HiHealthCare

Name

HiHealthCare

Legal name

HiHealthCare

Website

https://hihealthcarehawaii.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

HiHealthCare is a Hawaii-based healthcare services company operating HiNursing facility staffing, HiHomeCare in-home care, and Cradles N' Crayons pediatric nursing divisions, serving hospitals, government facilities, and families across all four major Hawaiian islands.

Ownership category

akta.pro rank

Product category

Healthcare Staffing and Home Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

akta.pro secondary industries

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Healthcare staffing services
• Medical facility staffing
• Home health care
• Pediatric nursing care
• Temp-to-perm staffing

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Facility Staffing (HiNursing): Provides supplemental medical staffing for clinics, hospitals, correctional facilities, and other healthcare facilities. Offers temporary, per diem, temp-to-hire, and permanent placement options for RN, LPN, CNA, MA, and NA positions statewide. Revenue generated through staffing fees charged to healthcare facilities.
2. Home Care Services (HiHomeCare): In-home medical and non-medical care services for elderly, recuperating, disabled, and medically fragile children. Services include skilled nursing, personal care aides, companions, and homemakers. Billed hourly or per service with payment from private pay, Medicaid, and insurance providers.
3. Pediatric Home Care (Cradles N' Crayons): Specialized pediatric nursing services for medically fragile children on Oahu, including private duty nursing and respite care. Revenue from Medicaid contracted health alliances and private pay arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HiHealthCare provides healthcare staffing and home care services across Hawaii, operating three divisions: HiNursing offers temporary, per diem, temp-to-hire, and permanent placement of RN, LPN, CNA, MA, and nursing assistants to hospitals, clinics, hospices, correctional facilities, and assisted living facilities. HiHomeCare delivers in-home medical and non-medical care—skilled nursing, personal care, companionship, homemakers, and therapy dog visits—to elderly, disabled, recuperating, and medically fragile individuals. Cradles N' Crayons provides specialized pediatric home nursing, private duty nursing, and respite care for medically fragile children on Oahu.

Product overview

HiHealthCare operates as a comprehensive healthcare staffing and home care platform offering three primary divisions: HiNursing (medical facility staffing), HiHomeCare (in-home medical and non-medical care), and Cradles n' Crayons (pediatric specialty care). The company provides a full spectrum of healthcare services spanning from per diem and temp-to-hire staffing for hospitals and clinics to skilled nursing, personal care, and therapy services delivered in patient homes. Additional specialty services include geriatric care, Alzheimer's/dementia care, and pediatric home care for medically fragile children. The platform functions as a multi-module system with distinct divisions serving different healthcare delivery contexts, all unified under the HiHealthCare umbrella within The Hawaii Group portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• HiNursing: Healthcare staffing division providing temporary, per diem, temp-to-hire, and permanent placement staffing for RN, LPN, CNA, MA, NP, and NA positions statewide in Hawaii.
• HiHomeCare
• Cradles n' Crayons

Products and services

• HiNursing Medical staffing service providing statewide temporary, per diem, and temp-to-hire staffing for healthcare facilities including hospitals, clinics, hospices, and assisted living facilities, placing registered nurses, licensed practical nurses, nursing assistants, medical assistants, and health/wellness screeners.
• HiHomeCare In-home medical and non-medical care services for elderly, recuperating, disabled, and medically fragile children to help maintain independence and function, providing registered nurses, licensed practical nurses, home health aides, personal care aides, companions, homemakers, and therapy dogs.
• Cradles n' Crayons Pediatric home care agency specializing in nursing services for medically fragile children on Oahu, providing private duty nursing and skilled nursing care for ventilator and non-ventilator dependent children, with collaborations at Kapiolani Medical Center, Kaiser Medical Center, Tripler Medical Center, and Queen's Medical Center.
• Skilled Nursing Services In-home skilled nursing services for homebound patients including wound care, IV management, ventilator care, tracheostomy care, gastrostomy tube feedings, disease management, medication management, case management, dressing changes, injections, and blood glucose/blood pressure monitoring.
• Non-Medical Home Care Services Non-medical home care services for homebound individuals including companions, homemakers, certified nursing assistants, home health aides, personal care aides, and therapy dog visits.
• Geriatric Care Program Specialized program for senior clients focusing on safety, supervision, personal care, light housekeeping, and companionship to enable aging in place.
• Alzheimer's and Dementia Care Specialized care program for patients diagnosed with Alzheimer's and dementia, providing trained caregivers who help maintain independence, functionality, dignity, and security in home settings.
• Pediatric Home Care Hourly or around-the-clock pediatric nursing services for children with complex medical needs, coordinated in a family-centered approach.

