What EP Equipment Brasil does

EP Equipment Brasil is a Brazil-based entity (Indaiatuba, São Paulo) affiliated with EP Equipment, a publicly listed Chinese manufacturer (Zhejiang E-P Equipment Co., Ltd., Shanghai Stock Exchange: 603194) founded in 2007 in Hangzhou. The broader EP group designs and manufactures lithium-ion powered warehouse equipment, including electric pallet trucks, stackers, forklifts (1.5–3.5T counterbalance), order pickers (JX series), reach trucks (up to 12.5 m lift), tow tractors, very narrow aisle trucks, and autonomous mobile robots (AMR/X-Mover). Underlying technology centers on purpose-built Li-ion battery systems, AC drive systems, telematics, and a modular plug-and-play component architecture; EP claims market leadership in class III equipment globally and the largest Li-ion truck production base in the industry. The group is vertically integrated, with 90% of components manufactured in-house and a 122,200 m² foundry (EP Casting) in Hubei Province supporting both internal demand and external exports to North America and Europe.

EP Equipment generates revenue primarily through hardware sales of material handling equipment and related energy and automation products via a global dealer network, complemented by direct sales in the US (Big Joe Forklifts subsidiary), Europe (EP Equipment Europe BVBA, Belgium), and OEM partnerships in Japan (Bishamon, JAROC). Pricing is quote-based through dealers with a webshop channel for select SKUs; end customers span logistics, e-commerce, manufacturing, food & beverage, construction, automotive, retail, and cold-chain verticals. The Brazilian entity functions as a local sales/service node within this broader distribution architecture. Adjacent business lines include EP Energy (Li-ion batteries and stationary energy storage) and EP Automation (AMRs), with FY2025 group revenue of RMB 7,253.59 million (~$1B USD) representing 10.7% year-over-year growth.

Name

EP Equipment Brasil

Legal name

Zhejiang E-P Equipment Co., Ltd.

Website

https://ep-equipment.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

EP Equipment is a Chinese publicly-listed manufacturer (Shanghai: 603194) specializing in lithium-ion powered warehouse equipment, including electric pallet trucks, stackers, forklifts, order pickers, and AMRs. It serves logistics, e-commerce, manufacturing, and cold-chain customers globally through dealers and regional subsidiaries.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Pack & Module Manufacturing (EV) (IMACACAA)

akta.pro secondary industries

EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF), Battery Cell Manufacturing (EV) (IMACACAB), EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK)

Keywords

• Material handling equipment
• Electric forklifts
• Lithium-ion pallet trucks
• Warehouse equipment
• Autonomous mobile robots

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Material Handling Equipment Sales: EP Equipment generates revenue primarily through the sale of electric forklifts, electric pallet trucks, electric stackers, order pickers, reach trucks, tow tractors, and very narrow aisle trucks. Products are sold through a global dealer network and directly to end customers.
2. Lithium-Ion Battery and Energy Products: EP Energy (EP Unipower) division sells lithium-ion batteries, energy storage solutions, and charging equipment as part of EP Equipment's vertically integrated energy offering.
3. AMR/Automation Products: EP Equipment's automation division sells autonomous mobile robots (AMR/X-Mover) for automated material handling in warehouses and logistics facilities.
4. Casting Products: EP Casting produces and exports cast components including counterweights and custom machinery parts primarily to North America and European markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

EP Equipment Brasil distributes and sells lithium-ion-powered electric material handling equipment—including electric pallet trucks, stackers, forklifts, order pickers, reach trucks, tow tractors, very narrow aisle trucks, and autonomous mobile robots—manufactured by parent company EP Equipment (Zhejiang E-P Equipment Co., Ltd.) for warehouse, logistics, manufacturing, and e-commerce operations in Brazil. The product portfolio is supported by integrated telematics, EP Care after-sales service, and purpose-built Li-ion energy systems.

Product overview

EP Equipment Brasil offers a comprehensive portfolio of lithium-powered warehouse equipment and material handling solutions. The core product range includes Electric Pallet Trucks (F4, WPL202, RPL series), Electric Stackers (WSA, ES-WA, RSC series), Electric Forklifts (3-wheel, indoor/outdoor, high capacity), Order Pickers (JX0, JX1, JX2 series), Reach Trucks (CQD series), Tow Tractors, and Very Narrow Aisle Trucks. The portfolio is complemented by AMR (Autonomous Mobile Robots), Lithium-Ion energy solutions (EP Energy), Telematics fleet management, EP Care after-sales support, and Casting manufacturing services. The company positions itself as a market leader in Li-ion technology for material handling, with 90% in-house component manufacturing and global distribution through subsidiaries and dealers.

Differentiator

Problem solved

Functional benefit

Brands

• EP Red: Product sub-brand line under EP Equipment's material handling portfolio.
• EP Green
• EP Pro
• EP Energy
• EP Casting
• EP Automation
• EP Care
• EP Telematics
• iMOW
• Big Joe Forklifts

Products and services

• Electric Pallet Trucks Electrically powered pallet trucks for horizontal transport of pallets, available in entry-level, heavy-duty, and ride-on configurations including F4 (1.5T), WPL202 (2.0T), and RPL series models. Designed for warehouse and distribution center operators across industries.
• Electric Stackers Electric stackers for lifting and stacking pallets, available in configurations including WSA series (Li-ion), ES-WA series, and RSC counterbalance stackers with lift heights up to 5.5 meters. Designed for warehouse and logistics operations.
• Electric Forklifts Electric counterbalance forklifts including 3-wheel forklifts, indoor/outdoor models, high capacity HV and LV forklifts, and warehouse forklifts ranging from 1.5T to 3.5T capacity. Designed for industrial manufacturing and heavy goods handling operations transitioning from IC to electric.
• Order Pickers Single item pickers (JX series) for e-commerce and warehouse operations, including JX0 (entry-level), JX1 (mid-range), and JX2 series (medium level) with picking heights up to 6.5 meters. Designed for e-commerce and small goods picking operations.
• Reach Trucks Electric reach trucks including CQD series for high-bay warehouse operations with lift heights up to 12.5 meters and capacities up to 2.5T. Designed for high-density warehouse storage applications.
• AMR (Autonomous Mobile Robots) Autonomous mobile robots for automated material handling and logistics operations, part of EP's automation division. The X-Mover platform enables automated transport in warehouse environments.
• Tow Tractors Electric tow tractors for pulling multiple carts or trailers in warehouse and distribution center operations. Designed for logistics and distribution center applications.
• Very Narrow Aisle Trucks Specialized trucks for narrow aisle warehouse operations maximizing storage density. Designed for high-density warehouse environments where space optimization is critical.
• Lithium-Ion Energy Solutions (EP Energy) Li-ion battery technology and energy storage solutions including EP Energy product line for material handling equipment, supporting fast opportunity charging and zero maintenance. Sold as part of EP Equipment's vertically integrated energy offering.

Quantifiable outcome

• EP Equipment produces over 30,000 Li-ion trucks annually, the largest volume of any manufacturer in the market (as of 2018).
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered regional, core and exploratory.

• IsfortregionalStrategic or Co-development Partner · 19 February 2019Isfort is EP Equipment's regional partner in Germany, cooperating with EP at LogiMAT 2019 trade show. Isfort sold over 100 machines directly during the trade show and generated several hundred quotations, with strong interest in EP's Li-Ion counterbalance trucks across Germany.
• MobitechregionalChannel Partner/ Reseller/ Distributor · 24 October 2018Mobitech from Kent, UK is EP Equipment's partner for the agriculture industry, particularly the fruit sector. Mobitech presented EP's top-selling electric pallet trucks (EPT 12EZ and EPT 20ET) at the National Fruit Show UK 2018, generating large interest and immediate sales in the agricultural market.
• BishamoncoreOEM/ Whitelabel/ Licensing Partner · 11 September 2018Bishamon is EP Equipment's long-term OEM partner for material handling equipment in the Japanese market. EP products are sold under Bishamon's brand in Japan. Bishamon has secured the No. 1 market share position in the electric walkie class in Japan, with EP products playing a central role in this achievement.
• JAROCcoreOEM/ Whitelabel/ Licensing Partner · 11 September 2018JAROC is EP Equipment's new OEM partner in Japan for new products including the JX1 order picker, E-step, QDD03 electric tractor, and robotic cart developed by CANVAS Technology from the US. JAROC organized an impressive 360-degree LED display exhibit for EP products at Logis-Tech Tokyo 2018.
• CANVAS Technology (US)exploratoryTechnology or Integration · 11 September 2018CANVAS Technology from the US developed a robotic cart with 360-degree visible camera and AI, which was exhibited by EP's Japanese partner JAROC at Logis-Tech Tokyo 2018. This represents a potential new partnership in autonomous mobile robotics.
• Big Joe ForkliftscoreChannel Partner/ Reseller/ Distributor · 13 July 2017Big Joe Forklifts is EP Equipment's US subsidiary and master distributor, handling sales and distribution of EP products in the US and North American market. Big Joe participated in EP's international dealer events and introduced JX Series products to global guests.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mitsubishi Logisnext: Japanese material handling group (Mitsubishi Caterpillar Forklift, UniCarriers, Rocla) offering electric forklifts and warehouse equipment. Competes with EP's Japan presence and globally in class I-III trucks.
• Crown Equipment: US-based privately held material handling manufacturer with significant electric forklift, pallet truck, and stacker lines. Competes with EP globally in warehouse and electric counterbalance segments.
• Manitou Group: French material handling and aerial work platform manufacturer with warehouse equipment lines. Overlaps with EP on certain electric handling segments and competes in European dealer channels.
• BYD Forklift: Chinese EV giant's material handling division producing Li-iron-phosphate powered forklifts and pallet trucks. Directly comparable Li-ion approach and competes with EP on cost and electrification narrative.
• Jungheinrich: German intralogistics specialist with a strong Li-ion electric forklift, pallet truck, and stacker portfolio and a deep European dealer/service network. Closely comparable to EP in product mix and electric-truck focus.
• Hangcha Group: Chinese forklift and material handling manufacturer offering electric counterbalance, pallet trucks, and stackers globally. Closest domestic Chinese peer to EP and a direct competitor in export markets.
• Hyster-Yale Materials Handling: US-listed manufacturer of Hyster and Yale brand forklifts and warehouse equipment, including electric counterbalance and Li-ion powered trucks. Direct competitor across multiple product categories and geographies.
• Toyota Material Handling: Global market leader in forklifts and material handling equipment, including electric counterbalance and warehouse trucks. Directly competes with EP across class I-III segments in Europe, North America, and Asia.
• KION Group (Linde Material Handling, STILL): Owns Linde Material Handling and STILL, two of Europe's largest material handling brands with comprehensive electric forklift and warehouse equipment portfolios. Direct competitor in Li-ion counterbalance and warehouse trucks.
• Anhui Heli (Heli Forklift): One of China's largest forklift manufacturers with full electric counterbalance and warehouse equipment portfolios. Competes with EP in domestic and overseas markets and on Li-ion truck positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ep-equipment-brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EP Equipment Brasil