What AFXR does

AFXR (Association Française de la Réalité Étendue) is a French non-profit association organized under the law of July 1, 1901, representing the French Extended Reality (XR) ecosystem. Formed through the merger of AFRV and UNIXR on July 1, 2019 and officially launched in April 2020 with its founding manifesto, AFXR serves XR professionals, researchers, students, corporate solution providers, and cultural-sector actors across virtual reality, augmented reality, mixed reality, spatial computing, and metaverse domains. The association's registered address is at the UFR Sciences et Technologies of Université Évry-Paris-Saclay, and it operates nationally and internationally under the mission to promote French XR before public institutions and abroad.

AFXR does not develop proprietary software or hardware. Its technical infrastructure is a web-based community and information platform (www.afxr.org) powered by AssoConnect, which hosts a member directory, publications library, job board, event ticketing, agenda, and member zone. The association's product surface is service-based: member directory listing, curated publications, working groups, podcast and webinar programming (Expert Talks with France Immersive Learning, 'Regards Croisés' podcast with RAPRO), and flagship events including the annual jf·XR (Journées Françaises de la Réalité Étendue) conference — with jf·XR 2026 scheduled for October 14-16, 2026 in Île-de-France.

AFXR's revenue model historically relied on free membership, event ticketing, and sponsor contributions from partner organizations. In January 2025 the association announced a transition to a paid membership model, with annual fees payable in euros (specific amounts not publicly disclosed). The go-to-market is community-led: organic social channels (LinkedIn, Twitter/X, Facebook), a newsletter, a blog ('Rêveries'), and co-produced content extend reach, while physical presence at major XR venues (Laval Virtual, SIDO, SITEM) drives member acquisition and partner engagement. The association is led by President Guillaume Loup and governed by a member-elected board with annual General Assembly oversight.

Name

AFXR

Legal name

AFXR

Website

https://afxr.org

Company type

Private

Founded year

2020

Operating status

Operating

Short description

AFXR is the French non-profit association (loi 1901) representing the national Extended Reality ecosystem, serving XR professionals, researchers, students, and corporate adopters through a member directory, publications, working groups, and the annual jf·XR conference.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Other Services (except Public Administration) (81), Information (51)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Extended reality association
• XR professional network
• Immersion technology events
• XR research community
• French XR industry

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Membership to AFXR was historically free (adhésion gratuite). An article published January 2025 stated 'l'un des changements principaux qu'apportera cette année pour l'AFXR sera le retour de l'adhésion payante' indicating a transition to paid membership may be introduced in 2025. Fees are set annually and payable online in euros.
2. Event ticketing and registration fees: AFXR organizes paid and free events including jf·XR conferences, SITEM conference sessions, Expert Talks, and other gatherings. Premium members may receive free access to certain events while non-members pay registration fees. Event revenue supports association activities.
3. Sponsorship and partnership contributions: The manifesto states that AFXR calls on organizations to contribute as sponsors to support the association's functioning and growth. Sponsors provide financial or in-kind support enabling AFXR's events and community activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AFXR is a French non-profit professional association (loi 1901) that unifies and promotes the Extended Reality (XR) ecosystem in France. It offers free individual membership, a curated professional directory, flagship research conferences (jf·XR), expert webinar and podcast series, a thematic blog (Rêveries), and corporate sponsorship programs serving XR researchers, designers, students, startups, and enterprises.

Product overview

AFXR (Association Française de la Réalité Étendue) is a French professional association under the law of July 1, 1901, focused on promoting and developing the Extended Reality (XR) ecosystem in France. The organization is not a product company but rather a community association providing member services including a member directory, job board, event organization (notably the annual jf·XR French XR Days), publications, webinars, and newsletter. The association facilitates networking among XR professionals, researchers, students, and organizations, and represents French XR actors at national and international levels.

