Delysees
Delysees is a Toronto-founded luxury French pastry bakery operating boutiques across Canada and selling handcrafted cakes, macarons, and eclairs to affluent consumers, event planners, and hospitality clients through retail, online, catering, and experiential formats.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Delysees does
Delysees is a Toronto-based luxury dessert bar and modern French pastry retailer founded in 2013 by Fred Naggar, a Parisian-born entrepreneur whose prior career was spent building premium fashion brands (Rock & Republic, William Rast, Citizens of Humanity, Ed Hardy). The company produces handcrafted pastries daily from scratch and sells individual cakes, medium "Petit Gateau" cakes (4-serving), large celebration cakes (8–12 serving), macarons, eclairs, and curated box sets. Signature flavors include Rocher Hazelnut, Hugo Pistachio, Fraisier Strawberry, Élysées Nutella Tiramisu, and Verdi Cheesecake, with gluten-free and vegan options in the lineup. The product surface also includes celebration add-ons (toppers, premium candles) and a sub-brand experiential concept called JARDIN NOIR.
The business operates a hybrid D2C plus B2B model. Retail distribution runs through luxury boutique storefronts in Toronto (Yorkdale Shopping Centre and Ossington Avenue, with the Yorkville boutique closed), Montréal (Royalmount), and Ottawa (Lansdowne / The Glebe), with a Vancouver boutique announced as opening soon. Direct-to-consumer revenue is generated via an owned e-commerce storefront offering in-store pickup and delivery (C$39 minimum order), dine-in service at boutique locations, and on-demand delivery through UberEats. B2B revenue is generated through corporate catering, custom cake requests, event-planner services, and wholesale pastry supply to hotels, restaurants, and cafes. Pricing is unit-based for both retail pastry and JARDIN NOIR's C$85-per-guest experiential offerings. Customer acquisition runs primarily through organic social channels (Facebook, Instagram, Pinterest, X, TikTok) plus an email newsletter, with UberEats serving as a bottom-of-funnel marketplace channel. The company is privately held by founder Fred Naggar, with 11–50 employees and no disclosed institutional funding.
Delysees firmographics
Firmographics- Name
- Delysees
- Legal name
- Delysees Luxury Desserts
- Website
- https://delysees.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delysees is a Toronto-founded luxury French pastry bakery operating boutiques across Canada and selling handcrafted cakes, macarons, and eclairs to affluent consumers, event planners, and hospitality clients through retail, online, catering, and experiential formats.
- Ownership category
- akta.pro rank
Delysees industry classification
Industry- Product category
- Luxury French Pastry / Artisan Dessert Bar
- NAICS
- Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
- akta.pro secondary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Delysees is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Delysees business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Dessert Sales: Direct sales of handcrafted French pastries including cakes, macarons, and éclairs through boutique locations and online ordering for pickup or delivery.
- Online Ordering & Delivery: E-commerce model with minimum order of C$39.00 for delivery, offering home delivery within Toronto area.
- Catering & Custom Orders: Custom cake requests, corporate catering, and wholesale inquiries for event planners, restaurants, hotels, and cafes.
- Experiential Events: Premium experiences such as Mother's Day High Tea at CA$85.00 per guest, limited seating events at JARDIN NOIR venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mother's Day High Tea Experience |
| Transaction based/ take rate | Pay-as-you-go | Online Order Delivery |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Delysees product offering
Product offeringCore offering
Delysees is a Toronto-based luxury French pastry bakery and dessert bar that handcrafts modern French cakes, macarons, and eclairs daily. The company operates boutique retail locations for dine-in and to-go purchases, offers online ordering with home delivery in the Greater Toronto Area, and provides custom catering and wholesale dessert supply to events, restaurants, hotels, and cafes. Its signature JARDIN NOIR experience delivers curated luxury high-tea seating events.
Product overview
Delysees is a Toronto-based luxury dessert bar specializing in modern French pastry creations. The product portfolio centers on handcrafted cakes available in three size tiers (Individual, Medium Petit Gateau 4-serving, and Larger 8-12 serving cakes), alongside macarons, eclairs, and box sets. Core offerings include signature flavors such as Rocher Hazelnut, Hugo Pistachio, Elysees Nutella Tiramisu, Fraisier Strawberry, and Verdi Cheesecake. The experience layer includes the JARDIN NOIR concept—a curated luxury high tea experience. Services encompass custom catering for events, corporate wholesale for B2B clients, and special events. Distribution operates through boutique locations (Ossington, Yorkdale, Montreal, Ottawa with Yorkville closed and Vancouver opening soon), online ordering with C$39 minimum for pickup/delivery, and UberEats for immediate delivery needs. The company also offers celebration add-ons (toppers, candles) and targets event planners, restaurants, hotels, cafes, and individual consumers seeking luxury pastry experiences.
Differentiator
Problem solved
Functional benefit
Brands
- JARDIN NOIR: A concept by Delysees for exclusive experiences such as Mother's Day High Tea, featuring curated luxury experiences built around Delysees' signature craftsmanship.
Products and services
- Individual Cakes Handcrafted French patisserie individual cakes in flavors such as Rocher Praline Hazelnut, Louvre Cherry Chocolate, Hugo Pistachio, Fraisier Strawberry, Marcel Mango, Elysees Nutella Tiramisu, Verdi Cheesecake, L'Opera, Mille-Feuille, Elysees Cup, La Paix Lemon, and Les Marais (vegan), sold to individual consumers.
