Reddot Equipment

What Reddot Equipment does

REDDOT EQUIPMENT LIMITED is a Hangzhou, China-headquartered manufacturer of electric material handling equipment, founded in 1994 and operating as a privately-held LTD entity. The company produces a comprehensive range of lithium-ion powered equipment including electric pallet trucks (1.5T-3.0T capacity), electric stackers (1.0T-2.0T with lifting heights up to 4500mm), counterbalance forklifts (0.5T-18.0T including high-voltage 309V-618V variants), tow tractors, rough terrain forklifts, reach stackers, and articulating boom aerial work platforms. REDDOT's portfolio spans Classes I-VII equipment with capacities from 0.5 to 45 tons, including both pure-electric and internal-combustion variants for heavy-duty port, mining, and construction applications. The company also maintains an internal-combustion forklift line (1T-45T) for markets and end-uses where electrification is not yet viable. Documented exports include 45-ton container-handling reach stackers to Brazilian port customers and aerial work platforms to Mexican construction, retail, entertainment, and manufacturing buyers.

REDDOT's core technology platform centers on lithium-ion battery integration, with proprietary features including a fast-charging system that fully recharges in two hours, an advanced battery management system (BMS) reported to extend battery range by approximately 25 percent, lithium iron phosphate cells with cell-level safety protection, and an independently-developed integrated hydraulic system for the 1.5T pallet truck. The drive architecture pairs 80V systems with permanent magnet synchronous motors and high-frequency MOSFET integrated controllers that provide regenerative braking and ramp anti-sliding functionality. The company has begun introducing automation-adjacent products, notably a standalone automatic pallet truck with 2D visual navigation and a six-button plug-and-play interface, and a plug-in battery electric pallet mover for continuous transport - both targeting narrow-aisle and high-frequency indoor logistics use cases.

The business model is hardware-led: revenue is generated through unit sales of equipment via a global dealer network of more than 500 resellers, supplemented by direct customer inquiry through the company website (with a stated 24-hour response commitment) and OEM/ODM customization services that allow dealers to brand and configure products with their own identity, colors, and specifications. International go-to-market relies on active participation in major industry exhibitions including LogiMAT Stuttgart, CeMAT Hannover, and the Canton Fair, combined with social media presence on LinkedIn and Facebook. End pricing is not publicly disclosed and is handled via direct quotation, which is consistent with a dealer-channel and B2B export model. No disclosed revenue, headcount beyond a stated 11-50 range, or funding-round data is available, so financial scale cannot be triangulated from primary sources.

Name

Reddot Equipment

Legal name

REDDOT EQUIPMENT LIMITED

Website

https://reddotequipment.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

REDDOT Equipment is a Hangzhou, China-based privately-held manufacturer of lithium-ion and internal-combustion material handling equipment - pallet trucks, stackers, forklifts, tow tractors, and aerial work platforms - sold globally through more than 500 dealers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Battery Manufacturing (335910), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Electric forklift trucks
• Lithium pallet trucks
• Material handling equipment
• Warehouse equipment
• Rough terrain forklifts

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Warehouse Equipment Sales: Sale of electric pallet trucks, electric stackers, electric forklifts, and related material handling equipment. Product categories cover Classes I-VII including capacity ranges from 0.5Ton to 45Ton.
2. Internal Combustion Forklift Sales: Sale of internal combustion forklifts ranging from 1Ton to 45Ton capacity for heavy-duty applications.
3. OEM/ODM Services: Customization services allowing customers to customize products with their brand identity, specifications, colors, materials. Full branding support with reliable quality and on-time delivery.
4. Rough Terrain and Specialty Equipment: Sale of rough terrain forklifts, tow tractors, aerial work platforms, and other specialty equipment for diverse industry applications.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reddot Equipment manufactures and sells electric warehouse material handling equipment powered primarily by lithium-ion battery technology. Its core offering spans lithium pallet trucks (1.5T–3.0T), lithium stackers (1.0T–2.0T), lithium forklifts (1.5T–3.2T), high-voltage lithium forklifts (5.0T–18.0T), tow tractors, rough terrain forklifts, and aerial work platforms, covering Classes I–VII equipment with capacities from 0.5Ton to 45Ton. The company also provides OEM/ODM customization services allowing dealers and partners to brand and configure products to their specifications.