Differentiator

Problem solved

Functional benefit

Products and services

• AFXR Individual Membership
• Corporate Sponsorship and Partnership Program
• jf·XR (Journées Françaises de la XR)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• RAPROcoreStrategic or Co-development Partner · 1 April 2026AFXR and RAPRO co-produce the 'Regards Croisés - Recherche & Industrie XR' podcast/video series, featuring cross-disciplinary discussions between XR researchers and industry practitioners. This initiative aims to bridge the gap between academic research and industrial applications in the XR field.
• France Immersive LearningcoreStrategic or Co-development PartnerAFXR and France Immersive Learning (i2L.fr) co-produce the 'Experts Talks' series, bringing together XR experts to discuss topics such as user health and wellbeing in XR. They also collaborate on joint events and expert conversations about the French XR sector.
• EuroXRcoreStrategic or Co-development PartnerEuroXR is the European association for eXtended Reality. AFXR represents French interests within the European XR ecosystem and collaborates on international conferences (EuroXR annual conference) and professional development initiatives. EuroXR's CEO recruitment was shared by AFXR on its blog.
• SIDOmajorGTM or Marketing PartnerAFXR is a partner of SIDO, the leading European event for IoT, AI, Robotics, and XR. AFXR organized a Village at SIDO 2020 with France Immersive Learning and the French chapter of the VRAR Association, featuring 5 exhibiting companies.
• CNXR (Consortium National XR)majorStrategic or Co-development PartnerAFXR participates in the CNXR (Consortium National XR) alongside other French XR associations. At Laval Virtual 2025, AFXR shared a joint stand (A102) with CNXR and other partner associations, representing a coordinated national presence.
• VRAR Association (French Chapter)minorChannel Partner/ Reseller/ DistributorThe French chapter of the VRAR Association collaborated with AFXR and France Immersive Learning on the AFXR Village at SIDO 2020, extending reach across the French XR professional community.
• GdR IG-RV (Groupe de Recherche Informatique Géométrique et Graphique, RV et Visualisation)majorStrategic or Co-development PartnerAFXR cooperates with the GdR IG-RV, an academic research group in computer graphics, VR, and visualization. The association promotes GdR IG-RV events including doctoral seminars and research days, and participates in joint prize committees such as the GdR IG-RV thesis prize.
• Laval VirtualmajorGTM or Marketing PartnerLaval Virtual is the largest European XR trade show. AFXR organizes meetups at Laval Virtual, has launched its blog in partnership with the event, and maintains a presence at the annual show. AFXR members benefit from coordinated events and visibility at Laval Virtual.
• SITEMmajorGTM or Marketing PartnerAFXR was a partner of SITEM (the reference conference for museum, cultural heritage, and tourism technologies) and organized a conference session on immersive technologies (RA/RV) at the 24th edition in January 2020 at Carrousel du Louvre, Paris.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EuroXR: European association for eXtended Reality running the annual EuroXR conference and shared AFXR partner. Operates the same association model (membership, events, scientific communication) at a continental level, making it the closest functional peer.
• XR Association: U.S.-based industry association promoting XR (VR/AR/MR) adoption through policy advocacy, research, and member events. Closest international functional peer to AFXR's association model, with comparable policy and standards mandate.
• CNXR (Consortium National XR): French national consortium of XR associations that shares a joint stand with AFXR at Laval Virtual 2025. Direct peer in coordinating the French XR association landscape.
• AREA (Augmented Reality for Enterprise Alliance): Global membership alliance for enterprise AR adoption. Comparable in serving as an industry association around XR/AR, with focus on enterprise use cases rather than consumer or academic.
• Immersive Learning Research Network (iLRN): International research-driven organization advancing XR in education and training. Comparable to AFXR in combining academic credibility with a member-driven, event-led delivery model.
• VR/AR Association (French Chapter): Global XR industry association with a French chapter that has co-exhibited with AFXR at SIDO 2020. Directly competes for French XR professional memberships and event visibility.

Regional players

• GdR IG-RV (CNRS research group): French academic research group in computer graphics, VR, and visualization, a documented AFXR partner. Operates the French academic side of the XR ecosystem with shared doctoral seminars and thesis prizes.
• France Immersive Learning: French network focused on immersive learning (XR in education and training). AFXR strategic partner co-producing Experts Talks; highly comparable audience of educators, researchers, and XR solution providers but with a narrower vertical mission.

Others

• Khronos Group: Open-standards consortium defining XR APIs such as OpenXR and glTF. Not a member association for end-users, but a comparable non-profit ecosystem-builder relevant to XR interoperability and standards.
• Laval Virtual: Europe's largest XR trade show and recurring AFXR partner. Comparable as a flagship convening platform for the French XR ecosystem, though structured as an event operator rather than a member association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/AssoAFXR
• Facebookfacebook.com/AssoAFXR
• LinkedInlinkedin.com/company/afxr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFXR