Nyehandel
Nyehandel Sverige AB is a Swedish SaaS company providing an all-in-one e-commerce platform with integrated logistics (Nylogistik), purchasing, and warehouse management, serving hundreds of SMB and mid-market online retailers across Sweden via flat-rate monthly subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersKristianstad, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nyehandel does
Nyehandel Sverige AB is a Swedish all-in-one SaaS e-commerce platform founded in 2020 and headquartered in Kristianstad, Sweden. The platform consolidates the full commerce workflow — storefront, purchasing, warehouse management, and integrated logistics (Nylogistik) — into a single system, with direct carrier connections to PostNord, DHL, Bring, Schenker, and Instabox. Built-in features include RFM customer analysis, batch picking, live dashboards, native SEO, and B2B capabilities (customer groups, price lists, payment terms). The company serves "hundreds" of Swedish e-commerce businesses across verticals including fashion, automotive care, textiles, food and beverage, and home furnishings, with a named customer base spanning SMB (Miss Fancy) to enterprise (Tershine, 130M+ SEK revenue).
The business model is a flat-rate monthly subscription (4,500 SEK Small, 6,500 SEK Large) with no transaction fees and no binding period, plus custom enterprise contracts and an optional token-based AI Assistant add-on. GTM combines self-serve (14-day trial, online demo booking) with account-manager-led enterprise sales and event-driven engagement (annual Kristianstad customer event, D-Congress participation). Revenue is not publicly disclosed, and no external funding rounds are evident, suggesting organic, founder/team-owned growth from a small (1-10) headcount base.
Nyehandel firmographics
Firmographics- Name
- Nyehandel
- Legal name
- Nyehandel Sverige AB
- Website
- https://nyehandel.se
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nyehandel Sverige AB is a Swedish SaaS company providing an all-in-one e-commerce platform with integrated logistics (Nylogistik), purchasing, and warehouse management, serving hundreds of SMB and mid-market online retailers across Sweden via flat-rate monthly subscriptions.
- Ownership category
- akta.pro rank
Nyehandel industry classification
Industry- Product category
- E-commerce Platform Software
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Nyehandel is headquartered
LocationHeadquarters
- HQ city
- Kristianstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Nyehandel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Small Tier: Monthly subscription for growing e-commerce businesses. Includes complete e-commerce platform, Nylogistik, batch picking system, return handling, inventory management, live dashboard, sales statistics, multi-language, multi-currency, API, integrations, and B2B features.
- SaaS Subscription - Large Tier: Monthly subscription for established e-commerce businesses. Includes everything in Small tier plus smart purchasing management and purchasing handling features.
- SaaS Subscription - Enterprise Tier: Custom enterprise solution with dedicated server environment. Pricing by quote based on specific requirements.
- AI Assistant Add-on: Optional AI features including category descriptions, product texts, and translations available as add-on to base subscription. Token-based usage with monthly renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small - Growing e-commerce: 4,500 SEK/month |
| Subscription | Monthly | Large - Established e-commerce: 6,500 SEK/month |
| Subscription | Multi-year contract | Enterprise - Large-scale e-commerce: Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Nyehandel product offering
Product offeringCore offering
Nyehandel sells an all-in-one SaaS e-commerce platform that unifies the online storefront, integrated transport administration (Nylogistik), and purchasing management in a single system. The platform is offered to Swedish and Nordic e-commerce merchants on monthly subscription tiers (Small, Large, Enterprise), with optional add-ons such as an AI Assistant for content and translation. It targets growing and established online retailers that want to replace fragmented stacks (separate webshop, logistics, purchasing tools, and plugins) with one cohesive vendor.
Product overview
Nyehandel is a Swedish all-in-one e-commerce platform (E-handelsplattform) designed for growth-oriented e-commerce businesses. The platform consists of three core integrated components: the main E-commerce Platform (e-handelsplattform) providing product management, order handling, and customer management; Nylogistik (Logistics Solution) for integrated transport administration with direct carrier connections to PostNord, DHL, Bring, Schenker, and Instabox; and the Purchasing System (Inköpshantering) for supplier purchasing with AI-based forecasting. Optional add-ons include the AI Assistant for content generation and translation, Returns Portal for customer self-service returns, and Store Connect/Multishop for multi-channel management. The platform is marketed as a complete all-in-one solution with no hidden fees and no binding period.
Differentiator
Problem solved
Functional benefit
Brands
- Nylogistik: Integrated transport administration (TA) system for order management and shipping within the Nyehandel e-commerce platform.
Products and services
- Nyehandel E-commerce Platform
- Nylogistik
- Purchasing System (Inköpshantering)
- AI Assistant (AI-assistent)
- Returns Portal (Returportal)
- Cancellation Button (Ångerknappen)
Quantifiable outcome
- 100% turnover increase during Black Friday for Tershine
- +6 more outcomes
Companies that use Nyehandel
Customer profileNamed customers8 records
Ideal customer profiles2 records
Nyehandel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature10 records
Nyehandel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RepricecoreReprice is a pricing platform that helps e-commerce businesses work more structured with pricing. The partnership enables better control over pricing and margins through competitor monitoring and campaign management. Integrates with Nyehandel's e-commerce platform for seamless pricing optimization.
- LedyercoreLedyer provides B2B payment solutions integrated directly into the checkout flow. Reduces manual steps in order handling, removes friction, and provides faster purchase experience for B2B customers including companies, municipalities, and organizations. Integration simplifies payment processing for B2B e-commerce.