- Medium Cakes (Petit Gateau) 4-serving Petit Gateau French desserts for intimate gatherings, available in Rocher Hazelnut, Chocolate Raspberry, Hugo Pistachio, Classic Fraisier, Paradis Choco Crunch, Elysees Nutella Tiramisu, and Verdi Cheesecake flavors.
- Larger Cakes Large celebration cakes serving 8-10 or 10-12 guests in flavors including Large Rocher Hazelnut, Lepic Raspberry Chocolate, Hugo Pistachio Eclipse, Saint Marcel Mango, Paradis Choco Crunch, Elysees Nutella Tiramisu, Cloud Trio Chocolate, and Summer Verdi Cheesecake.
- Macarons and Eclairs Handcrafted macarons made with finest ingredients in curated handpick flavors, paired with premium eclairs, available to individual customers.
- Box Sets Curated box sets offering a variety of individual cake flavors, allowing customers to try multiple Delysees options in one purchase.
- JARDIN NOIR Experience Curated luxury high tea experience concept featuring exclusive seating with artfully crafted savory bites, signature pastries, moody-luxe garden atmosphere with music and lighting, and limited one-day-only celebrations.
- Custom Catering Custom cake requests with home delivery or pick-up options for special occasions, celebrations, and events.
- Corporate and Wholesale Supply Wholesale dessert supply for restaurants, hotels, cafes, and event planners requiring premium pastry offerings at volume.
- Special Events Service Event-exclusive menu with customization options for any event occasion, coordinated directly with the Delysees events team.
- Bakery Delivery Service Company-operated delivery service bringing Delysees desserts to homes or businesses across the Toronto area, with a minimum C$39 order.
- UberEats Delivery Same-day delivery of Delysees desserts through the UberEats platform, available from multiple boutique locations for immediate treat needs.
Companies that use Delysees
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Delysees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delysees partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UberEatscoreUberEats serves as the primary third-party delivery partner, enabling customers to receive Delysees treats delivered to their door within an hour. Available from Ossington, Yorkville, Yorkdale, Ottawa, and Montreal locations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Delysees competitors and assessment
Company assessmentDirect peers
- Sweet Jesus: Toronto premium dessert shop famous for Instagram-worthy creations — comparable in social-media-driven luxury dessert positioning targeting younger affluent consumers.
- Dufflet Pastries: Toronto's largest specialty bakery with retail cafes and a substantial wholesale business to hotels and restaurants — comparable as a multi-channel luxury pastry operator with strong B2B division.
- Clafouti Patisserie & Cafe: Toronto French-inspired patisserie and café operating multiple locations — comparable in French pastry focus, multi-location retail, and dine-in experience.
- Nadège Patisserie: Toronto-based French patisserie with multiple retail locations and a wholesale cake program — comparable in French pastry focus, multi-location retail, and B2B hospitality supply.
- Roselle Desserts: Toronto-based luxury dessert bar offering high-end cakes and pastries with a sit-down experience — a direct local competitor in the same luxury French pastry category.
- Pierre Hermé Paris: Acclaimed French luxury pastry house known for haute patisserie, macarons, and designer desserts sold through flagship boutiques — directly comparable in product category, craft positioning, and price points.
- Le Dolci: Toronto bakery and cupcake specialist with classes, retail, and custom cakes — comparable as a premium Toronto bakery with both consumer and B2B catering offerings.
- Bakerbots Baking: Toronto bakery and dessert shop with retail storefront and dessert bar experience — comparable in offering premium pastries, ice cream, and a sit-down experience in a Canadian market.
- Ladurée: Parisian-founded luxury patisserie and macaron brand with global boutiques, premium positioning, and cocktail/tea experiences — directly comparable to Delysees' luxury French pastry and experiential concept.
Emerging players
- Soma Chocolatemaker: Toronto-based artisan chocolate maker with retail storefronts and experiential chocolate tastings — comparable as a luxury Canadian confectionery brand with experiential retail, though narrower in chocolate focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Delysees social profiles
Digital presenceDelysees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delysees leadership team
Management profileNumber of profiles
Profiles1 record
Delysees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delysees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delysees
What does Delysees do?
Delysees is a Toronto-based luxury French pastry bakery and dessert bar that handcrafts modern French cakes, macarons, and eclairs daily. The company operates boutique retail locations for dine-in and to-go purchases, offers online ordering with home delivery in the Greater Toronto Area, and provides custom catering and wholesale dessert supply to events, restaurants, hotels, and cafes. Its signature JARDIN NOIR experience delivers curated luxury high-tea seating events.
Is Delysees a public or private company?
Delysees is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delysees founded?
Delysees was founded in 2013. It employs 11 to 50 people.
Where is Delysees based?
Delysees is headquartered in Toronto, Canada, in the North America region.
How does Delysees make money?
Four revenue lines are on record. Retail Dessert Sales are the primary driver. The others are online Ordering & Delivery, catering & Custom Orders and experiential Events.
Who are Delysees's main competitors?
Direct peers on record are Sweet Jesus, Dufflet Pastries, Clafouti Patisserie & Cafe, Nadège Patisserie, Roselle Desserts, Pierre Hermé Paris, Le Dolci, Bakerbots Baking and Ladurée. Soma Chocolatemaker is listed as an emerging player.
Does Delysees have an API?
No public API is recorded for Delysees.
What industry is Delysees in?
Delysees's product category is Luxury French Pastry / Artisan Dessert Bar. Its primary akta.pro industry code is THAFAGAI, Dessert Cafes & Dessert Bars (Sit-Down), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 5812.