CBR

What CBR does

CBR (Center for Bio-Ethical Reform, Inc.) is a California-based 501(c)(3) nonprofit founded in 1990 to advocate for the right to life of the unborn, disabled, and infirm through education and activism. The organization's methodology centers on the strategic use of graphic photographic imagery — most notably the Genocide Awareness Project (GAP), which displays large vinyl banners comparing abortion imagery with images of historical genocides on college campuses. Complementary programs include the Choice Trucks mobile billboard campaign (7-foot by 22-foot signs on trucks driving through target areas), the Airborne Reproductive Choice Campaign (aerial banner-towing over populated areas), and the Church Revival Project engaging faith-based communities.

The business model is donation-funded under 501(c)(3) status, supplemented by a small e-commerce store selling books ($0.50–$18.95), audio CDs ($7.95–$18.95), DVDs ($49.95), signs, bumper stickers, and apologetics materials, plus modest intern program fees. Distribution relies on grassroots volunteer mobilization, campus outreach, and on-the-ground field activations rather than traditional B2B/B2C sales. CBR maintains international affiliates (CBR-UK and Ireland's ICBR) and has assembled an unusually extensive First Amendment litigation track record, winning cases against the FBI, Smithsonian, multiple municipalities (Huntington Beach, Honolulu, L.A. County Sheriff), and universities (SUNY Buffalo, Indiana University, University of Calgary). Legal representation is provided through core partnerships with the American Freedom Law Center, Christian Concern, and the Justice Centre for Constitutional Freedoms. Headcount is reported at 11–50 employees; revenue and donation totals are not publicly disclosed.

Name

CBR

Legal name

Center for Bio-Ethical Reform, Inc.

Website

https://abortionno.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CBR is a California-based 501(c)(3) nonprofit founded in 1990 that promotes pro-life advocacy through campus displays (GAP), mobile billboards, aerial banners, and church outreach, supported by donations, merchandise sales, and litigated First Amendment expression in the US, UK, and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, CBR relies primarily on donations from supporters to fund operations, legal battles, and activism campaigns.
2. Product Sales: CBR operates an online store selling pro-life educational materials including books ($0.50-$18.95), audio CDs ($7.95-$18.95), DVDs ($49.95), apologetics materials, bumper stickers, signs, and business cards. Products include titles like 'Pro-Life Answers to Pro-Choice Arguments' by Randy Alcorn, 'Why Abortion is Genocide' by Gregg Cunningham, and 'Tactics in Defending the Faith' interactive DVD.
3. Intern Program Fees: CBR operates a Pro-Life Intern Program providing training in pro-life activism and advocacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Center for Bio-Ethical Reform (CBR) is a 501(c)(3) nonprofit advocacy organization that educates the public about abortion through graphic visual campaigns including the Genocide Awareness Project (GAP) at college campuses, the Choice Trucks mobile billboard campaign, and aerial banner messaging. The organization also operates an online store selling pro-life educational books, audio CDs, DVDs, signs, and apologetics materials, and supports its activities through donations and a Pro-Life Intern Program.

Product overview

The Center for Bio-Ethical Reform (CBR) is a pro-life advocacy organization operating primarily as an educational and activism platform rather than a technology product company. The organization offers a portfolio of programs and merchandise including: the Genocide Awareness Project (GAP) featuring large vinyl banners and campus outreach; the Choice Trucks mobile billboard campaign; the Key States Initiative voter education program; and the Church Revival Project. CBR's merchandise includes apologetics materials (books, CDs, DVDs), GAP display materials (signs, posters), and various pro-life educational resources. The organization's activities center on using graphic imagery to compare abortion to genocide, conducting legal battles to protect free speech rights, and providing educational resources for pro-life activism.

Differentiator

Problem solved

Functional benefit

Brands

• Genocide Awareness Project (GAP): Campus outreach program featuring outdoor displays of aborted baby pictures alongside images of other genocides to compare abortion to historical atrocities.
• Reproductive Choice Campaign (RCC)
• Church Revival Project
• Choice Trucks

