What Private Ocean LLC does

Private Ocean LLC is a privately-held wealth management firm headquartered in San Rafael, California, founded in 2009. The firm operates within a broader integrated wealth management platform (branded Wealthspire LLC, with the legal entity also referenced as Wealthspire LLC in source data) that delivers comprehensive financial services including financial planning, investment management, retirement advisory, estate planning, charitable giving/ESG strategies, family office services, and outsourced chief investment officer (OCIO) services. The platform is built around dedicated advisors supported by internal expert teams, with a sales-led go-to-market targeting high-net-worth individuals and families, corporate executives, attorneys, business owners, women investors, charitable investors, and institutional clients (endowments and foundations).

The platform operates across 13 U.S. states (California, Colorado, Connecticut, Florida, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Virginia, Washington, Wisconsin) with Canadian operations through Newport Private Wealth, supported by 1,200+ professionals and reporting $580B+ in combined assets under management or advisement as of June 30, 2025. Core technology is described as an integrated wealth management platform, with no disclosed proprietary AI/ML capabilities; the value proposition centers on advisor expertise, integrated service breadth, and scale advantages. The subsidiary structure includes Wealthspire Advisors, Fiducient Advisors, Ground Control Business Management, Newport Private Wealth, and Wealthspire Retirement as wholly-owned affiliates.

The business model is fee-based and recurring, likely structured around AUM-based or retainer fees typical of the wealth management industry, with pricing not publicly disclosed. The go-to-market is consultative, using a "Book a Consultation" CTA and content marketing (blog, whitepapers, webinars, podcasts, SEO) to attract prospects. Private Ocean LLC itself is a small entity (1-10 employees per firmographic data) but is associated with M&A activity, including the acquisition of Lakeview Financial on January 17, 2018, for an undisclosed amount. Leadership includes Greg Friedman as co-founder, president, and CEO, and Mike Sbrocco as CFO.

Name

Private Ocean LLC

Legal name

Wealthspire LLC

Website

https://privateocean.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Ocean LLC is a privately-held wealth management firm based in San Rafael, California, operating within an integrated financial advisory platform serving high-net-worth individuals, families, executives, business owners, and institutional clients with financial planning, investment management, and retirement advisory services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Retirement planning services
• Family office services

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Services: Comprehensive wealth management services including financial planning, investment management, retirement advisory, and family office services for high-net-worth individuals, families, and institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Private Ocean LLC operates as a wealth management firm providing financial planning, investment management, retirement advisory, estate planning, charitable giving, and family office services to high-net-worth individuals, families, executives, business owners, attorneys, and institutional clients. The firm is part of an integrated wealth management platform that also delivers outsourced CIO (OCIO) services for endowments and foundations, with combined assets under management or advisement exceeding $580B as of June 30, 2025.

Product overview

Wealthspire is an integrated wealth management platform that brings together multiple businesses across wealth management, retirement advisory, endowment and foundation advisory, and business management. The platform is built around a core financial planning and investment management offering supplemented by specialized modules including Executive Compensation Planning, Life Transitions, Business Sale & Succession Planning, Estate Planning, and Charitable Giving & ESG. The Wealthspire Family Office sub-brand provides comprehensive family office services, while OCIO Services delivers institutional-grade outsourced chief investment officer capabilities. The integrated platform extends through affiliated brands — Fiducient Advisors (institutional and wealth advisory), Ground Control Business Management (business management, bookkeeping, payroll, and tax preparation), and Newport Private Wealth (Canadian private wealth) — collectively reporting $580B+ in assets under management or advisement as of June 30, 2025, across more than 1,200 professionals since the firm's founding in 1995.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Fiducient AdvisorscoreStrategic or Co-development PartnerSubsidiary of Wealthspire, providing institutional-quality investment consulting and advisory services. Combined data reflected in $580B+ AUM/AUA figures as of June 2025.
• Ground Control Business ManagementcoreStrategic or Co-development PartnerSubsidiary of Wealthspire, providing integrated business management services for high-net-worth clients and their family offices.
• Newport Private WealthcoreStrategic or Co-development PartnerSubsidiary of Wealthspire based in Canada, providing private wealth management services. Combined data reflected in $580B+ AUM/AUA figures.
• Wealthspire Retirement, LLC dba Wealthspire Retirement AdvisorycoreStrategic or Co-development PartnerSubsidiary of Wealthspire, providing retirement advisory services. Combined data reflected in $580B+ AUM/AUA figures.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Focus Financial Partners: Large RIA aggregator and partnership platform serving HNW clients across the U.S. — directly comparable to Wealthspire's multi-affiliate model, with similar scale (~$350B AUM at take-private), integrated wealth services, and continued tuck-in M&A strategy.
• Mariner Wealth Advisors: National independent wealth advisory firm providing financial planning, investment management, tax, and family office services — directly comparable in integrated wealth offering, HNW/UHNW client focus, and multi-state footprint.
• Cresset: Wealth management and family office firm serving HNW/UHNW clients with integrated investment, planning, and family office services — comparable in client segment and integrated wealth-and-family-office offering.
• Edelman Financial Engines: One of the largest U.S. RIAs serving individual investors with financial planning and investment management — comparable in scale, HNW consumer focus, and integrated planning-driven service model.
• Creative Planning: Large independent RIA offering comprehensive wealth management, financial planning, and tax services to HNW individuals and families — closely comparable in target client (HNW/UHNW), service breadth, and national footprint.
• Carson Group: Wealth management firm with advisor network and integrated wealth, business coaching, and home office services for advisors and HNW clients — comparable in serving financial advisors and offering integrated wealth and adjacent services.
• CAPTRUST: Large RIA providing investment advisory services to institutional and HNW clients, including retirement plan advisory and OCIO services — directly comparable to the Wealthspire Retirement and Fiducient Advisors institutional practices.
• Pathstone: Independent wealth management firm offering family office, investment advisory, and trustee services to UHNW families — comparable in family office positioning, multi-generational wealth services, and integrated offering.
• Mercer Advisors: RIA serving HNW households with financial planning, investment management, tax, and estate services — comparable in client segmentation (executives, business owners), integrated service model, and national geographic reach.

Broad incumbents

• Russell Investments: Large global investment management and OCIO provider serving institutional and HNW clients — broadly comparable in OCIO capability, scale, and institutional investment offerings, though broader and more institutional in orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Ocean LLC