Day 4

What Day 4 does

Day 4 (DAY4) is a privately held Norwegian IT services and digitalization company headquartered in Horten, Norway, with a delivery subsidiary (Rocksoft) in Ustroń, Poland founded in 2013. The firm positions itself as a full-service outsourced IT and marketing partner for Norwegian small-to-mid-sized businesses, delivering custom digital products, IT outsourcing, e-commerce development, ERP/CRM implementation (Odoo, Pipedrive), UX/UI design, and digital marketing services including SEO, paid advertising (Google Ads, social), email marketing, and an 'External Marketing Manager' offering. Its underlying technology stack is conventional full-stack web/cloud: .NET, C#, PHP/Laravel, Vue.js, React, with delivery on Azure and Google Cloud using Docker and a microservices architecture, plus design tooling (Figma, Webflow) and e-commerce platforms (Magento 2/Adobe Commerce, WooCommerce).

The business model is project- and retainer-based professional services billed against customized scopes, with multi-year contracts and pricing on application. Go-to-market is consultative and sales-led, targeting Norwegian businesses across industrial, manufacturing, B2B services, and e-commerce verticals, with a dedicated outbound marketing function and inbound marketing via the day4.no website, SEO, and owned social channels (Instagram, Facebook, YouTube). The Poland-based subsidiary provides the bulk of delivery capacity, creating a Norway-front / Poland-build cost model. Named customers include premium coffee-solution B2B suppliers, Hjulshop.no (industrial e-commerce), an unnamed B2B/B2C industrial Magento 2 store, and Trallefabrikken (manufacturing brochures), illustrating concentration in Norwegian industrial and mid-market segments. The company is founder-led (Henrik Haukelidsæter as Managing Director), with no disclosed external institutional investment.

Name

Day 4

Legal name

DAY4

Website

https://day4.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Day 4 is a Norwegian IT services and digitalization firm that delivers outsourced IT, custom digital product development, e-commerce, ERP/CRM implementation (Odoo, Pipedrive), and digital marketing services to small and mid-sized businesses across Norway, with delivery capacity via a Polish subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Horten

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Outsourcing Services: Providing dedicated IT resources and development teams to businesses, allowing them to focus on core operations while DAY4 handles IT needs. Services include architecture planning, technical leadership, and coding.
2. Digital Product Development: Custom design, development, and implementation of innovative digital products tailored to client needs, including web applications, mobile apps, and e-commerce platforms.
3. Digital Marketing Services: Outsourced marketing department services including SEO, paid advertising (Google Ads, social media), email marketing, and marketing strategy implementation.
4. ERP and CRM Implementation: Implementation of business systems including Odoo ERP and Pipedrive CRM, including consulting, installation, customization, training, and ongoing support.
5. E-commerce Development: Development of e-commerce solutions using platforms like Magento 2, WooCommerce, and Webflow for both small and large online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Day 4 is a Norwegian IT services and digital agency that provides dedicated development teams, end-to-end digital product development (web and mobile apps), IT outsourcing, e-commerce development, ERP and CRM implementation (Odoo, Pipedrive, Magento 2), UX/UI design, and outsourced digital marketing services (SEO, paid advertising, email marketing, social media). It sells project-based and retainer engagements to Norwegian businesses across SMB and enterprise segments, supported by a Polish delivery subsidiary.

Product overview

DAY4 is an IT services and digitalization company offering a portfolio of digital products and services. The core offerings include Digital Product Development (custom app development from design to deployment), IT Outsourcing (staff augmentation and technical expertise), E-commerce Development (building online stores using platforms like WooCommerce, Webflow, and Magento 2), Web Development (websites built on Webflow), UX/UI Design (using Figma), ERP and CRM Implementation (Odoo for ERP, Pipedrive for CRM), and Marketing Services (SEO, paid advertising, email marketing, graphic design, visual identity, external marketing manager). The company specializes in technologies including React, Vue.js, PHP/Laravel, .NET, Azure, Google Cloud, Docker, microservices architecture, and DevOps. Their product competency portfolio includes Magento 2 (Adobe Commerce), Odoo ERP, Pipedrive, Webflow, Figma, Google Analytics 4, Google Search Console, Ahrefs, Mailchimp, PandaDoc, Google Ads, and Issuu for digital publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Rocksoft: Polish entity specializing in Azure and .NET development with spisskompetanse (expert competence). Located in Ustroń, Poland with 30+ employees since 2013.

Products and services

• Digital Product Development Custom end-to-end design, development, and deployment of digital products including web applications, mobile apps, and innovative software, using technologies such as PHP/Laravel, .NET, React, and Azure, for Norwegian businesses needing bespoke apps.
• IT Outsourcing Outsourced IT resources providing dedicated development teams with expertise in .NET, PHP, Vue.js, React, and Azure, including architecture planning, technical leadership, and coding, allowing clients to focus on core operations while Day 4 handles IT needs.
• E-commerce Development Custom e-commerce solutions for both small and large online stores using platforms including WooCommerce, Webflow, and Magento 2, tailored to client needs with integrations to payment, ERP, and analytics systems.
• ERP and CRM Implementation End-to-end implementation of business systems including Odoo ERP and Pipedrive CRM, covering needs assessment, installation, customization, training, and ongoing support to digitalize client processes.
• UX/UI Design User experience and interface design services using Figma to create intuitive, attractive interfaces and interactive prototypes, with user testing and tight collaboration with the development team for seamless implementation.
• Graphic Design and Production Visual design services producing brand-consistent materials such as logos, brochures, posters, and marketing materials using Adobe tools.
• Visual Identity Brand identity development including logo design, color palette, typography, and other visual elements to establish cohesive brand expression for client companies.
• SEO Search engine optimization services using tools such as Ahrefs and Google Search Console to improve organic rankings, keyword targeting, and traffic for client websites and online stores.
• Paid Advertising Targeted paid advertising services managing and optimizing campaigns on platforms like Google Ads and social media to reach target audiences and maximize return on investment.
• Email Marketing Email marketing services using tools like Mailchimp and Klaviyo to reach customers with customized campaigns and automated customer journeys.
• External Marketing Manager Outsourced marketing manager service providing experienced marketing leadership to develop and implement marketing strategies for clients that lack a full-time marketing director.
• Magento 2 (Adobe Commerce) Implementation Implementation and customization of the Magento 2 e-commerce platform for larger Norwegian online stores and B2B/B2C merchants, offering scalability, robust features, and customization for complex e-commerce needs.
• Odoo ERP Implementation Implementation and development of the Odoo ERP system for Norwegian businesses as an alternative to Tripletex, Microsoft Business Central, and SAP, covering accounting, inventory, sales, CRM, and project management.
• Pipedrive CRM Implementation Implementation and integration of Pipedrive CRM with clients' other digital tools to deliver seamless sales process management and clear visibility into sales opportunities.
• Webflow Website Development Design and development of customized, responsive websites on Webflow, combining visual freedom with CMS functionality to quickly launch client websites.
• WooCommerce Store Development WordPress-based WooCommerce store development for smaller Norwegian online retailers seeking flexibility, control, and quick time to market.

Quantifiable outcome

• Flexible dedicated teams for client projects
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• RocksoftcoreStrategic or Co-development PartnerPolish subsidiary of DAY4, founded in 2013 with 30+ employees. Specializes in Azure and .NET development with skilled designers. Located in Ustroń, Poland, they handle complex IT challenges and create innovative, scalable solutions. Contact: [email protected]
• SolvticoreChannel Partner/ Reseller/ DistributorCertified Odoo Partner with focus on problem-solving and technological innovation. Offers efficient solutions for operational challenges, bringing passion and expertise to every project.
• PipedrivecoreTechnology or IntegrationDAY4 implements and integrates Pipedrive CRM for clients, providing seamless sales process integration with other digital tools.
• OdoocoreTechnology or IntegrationDAY4 implements and develops Odoo ERP solutions for clients, positioning it as an alternative to Tripletex, Microsoft Business Central, and SAP for Norwegian businesses.
• Magento 2 (Adobe Commerce)coreTechnology or IntegrationDAY4 develops and implements Magento 2 e-commerce solutions for larger online stores with complex B2B and B2C needs, offering scalability and customization.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sannsyn AS: Sannsyn is a Norwegian digital agency focused on web development, e-commerce, and digital marketing with Magento and similar platform expertise. It is a direct peer in the Norwegian mid-market e-commerce and CMS space.
• Computas AS: Computas is a Norwegian IT consultancy delivering custom software, system development, and digital services. It is a relevant peer given DAY4's positioning in custom development and ERP/CRM-adjacent implementation work for Norwegian clients.
• Bekk Consulting AS: Bekk is a Norwegian IT and design consultancy providing custom software, design, and digital strategy. It competes for the same Norwegian enterprise and public-sector clients as DAY4's digital product development practice.
• Webstep ASA: Webstep is a publicly listed Norwegian IT consultancy providing outsourced developers and digital product development. It directly mirrors DAY4's IT outsourcing and dedicated-team model and competes for the same Norwegian client base.
• Knowit AB: Knowit is a Nordic digital consultancy with deep expertise in custom development, e-commerce platforms, and digital marketing. It is a direct peer in capability mix and a likely consolidator of mid-sized Nordic agencies like DAY4.
• Bouvet ASA: Bouvet is a publicly listed Norwegian IT consulting and digital services firm with a similar mix of custom development, e-commerce, ERP/CRM, and digital advisory work for Norwegian enterprises. It is the closest large-cap direct peer and reflects the scale DAY4 could aspire to via consolidation.
• Itera ASA: Itera is a Norwegian-headquartered, pan-European IT and digital services firm delivering custom software, e-commerce, and digital marketing. It overlaps with DAY4 across development, e-commerce, and marketing services for Nordic and European clients.
• Netlight Consulting AB: Netlight is a Nordic IT and digital strategy consultancy with offices across Scandinavia. It is comparable to DAY4 in offering senior technology and digital expertise to enterprise clients in the Nordic market.
• Bysted AS: Bysted is a Norwegian digital agency combining web development, design, and digital marketing. It directly overlaps with DAY4's website build, UX/UI, and digital marketing offerings for Norwegian clients.
• Creuna AS: Creuna is a Nordic digital agency offering strategy, design, and technology services, with a strong footprint in Norway. It directly parallels DAY4's full-service digital offering and is now part of the Knowit group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtN-I2KROhhJf3JwNzwrJ-Q
• Facebookfacebook.com/day4.no
• Instagraminstagram.com/day4__

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day 4