What Voyado does

Voyado is a Stockholm-based SaaS provider of the Agentic CX Suite for Retail, an AI-powered customer experience platform that combines CRM, loyalty management, product discovery, and retail media into a single retail-native stack. Founded in 2014 (per company history), the company is privately held and majority-owned by Viking Global Investors following a June 2025 transaction, with H&M Group Ventures also a minority investor since December 2024. The platform serves more than 500 retail brands across fashion, beauty, cosmetics, electronics, home and furnishings, sports, and pharmacy, with notable customers including H&M, JACK & JONES, By Malene Birger, Paul Smith, Kicks, Dustin, Kronans Apotek, and Åhléns. Its AI capabilities include proprietary retail-trained models powering agentic marketing, algorithmic merchandising, conversational product discovery, predictive retention, and generative workflow creation via Bonnie AI.

The company's product architecture is organized around two core sub-brands — Voyado Engage (CRM, loyalty, campaign management, SMS/RCS, in-store engagement, and onsite messaging) and Voyado Elevate (AI search, recommendations, and merchandising, originating from the 2021 acquisition of Apptus). A Retail Media module launched in May 2025 and a Digital Wallet module (added through the December 2025 acquisition of WasHere) extend the suite into advertising monetization and mobile wallet-based loyalty. The platform integrates with leading POS systems, e-commerce platforms, and ad networks including Meta, TikTok, Google, Apple Wallet, and Google Wallet. Voyado distributes through direct enterprise sales (consultative 'Book a demo' motion), a partner ecosystem via Voyado Connect, and developer APIs (Engage API and Elevate API), with field offices in Stockholm and Lund, Sweden.

Voyado monetizes through enterprise SaaS subscriptions priced via custom quotes based on retailer scale, modules licensed, and number of markets served, on annual billing cycles. The company is expanding internationally from its Nordic base, supported by advisory board members Daniel Harari (Emarsys co-founder) and Linda Dauriz (former Tiger of Sweden CEO) and by a new Chief Marketing Officer hired from Adyen in February 2026. Reported customer outcomes — including 109% full-price shopper growth at By Malene Birger, 33% higher loyalty member AOV at JACK & JONES, and 27% conversion lift at Dormy — anchor its value proposition around measurable retail KPIs.

Name

Voyado

Legal name

Voyado AB

Website

https://voyado.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Voyado provides an AI-powered customer experience platform for retail, combining CRM, loyalty management, product discovery, and retail media into one suite. The Stockholm-based company serves 500+ retail brands across fashion, beauty, electronics, home, and pharmacy, and is majority-owned by Viking Global Investors.

Ownership category

akta.pro rank

Product category

Retail Customer Experience Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Retail customer experience
• Marketing automation platform
• Loyalty management software
• Product discovery engine
• Retail media network

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Voyado operates as a SaaS platform providing subscription-based access to its Agentic CX Suite. The platform combines CRM, loyalty management, product discovery, and retail media capabilities. Pricing is likely tiered based on customer size, features, and number of markets served, with the 'Book a demo' approach indicating enterprise pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Voyado provides an AI-powered customer experience platform built specifically for retail, combining CRM, loyalty management, product discovery (site search, recommendations, merchandising), retail media, and omnichannel campaign orchestration in a single suite. The platform uses retail-trained agentic AI to unify customer profiles across POS, e-commerce, loyalty, app, and email, and to deliver next-best-action decisions across email, SMS, on-site, in-store, and digital wallet channels.

Product overview

Voyado offers the Agentic CX Suite for Retail — a unified, AI-powered customer experience platform built specifically for retail. The suite combines four core product areas: (1) Customer Engagement Platform (Engage) — encompassing the Customer Loyalty Platform, Campaign Management, SMS/RCS Marketing, In-Store Omnichannel Engagement, and On-Site Messaging; (2) Product Discovery Engine (Elevate) — encompassing Site Search and Product Recommendations, acquired from Apptus; (3) Retail Media — Voyado's retail media network solution launched in 2025; and (4) Advertising — social advertising audience orchestration for Meta, TikTok, and Google. Supporting these is the Digital Wallet module for Apple and Google Wallet loyalty passes. All modules share unified customer profiles and AI decisioning, allowing retailers to connect loyalty, product discovery, and personalized marketing in a single platform.

Differentiator

Problem solved

Functional benefit

Brands

• Voyado Engage: Customer engagement platform combining native omnichannel loyalty and agentic AI for personalized one-to-one communication.
• Voyado Elevate
• Digital Wallet

Products and services

• Agentic CX Suite for Retail

Quantifiable outcome

• 109% increase in full-price shoppers for By Malene Birger
• +7 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered notable and core.