Product overview

REDDOT EQUIPMENT is a material handling equipment company specializing in electric warehouse equipment and forklift trucks. The company offers a comprehensive portfolio of lithium-ion powered products including: Lithium Pallet Trucks (EPT20-Li, ET158, ET159, ET208, ET209, ETR152, LPT20-RS/LPT25-RS/LPT30-RS series) for capacities 1.5T to 3.0T; Lithium Stackers (ES10-Li/ES12-Li/ES15-Li, ESA121, LS16-RS/LS20-RS) for capacities 1.0T to 2.0T with lifting heights up to 4500mm; Lithium Forklifts (CPD15LE/CPD18LE, CPD15TVL/CPD18TVL/CPD20TVL, CPD25-X/CPD30-X/CPD32-X) for capacities 1.5T to 3.2T; and High Voltage Lithium Forklifts (EFL503-753-HV, EFL803/1003-HV, EFL1603/1803-HV) for heavy-duty applications from 5.0T to 18.0T with voltages up to 618V. The company also offers tow tractors (QDD03), automatic pallet movers, and aerial work platforms. REDDOT emphasizes proprietary lithium-ion technology with features like fast charging (2 hours full charge), advanced BMS power management, and zero-emission operations. The product range covers classes I-VII equipment and capacities from 0.5Ton to 45Ton.

Differentiator

Problem solved

Functional benefit

Products and services

• EPT20-Li Lithium Pallet Truck

Quantifiable outcome

• Improved warehouse efficiency by over 30% with Li-ion forklifts
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anhui Heli: Largest Chinese forklift manufacturer by volume; offers electric and IC forklifts across similar capacity classes and is the dominant domestic competitor to REDDOT in both China and overseas dealer markets.
• BYD Forklift: Chinese OEM focused on lithium-iron-phosphate forklifts and material handling equipment, competing directly with REDDOT's Li-ion-first positioning and leveraging in-house battery cell manufacturing.
• Lonking Holdings: Chinese manufacturer of forklifts and construction machinery, competing with REDDOT in the IC forklift and rough-terrain segments while also expanding into electric material handling.
• EP Equipment: Chinese electric material handling specialist focused on lithium-ion pallet trucks, stackers and order pickers — overlapping heavily with REDDOT's light-duty electric range and dealer-led GTM.
• Hangcha Group: Hangzhou-based Chinese forklift and material handling OEM with a comparable product range from electric pallet trucks to heavy IC forklifts, competing head-to-head with Reddot in domestic and export markets.

Broad incumbents

• KION Group (Linde Material Handling, STILL): European industrial truck group encompassing Linde and STILL brands with strong warehouse-equipment and forklift portfolios, competing with REDDOT in EMEA via deeper service infrastructure.
• Toyota Material Handling: Global #1 material handling OEM with full electric and ICE forklift portfolios plus dense direct-service network; sets the benchmark REDDOT must meet on uptime, financing and brand trust.
• Crown Equipment: US-based privately-held lift truck manufacturer focused on warehouse electric forklifts, pallet trucks and stackers, with a strong direct-sales channel that contrasts REDDOT's dealer-led model.
• Hyster-Yale Materials Handling: US-headquartered broad-line forklift OEM (Hyster, Yale) covering electric and ICE classes I–V plus big trucks, overlapping with REDDOT's 0.5T–45T range.
• Jungheinrich: German intralogistics specialist with strong warehouse equipment (pallet trucks, stackers, reach trucks, order pickers) directly overlapping REDDOT's electric warehouse product family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReddotEquipmentLimited
• LinkedInlinkedin.com/company/reddot-equipment-limited
• Xx.com/REDD0TEQUIPMENT

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddot Equipment