Products and services

• Genocide Awareness Project (GAP) Campus Outreach An outdoor display program featuring large vinyl banners comparing abortion to historical genocides, deployed at college campuses including UC Berkeley, Notre Dame, Indiana University, SUNY Buffalo, and University of Calgary to educate students about abortion.
• Choice Trucks Mobile Billboard Campaign Mobile billboard trucks displaying 7ft x 22ft signs with graphic anti-abortion imagery driven through target cities to expose the reality of abortion to broad public audiences.
• Key States Initiative Swing state voter education project targeting key battleground states with abortion awareness messaging through outreach campaigns.
• Church Revival Project Church-based outreach program to mobilize faith communities in the pro-life movement through educational materials, presentations, and adoption resources.
• Pro-Life Intern Program Training program providing pro-life activists with structured education and hands-on experience in pro-life advocacy methods, campus outreach, and campaign work.
• Pro-Life Answers to Pro-Choice Arguments A 455-page book by Randy Alcorn providing comprehensive pro-life arguments and responses to pro-choice positions, with complete documentation.
• Does the Birth Control Pill Cause Abortions? An 88-page book by Randy Alcorn reviewing scientific data and medical opinions regarding whether birth control pills cause abortions.
• Tactics in Defending the Faith: Interactive DVD Two-DVD set with data CD for small group study by Gregory Koukl teaching skills for discussing faith and values through interactive sessions, role-playing, and self-assessment quizzes.
• Pro-Life 101: Making Your Case Persuasively 4-CD Set + Booklet Audio training set by Scott Klusendorf preparing users to give pro-life presentations to secular audiences, including the Pro-Life 101 course and The Great Abortion Debate materials.
• Why Prolife? 2-CD Set Two unabridged audio CDs read by Randy Alcorn covering critical questions central to the abortion debate including fetal humanity, ultrasound technologies, women's rights, and adoption alternatives.
• Why Abortion is Genocide A 30-page booklet by Gregg Cunningham providing the comprehensive rationale for the Genocide Awareness Project and the legitimacy of comparing abortion to other forms of genocide.
• GAP Display Signs Large-format vinyl signs featuring pro-life messaging for use in GAP campus displays and activist demonstrations, including themed banners on topics such as 'The Changing Face of Choice' and 'Dehumanization'.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Freedom Law CentercoreImplementation/ SI/ Consulting Partner · 14 March 2016AFLC represents CBR in First Amendment lawsuits, including Northland Family Planning copyright case (won fair use, $346,387.96 in fees), Honolulu ordinance challenge, and other constitutional litigation. Attorneys David Yerushalmi and Robert Muise serve as co-founders and senior counsel.
• Christian ConcerncoreStrategic or Co-development PartnerUK-based Christian advocacy organization led by Andrea Williams that coordinated legal defense for CBR-UK in Sussex Police case. Provided trial advocacy coordination and strategic support for UK affiliate operations.
• Students for Life of America (SFLA)minorStrategic or Co-development PartnerCBR has worked with SFLA at national conferences and campus organizing. Stephanie Gray has spoken at SFLA conferences. CBR prepared trademark filing to stop SFLA from threatening to sue students.
• Life Training InstituteminorStrategic or Co-development PartnerOrganization led by Scott Klusendorf that provides pro-life training resources. CBR distributes LTI materials including 'Pro-Life 101' audio curriculum.
• Kirkland & EllisminorImplementation/ SI/ Consulting PartnerMajor law firm (where Ken Starr was formerly partner) that represented CBR in defamation lawsuit against Pro-Choice Action Network, resulting in successful retraction and apology.
• Justice Centre for Constitutional Freedoms (JCCF)coreImplementation/ SI/ Consulting PartnerCanadian legal organization representing pro-life students at University of Calgary. John Carpay, JCCF President, coordinated judicial review that reversed university's discipline of students for GAP display.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Priests for Life: Catholic clergy-led pro-life education and advocacy ministry; shares CBR's education-and-preaching posture and operates within the same faith-based pro-life donor ecosystem.
• March for Life Education & Defense Fund: Organizer of the annual March on Washington and adjacent pro-life education programming; CBR is documented as a March for Life participant, making it a peer for event-driven mobilization.
• Students for Life of America: National pro-life youth organization focused on campus activism and Students for Life groups; CBR explicitly partners with SFLA and shares overlapping university outreach tactics and grassroots volunteer pipelines.
• Live Action: Pro-life advocacy organization using undercover video, media, and digital campaigns; shares CBR's emphasis on visual evidence and confrontation-style activism to shift public opinion on abortion.
• 40 Days for Life: Coordinated prayer-and-vigil campaign targeting abortion facilities globally; competes for pro-life donor dollars and volunteer time with CBR's facility picketing and truck campaigns.
• Christian Concern: UK Christian legal and advocacy organization that coordinated CBR-UK's Sussex Police litigation and runs aligned moral-issue campaigns; CBR-UK operates under its umbrella, making it a directly comparable UK counterpart.
• Created Equal: Pro-life advocacy group using graphic imagery displays on college campuses and public spaces; employs a near-identical methodology to CBR's GAP, making it the closest direct peer.

Broad incumbents

• National Right to Life Committee: Largest US pro-life federation with state affiliates; competes for the same donor base as CBR but focuses on legislative lobbying rather than graphic-imagery campus activism, making it a broader-incumbent peer.
• Americans United for Life: Pro-life legal and policy organization drafting model legislation and litigating abortion cases; overlaps CBR on legal advocacy but operates as a broader-incumbent policy shop rather than grassroots activist.
• Susan B. Anthony Pro-Life America: Political arm of the pro-life movement focused on electoral strategy and lobbying; comparable donor pool and policy objectives, but a different GTM centered on legislation and candidate scorecards versus CBR's street-level imagery campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=8lifoset42M
• Facebookfacebook.com/abortionNO
• LinkedInlinkedin.com/company/center-for-bio-ethical-reform

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBR