Grupo Assista

What Grupo Assista does

Grupo Assista is a privately-held Spanish multinational services group founded in 1993 and headquartered in Valencia, operating three integrated business lines: Facility Services and Property Management (asset management, maintenance, adaptations, claims handling for real estate portfolios), Instalaciones y Mantenimiento (design, execution and maintenance of electrical, HVAC, fire protection, photovoltaic, telecommunications and EV charging installations), and BPO and Digital (contact center operations, back office, lead generation, digital marketing, and debt collection). The group serves enterprise clients including Spanish banks, insurance companies, real estate servicers (SAREB, Altamira, Haya, Servihabitat, Solvia), real estate funds, industrial corporates, and public administration bodies, with operations across 13 offices in Spain, Portugal, Colombia, Peru, and Paraguay, supported by 1,200+ direct employees and 2,500+ indirect collaborators across 50+ integrated specializations. The technology stack combines a proprietary construction management platform (GAO, implemented 2022 and integrated with Sage 200C ERP) with acquired tools including CRM Octopus and Campaign Manager from the ADSL House integration, enabling end-to-end traceability from project budgeting through invoicing.

The group earns revenue through multi-year managed service contracts and project-based engagements in facility services and installations, and through per-transaction or contracted BPO arrangements in contact center, lead generation, and debt collection for financial and insurance clients. Distribution is exclusively direct enterprise sales via a single-point-of-contact model, with no resellers or intermediaries. Growth has been driven by an active acquisition strategy, completing at least seven acquisitions since 2021 (Germanía, GDA, FELCA, Bluedec, AGC Global Corporate, ADSL House, MPS Gestión, CASA Portugal) plus a strategic minority investment in EV charging operator ELEC CHARGE POINTS, while also pursuing direct real estate development (Residencial Noguera, ESC Global Assets).

Name

Grupo Assista

Legal name

ASSISTACASA SL

Website

https://grupoassista.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Assista is a Spanish multinational services group offering integrated facility management, technical installations, and BPO/contact center services to enterprise clients across Spain, Portugal, and LATAM, supported by 1,200+ direct employees and a portfolio of acquired specialist brands.

Ownership category

akta.pro rank

Product category

Integrated Facility Management and BPO Services

NAICS

Administrative and Support Services (561), Business Service Centers (56143)

SIC

Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)

akta.pro primary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

Keywords

• Facility management services
• Technical installations
• Business process outsourcing
• Property management
• Contact center services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Facility Services & Property Management: Integrated asset management including maintenance, damage repairs, adaptations, and operational tracking for real estate portfolios. Revenue generated through service contracts with financial institutions, servicers, real estate funds, and large property owners.
2. BPO and Contact Center: Business process outsourcing including contact center operations (voice, email, chat, chatbots), back office management, lead generation and qualification, digital marketing, and debt collection services. Revenue generated through service contracts with banking, insurance, telecommunications, energy, and large corporate clients, typically on a per-transaction or contracted service basis.
3. Technical Installations and Maintenance: Design, execution, and maintenance of technical installations (electrical, HVAC, fire protection, plumbing, renewable energy, EV charging) for buildings, industry, and professional environments. Revenue generated through project contracts and ongoing maintenance service agreements, including 24/7 emergency coverage.
4. Construction and Real Estate Development: Construction, rehabilitation, and reform projects for residential and commercial real estate, including turnkey projects. Grupo Assista invests directly in property development (e.g., 188-unit Noguera project for EUR 28 million, 400-home Quantum Capital project). Revenue from development sales and construction contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo Assista provides integrated facility management, technical installations and maintenance, and business process outsourcing (BPO) services to enterprise clients. Operations span asset management, claims handling, repairs, adaptations, electrical/HVAC/fire protection/photovoltaic installations, contact center operations, telephone banking, debt collection, and digital marketing across Spain, Portugal, and LATAM. Services are delivered through own subsidiaries and a network of specialized collaborators under a unified single-vendor structure.

Product overview

Grupo Assista is a multiservice company offering integrated 360° solutions through three main business lines: Facility Services & Property Management, Instalaciones y Mantenimiento, and BPO y Digital. These operate coordinately under a unified structure. The company operates through multiple brands including Germanía (HVAC and electrical installations), FELCA (integral project management), GDA (telephone banking), iValue (BPO and collections), ADSL House (contact center and digital marketing), Bluedec (reforms and rehabilitation), and Assista Digital (end-to-end marketing). The portfolio also includes specialized divisions for Real Estate Services, Claim Management for insurers, Contact Center operations, and Energy Efficiency solutions. The company has developed proprietary software (GAO) for construction project management.

Differentiator

Problem solved

Functional benefit

Brands

• Germanía: Instalaciones mecánicas, eléctricas, energías renovables y mantenimiento técnico-legal. Awarded PRO Awards 2025 by Panasonic for innovation and sustainability.
• GDA
• FELCA
• Bluedec
• iValue
• ADSL House
• Assista Design
• Assista Business
• AGC Global Corporate
• ECO-Partner Portugal
• Desentop
• CASA

Products and services

• Facility Services & Property Management

Quantifiable outcome

• Managed a 54% operational volume increase during the DANA emergency (October 2024) while maintaining service quality and timelines
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ELEC CHARGE POINTSminorStrategic or Co-development Partner · 1 January 2025Grupo Assista acquired an equity stake in ELEC CHARGE POINTS, a company specializing in the development and installation of fast, standard, and universal charging infrastructure for electric vehicles in both public and private settings. This strategic investment aligns with Grupo Assista's sustainability goals and complements its energy efficiency and renewable energy service offerings, particularly in electric vehicle charging point installation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ISS A/S (Iberia): Global integrated facility services provider with a significant Iberian presence, offering workplace support, technical maintenance, cleaning, and building services to enterprise clients — closely mirroring Grupo Assista's facility management value proposition and target buyer (banks, corporations, real estate).
• Eulen: Spanish multiservice group providing facility management, cleaning, security, maintenance, and BPO services across Spain, Portugal, and LATAM — overlapping closely with Grupo Assista's three-pillar model (Facility Services, Installations, BPO) and the same enterprise client segments.
• Konecta: Spain-headquartered BPO and customer experience outsourcing group with major LATAM delivery (Colombia, Peru, Argentina) — the closest direct competitor to Grupo Assista's BPO y Digital division (iValue, GDA, ADSL House), including contact center services for banks, insurers, and telecoms.
• Clece (ACS group): Spanish integrated facility services and social services subsidiary of ACS, providing maintenance, cleaning, security, and energy services to public administrations and large corporates — directly competing for integrated services contracts in the same Spanish enterprise and public-sector segments.
• Atento: Large LATAM-focused BPO and CRM customer experience provider offering multichannel customer service, debt collection, and back-office support — directly comparable to the ADSL House / iValue LATAM BPO operations servicing Spanish-speaking enterprise clients.
• Ferrovial Servicios: Ferrovial's facility services arm is the largest integrated FM and infrastructure services player in Iberia, covering maintenance, installations, and energy efficiency for public and private clients — directly comparable to Grupo Assista's Facility Services and Instalaciones y Mantenimiento lines. Both target large enterprise and public-sector property portfolios across Spain and Portugal.

Regional players

• Ayesa: Spanish technology and engineering services firm with significant installations, maintenance, and energy efficiency operations in Iberia and LATAM, particularly relevant as a comparable to Grupo Assista's technical installations business (Germanía / FELCA) across similar enterprise and public-sector clients.
• Valoriza (Sacyr): Spanish multiservice company (Sacyr group) with activities in facility services, waste management, environmental services, and maintenance across Iberia and LATAM — operates a comparable integrated services platform and competes with Grupo Assista in segments like industrial cleaning (Desentop) and facility management.

Broad incumbents

• Sodexo (Iberia): Large multinational facility management and food/catering services incumbent operating across Spain and Portugal. While broader and more food-services oriented, Sodexo competes for the same integrated FM contracts that Grupo Assista targets with its facility services line.
• CBRE (Spain): Global real estate services firm providing property management, facilities, and capital markets advisory to large asset owners, servicers, and banks in Spain — overlapping with Grupo Assista's Real Estate Facility Services offering to SAREB, Altamira, and similar servicers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoassista

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Assista