• Paul SmithnotableStrategic or Co-development Partner · 4 May 2026Paul Smith expanded its partnership with Voyado, leveraging Voyado's customer experience platform for retail to enhance customer engagement and personalization across channels.
• Verdane ElevatecoreStrategic or Co-development Partner · 25 February 2026Voyado partnered with Verdane Elevate to develop and institutionalize its Customer Success organization, moving from ad-hoc practices to a structured approach. The engagement included refining CS strategy, clarifying roles, improving organizational structure, and implementing new KPIs and metrics. Results included 46% product adoption increase and 120% NPS improvement.
• Samsøe SamsøenotableTechnology or IntegrationCase study customer using Voyado's omnichannel solutions, achieving 24.6% increase in average purchases and 109% rise in full-price shoppers.
• By Malene BirgernotableTechnology or IntegrationCase study customer achieving 109% increase in full-price shoppers and 24.6% increase in average purchases using Voyado's platform.
• NellynotableTechnology or IntegrationCase study customer achieving measurable results from implementing Voyado's omnichannel solutions.
• POS and Retail Technology PartnerscoreTechnology or IntegrationVoyado collaborates with leading POS and retail technology partners to make in-store loyalty work in practice. The platform integrates with systems running stores to enable customer identification, loyalty recognition, and purchase tracking.
• Technology and Consultancy PartnerscoreImplementation/ SI/ Consulting PartnerPartners listed on connect.voyado.com including technology partners for integrations and consultancy partners for implementation support. Developer guides and API documentation available for custom development.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Constructor: Constructor provides AI-powered product discovery (search, recommendations, browse, merchandising) for ecommerce and retail — directly comparable to Voyado Elevate, the Apptus-derived product discovery engine. Both compete for the same AI-search budgets within mid-market and enterprise retailers.
• Yotpo: Yotpo offers a retail-focused platform spanning reviews, loyalty, SMS marketing, and subscriptions — overlapping with Voyado's loyalty management, SMS/RCS marketing, and customer engagement modules. It competes for the same mid-market retail marketing budgets with similar plug-and-play positioning.
• Algolia: Algolia provides AI-powered site search and product discovery APIs for ecommerce and retail, directly comparable to Voyado Elevate's site search and product recommendation submodules. Both target digital teams inside retail brands looking to improve on-site conversion through smarter discovery.
• Klaviyo: Klaviyo is a publicly traded marketing automation and CRM platform built primarily for ecommerce and retail brands, with overlapping capabilities in email/SMS, customer profiles, segmentation, loyalty-adjacent flows, and AI-driven personalization. It is the most direct SaaS-native competitor to Voyado's customer engagement and campaign management stack.
• Ometria: Ometria is a retail-focused customer data and marketing platform with campaign orchestration, segmentation, and personalization, headquartered in the UK. It is a comparable European-headquartered competitor targeting mid-market and enterprise retailers with similar CRM + campaign positioning to Voyado.
• Bloomreach: Bloomreach provides an ecommerce personalization platform combining search, merchandising, recommendations, and marketing automation — overlapping directly with Voyado Elevate (search, recommendations, merchandising) and Engage (CRM, marketing automation). It competes head-to-head for mid-market and enterprise retail logos globally.
• Punchh (PAR Technology): Punchh, now part of PAR Technology, is a loyalty and customer engagement platform purpose-built for retail and restaurant chains, with mobile wallet, digital offers, and AI personalization — closely comparable to Voyado's Customer Loyalty Platform and Digital Wallet modules.
• SAP Emarsys: Emarsys (acquired by SAP) is an enterprise B2C marketing automation and customer engagement platform with strong retail vertical penetration, comparable omnichannel campaign orchestration, and AI-driven personalization. Daniel Harari, Emarsys co-founder, sits on Voyado's advisory board, underscoring the direct competitive overlap.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise CX suite with email, mobile, social, advertising, and personalization capabilities, plus Agentforce agentic AI. It overlaps with Voyado's Engage and Advertising modules and competes for enterprise retail RFPs at the high end of the market.
• Adobe Commerce (Magento): Adobe Commerce and Adobe Experience Cloud provide commerce, personalization, and marketing automation for retailers, including Sensei AI capabilities. Adobe competes with Voyado at the enterprise tier and offers an integrated suite that can displace point solutions like Voyado during vendor consolidation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voyado
• Instagraminstagram.com/voyado_cx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyado