Codesign

What Codesign does

Codesign is an independent, founder-owned brand identity and communication design studio headquartered in Gurgaon, Haryana, India. Founded circa 2005–2008 by Rajesh Dahiya and Mohor Ray — both National Institute of Design, Ahmedabad graduates — the firm operates a lean team of approximately 12 staff including founding partners, two additional partners (Head of Projects and Head of Design), two brand design leads, two senior brand designers, and support personnel.

The studio delivers project-based professional services organised around three partnership stages: Brand Creation for new identities, Brand Transformation for repositioning and refresh, and Brand Consolidation for unifying existing brand systems. Core capabilities span brand identity design, brand positioning and naming, visual identity systems (including motion and sonic identity), packaging design, environmental and signage design, publication design, and campaign identity. Self-initiated knowledge projects include the UnBox Festival (co-founded with Quicksand, 2011–2013), Project Rising (social-impact design platform), and Dekho, an award-winning self-published anthology of conversations with Indian designers.

Codesign engages enterprise, startup, and institutional clients on a direct B2B basis with quote-based project pricing and no publicly disclosed fees. Its client roster of 70+ brands includes Royal Enfield, Tata Motors, PhonePe, Licious, Bira 91, MPL, ET Money, Navi, Moneyview, Bacardi, Levi's, Coca-Cola, and Dixcy Scott, alongside government and UN engagements (UNDP, German Missions in India). The studio is bootstrapped, has no parent company, no external institutional investment, no public listing, and no subsidiaries; revenue is not publicly disclosed. Marketing is portfolio-driven through its website, studio blog, social channels, and earned media via industry awards (D&AD, Kyoorius, CII Design Excellence).

Name

Codesign

Legal name

Codesign

Website

https://codesign.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Codesign is an independent, founder-owned brand identity and communication design studio in Gurgaon, India, delivering project-based brand creation, transformation, and consolidation services to enterprise, startup, and institutional clients across India and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Identity Design Services: Project-based professional services for brand creation, brand transformation, and brand consolidation. Engagement types include Brand Identity Design, Packaging Design, Environmental Design, and Brand Communication projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Codesign is a brand identity design studio offering professional services across three engagement types: Brand Creation (new brand identity development), Brand Transformation (identity refresh and re-positioning), and Brand Consolidation (unifying existing brand systems). Capabilities include visual identity systems with motion and sonic identity, packaging design, environmental and signage design, brand positioning and naming, publication design, and campaign identity work for ambitious brands across industry categories.

Product overview

Codesign is a brand identity design and communication design agency based in Gurgaon, India. It does not operate a software product platform. Its offerings are professional design services organized around three partnership stages: Brand Creation (new brand identity development), Brand Transformation (identity refresh and re-positioning), and Brand Consolidation (unifying existing brand systems). Service capabilities include brand identity design, brand positioning and naming, visual identity systems (including motion and sonic identity), packaging design, environmental and signage design, publication design, and campaign identity. Self-initiated knowledge projects include the UnBox Festival (interdisciplinary creative festival co-founded with Quicksand, 2011–2013), Project Rising (social impact design platform), and DEKHO (self-published anthology of conversations with Indian designers). Codesign serves clients across sectors including automotive, fintech, fashion, food and beverage, e-commerce, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• The UnBox Festival: Self-initiated interdisciplinary festival exploring creative practice, co-founded by Codesign and Quicksand in 2011. Organized 3 editions from 2011 to 2013, building a vibrant network between international and Indian artists, thinkers and performers.
• Project Rising
• Dekho

Products and services

• Brand Identity Design
• Brand Transformation

Quantifiable outcome

• PhonePe achieved 47.7% share of total UPI market in India with 1.14 billion transactions in May 2021 following brand identity implementation
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• QuicksandcoreStrategic or Co-development Partner · 1 January 2011Co-founded The UnBox Festival - an interdisciplinary creative practice festival. Codesign was part of the founding team alongside Quicksand, organizing the first 3 editions from 2011 to 2013. Codesign curated programming with focus on intersections of design with culture, media and content, and led branding and communication.
• Project Rising CommunitycoreStrategic or Co-development PartnerIndependent platform created by Codesign to explore visual communication for social impact. Encourages design students and practitioners to initiate projects for change. Rising is developed through incubated projects (created, mentored and realised by Codesign) and Learning from Others platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wolff Olins: Global brand identity and design consultancy renowned for large-scale brand expression work. Competes with Codesign for premium identity mandates with similar creative-positioning emphasis but at much larger scale.
• Saffron Brand Consultants: Independent brand strategy and identity consultancy focused on purpose-driven brand work — competes with Codesign for similar enterprise mandates across consumer and corporate brand transformation engagements.
• Moving Brands: Independent brand design consultancy delivering identity systems, motion, and brand expression work. Most comparable in studio size, independent ownership and multidisciplinary identity offerings.
• Pentagram: Partner-led design firm with a comparable model of multi-partner creative studios delivering brand identity, packaging, and visual systems work for major global clients. Closest analog to Codesign's founder-partner structure.
• Lippincott: Brand strategy and identity firm combining strategic positioning, naming, and visual identity. Overlaps with Codesign's Brand Creation and Brand Transformation service lines for senior clientele.

Emerging players

• Mother Design: Independent brand design studio in San Francisco delivering identity, packaging, and brand systems to early-growth and consumer clients — comparable in studio-style operating model and multidisciplinary identity offerings.

Regional players

• Elephant Design: India-based design consultancy headquartered in Pune with multi-decade track record of brand identity, packaging and communication work for major Indian and global clients — most direct India-based regional competitor.

Broad incumbents

• Interbrand: Global brand consulting leader with broader portfolio including brand valuation, strategy and research. Competes with Codesign for enterprise brand identity mandates but with significantly larger bench and IP-backed research stack.
• FutureBrand: Global brand consultancy competing for enterprise identity work across sectors. Broader portfolio and international network than Codesign, with comparable client categories including consumer, financial, and mobility.
• Landor & Fitch: Global brand identity and experience consultancy combining strategic brand work with spatial/experience design. Overlaps with Codesign's identity and environmental graphics capabilities at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/codesign_india
• Facebookfacebook.com/codesign.india
• LinkedInlinkedin.com/company/codesign-brand-consultants-pvt-ltd
• Instagraminstagram.com/codesign.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codesign