Kulturfalter

What Kulturfalter does

Kulturfalter is a privately held cultural events portal and publishing company headquartered in Halle (Saale), Germany, with a secondary regional footprint across Mitteldeutschland (Saxony-Anhalt, Saxony, Thuringia). The company operates two web properties — kulturfalter.de as the primary events calendar and cultural magazine for Halle, and erlebe-mitteldeutschland.de as the broader regional companion portal — plus an annual printed Sommernächte summer planner co-published with the Kulturbüro der Stadt Halle and Saalesparkasse. The platform aggregates cultural event listings (concerts, theater, cinema, exhibitions, dance, lectures, children's events, gastro events, sports, science, and student life) submitted by venues and organizers, with category, location, and date filtering.

Underlying technology is a web-based CMS with search and filtering by category, location, and date; venue mapping via Google Maps; and embedded video through YouTube and Vimeo. The business model is multi-stream: (1) advertising sales for poster displays at ~110 A1/A3 locations and flyer/brochure distribution through 250+ display points across Halle and southern Saxony-Anhalt; (2) affiliate commissions from Eventim on ticket sales for listed events; (3) advertising and sponsorship in the Sommernächte magazine; (4) paid inclusion of local businesses and retailers in the Welcome Bags / Gutscheinhefte distributed to ~3,500 incoming Uni Halle students each winter semester; and (5) paid listing and promotion for galleries participating in the annual Lange Abend der Galerien, which Kulturfalter has organized since 2016. Key customer segments are Halle residents and visitors (event discovery), event organizers and cultural venues (advertising and audience reach), and businesses targeting students and culturally engaged local audiences.

Name

Kulturfalter

Website

https://kulturfalter.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kulturfalter is a privately-held Halle (Saale)-based cultural events portal and magazine serving residents, students, and visitors with aggregated listings, ticketing, advertising, distribution, and university welcome programs across Mitteldeutschland.

Ownership category

akta.pro rank

Product category

Local Cultural Events Media

NAICS

Convention and Visitors Bureaus (561591), Indoor and Outdoor Display Advertising (54185), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Cultural events calendar
• Local event listings
• Cultural magazine publishing
• Poster advertising services
• Regional event portal

Headquarters

HQ city

Halle An Der Saale

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services (Plakatierung/Poster Advertising): Kulturfalter offers poster advertising at approximately 110 locations in Halle and surroundings in A1 and A3 poster frames. Advertisers contact Herausgeber Wolfram Küssner (Tel. 0345/9760936).
2. Flyer und Broschüren (Flyer and Brochure Distribution): Kulturfalter operates its own distribution system with displays at over 250 locations across Halle city and southern Saxony-Anhalt, distributing both its own Kulturfalter magazine and client program brochures.
3. Ticket Sales (Eventim Partnership): Kulturfalter is an Eventim partner and earns commissions on tickets sold for events listed on the platform. Tickets for major events (e.g., Atze Schröder, Roland Kaiser, OneRepublic, Amy Macdonald, OMD, IC Falkenberg) are linked via affiliate tracks.
4. Sommernächte Summer Magazine: Kulturfalter publishes the annual 'Sommernächte' summer planner magazine for Mitteldeutschland in close cooperation with the Kulturbüro der Stadt Halle and Saalesparkasse. Revenue comes from advertising sales in the magazine (Anzeigen: Wolfram Küssner, Redaktion: Martin Große).
5. Welcome Bags & Gutscheinhefte (University Student Welcome Bags): Kulturfalter designs and assembles Welcome Bags for incoming university students (approximately 3,500 bags for Uni Halle per winter semester), including a coupon booklet. Revenue is generated from companies, retailers, cultural institutions, and gastronomy businesses featured in the Gutscheinheft.
6. Langer Abend der Galerien (Long Evening of Galleries): Kulturfalter has been responsible since 2016 (20+ years established in Halle) for organizing the annual Lange Abend der Galerien. Participating galleries pay to be listed and promoted as part of the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kulturfalter operates a comprehensive cultural events calendar and online magazine (kulturfalter.de) for Halle (Saale) and the broader Mitteldeutschland region, aggregating event listings from local theaters, concert venues, galleries, museums, and organizers. The platform supports ticket purchases via an Eventim partnership, publishes editorial content on cultural topics, and sells advertising services including poster placement at ~110 locations and flyer/brochure distribution across 250+ display points in the region.

