Bergmann
Bäckerei Bergmann is a family-owned German bakery (Bergmann & Sohn GmbH) producing traditional artisan breads, rolls, pastries, cakes, and tortes from a central facility in Frömmstedt, Thuringia, sold through its own retail branches across Thuringia and Saxony-Anhalt, with up to 99% regional Thuringian ingredient sourcing and EU organic certification.
- Company typePrivate
- Founded1908
- HeadquartersJena, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bergmann does
Bäckerei Bergmann, legally Bergmann & Sohn GmbH, is a family-owned artisan bakery founded in 1908 and headquartered at Am Angerberg 1 in Frömmstedt (Kindelbrück municipality), Thuringia, Germany. The company operates between 251 and 500 employees and runs a single central production facility (Backstube) in Frömmstedt that supplies a network of owned retail branches (Filialen) distributed across at least eight districts in Thuringia and Saxony-Anhalt, including Landkreis Sömmerda, Erfurt, Kyffhäuserkreis, Weimarer Land, Nordhausen, Querfurt, Unstrut-Hainich-Kreis, and Sangerhausen. Management rests with three family managing directors: Winfried Bergmann, Matthias Bergmann, and Thomas Bergmann, with no external investors, parent entities, or funding rounds disclosed.
The product portfolio covers five core categories — Brote (breads), Brötchen (rolls), Kleingebäck (small pastries), Kuchen & Torten (cakes and tortes), and Snacks — produced using traditional methods including in-house natural sourdough (Natursauerteig), extended fermentation of up to 30 hours, and stone oven baking. Flagship SKU Bio Original Thüringer Landbrot carries the Original Thüringer Qualitätszeichen and is made from 96-99% Thuringian ingredients, sourced under long-term partnerships with Mühle Zitzmann Ingersleben (bio flour) and Glückauf Sondershausen (rock salt). The company holds EU organic certification (DE-ÖKO-006 via ABCERT AG) and the Deutscher Nachhaltigkeitskodex Signet 2023 for sustainability reporting.
Revenue is generated through three streams: counter sales of fresh baked goods at the retail branches, custom torten and cake orders placed via phone or contact form, and a paid experiential offering, 'Nacht des Backens,' priced at €69 per person for guided nighttime bakery tours with hands-on bread-making participation. Marketing is conducted via the company website (which includes a 360° virtual tour), Facebook and Instagram, the Knusperkarte loyalty program, and the in-person events. Distribution is exclusively through the owned retail network plus direct ordering; no wholesale, online delivery, or B2B channels are disclosed.
Bergmann firmographics
Firmographics- Name
- Bergmann
- Legal name
- Bergmann & Sohn GmbH
- Website
- https://baeckerei-bergmann.de
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bäckerei Bergmann is a family-owned German bakery (Bergmann & Sohn GmbH) producing traditional artisan breads, rolls, pastries, cakes, and tortes from a central facility in Frömmstedt, Thuringia, sold through its own retail branches across Thuringia and Saxony-Anhalt, with up to 99% regional Thuringian ingredient sourcing and EU organic certification.
- Ownership category
- akta.pro rank
Bergmann industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
Keywords
Where Bergmann is headquartered
LocationHeadquarters
- HQ city
- Jena
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Bergmann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Bakery Sales: Direct sales of freshly baked goods through owned retail branches across Thuringia and Saxony-Anhalt. Products include breads, rolls, pastries, cakes, and tortes sold over-the-counter in bakery shops.
- Event Experiences: Revenue from 'Nacht des Backens' (Night of Baking) experiences priced at 69 euros per person, including bakery tours, hands-on participation, buffet, and take-home baked goods.
- Custom Cake Orders: Custom cake and torten orders placed via phone or contact form for special occasions, described as 'persönliche Tortenbestellung'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Night of Baking Experience |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bergmann product offering
Product offeringCore offering
Bergmann is a traditional family-owned German bakery producing and selling artisan breads, rolls, pastries, cakes, and tortes. The company operates its own retail branches across Thuringia and Saxony-Anhalt, selling directly to consumers using regional Thuringian ingredients and recipes maintained since the business was founded in 1908.
Product overview
Bäckerei Bergmann is a traditional German bakery operating as a family-owned bakery (Bergmann & Sohn GmbH) in Frömmstedt, Thuringia. The company produces a comprehensive range of fresh baked goods organized into product categories: Brote (breads) including their flagship Bio Original Thüringer Landbrot, Brötchen (rolls) with various specialty types, Kleingebäcke (small pastries), Kuchen & Torten (cakes and tortes), and Snacks. The bakery emphasizes regional sourcing with ingredients from Thuringian suppliers and traditional production methods. In addition to bakery products, the company offers experiential services including the 'Nacht des Backens' (Night of Baking) immersive experience and a virtual 360-degree bakery tour. The company operates multiple retail branches throughout Thuringia and Saxony-Anhalt.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Breads Traditional German breads produced using regional Thuringian ingredients, sold to walk-in retail consumers through Bergmann's own bakery branches.
- Rolls and Small Baked Goods Daily-fresh rolls and small baked goods made with regional ingredients, retailed through Bergmann's Thuringia and Saxony-Anhalt branch network.
- Pastries Traditional German pastries produced in-house and sold at Bergmann's retail bakery locations.
- Cakes and Tortes Cakes and tortes prepared by Bergmann's bakers for individual retail customers, including custom orders.
Quantifiable outcome
- 96.95-99% Thuringian ingredients in flagship products
- +1 more outcomes
Companies that use Bergmann
Customer profileSegments1 record
Bergmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bergmann partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mühle Zitzmann IngerslebencoreLong-term flour supply partnership with Mühle Zitzmann in Ingersleben. The mill supplies Thuringian bio flour used in flagship products including Bio Original Thüringer Landbrot. This partnership ensures consistent quality and regional sourcing for grain ingredients.
- Glückauf SondershausencoreSupplier of steinsalz (rock salt) from Sondershausen used in the Bio Original Thüringer Landbrot and other products. Partnership ensures regional sourcing of salt ingredients for authentic Thuringian products.
- ABCERT AGcoreOrganic certification body (Öko-Kontrollstelle) providing EU organic certification (DE-ÖKO-006) for the bakery's organic product lines. Located in Esslingen, ABCERT conducts regular inspections and audits to maintain organic certification standards.
- VibaminorSupplier of Viba nougat used as ingredient in various tortes and pastries including Croissant mit Viba-Nougat, Viba-Nougattorte, and Marzipantorte. A traditional German confectionery brand.
- Deutscher NachhaltigkeitskodexcoreFormal sustainability reporting partnership under the German Sustainability Code (DNK) framework. The bakery reports annually on sustainability metrics following DNK standards, demonstrating commitment to ESG principles.
- EFRE ThüringenminorEuropean Regional Development Fund (EFRE) project supporting Thuringian businesses. Mentioned in connection with the bakery's sustainability and regional development initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bergmann competitors and assessment
Company assessmentDirect peers
- Bäcker Bachert: Family-owned regional bakery in Baden-Württemberg with multiple branches producing traditional German breads, rolls, and pastries. Comparable to Bergmann as a family-run multi-branch German bakery emphasizing traditional methods and regional quality.
- Bäckerei Görtz: Family-owned German retail bakery chain with multiple branches across Saarland and Rhineland-Palatinate, operating central production with regional focus and traditional artisan methods. Highly comparable to Bergmann in being a multi-branch, family-run traditional German bakery emphasizing regional identity and artisanal baking.
- K&U Bäckerei GmbH: German regional bakery chain with branches primarily within Kaufland hypermarkets across southern and central Germany. Comparable to Bergmann as a multi-branch German retail bakery operating at regional scale, though distributed through a grocery partnership model.
- Dat Backhus: Northern German retail bakery chain with branches across Hamburg, Schleswig-Holstein, and Lower Saxony, offering traditional German bakery products from central production facilities. Similar to Bergmann in operating a multi-branch retail model focused on regional German markets with central production.
- Bäcker Veit GmbH: Family-run regional bakery chain in Baden-Württemberg operating multiple branches with central production and traditional baking methods. Comparable to Bergmann in its family ownership structure, multi-branch regional retail model, and emphasis on traditional German artisan bread.
- Bäckerei Der Beck: Regional German retail bakery chain in the Hannover area, operating a multi-branch retail model with central production and a focus on traditional breads, rolls, and tortes. Comparable to Bergmann in its regional retail bakery chain structure and product range.
Broad incumbents
- Harry-Brot GmbH: One of Germany's largest industrial bread manufacturers, producing packaged breads for retail and foodservice. Comparable to Bergmann in bakery manufacturing categories, but operates at industrial scale serving grocery channels nationwide rather than operating own retail branches.
- Kamps GmbH: One of Germany's largest bakery chains with hundreds of retail branches across multiple states, operating central production facilities. Comparable to Bergmann as a multi-branch retail bakery, but at substantially greater scale and broader geographic coverage.
- Lieken GmbH: Industrial German bakery producing packaged breads, rolls, and toast for grocery retail nationwide. Comparable to Bergmann in bakery product categories, but competes as an industrial supplier rather than artisanal retail chain.
Emerging players
- Mestemacher GmbH: German organic whole-grain bread specialist focused on long-shelf-life Westphalian pumpernickel and organic breads sold through retail and foodservice nationwide. Comparable to Bergmann in its focus on organic certification and traditional fermentation, but operates at national wholesale scale rather than retail branches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bergmann social profiles
Digital presenceBergmann compliance and trust
Trust signalCompliance2 records
Bergmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergmann leadership team
Management profileNumber of profiles
Bergmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergmann
What does Bergmann do?
Bergmann is a traditional family-owned German bakery producing and selling artisan breads, rolls, pastries, cakes, and tortes. The company operates its own retail branches across Thuringia and Saxony-Anhalt, selling directly to consumers using regional Thuringian ingredients and recipes maintained since the business was founded in 1908.
Is Bergmann a public or private company?
Bergmann is a private company. It is classified as family owned and is currently operating.
When was Bergmann founded?
Bergmann was founded in 1908. It employs 251 to 500 people.
Where is Bergmann based?
Bergmann is headquartered in Jena, Germany, in the Europe region.
How does Bergmann make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are event Experiences and custom Cake Orders.
Who are Bergmann's main competitors?
Direct peers on record are Bäcker Bachert, Bäckerei Görtz, K&U Bäckerei GmbH, Dat Backhus, Bäcker Veit GmbH and Bäckerei Der Beck. Broad incumbents are Harry-Brot GmbH, Kamps GmbH and Lieken GmbH. Mestemacher GmbH is listed as an emerging player.
Does Bergmann have an API?
No public API is recorded for Bergmann.
What industry is Bergmann in?
Bergmann's product category is Artisan Bakery. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing. Its NAICS code is 311811 and its SIC code is 2050.