Ask Tec

What Ask Tec does

Ask Tec d.o.o. is a Kosovo-based IT and consumer electronics distribution company, incorporated on 09.09.2011 as a d.o.o. (limited liability company) under Kosovo law and headquartered at Tahir Zajmi pn (KosovaTex), Prishtinë. The company operates as the Kosovo entity within M SAN Group, a regional IT distribution conglomerate established in 1995 that spans Kosovo, Montenegro, Bosnia and Herzegovina, Macedonia, and Serbia and claims distribution coverage across the entire European Union and neighboring countries, collectively serving more than 6,100 partners.

The company's core activity is B2B distribution of IT and consumer electronics products. Its catalog spans over 7,000 SKUs sourced from global manufacturers across hardware (computers, laptops, servers, storage, networking equipment, monitors, printers, peripherals, POS devices, UPS, cables, graphics cards, processors, tablets, video surveillance), consumer electronics (TVs, audio/video, cameras, gaming consoles, air conditioners, heat pumps, phones, batteries, chargers, e-bikes, scooters, drones, office supplies, kitchen appliances, lighting, sports gadgets, white goods), and software (antivirus, OEM, DOEM, retail, middleware). Beyond pure distribution, Ask Tec is the exclusive producer and distributor of MSGW-branded computers, manufactured in its own automated IT equipment factory. Order management and logistics are supported by a proprietary warehouse management application, WMS Asparagus, which tracks the location and movement of each of the approximately 7,000 individual SKUs in real time.

Revenue is generated through transaction-based distribution margins, MSGW hardware sales, and consumer electronics distribution, with a B2B webshop (webshop.asktec.com/xk) serving as the primary digital ordering channel for registered partners alongside specialized sales teams handling direct delivery from the central Prishtinë warehouse. Pricing is quote-based for enterprise orders and not publicly disclosed. Customer acquisition is partnership-led via the M SAN Group regional network and direct sales to IT resellers and distributors. Leadership is anchored by Director Margareta Gnjatović Spirov and Country Manager Zoran Gavrovski; the company is privately held within M SAN Group with no external equity or debt funding disclosed.

Name

Ask Tec

Legal name

ASK Tec d.o.o.

Website

https://webshop.asktec.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ask Tec d.o.o. is a Kosovo-based B2B distributor of IT hardware, consumer electronics, and software, operating within the M SAN Group regional distribution network. It serves over 6,100 partners across Southeast Europe with 7,000+ SKUs, a proprietary WMS, and exclusive MSGW-branded computers manufactured in its own automated factory.

Ownership category

akta.pro rank

Product category

IT and Consumer Electronics Distribution

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

Keywords

• IT distribution
• Consumer electronics wholesale
• B2B channel distribution
• Computer hardware distribution
• Regional electronics distributor

Headquarters

HQ city

Kosovo

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. IT Products Distribution: Distribution of IT hardware and software products from global manufacturers to regional partners. The company represents world-renowned IT and consumer electronics manufacturers, with over 7,000 products in their sales program.
2. Consumer Electronics Distribution: Distribution of consumer electronics products alongside IT products as the market needs evolved.
3. MSGW Brand Computers: Exclusive manufacturer and distributor of MSGW brand computers, produced in the company's own automated factory for IT equipment manufacturing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ask Tec is a B2B wholesale distributor of IT hardware, consumer electronics, and software from global manufacturers, supplying more than 7,000 SKUs to over 6,100 partners across Kosovo and the wider Southeast European region. The company is the exclusive producer and distributor of its MSGW branded computers, manufactured in its own automated factory, and operates a partner-facing webshop and central warehouse in Prishtinë.

Product overview

ASK Tec d.o.o. is an IT distribution company and member of the M SAN Group, founded in 2011 in Kosovo. The company distributes over 7,000 IT products and consumer electronics from global manufacturers, operates a B2B webshop platform (webshop.asktec.ks), and manufactures its own MSGW branded computers in an automated factory. The product portfolio spans hardware (computers, laptops, servers, storage, networking, peripherals, POS devices, UPS), consumer electronics (TVs, audio/video, air conditioners, drones, gaming consoles), software (antivirus, OEM, retail, middleware), and VIVAX branded products. The distribution business is the core vertical, while the webshop enables partner ordering with features like quick order, saved cart import, and advanced search.

Differentiator

Problem solved

Functional benefit

Products and services

• MSGW Branded Computers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• M SAN GroupcoreStrategic or Co-development Partner · 1 January 2011ASK TEC is a company within M SAN Group, which has been established in the regional market in the field of IT product distribution from major global manufacturers over the last decade. The Group covers the entire European Union, nearby and distant countries, with the regional distribution model enabling suppliers and partners to be reliable and financially sustainable.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• M SAN Group: ASK Tec's parent conglomerate, also the parent of sister distributors Kim Tec, Pakom, and others. Same business model (IT/CE distribution across SEE) but at group scale and across multiple countries; ASK Tec is effectively the Kosovo node of this broader entity.
• ALSO Group: A major European IT logistics and services company (now part of DCC) operating across 30+ countries. Overlaps with ASK Tec in IT/CE wholesale to resellers but at vastly larger scale, with broader value-added services like cloud marketplace, financing, and managed services.
• Ingram Micro: The world's largest IT distributor, serving resellers and retailers globally with IT hardware, software, and CE. A broad incumbent analog: same B2B distribution model, same product categories, but operating at global scale and with deeper services and logistics capabilities.
• TD Synnex: A global IT distribution and solutions aggregator formed from the merger of Tech Data and SYNNEX. Comparable in B2B distribution of IT products to resellers, with extensive vendor partnerships and logistics infrastructure; serves as a global benchmark for distribution economics.

Others

• VIVAX (as a distributed brand): A regional CE brand (TVs, white goods, air conditioners) that ASK Tec distributes in Kosovo. Not a competitor but a key vendor relationship; useful for understanding ASK Tec's positioning in CE distribution and the kind of brands that depend on regional partners for market access.
• DNS:NET: A regional IT/telecoms and distribution-adjacent provider in Central/Eastern Europe. Adjacent rather than direct: comparable in serving SEE/CEE IT channel partners but with a heavier focus on connectivity services rather than pure product distribution.

Regional players

• ComTrade Distribution: A Southeast European IT distribution company with operations across the Western Balkans (Serbia, Bosnia, Montenegro, Albania, North Macedonia). Direct geographic and product overlap with ASK Tec, though it primarily distributes value-added IT solutions and software rather than CE.

Direct peers

• ASBISc Enterprises: A publicly listed IT components and consumer electronics distributor headquartered in Cyprus with deep Central and Eastern European distribution operations. Directly comparable in product mix (components, peripherals, CE) and B2B channel partner model, though at materially larger scale.
• Kim Tec: A sister distribution company within the M SAN Group operating across Serbia, Montenegro, and Bosnia. Same product portfolio (IT hardware, consumer electronics, software), same B2B distribution model, and access to the same group-level supplier agreements. The closest functional peer to ASK Tec.
• Pakom Kompani: Another M SAN Group sister distributor operating in North Macedonia. Same parent, same IT/CE B2B distribution model, same product range; effectively a near-clone of ASK Tec in a different SEE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AskTec.Kosova
• Instagraminstagram.com/asktec.kosova?utm_medium=copy_link
• LinkedInlinkedin.com/company/asktec-member-of-m-san-grupa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ask Tec