Product overview

Kulturfalter is a cultural magazine and event portal for Halle (Saale), functioning as a platform-plus-services architecture. The core offerings include the Kulturfalter Kulturmagazin (cultural magazine and event portal) and Erlebe Mitteldeutschland (regional culture portal), which aggregate and display cultural events across Central Germany. These are complemented by advertising and distribution services: Plakatierung (poster placement at ~110 locations), Flyer und Broschüren (flyer distribution at 250+ display points), and the annual Sommerächte summer magazine. Additional services include Welcome Bags for university students and organization of the Lange Abend der Galerien event. The Ticket service enables event ticket sales through an Eventim partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Kulturfalter Kulturmagazin Comprehensive cultural magazine and event portal covering events, dates, and cultural news in Halle (Saale). Serves as a centralized guide for concerts, theater, exhibitions, sports, and student life across 10+ event categories.
• Erlebe Mitteldeutschland Regional culture and leisure portal covering Saxony, Saxony-Anhalt, and Thuringia, featuring event listings, cultural highlights, and activity recommendations across Central Germany.
• Plakatierung Poster advertising service allowing clients to display posters in A1 and A3 formats at approximately 110 locations throughout Halle and surrounding areas in dedicated poster frames.
• Flyer und Broschüren Distribution service for flyers and brochures through Kulturfalter's own displays at over 250 locations in Halle city area and southern Saxony-Anhalt.
• Sommernächte Summer Magazine Annual summer planner magazine published in cooperation with the Kulturbüro der Stadt Halle and Saalesparkasse, covering all open-air events including cinema, theater, concerts, and festivals from May to August across Central Germany.
• Welcome Bags Welcome bags for first-semester students at Martin Luther University Halle, including voucher booklets featuring local businesses, retailers, cultural institutions, and restaurants. Kulturfalter designs and assembles ~3,500 bags per winter semester.
• Lange Abend der Galerien Annual cultural event held on the evening before the first Advent, organized by Kulturfalter since 2016, where over 30 galleries, workshops, ateliers, and art shops in Halle open their doors for an evening of art viewing.
• Tickets Ticket sales service for events listed on the Kulturfalter platform, facilitated through the Eventim partnership with affiliate commission links.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SaalesparkassecoreGTM or Marketing Partner · 1 January 2019Saalesparkasse is a co-publisher and sponsor of the annual 'Sommernächte' summer planner magazine alongside Kulturfalter and the Kulturbüro der Stadt Halle. The partnership provides financial support and legitimizes the publication as a trusted regional cultural guide.
• Kulturbüro der Stadt HallecoreStrategic or Co-development Partner · 1 January 2019The Kulturbüro der Stadt Halle collaborates closely with Kulturfalter on the annual 'Sommernächte' summer magazine, co-publishing the publication and providing official city support for the cultural events guide.
• EventimcoreGTM or Marketing PartnerEventim is Kulturfalter's ticketing partner. Kulturfalter links to Eventim ticket pages for listed events and earns affiliate commissions on ticket sales. Major event listings (Atze Schröder, Roland Kaiser, OneRepublic, Amy Macdonald, OMD) include direct Eventim ticket links.
• Martin-Luther-Universität Halle (Uni Halle)minorStrategic or Co-development PartnerKulturfalter collaborates with the university on Welcome Bags for incoming students, working with the Studierendenrat and Studentenwerk. Kulturfalter designs and assembles ~3,500 Welcome Bags per winter semester, which also serve as an advertising vehicle for local businesses.
• Stadtmarketing Halle (Saale) GmbHminorGTM or Marketing PartnerStadtmarketing Halle GmbH partners with Kulturfalter on the 'Im Sommer nach 8' (August 6–16, 2026) market square cultural event series, providing city marketing support for the 11-evening outdoor program.
• Stadtwerke Halle GmbHcoreStrategic or Co-development PartnerStadtwerke Halle GmbH and Planetarium Halle jointly hold the Intendanz (artistic direction) for the cultural theme year 2026 'Stadt. Licht. Leben. Energie.' Kulturfalter provides editorial coverage and event listings for the theme year program.
• Planetarium HallecoreStrategic or Co-development PartnerPlanetarium Halle and Stadtwerke Halle jointly hold the Intendanz for the cultural theme year 2026 'Stadt. Licht. Leben. Energie.' Kulturfalter covers theme year events and provides editorial support.
• Volksbühne am KaulenbergminorChannel Partner/ Reseller/ DistributorVolksbühne am Kaulenberg lists its theater performances on Kulturfalter's platform and is featured in Kulturfalter's Unterstützerkampagne (support campaign) to raise funds for free cultural work in Halle.
• Studierendenrat Uni HalleminorStrategic or Co-development PartnerThe student council of Martin-Luther-Universität Halle collaborates with Kulturfalter on the Welcome Bags project for incoming students, providing student representation and logistical support.
• Studentenwerk HalleminorStrategic or Co-development PartnerStudentenwerk Halle collaborates with Kulturfalter on the Welcome Bags project for incoming university students, providing institutional support for distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global events ticketing and discovery platform. Competes for the same audience of event-goers in Halle/Mitteldeutschland and offers an alternative event-listing and ticketing infrastructure that could substitute for Kulturfalter's editorial and affiliate-ticketing layers.
• Meetup: Global events discovery and community platform. Competes for local event-discovery intent in Halle and offers event organizers a self-serve listing and ticketing alternative without local-media intermediation.
• Fever: Global events discovery and experiences platform operating in multiple European cities. Overlaps with Kulturfalter on local experience curation and ticketing, with a much larger technology and marketing stack.
• Time Out: Global city guide and events media brand covering major cities worldwide. A larger, broader incumbent in the city events discovery and listings space; operates in some German markets with overlapping audience intent but at a much larger scale.