Quantifiable outcome

• 14 consecutive years recognized among Hawaii's Top 250 companies (2011-2024)
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Alliance of Global Neonatal Nursing (ALIGNN)minorStrategic or Co-development Partner · 19 October 2022HiHealthCare exhibited at the 2022 ALIGNN Convention where President Lorelei Crowder was a guest speaker. Partnership provided 15% discount on registration for HiHealthCare staff. Convention brings together neonatal nursing organizations.
• Kapiolani Medical Center for Women and ChildrencoreStrategic or Co-development PartnerCradles N' Crayons collaborates with Kapiolani Medical Center for pediatric care coordination, facilitating transition from medical institution into community and home settings for medically fragile children.
• Kaiser Medical CentercoreStrategic or Co-development PartnerCollaboration for pediatric nursing services and care coordination for medically fragile children transitioning from hospital to home.
• Tripler Medical CentercoreStrategic or Co-development PartnerCollaboration for pediatric care services and nursing coordination for families with medically fragile children.
• Queen's Medical CentercoreStrategic or Co-development PartnerInterdisciplinary team collaboration for pediatric care transition and home nursing services.
• United Healthcare (Evercare)coreChannel Partner/ Reseller/ DistributorMedicaid contracted health alliance providing coverage for pediatric home care services through Cradles N' Crayons.
• Wellcare (OhanaCare)coreChannel Partner/ Reseller/ DistributorMedicaid contracted health alliance partner for pediatric nursing services.
• HMSAcoreChannel Partner/ Reseller/ DistributorHawaii Medical Service Association - contracted health insurance partner for home care services.
• AlohaCarecoreChannel Partner/ Reseller/ DistributorMedicaid health plan partner for pediatric home care and nursing services.
• UHAcoreChannel Partner/ Reseller/ DistributorUHA Health Insurance - contracted partner for home care services.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerPartnership with Make-A-Wish Foundation for providing nursing support to children with critical illnesses during dream vacations in Hawaii. Cradles N' Crayons nurses serve as 'Super Sidekick Nurses' for wish recipients.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aveanna Healthcare: Public home health platform with a large pediatric private duty nursing franchise and adult home health services — directly comparable to Cradles N' Crayons (pediatric) and HiHomeCare (adult in-home).
• BrightSpring Health Services: Diversified home and community-based health services platform including home health, hospice, and personal care services — comparable in service mix and target population to HiHealthCare.
• BAYADA Home Health Care: One of the largest U.S. non-medical home care and pediatric home health providers, with strong medically fragile children and adult in-home service lines directly comparable to HiHealthCare's HiHomeCare and Cradles N' Crayons divisions.
• Aya Healthcare: Large digital-enabled healthcare staffing platform placing nurses and allied health professionals at facilities nationwide — comparable to HiHealthCare's HiNursing facility staffing business model.
• Pennant Group: Home health, hospice, and senior living services operator with a clustered local-market operating model — comparable in service breadth and community-based delivery to HiHealthCare's island-based operating model.
• Interim HealthCare: Franchised home health, hospice, and medical staffing franchise with personal care, skilled nursing, and healthcare staffing offerings — closely aligned to HiHealthCare's three divisions.
• Maxim Healthcare Services: National provider of home healthcare, behavioral care, and medical staffing including per diem and contract placement — directly comparable across both HiNursing (facility staffing) and HiHomeCare (in-home services).

Broad incumbents

• AMN Healthcare: Largest U.S. healthcare staffing and workforce solutions company — overlaps with HiHealthCare's HiNursing per diem and contract staffing business, though at vastly greater scale and with a national, technology-enabled platform.
• LHC Group: Large national home health, hospice, and home- and community-based services provider (now part of UnitedHealth/Optum) — broad incumbent with overlapping in-home skilled nursing and personal care services.
• Encompass Health: National owner and operator of inpatient rehabilitation and home health hospitals — adjacent rather than direct, but overlaps in the post-acute and skilled home health service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HiHealthCareHawaii
• LinkedInlinkedin.com/company/hawaii-healthcare-hihealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiHealthCare