What cardinal cycling group does

Cardinal Cycling Group (CCG) is a cycling investment and management company that acquires and operates premium bicycle brands with their own production facilities. Founded in 2020 and domiciled in Arkansas, CCG's portfolio currently consists of two brands: Time Bicycles, a French-origin premium carbon fiber performance and road bicycle manufacturer founded in 1987 with European manufacturing operations and a global DTC storefront; and Detroit Bikes, an American-made urban bicycle brand acquired in January 2022 that operates an integrated factory in Detroit, Michigan using American chromoly steel with in-house powder coating, assembly, and wheel building. The group's stated strategic thesis is consolidating iconic cycling brands that own their manufacturing, with an explicit narrative around reshoring bicycle production from Asia to North America, a positioning reinforced by 2022 Forbes coverage.

The underlying technology is centered on physical manufacturing rather than software. Time Bicycles has developed equipment and processes adapted from automotive and aerospace manufacturing and weaves braided carbon structures in-house, which the company states other bicycle manufacturers cannot replicate; it has also partnered with DSM to use sustainable Bio-Based Dyneema fibers in frame production. Detroit Bikes adds a vertically integrated steel bike manufacturing platform and contract manufacturing capacity for third-party brands. CCG operates distribution through brand-owned Shopify e-commerce storefronts (shop.timebicycles.com, timebicycles.com, detroitbikes.com), factory pickup in Detroit, and a separate B2B portal at cardinalcyclinggroup.com for wholesale and enterprise customers.

CCG's revenue model is a hybrid of direct-to-consumer premium bicycle sales under owned brands and B2B/OEM contract manufacturing services. Customer segments are split between premium cycling enthusiasts purchasing high-performance carbon fiber bicycles (Time) or American-made urban bicycles (Detroit Bikes) and other bicycle brands requiring manufacturing capacity, particularly in steel. Pricing is not publicly disclosed at the portfolio level; individual product pricing is available only through the brand storefronts. The company is privately held, has no disclosed funding rounds, no disclosed revenue, and no disclosed institutional or private equity backing in the available data.

Name

cardinal cycling group

Website

https://cardinalcyclinggroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Cardinal Cycling Group is a privately held cycling investment and management company that acquires and operates premium bicycle brands with proprietary manufacturing, including Time Bicycles and Detroit Bikes, serving premium cycling enthusiasts via DTC e-commerce and other brands via B2B contract manufacturing.

Ownership category

akta.pro rank

Product category

Premium Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

Keywords

• Premium bicycle manufacturing
• Carbon fiber bicycles
• Bicycle brand management
• Contract bicycle manufacturing
• Urban bike production

Headquarters

HQ city

Arkansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Revenue generated from the sale of premium bicycles under owned brands including Time Bicycles and Detroit Bikes through direct-to-consumer e-commerce and retail channels.
2. Contract Manufacturing Services: Detroit Bikes offers manufacturing services for other brands, generating revenue through OEM-style production arrangements where the company manufactures bikes for third-party bicycle brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cardinal Cycling Group is a cycling investment and management company that acquires and operates premium bicycle brands, manufacturing road and performance bicycles under Time Bicycles in Europe and American-made urban bikes under Detroit Bikes. The company also offers contract manufacturing services using proprietary carbon fiber and steel manufacturing techniques to third-party brands through a dedicated B2B platform.

Product overview

Cardinal Cycling Group (CCG) is a cycling investment and management team specializing in iconic brands and manufacturing facilities. The company operates two primary brands under its portfolio: Time Bicycles (a premium French-origin bicycle brand founded in 1987, focused on technological innovation in carbon fiber and performance bikes) and Detroit Bikes (an American urban bicycle brand utilizing domestic chromoly steel with in-house manufacturing capabilities in Detroit, Michigan). CCG manages operations in Detroit, Michigan USA and the European Union.

Differentiator

Problem solved

Functional benefit

Brands

• Time Bicycles: High-end carbon fiber bicycles founded in 1987, known for pushing boundaries of technology, design and innovation in cycling. Operates Time Bicycles Europe as a separate entity.
• Detroit Bikes

Products and services

• Time Bicycles

Quantifiable outcome

• Bringing bike-making back from Asia to North America

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Zak PashakcoreStrategic or Co-development Partner · 20 January 2022Zak Pashak, founder of Detroit Bikes, remains a partner in the company following the acquisition and takes on roles in management and business development. His continued involvement provides leadership continuity and industry expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Colnago: Colnago is a heritage Italian premium road bike manufacturer with deep racing pedigree. Directly comparable to Time Bicycles in premium European carbon road positioning and heritage brand equity.
• Priority Bicycles: Priority Bicycles is a DTC-focused urban bicycle brand with strong US brand identity. Comparable to Detroit Bikes within CCG's portfolio in the US-made urban/city bike segment and direct-to-consumer e-commerce go-to-market.
• Cervélo Cycles: Cervélo is a Canadian premium carbon road and triathlon bike manufacturer, owned by Pon. It is directly comparable to Time Bicycles within CCG's portfolio in terms of high-end carbon road performance positioning.
• BMC Switzerland: BMC is a Swiss premium bicycle brand focused on road, mountain, and performance bikes with proprietary carbon technology (Impec, Teammachine). Comparable to Time Bicycles' premium European performance positioning and tech-led differentiation.
• Pinarello: Pinarello is an Italian premium road and performance bicycle brand (owned by L Catterton). Directly comparable to Time Bicycles' positioning as a heritage European premium performance bike brand.

Broad incumbents

• Giant Manufacturing: Giant is the world's largest bicycle manufacturer (Taiwan), OEM partner to many brands and owner of its own premium labels. Comparable to CCG because of its hybrid model of contract manufacturing and own-brand premium bikes, though Giant operates at vastly larger scale.
• Pon Holdings (Cannondale, Santa Cruz, Focus): Pon is a Dutch mobility holding company that owns premium cycling brands Cannondale, Santa Cruz and Focus. It is the closest analog to CCG's multi-brand premium cycling roll-up strategy and European/US manufacturing footprint.
• Trek Bicycle Corporation: Trek is one of the world's largest premium bicycle manufacturers with vertically integrated US-based production (waterloo, WI). It is comparable to Cardinal Cycling Group across the premium road/urban bike category, brand-led DTC model, and US manufacturing footprint, though at vastly greater scale.
• Specialized Bicycle Components: Specialized is a privately held premium bicycle and equipment manufacturer with strong DTC, proprietary carbon technologies (Rider-First Engineered, suspension IP), and global brand presence. Comparable to CCG's Time Bicycles in the high-end carbon performance road segment.

Emerging players

• Allied Cycle Works: Allied is a US-based premium carbon bicycle manufacturer (Little Rock, Arkansas) that focuses on US-made high-performance frames. It is comparable to Time/Detroit Bikes because of its domestic-manufacturing premium positioning and overlap with the AGCA Arkansas cycling ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cardinal cycling group