Direct peers

• Coolibri: Regional events and culture magazine for the Ruhr area (NRW), combining a print magazine with an online event calendar and ticketing partnerships. Operates a structurally identical model to Kulturfalter but in a different German region.
• Prinz Media (prinz.de): Network of local German city magazines and event portals (Cologne, Hamburg, Munich, Stuttgart, etc.) covering events, gastronomy and nightlife. Closely matches Kulturfalter's combination of local events aggregation, editorial content, and event advertising sales.
• Mit Vergnügen: German city guide and events platform covering Berlin and other German cities. Operates a similar digital events calendar plus curated local advertising and content model, making it the closest direct analogue to Kulturfalter's regional city-guide business.

Emerging players

• Resident Advisor: Global electronic-music events platform with deep editorial coverage and ticketing. Comparable as a niche-specific events aggregator with strong community and editorial identity — similar in DNA to Kulturfalter's local cultural curation approach but scoped to a single vertical.

Others

• Eventim: Europe's largest ticketing company and Kulturfalter's existing affiliate partner. Listed here as an ecosystem participant because Eventim could both accelerate and disintermediated Kulturfalter's ticketing economics; its editorial and event-listing ambitions are a strategic wildcard for the local-portal model.

Regional players

• szeneHamburg (Szene-Verlag): Hamburg-based cultural events magazine and online portal covering concerts, theater, and city life. Operates a near-identical print-magazine + digital event-calendar + advertising model to Kulturfalter but in a larger, more affluent Hamburg market — a useful benchmark for the unit economics and scalability of the regional cultural-portal format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kulturfalter
• LinkedInlinkedin.com/company/sedir

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kulturfalter