- WalleycoreWalley is one of the Nordic region's leading payment solutions for both e-commerce and physical stores. Provides flexible and customer-friendly payment options. Supports both B2B and B2C transactions with seamless integration into Nyehandel's platform.
- SharespinecoreSharespine functions as a smart link between different business systems. Integration enables Nyehandel users to connect their e-commerce platform with ERP systems, accounting systems, and marketplaces. Initially supports sending products, customers, and orders automatically.
- E-commerce ParkcoreE-commerce Park collaborates with Nyehandel on customer events and educational initiatives. Joint events at customer locations like Sovfabriken provide practical demonstrations of the platform and e-commerce best practices. Partnership supports customer onboarding and industry education.
- QlirocoreQliro is a payment solution partner mentioned in customer cases and events. Shared customers like Arcticlean have achieved significant growth using the Nyehandel and Qliro combination. Partnership provides seamless payment experience for e-commerce customers.
- RuleminorRule is a leading platform for digital communication offering newsletter, SMS, RCS, segmentation, and automation tools. Helps e-commerce businesses deliver relevant communication that strengthens customer loyalty and conversion. Featured as sponsor and presenter at Nyehandel's annual event.
- NetscoreNets is one of the Nordic region's leading payment solutions offering a wide range of payment options from traditional card payments to modern solutions like Apple Pay and Google Pay. Provides smooth, secure, and flexible payment experience. Featured at Nyehandel events with expert Patrik Müller presenting.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Nyehandel competitors and assessment
Company assessmentDirect peers
- BigCommerce: Headquartered-headless-friendly SaaS e-commerce platform targeting mid-market and enterprise merchants globally. Direct competitor on platform model, integrations, and B2B capabilities.
- Centra: Sweden-founded SaaS e-commerce platform specializing in fashion and D2C brands across the Nordics. Closest direct competitor to Nyehandel in geography, target merchant size, and integrated commerce/logistics value proposition.
- Litium: Swedish e-commerce platform serving mid-market and enterprise Nordic merchants with commerce, PIM, and order management. Direct competitor in the same home market with overlapping customer profile.
- Shopware: European-headquartered (German) commerce platform with SaaS and open-source editions. Comparable competitor in the European mid-market, especially for merchants seeking integrated commerce features.
- Sana Commerce: B2B-focused e-commerce platform tightly integrated with ERP systems. Comparable to Nyehandel in the explicit B2B commerce + ERP integration thesis (Ledyer, Sharespine/Fortnox).
Broad incumbents
- Shopify: Global SaaS e-commerce platform incumbent. Tershine case explicitly documents a Shopify-to-Nyehandel migration, confirming direct competitive overlap in target customer segment.
- Salesforce Commerce Cloud: Enterprise-grade commerce platform within the Salesforce ecosystem. Competes for the same enterprise-tier merchants Nyehandel quotes custom pricing against.
- Optimizely: Enterprise commerce and CMS platform (formerly Episerver). Adjacent incumbent offering overlapping capabilities at the larger enterprise end of Nyehandel's stated 5–500 MSEK target band.
Others
- WooCommerce: Open-source WordPress-based e-commerce plugin widely used by small Nordic merchants. Indirect competitor for the same SMB customer cohort, with a fundamentally different delivery model (self-hosted vs SaaS).
Emerging players
- Voyado: Nordic customer engagement and commerce/CRM platform. Comparable as a Swedish-built SaaS competing for the same Nordic retail/e-commerce merchant wallet, with adjacent product overlap (CRM, marketing automation).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nyehandel social profiles
Digital presenceNyehandel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nyehandel leadership team
Management profileNumber of profiles
Profiles8 records
Nyehandel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nyehandel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nyehandel
What does Nyehandel do?
Nyehandel sells an all-in-one SaaS e-commerce platform that unifies the online storefront, integrated transport administration (Nylogistik), and purchasing management in a single system. The platform is offered to Swedish and Nordic e-commerce merchants on monthly subscription tiers (Small, Large, Enterprise), with optional add-ons such as an AI Assistant for content and translation. It targets growing and established online retailers that want to replace fragmented stacks (separate webshop, logistics, purchasing tools, and plugins) with one cohesive vendor.
Is Nyehandel a public or private company?
Nyehandel is a private company. It is classified as management employee owned and is currently operating.
When was Nyehandel founded?
Nyehandel was founded in 2020. It employs 1 to 10 people.
Where is Nyehandel based?
Nyehandel is headquartered in Kristianstad, Sweden, in the Europe region.
How does Nyehandel make money?
Four revenue lines are on record. SaaS Subscription - Small Tier is the primary driver. The others are saaS Subscription - Large Tier, saaS Subscription - Enterprise Tier and AI Assistant Add-on.
Who are Nyehandel's main competitors?
Direct peers on record are BigCommerce, Centra, Litium, Shopware and Sana Commerce. Broad incumbents are Shopify, Salesforce Commerce Cloud and Optimizely. WooCommerce is listed as an others. Voyado is listed as an emerging player.
Does Nyehandel have an API?
Yes. Nyehandel offers a powerful API that enables customers to create custom integrations and automated flows for their e-commerce. The API is documented in the Control Center section of the platform, with API keys managed through the administration panel. Developer documentation is at support.nyehandel.se/sv/articles/5753502-lagga-till-api-nycklar.
What industry is Nyehandel in?
Nyehandel's product category is E-commerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).