Ästad Vingård
Ästad Vingård is a family-owned Swedish vineyard resort in Halland combining organic wine production, a Michelin-starred restaurant (ÄNG), Sinnenas Spa, 54 rooms of accommodation, and conference facilities for 100+ guests, serving leisure travelers, couples, and corporate groups through direct-to-consumer bookings.
- Company typePrivate
- Founded2010
- HeadquartersTvååker, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ästad Vingård does
Ästad Vingård AB is a family-owned Swedish destination resort and vineyard operating from a single estate in Tvååker, Halland, on the edge of the Åkulla Bokskogar nature reserves. The business combines five integrated revenue streams: organic wine production (approximately 30,000 Solaris vines plus ~100 Chardonnay/Pinot Noir vines, with sparkling wines made via the traditional Champagne method), the Sinnenas Spa (a nature-inspired bathing and sauna complex), three restaurants — Michelin-starred Restaurang ÄNG, the rustic Restaurant Logen, and the spa wine bar Smakbaren/Vinhuset — accommodation (54 rooms across four categories: Sj\u00f6parken, Kvarnb\u00e4cken, Stenbacka, and timbered cabin cottages), and conference facilities for 100+ participants. The company serves two primary customer segments: leisure travelers and couples seeking spa, wine, and nature experiences, and corporate groups booking conferences, kick-offs, and team-building events. Distribution is direct-to-consumer via the proprietary boka.astadvingard.se booking system (powered by BookVisit), on-site sales, email/phone, and a dedicated corporate channel; no third-party resellers are used. Pricing is in SEK, with bundled packages ranging from SEK 615 (day conference) to SEK 8,185+ (Total Experience two-night package) per person. Ästad Vingård is the third-generation Carlsson family business, currently led by grandchildren Linda, Mattias, and Daniel who took over the property in 2010 and pivoted it from organic dairy to viticulture. The company holds KRAV two-star sustainable gastronomy certification at Restaurang ÄNG, organic viticulture certification, and GDPR compliance; it has no external investors, no parent company, and no disclosed revenue or funding history.
Ästad Vingård firmographics
Firmographics- Name
- Ästad Vingård
- Legal name
- Ästad Vingård AB
- Website
- https://astadvingard.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ästad Vingård is a family-owned Swedish vineyard resort in Halland combining organic wine production, a Michelin-starred restaurant (ÄNG), Sinnenas Spa, 54 rooms of accommodation, and conference facilities for 100+ guests, serving leisure travelers, couples, and corporate groups through direct-to-consumer bookings.
- Ownership category
- akta.pro rank
Ästad Vingård industry classification
Industry- Product category
- Destination Resort and Vineyard Hospitality
- NAICS
- Wineries (31213), Grape Vineyards (111332), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Beverages (2080), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Ästad Vingård is headquartered
LocationHeadquarters
- HQ city
- Tvååker
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ästad Vingård business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Sales of organically produced wines, primarily sparkling wines made from Solaris grapes. Wines are sold only at Ästad Vingård through on-site restaurants (Smakbaren, Restaurant Logen), wine tastings, and direct farm sales (gårdsförsäljning).
- Spa Services: Sinnenas Spa provides spa treatments and day spa access. Guests can purchase day spa packages, spa treatments, and access to both indoor and outdoor bathing environments.
- Restaurant Services: Three restaurants generate revenue: Restaurant ÄNG (Michelin-starred tasting menu restaurant), Restaurant Logen (casual dining serving breakfast, lunch, and 4-course farm menu), and Smakbaren (wine bar at Sinnenas Spa).
- Accommodation: 54 rooms for overnight stays including various categories: Sjöparken rooms with natural pools, Kvarnbäcken Standard/Superior/Premium rooms, Stenbacka rooms, and cabin cottages. RV parking spaces are also available.
- Conference Services: Conference facilities for 100+ participants with various packages including day conferences, conferences with overnight stay, and premium Conference Package Extra. Catering and team building activities are also offered.
- Package Tours: Bundled experience packages combining accommodation, dining, spa, and activities. Popular packages include Spa Package Plus (from SEK 4,740/pers), Total Experience (from SEK 8,185/pers), Hiking Package (from SEK 2,740/pers), and Conference Package Extra.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Spa Package Plus - from SEK 4,740 per person |
| Subscription | Multi-year contract | Total Experience Package - from SEK 8,185 per person |
| Subscription | Multi-year contract | Hiking Package - from SEK 2,740 per person |
| Subscription | Multi-year contract | Conference Package Extra - from SEK 5,807 per person (excl. VAT) |
| Subscription | Multi-year contract | Conference with Overnight Stay - from SEK 2,809 per person (excl. VAT) |
| Subscription | Pay-as-you-go | Day Conference - from SEK 615 per person (excl. VAT) |
| Other | Pay-as-you-go | Gift Cards - Flexible amounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ästad Vingård product offering
Product offeringCore offering
Ästad Vingård operates an integrated vineyard and destination resort combining organic wine production (primarily Solaris grape sparkling wines made via traditional Champagne method), the Sinnenas Spa nature-inspired wellness facility, three restaurants (Michelin-starred Restaurang ÄNG, Restaurant Logen, and Smakbaren wine bar), 54 hotel rooms and glamping cabins, and conference facilities for 100+ attendees. Revenue is generated through on-site wine sales, accommodation, dining, spa treatments, and bundled experience and conference packages.
Product overview
Ästad Vingård is a family-owned Swedish vineyard resort offering an integrated hospitality experience combining organic wine production, spa and wellness, fine dining, and conference facilities. The core offering spans wine production (primarily Solaris sparkling wine via traditional Champagne method), Sinnenas Spa (nature-inspired wellness with saunas and pools), three distinct restaurants (Michelin-starred Restaurang ÄNG, rustic Restaurant Logen, and spa wine bar Smakbaren), diverse accommodation options (premium Sjöparken rooms with natural pools, Kvarnbäcken and Stenbacka rooms with private saunas, and glamping cabins), and conference facilities for up to 100+ attendees. Packages bundle these elements (spa packages, hiking packages, vineyard experience packages, conference packages) creating a unified destination resort centered on organic viticulture and local Halland gastronomy.
Differentiator
Problem solved
Functional benefit
Brands
- Sinnenas Spa: Nature-inspired spa facility inspired by surrounding nature reserves, featuring indoor and outdoor bathing environments, saunas, and relaxation areas.
- Restaurang ÄNG
- Restaurang Logen
- Smakbaren
- Vingårdsbaren
Products and services
- Ästad Vingård (Main Vineyard) Sweden's largest organic vineyard located in Halland's Åkulla Bokskogar nature reserves. Produces sparkling and still wines primarily from approximately 30,000 Solaris grape vines using the traditional Champagne method. Offers wine tastings, vineyard tours, and on-site farm sales (gårdsförsäljning).
- Sinnenas Spa Nature-inspired spa facility incorporating elements from surrounding beech forests, lakes, and natural surroundings. Features indoor and outdoor pools, multiple sauna types (underwater, mill, lake, steam), cold and hot baths, day spa access, and a wine bar (Smakbaren). Age limit: 13 years.
- Restaurang ÄNG
- Restaurant Logen Farm-to-table restaurant serving rustic Nordic cuisine under Head Chef Caroline Salminen. Offers breakfast, à la carte lunches, and 4-course farm menu dinners. Seasonal menu based on Halland produce.
- Smakbaren (Wine House) Wine bar located within Sinnenas Spa. Serves Ästad's own organic wines by the glass, snacks, small dishes, and beverages. Allows guests in robes to enjoy wine while bathing.
- Sjöparken Accommodation
- Kvarnbäcken Rooms Hotel room category including Standard (29 m² with sauna), Superior (27 m² with steam sauna), and Premium (with natural stone bathtub and private spa area) options. Features tablet-controlled lighting and sound systems.
- Stenbacka Rooms Scandinavian-style rooms located 50m from Sinnenas Spa and Pengakullen vineyard. Options include Standard (25 m² with private sauna) and Superior (38 m²). More discreet and quiet location.
- Cabin Cottages (Bäckstugorna) Cozy timbered cabins next to Sinnenas Spa and brook. Features double bed, TV, Bluetooth speaker, Nespresso machine. Shared WC and shower facilities in a separate service house 10-20 meters away. Glamping experience.
- Conference Rooms Modern conference facilities including rooms named Sten (43 m², 18 attendees), Jord, Sand, and LOFTET. Equipped with latest AV technology, digital screens, projectors, and built-in sound systems. Bookable for day conferences and multi-day conferences with accommodation. Capacity for 100+ participants across the venue.
- Spa Package + ÄNG Overnight spa package including Sinnenas Spa access with bathrobe, slippers, and towel loan; tasting menu dinner at Restaurang ÄNG; overnight stay; and breakfast. Bookable Monday-Friday only. Starting from SEK 4,740 per person.
- Totalupplevelsen (Total Experience Package) Two-night comprehensive experience including Sinnenas Spa access, tasting menu at ÄNG, 4-course farm menu at Logen, tasting breakfast at ÄNG, and two nights of hotel accommodation. Bookable Sunday-Friday. Starting from SEK 8,185 per person.
- Vandringspaket (Hiking Package) Hiking-focused package in Åkulla beech forests including morning coffee, lunch packets, trail maps, spa access, 4-course farm menu dinner, overnight stay, and breakfast. Starting from SEK 2,740 per person.
- Konferenspaket Extra (Conference Package Extra) Premium two-day conference package with 2-course conference lunch, cheese and charcuterie afternoon fika, tasting menu at ÄNG, overnight stay with sauna, and morning and afternoon fika. Starting from SEK 5,807 per person (excluding VAT).
- Gift Cards Gift vouchers with flexible monetary amounts valid for two years. Delivered as PDF to email. Redeemable for packages, spa visits, restaurant meals, or wine activities. Physical cards available at reception only.
Quantifiable outcome
- Organic sparkling wine production from approximately 30,000 Solaris grape vines
- +1 more outcomes
Companies that use Ästad Vingård
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ästad Vingård technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Ästad Vingård partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Varbergs KusthotellminorSister hotel relationship mentioned in booking system notes. Guests can contact the booking department to use Ästad Vingård gift cards at Varbergs Kusthotell, or vice versa.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ästad Vingård competitors and assessment
Company assessmentDirect peers
- Österlen Vingård: Vineyard in Sweden's Österlen region producing organic wines with vineyard tours and farm-gate sales. Comparable business model combining Swedish organic viticulture with experiential wine tourism.
- Kullabergs Vingård: Swedish vineyard at the Kullaberg peninsula offering organic wines, vineyard tours, and on-site hospitality. Comparable as a destination-oriented Nordic winery integrating wine with tourism.
- Blaxsta Vingård: Swedish vineyard estate producing organic wines with on-site tasting, restaurant, and accommodation. Closest domestic peer with an integrated vineyard-hospitality model anchored on a single rural site.
- Hällåkra Vingård: Skåne-based Swedish vineyard combining organic grape cultivation with on-site wine sales and food experiences. Directly comparable as a Nordic estate winery monetizing both wine and visitor experiences.
Regional players
- Quinta Nova de Nossa Senhora do Carmo: Portuguese Douro Valley wine estate with on-site hotel, restaurant, and vineyard experiences. Highly comparable destination-winery-hospitality model; relevant as a regional (non-Nordic) benchmark for estate-resort economics.
- Castello di Ama: Tuscany-based wine estate combining high-end Chianti Classico production with hospitality, art installations, and on-site dining. Comparable as a destination vineyard-resort pairing premium wine with curated guest experiences in a different geography.
Broad incumbents
- Hotel Tylösand: Long-established luxury Swedish coastal resort near Halmstad with spa, conference facilities, and dining. Comparable as a premium Swedish destination resort with strong B2B conference and leisure crossover, though without the vineyard anchor.
- Steningevik: Swedish luxury estate hotel and conference venue near Stockholm offering spa, fine dining, and event facilities. Comparable as a high-end Swedish resort property combining accommodation, dining, and corporate events, though without wine production.
Others
- Varbergs Kusthotell: Swedish coastal sister hotel already cross-linked to Ästad via gift card reciprocity and group ownership. Comparable as an affiliated complementary property rather than a competitor; useful for benchmarking sister-hotel distribution and brand extension.
Emerging players
- Domaine de la Chapelle: Boutique French vineyard estate offering wine, hospitality, and culinary experiences. Comparable as an emerging single-property vineyard-resort concept integrating production with on-site guest programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ästad Vingård social profiles
Digital presenceÄstad Vingård compliance and trust
Trust signalCompliance3 records
Ästad Vingård financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ästad Vingård leadership team
Management profileNumber of profiles
Profiles3 records
Ästad Vingård funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ästad Vingård M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ästad Vingård
What does Ästad Vingård do?
Ästad Vingård operates an integrated vineyard and destination resort combining organic wine production (primarily Solaris grape sparkling wines made via traditional Champagne method), the Sinnenas Spa nature-inspired wellness facility, three restaurants (Michelin-starred Restaurang ÄNG, Restaurant Logen, and Smakbaren wine bar), 54 hotel rooms and glamping cabins, and conference facilities for 100+ attendees. Revenue is generated through on-site wine sales, accommodation, dining, spa treatments, and bundled experience and conference packages.
Is Ästad Vingård a public or private company?
Ästad Vingård is a private company. It is classified as family owned and is currently operating.
When was Ästad Vingård founded?
Ästad Vingård was founded in 2010. It employs 51 to 100 people.
Where is Ästad Vingård based?
Ästad Vingård is headquartered in Tvååker, Sweden, in the Europe region.
How does Ästad Vingård make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are spa Services, restaurant Services, accommodation, conference Services and package Tours.
Who are Ästad Vingård's main competitors?
Direct peers on record are Österlen Vingård, Kullabergs Vingård, Blaxsta Vingård and Hällåkra Vingård. Regional players are Quinta Nova de Nossa Senhora do Carmo and Castello di Ama. Broad incumbents are Hotel Tylösand and Steningevik. Varbergs Kusthotell is listed as an others. Domaine de la Chapelle is listed as an emerging player.
Does Ästad Vingård have an API?
No public API is recorded for Ästad Vingård.
What industry is Ästad Vingård in?
Ästad Vingård's product category is Destination Resort and Vineyard Hospitality. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.