Cellular Agriculture Society

Name

Cellular Agriculture Society

Legal name

From Fauna

Website

https://CellAg.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Education and Advocacy (Cellular Agriculture)

NAICS

Agriculture, Forestry, Fishing and Hunting (11)

SIC

Agricultural Services (700)

akta.pro primary industry

Cultivated Meat Producers (Cell-Cultured Meat & Seafood) (AFANAKAC)

Keywords

• Cultivated meat awareness
• Cellular agriculture education
• Alternative protein advocacy
• Nonprofit food education
• Sustainable meat research

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: Charitable donations from individuals and organizations supporting cultivated meat awareness and research.
2. Membership Program: Membership subscriptions through members.fromfauna.org providing community access and benefits.
3. Merchandise Store: Sales of branded merchandise through online store at members.fromfauna.org/collections/all and kris-qee-shop.fourthwall.com.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cellular Agriculture Society (doing business as From Fauna) is a nonprofit organization that produces free educational content, publications, and awareness campaigns about cultivated meat. Its core offerings include the Harvard- and Stanford-profiled '90 Reasons' publication, the Modern Meat educational initiative, and Project CMF, complemented by a newsletter, a YouTube channel, and a membership/merchandise storefront that funds the awareness mission.

Product overview

From Fauna is a nonprofit organization focused on spreading awareness about cultivated meat. Rather than offering commercial products, it provides educational resources and advocacy materials including the '90 Reasons' publication (Harvard & Stanford-profiled), the Modern Meat educational initiative, and Project CMF (visioning project for meat production in 2040). The organization collaborates with academic institutions like Harvard and Oxford on research and outreach efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• '90 Reasons' Publication Free educational e-publication covering 90 reasons cultivated meat benefits people, animals, and the environment; intended for the general public, journalists, and policy audiences.
• Modern Meat Educational Initiative Education-focused initiative by From Fauna designed to broaden public understanding of cultivated meat as real meat made without killing animals.
• Project CMF (Cultivated Meat Future Vision) Visioning project articulating From Fauna's vision for meat production in 2040, exploring scenarios where cultivated meat is a significant share of global meat supply.
• From Fauna Membership Program Recurring membership subscription providing supporters with community access, updates, and benefits in support of the cultivated meat awareness mission.
• From Fauna Branded Merchandise Store Online storefront selling branded merchandise to supporters and donors, hosted at kris-qee-shop.fourthwall.com under the From Fauna brand.

Quantifiable outcome

• 94% less water required compared to conventional animal agriculture
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Harvard UniversitycoreStrategic or Co-development PartnerCollaboration with Harvard on cultivated meat research and education. From Fauna works with Harvard Innovation Labs and has co-authored the '90 Reasons' publication which was profiled by Harvard. Joint project 'From Fauna & Harvard' documented at fromfauna.org/work/harvard/.
• Oxford UniversitycoreStrategic or Co-development PartnerCollaboration with Oxford University (ora.ox.ac.uk) on cultivated meat awareness and research initiatives.
• United NationsflagshipStrategic or Co-development PartnerPartnership with the United Nations on cultivated meat awareness and sustainable food systems initiatives, documented at cellag.org/work/un/.
• Stanford UniversitycoreStrategic or Co-development PartnerCo-authorship of '90 Reasons' publication with Stanford researchers. The publication was profiled by Stanford alongside Harvard, establishing academic credibility for cultivated meat research.
• Monopo LondonminorImplementation/ SI/ Consulting PartnerDesign agency partner credited for website design work. Statement: 'Made with love by monopo' on website footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• New Harvest: New Harvest is the first research institute and nonprofit dedicated specifically to cellular agriculture, funding open-access science and field-building. It is the closest peer in cellular agriculture advocacy and education with a directly comparable mission and nonprofit business model.
• ProVeg: ProVeg is an international nonprofit advocacy organization working to accelerate the transition to alternative proteins, including cultivated meat. It operates on a similar awareness/advocacy model with comparable donor-supported revenue and policy-engaged programming.
• The Good Food Institute: The Good Food Institute is the largest nonprofit dedicated to accelerating alternative proteins, including plant-based, fermentation-derived, and cultivated meat. It is the most direct competitor in the cellular agriculture awareness/advocacy niche, with overlapping donor base, academic partnerships, and policy focus.

Others

• Food Tank: Food Tank is a nonprofit focused on building awareness of sustainable ways to alleviate hunger, obesity, and food-system challenges. Its content and policy work overlap with From Fauna's environmental and food-system narratives, but it covers a broader portfolio than cellular agriculture.
• Upside Foods: Upside Foods is a leading U.S.-based cultivated meat producer that received the first FDA and USDA clearance for cell-cultured chicken. It is an ecosystem participant From Fauna advocates for rather than a direct competitor, but operates in the same cellular agriculture category.
• Compassion in World Farming: Compassion in World Farming is a global animal-welfare organization that actively advocates for cellular agriculture as an alternative to factory farming. It is an adjacent ecosystem participant that shares From Fauna's animal-welfare motivation and policy advocacy orientation.
• FAIRR Initiative: FAIRR is a collaborative investor network engaging major institutional investors on the risks of industrial animal agriculture and the opportunities in alternative proteins. It is thematically related to From Fauna's mission but operates through financial markets rather than direct public awareness.
• Eat Just (Good Meat): Eat Just, through its GOOD Meat division, is one of the first companies to bring cultivated meat to commercial markets in Singapore and the U.S. It shares From Fauna's cultivated-meat category but differs fundamentally as a commercial producer; From Fauna's awareness work supports its commercial trajectory.
• Animal Charity Evaluators: Animal Charity Evaluators researches and promotes high-impact animal welfare interventions, including support for alternative proteins. It intersects with From Fauna's animal-welfare pillar but operates through grantmaking and meta-research rather than direct public education on cultivated meat.

Emerging players

• Cellular Agriculture Australia: Cellular Agriculture Australia is an organization dedicated to advancing cellular agriculture in the Australia / Asia-Pacific region through awareness, education, and stakeholder engagement. It is a thematically aligned peer operating a parallel advocacy model in a distinct geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/Q6xQWavrByQ
• Xx.com/CellAgriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellular Agriculture Society