established Dutch specialty tea and coffee retailer with both e-commerce and physical stores across the Netherlands. Closely comparable to Gluk in product mix (loose-leaf tea, roasted coffee, accessories), Dutch market focus, and premium-specialty positioning.

Regional players

• Verdant Tea: US-based specialty loose-leaf tea retailer focused on single-origin and small-batch sourcing with online sales. Comparable in curated specialty tea positioning and DTC model, though serving a different geography.
• Adagio Teas: US online specialty tea retailer with a deep catalog of loose-leaf teas, blends, and accessories. Comparable to Gluk in assortment depth and e-commerce-led specialty tea focus, though operating at significantly larger scale in a different market.

Broad incumbents

• Harney & Sons: US specialty tea company with DTC e-commerce, wholesale, and tea-room experiences, plus curated gift packages and accessories. Comparable to Gluk in combining specialty tea, gifting, and experiential tea-room offerings, though at larger scale and in a different geography.
• Clipper Tea: UK-based mainstream tea brand with broad grocery and specialty distribution. Comparable as a tea-focused brand competing for specialty-loose-leaf consumer spend, though operating at much larger scale and across more channels.
• Dille & Kamille: Dutch lifestyle and home-goods retailer with multiple physical stores that carries tea, coffee, and accessories among a broader assortment. Comparable as a multi-channel Dutch specialty lifestyle retailer, though broader in scope than Gluk.
• Twinings: Global mainstream tea brand with broad retail distribution and an expanding premium/specialty lineup. Comparable as a tea-focused CPG brand competing for the same consumer tea occasions, though vastly larger and more diversified than Gluk.
• Lavazza: Large Italian coffee roaster with retail and DTC channels across Europe. Comparable to Gluk on the roasted-coffee side of the assortment and European specialty/premium consumer base, though at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puurgluk
• Instagraminstagram.com/puurgluk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gluk