R. Stephens Financial

What R. Stephens Financial does

R. Stephens Financial, Inc. is a privately held, founder-owned employee benefits consulting and insurance brokerage firm established in 1993 by Richard Yuran and headquartered at 1566 Ocean Avenue, Unit 28, Sea Bright, NJ. The firm operates with 1-10 employees and serves both corporate/employer groups and individual clients across the United States, offering group health, dental and vision, life, long-term and short-term disability, and voluntary benefit programs for employer benefit packages, alongside individual products including life insurance, key person insurance, buy/sell insurance, disability income insurance, and long-term care coverage.

The firm's core technology is limited to a content-managed website (rstephensfinancial.com) featuring an extensive educational resource center with financial calculators, flipbooks, monthly newsletters, a tax library, articles, glossary, and short educational videos covering retirement planning, tax strategies, investing, Social Security, Medicare, and insurance topics. Online quote request forms are available for annuities, long-term care, group health, life insurance, individual health, and disability income products. Securities and investment advisory services are offered through a registered broker-dealer partnership with Osaic Wealth, Inc. (Member FINRA/SIPC), while insurance products are distributed through agency relationships with approximately 15 leading carriers including Aetna, AIG, Cigna, Empire Blue Cross Blue Shield, MetLife, Principal Financial Group, United Health Care, and others.

The business model is sales-led and commission-based, earning revenue through insurance brokerage commissions on placed coverage across group and individual lines, supplemented by transaction-based revenue from securities and annuity placements through Osaic Wealth. The go-to-market is a direct sales motion through the Sea Bright office, offering no-obligation reviews, complimentary rate comparisons, benefit plan summaries, and personalized one-on-one consultations with a dedicated client services manager. The firm does not publicly disclose pricing schedules, revenue figures, or client counts, and operates without disclosed venture or private equity backing, maintaining an independent founder-controlled structure under Richard Yuran's presidency.

Name

R. Stephens Financial

Legal name

R. Stephens Financial, Inc.

Website

https://rstephensfinancial.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

R. Stephens Financial is a privately held, founder-owned employee benefits consulting and insurance brokerage firm serving corporate employer groups and individual clients with group and individual insurance products, plus securities offered through Osaic Wealth, Inc.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Employee Benefits Consulting

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940), Health and Welfare Funds (525120)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Key Person Disability Insurance (FSAIAIAK), Long-Term Disability (LTD) Insurance (FSAIAIAD), Individual Disability Income Insurance (Non-Group) (FSAIAIAA), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Employee benefits consulting
• Insurance brokerage services
• Group health insurance
• Individual life insurance
• Benefits administration

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: R. Stephens Financial serves as an insurance brokerage firm, earning commissions from placing insurance coverage with various insurance carriers. They provide employee benefits consulting and brokerage services for group health, dental, vision, life, disability, and other insurance products.
2. Securities/Investment Products: Securities offered through Osaic Wealth, Inc., a registered broker-dealer (Member FINRA/SIPC). The firm provides annuity products and investment advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

R. Stephens Financial is an employee benefits consulting and insurance brokerage firm that places group and individual insurance coverage with multiple leading carriers. It brokers group health, dental, vision, life, short- and long-term disability, and voluntary programs for employers, and offers individual life, key person, buy-sell, disability income, and long-term care coverage for individuals. Securities and annuity products are offered through its registered representative relationship with Osaic Wealth, Inc.

Product overview

R. Stephens Financial is an Employee Benefits Consulting and Brokerage firm offering a comprehensive suite of insurance products and financial services. The core offering consists of group insurance products (Health, Dental & Vision, Life, Long Term & Short Term Disability, and Voluntary Programs) for employer benefit packages, complemented by individual insurance products (Life Insurance, Key Person Insurance, Buy/Sell Insurance, Disability Income, and Long Term Care). The firm provides these insurance products through relationships with multiple leading insurance carriers including Aetna, AIG, AmeriHealth, Assurant, Cigna, Empire Blue Cross Blue Shield, Guardian Life, Horizon Blue Cross Blue Shield, MetLife, Oxford Health Plans, Principal Financial Group, Sun Life Financial, United Health Care, Unum, and VSP. The company also offers supplementary educational tools including Financial Calculators (LTCI Cost of Waiting, Life Insurance, Disability Income), Flipbooks, Newsletters, Articles/Research Library, Tax Library, and Videos, all provided on a complimentary basis to clients. Securities services are offered through Osaic Wealth, Inc., a registered broker-dealer.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Health Insurance Group medical/health insurance coverage sourced from multiple leading carriers for employer benefit packages, including support for renewals, enrollments, and terminations.
• Group Dental and Vision Insurance Group dental and vision insurance coverage placed with carriers such as Aetna, AmeriHealth, Guardian, Cigna, and VSP for employer-sponsored benefits programs.
• Group Life Insurance Employer-sponsored group life insurance coverage placed with carriers such as MetLife, Prudential/Principal, Sun Life, and Unum as part of employee benefit packages.
• Group Long-Term and Short-Term Disability Insurance Group short-term and long-term disability income protection coverage for employees, sourced from carriers such as Unum, MetLife, Sun Life, and Principal.
• Voluntary Programs Voluntary, employee-paid supplemental benefits including supplemental dental, vision, and other voluntary coverage options offered alongside core group benefits.
• Individual Life Insurance Personal life insurance policies for individuals, including term, whole, universal, and variable life products placed with multiple carriers.
• Key Person Insurance Life/disability insurance on key employees funded by the business to protect the company against the loss of critical personnel.
• Buy/Sell Insurance Buy-sell agreement funding insurance that facilitates ownership transfers and business continuity in the event of a co-owner's death or disability.
• Disability Income Insurance Individual disability income protection insurance that replaces a portion of earned income if the insured becomes disabled and unable to work.
• Long-Term Care Insurance Long-term care insurance policies covering the cost of nursing home care, assisted living, and in-home care for individuals.

Quantifiable outcome

• No-obligation reviews available for existing and prospective clients

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Osaic Wealth, Inc., Member FINRA/SIPC. R. Stephens Financial operates as an associated person of the registered broker-dealer. The firm also has Form CRS available on the Osaic platform.
• AetnaminorOthersInsurance carrier partner listed on featured links page
• AIGminorOthersInsurance carrier partner listed on featured links page
• AmeriHealthminorOthersInsurance carrier partner listed on featured links page
• AssurantminorOthersInsurance carrier partner listed on featured links page
• CignaminorOthersInsurance carrier partner providing health care coverage options; also provides health care reform information
• Empire Blue Cross Blue ShieldminorOthersInsurance carrier partner listed on featured links page
• Guardian LifeminorOthersInsurance carrier partner listed on featured links page
• Horizon Blue Cross Blue Shield of NJminorOthersRegional insurance carrier partner listed on featured links page
• MetLifeminorOthersInsurance carrier partner listed on featured links page
• Oxford Health PlansminorOthersInsurance carrier partner listed on featured links page
• Principal Financial GroupminorOthersInsurance carrier partner listed on featured links page
• Sun Life FinancialminorOthersInsurance carrier partner listed on featured links page
• United Health CareminorOthersInsurance carrier partner providing health care coverage options and reform resources
• UnumminorOthersInsurance carrier partner listed on featured links page
• VSPminorOthersVision insurance carrier partner listed on featured links page

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brown & Brown, Inc. National insurance brokerage built largely through acquisitions of regional agencies, with a dedicated employee benefits segment. Directly comparable as a multi-carrier broker offering group and individual lines similar to R. Stephens' portfolio.
• USI Insurance Services: Large national insurance brokerage with a strong employee benefits and personal lines practice. Directly comparable to R. Stephens as a multi-carrier broker serving mid-market employer groups and individuals, though at significantly greater scale.
• IMA Financial Group: Independent insurance brokerage with deep employee benefits and personal lines capabilities. Comparable as a privately held, multi-carrier broker with a similar product breadth to R. Stephens, including disability, life, and LTC.
• HUB International: Mid-market insurance brokerage providing commercial and personal lines, employee benefits, and wealth services. Comparable operating model as a multi-carrier broker serving employer groups and individuals in the Northeast U.S.
• Alliant Insurance Services: National specialty insurance brokerage with strong employee benefits practice. Serves employer groups and individuals across multiple lines similar to R. Stephens' portfolio, but at greater scale.
• OneDigital: Employee benefits-focused brokerage with strong employer group orientation and growing investment/wealth advisory capabilities. Closely comparable to R. Stephens' hybrid benefits-plus-wealth model, though with national scale.
• NFP (an Aon company): Mid-market-focused insurance broker and benefits consultant with property/casualty, employee benefits, and wealth management capabilities. Directly comparable in client profile and product mix to R. Stephens.

Broad incumbents

• Marsh McLennan: Global professional services firm with Mercer (health and benefits) and Marsh (insurance brokerage) as primary divisions. Comparable in product category but addresses enterprise and large-employer clients rather than the SMB/individual segment R. Stephens serves.
• Aon plc: Global professional services firm with a major health and benefits consulting practice. Comparable in benefits category but competes at the enterprise level and through NFP at the mid-market, overlapping with R. Stephens' employer client profile.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a substantial employee benefits and wealth advisory segment. Comparable offerings but operates at massive scale and as a broad incumbent rather than a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r-stephens-financial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R. Stephens Financial