Care About You
Care About You Ltd is a 100% Irish-owned home care provider founded in 2012, delivering person-centred elderly care, disability care, and in-home support across 15 counties in Ireland through six regional offices, funded by HSE contracts and private-pay clients.
- Company typePrivate
- Founded2012
- HeadquartersShannon, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Care About You does
Care About You Ltd is a 100% Irish-owned home care services company founded in 2012 and headquartered in Shannon, Co. Clare. It delivers person-centred in-home care across 15 counties of Ireland through six regional offices in Shannon, Athlone, Galway, Cork, Dublin, and Carlow. Service lines include elderly care, disability care, home care, 24/7 care, in-home support, nursing-lead services, and care management, supplemented by an in-house Patient Moving & Manual Handling training programme and tax-relief advisory support for clients.
Underlying technology is intentionally minimal: the company's core offering is human-led service delivery rather than a software platform, relying on standard systems for scheduling, invoicing, payroll, and care management. Clinical oversight sits with a Governance Committee and a Nurse Tutor, and caregivers are required to hold QQI qualifications as mandated by the HSE. A small healthcare partnership with Cregg Medical provides a referral channel within the broader Irish healthcare ecosystem.
Revenue is generated through two streams: HSE (Health Service Executive) government contracts for elderly and disability care — won via the 2016 and 2018 tender processes — and private-pay arrangements with individuals and families. Go-to-market is hybrid: direct-to-consumer outreach through the company website, Facebook, LinkedIn, recruitment events, and Indeed sits alongside a sales-led path through HSE tenders and consultative Care Manager-led assessments. Pricing is quote-based rather than tiered, and the company guides customers on Home Carer Tax Credit eligibility. No revenue figures, funding rounds, or external investor backing are disclosed.
Care About You firmographics
Firmographics- Name
- Care About You
- Legal name
- Care About You Ltd
- Website
- https://careaboutyou.ie
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Care About You Ltd is a 100% Irish-owned home care provider founded in 2012, delivering person-centred elderly care, disability care, and in-home support across 15 counties in Ireland through six regional offices, funded by HSE contracts and private-pay clients.
- Ownership category
- akta.pro rank
Care About You industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In & 24/7 In-Home Care (HLADAGAI)
- akta.pro secondary industries
- In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Care About You is headquartered
LocationHeadquarters
- HQ city
- Shannon
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
Care About You business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Care Services: Care About You generates revenue through provision of home care services to individuals. Services are funded through a combination of HSE (Health Service Executive) government contracts as an approved provider, and private pay arrangements with individual clients and families.
- HSE Elderly Care and Disability Care Contracts: As a HSE Approved Provider successful in both the 2016 and 2018 Tender Processes, Care About You provides contracted care services to elderly and disabled individuals through government-funded arrangements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Care About You product offering
Product offeringCore offering
Care About You is a 100% Irish-owned home care service provider delivering person-centred care to elderly individuals, people with disabilities, and those recovering from illness or surgery across 15 counties in Ireland. Services range from 60-minute support visits to 24/7 care, including personal care, household tasks, medication management, companionship, nursing-led clinical support, and care management — delivered by QQI-qualified caregivers and coordinated through six regional offices.
Product overview
Care About You is a 100% Irish-owned home care company founded in 2012, operating as a platform of integrated care services delivered through regional offices across Ireland. The core offering centres on Person-Centred Care as the foundational philosophy, supported by distinct service modules including Home Care, Disability Care, Elderly Care, Nursing Lead Service, 24/7 Care, In-Home Support, Care Management, Tax Relief assistance, and Patient Moving & Manual Handling Training. Services are coordinated through regional offices in Shannon, Athlone, Galway, Cork, Dublin, and Carlow, with all care plans tailored to individual needs and delivered by qualified staff holding required QQI qualifications as defined by the HSE.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Home-based care services tailored to individuals of various age groups, providing support for those recovering from illness or facing challenges in daily tasks. Services include laundry, light housework, medication prompting, personal care, meal preparation, prescription ordering, pet assistance, shopping, and medication collection.
- Disability Care Person-centred care services for adults and children with disabilities, including autism spectrum disorder, epilepsy, intellectual disability, Down syndrome, cerebral palsy, and acquired brain injury. Services include community integration, personal care support, home care assistance, and teaching independent living skills.
- Elderly Care Care services aimed at promoting the health and well-being of elderly people physically, mentally, and socially. Services include assistance with daily routines, personal care, dressing, toileting, food preparation, companionship, and support with accessing necessary tasks like medication collection and shopping.
- Nursing Lead Service Clinical oversight service with governance committee monitoring quality of care delivery. Includes training provided by a highly experienced Registered General Nurse (Nurse Tutor) to front-line carers. Currently exploring development of more complex Advanced Home Care services.
- 24/7 Care Round-the-clock care service with governance policy ensuring accountability for quality and standards of care delivery at all times. Includes 24-hour emergency on-call support line, quarterly and annual reviews, and spot checks on care delivery.
- In-Home Support Comprehensive in-home support services providing assistance with personal care, medication management, mobility support, household tasks, food preparation, and emotional support and companionship. Services adapt to changing needs and promote independence and quality of life.
- Care Management Comprehensive set of services and activities helping individuals manage their care through a team-based, person-centred approach. Includes initial assessment, individualised support plan development, carer matching, monitoring of attendance, service backup plans, and service user feedback collection.
- Patient Moving & Manual Handling Training In-house training program for Patient Moving and Manual Handling offered to all employees as well as external participants. Contact available at all office locations for course information and upcoming dates.
Quantifiable outcome
- HSE approved provider status in both 2016 and 2018 tender processes demonstrates regulatory compliance
- +1 more outcomes
Companies that use Care About You
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Care About You technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Care About You partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cregg MedicalminorCregg Medical is listed as 'A Partner of' Care About You on the company website. The partnership appears to be a referral or collaboration arrangement in the healthcare sector, with Cregg Medical likely referring patients or clients who need home care services to Care About You.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Care About You competitors and assessment
Company assessmentDirect peers
- Home Instead (Ireland): Home Instead is a major international home care franchise with significant Irish operations delivering personal care, dementia care, and live-in care to elderly clients. Comparable in service breadth, HSE-approved provider status, and multi-regional office model.
- Comfort Keepers (Ireland): Comfort Keepers Ireland delivers in-home personal care, companionship, and elderly care services across Ireland. Comparable in focusing on non-medical home support and serving HSE-funded and private-pay clients.
- Bluebird Care (Ireland): Bluebird Care Ireland is a franchise network of HSE-approved home care providers offering personal care, elderly care, and disability services across multiple Irish counties. Directly comparable to Care About You in service scope, customer segments, and HSE-tender based business model.
- Heritage Home Care: Heritage Home Care is an Irish HSE-approved provider of home care services to elderly and disabled clients. Overlaps with Care About You in core service portfolio, HSE-tender eligibility, and 24/7 care offerings.
- Caremark (Ireland): Caremark Ireland is a home care franchise offering elderly care, disability care, and personal care services nationwide. It shares Care About You's HSE-approved provider model and multi-county operating structure.
- Right at Home (Ireland): Right at Home Ireland provides personal care, dementia care, and elderly care services through a network of regional offices, mirroring Care About You's hub-and-spoke operating model. Both compete for HSE contracts and private-pay clients in overlapping Irish counties.
- Irish Home Care: Irish Home Care provides HSE-funded and private home care services to elderly and disabled individuals across Ireland. Directly comparable in service mix, governance structure, and client demographics.
Broad incumbents
- TTM Healthcare: TTM Healthcare is a larger Irish healthcare staffing and home care provider that runs advanced homecare and residential disability services. Relevant because Care About You's MD previously led TTM's homecare division, and TTM competes in the same HSE tender pool.
- Mowlam Healthcare: Mowlam Healthcare operates nursing homes and home care services across Ireland. Comparable as a HSE-aligned provider offering both residential and home-based care across overlapping geography, representing a broader incumbent in the same care ecosystem.
Regional players
- Be Independent Home Care: Be Independent is an Irish home care provider focused on enabling independent living for elderly and disabled clients. Comparable in core service offerings and HSE funding reliance, though smaller geographic footprint than Care About You.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Care About You social profiles
Digital presenceCare About You financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care About You leadership team
Management profileNumber of profiles
Profiles16 records
Care About You funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care About You M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care About You
What does Care About You do?
Care About You is a 100% Irish-owned home care service provider delivering person-centred care to elderly individuals, people with disabilities, and those recovering from illness or surgery across 15 counties in Ireland. Services range from 60-minute support visits to 24/7 care, including personal care, household tasks, medication management, companionship, nursing-led clinical support, and care management — delivered by QQI-qualified caregivers and coordinated through six regional offices.
Is Care About You a public or private company?
Care About You is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care About You founded?
Care About You was founded in 2012. It employs 11 to 50 people.
Where is Care About You based?
Care About You is headquartered in Shannon, Ireland, in the Europe region.
How does Care About You make money?
Two revenue lines are on record. Home Care Services are the primary driver. The others are HSE Elderly Care and Disability Care Contracts.
Who are Care About You's main competitors?
Direct peers on record are Home Instead (Ireland), Comfort Keepers (Ireland), Bluebird Care (Ireland), Heritage Home Care, Caremark (Ireland), Right at Home (Ireland) and Irish Home Care. Broad incumbents are TTM Healthcare and Mowlam Healthcare. Be Independent Home Care is listed as a regional player.
Does Care About You have an API?
No public API is recorded for Care About You.
What industry is Care About You in?
Care About You's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAI, Live-In & 24/7 In-Home Care, with a secondary code of HSABAGAA, In-Home Respite Care (Hourly/Short-Shift). Its NAICS code is 62161 and its SIC code is 8082.