Ellie's Table
- Company typePrivate
- Founded1967
- HeadquartersSan Juan Capistrano, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ellie's Table firmographics
Firmographics- Name
- Ellie's Table
- Legal name
- Ellie's Table
- Website
- https://elliestable.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ellie's Table industry classification
Industry- Product category
- Cafe & Bakery
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where Ellie's Table is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ellie's Table business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Cafe Sales: In-cafe dining and takeout at two Orange County locations (Egan House in San Juan Capistrano and Boardwalk in Irvine) featuring made-from-scratch breakfast, lunch, pastries, coffee, and specialty beverages.
- Catering Services: Catering menu for special occasions including breakfast, lunch, dinner, and dessert options. Includes pick-up catering and event catering services with customizable menus.
- Gift Cards: Digital gift cards sold through ToastTab platform for both cafe locations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ellie's Table product offering
Product offeringCore offering
Ellie's Table operates two scratch-made cafes and bakeries in Orange County, California, serving breakfast, lunch, pastries, and specialty coffee under proprietary family recipes originating from matriarch Eleanor Mastroianni. The company complements its dine-in and takeout cafe business with an event catering program for breakfast, lunch, dinner, and dessert occasions.
Product overview
Ellie's Table is a cafe and bakery brand by Jay's Catering offering a unified cafe experience across two Orange County locations. The core offering includes scratch-made breakfast, lunch, pastries, and coffee, with signature products rooted in Eleanor Mastroianni's original recipes from 1967 (Palm Sandwiches, Cinnamon Rolls, Carrot Cake). The product portfolio includes two physical cafe sub-brands (Egan House in San Juan Capistrano and The Boardwalk in Irvine), a catering program with separate Pick Up Catering and Dinner Catering menus, and seasonal rotating specials. All items are made fresh daily with sustainable ingredients and accommodate special diets (gluten-free, vegan, vegetarian).
Differentiator
Problem solved
Functional benefit
Companies that use Ellie's Table
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ellie's Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Ellie's Table partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jay's Catering Co.coreParent company and sister brand. Jay's Catering Co. is the original family catering business founded in 1967 by Jay and Eleanor Mastroianni. Ellie's Table cafe concept was created as an extension of the catering brand, offering the same quality homemade food in a cafe setting. Both brands operate together as part of the Mastroianni family's hospitality portfolio including other venues like Estate on Second, Hangar 21, The Executive Hangar, Grand Gimeno, and Serra Plaza.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Ellie's Table competitors and assessment
Company assessmentEmerging players
- Loafiez: Smaller-scale specialty bakery concept with cafe presence. Comparable to Ellie's Table as a small, scratch-baking cafe concept in the California market with a focus on premium, made-from-scratch baked goods.
- Sprinkles Cupcakes: Boutique cupcake and dessert cafe chain founded in Southern California. Comparable to Ellie's Table on signature dessert items, cafe-style sit-down service, and California bakery origin story.
Broad incumbents
- Panera Bread: National bakery-cafe chain serving soups, salads, sandwiches, and baked goods in a cafe format. Comparable to Ellie's Table on bakery-cafe hybrid positioning, lunch-oriented menu, and online ordering / catering business lines, though at vastly larger scale.
- Starbucks: Global coffee and breakfast chain with ubiquitous California locations. Relevant as the dominant competitive incumbent in the cafe-bakery space Ellie's Table competes in, particularly for morning coffee and pastry occasions.
- Peet's Coffee: Major specialty coffee roaster and cafe chain with broad California presence. Comparable as a higher-volume cafe competitor offering coffee plus light food and pastries, representing the larger incumbent side of the cafe market Ellie's Table competes in.
- The Coffee Bean & Tea Leaf: Larger established specialty coffee and tea chain with strong Southern California presence. Comparable as a coffee-and-pastry-focused cafe competitor to Ellie's Table, though operating at much greater scale and serving a more standardized menu.
Direct peers
- Mendocino Farms: Premium sandwich and salad concept with strong daytime cafe presence in Southern California office complexes. Comparable to Ellie's Table on lunchtime professional clientele, Irvine/OC footprint (including office park locations), and scratch-made food positioning.
- Sidecar Doughnuts: Southern California craft doughnut and bakery concept specializing in seasonal, made-from-scratch pastries. Comparable to Ellie's Table on premium bakery positioning, seasonal menu innovation, and small-batch Southern California footprint.
- SusieCakes: Specialty bakery and cafe chain offering scratch-made baked goods, breakfast, and lunch in a sit-down cafe format across Southern California and beyond. Highly comparable to Ellie's Table on product (signature cakes, pastries, made-from-scratch), service model (dine-in cafe plus retail), and regional California positioning.
- Urth Caffé: Southern California-based cafe and bakery chain emphasizing organic, sustainable ingredients, signature coffee drinks, and fresh pastries. Comparable to Ellie's Table on the cafe-bakery hybrid model, sustainable ingredient positioning, and concentration in the OC / LA market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ellie's Table social profiles
Digital presenceEllie's Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ellie's Table leadership team
Management profileNumber of profiles
Profiles4 records
Ellie's Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ellie's Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ellie's Table
What does Ellie's Table do?
Ellie's Table operates two scratch-made cafes and bakeries in Orange County, California, serving breakfast, lunch, pastries, and specialty coffee under proprietary family recipes originating from matriarch Eleanor Mastroianni. The company complements its dine-in and takeout cafe business with an event catering program for breakfast, lunch, dinner, and dessert occasions.
Is Ellie's Table a public or private company?
Ellie's Table is a private company. It is classified as family owned and is currently operating.
When was Ellie's Table founded?
Ellie's Table was founded in 1967. It employs 11 to 50 people.
Where is Ellie's Table based?
Ellie's Table is headquartered in San Juan Capistrano, United States, in the North America region.
How does Ellie's Table make money?
Three revenue lines are on record. Retail Cafe Sales are the primary driver. The others are catering Services and gift Cards.
Who are Ellie's Table's main competitors?
Emerging players on record are Loafiez and Sprinkles Cupcakes. Broad incumbents are Panera Bread, Starbucks, Peet's Coffee and The Coffee Bean & Tea Leaf. Direct peers are Mendocino Farms, Sidecar Doughnuts, SusieCakes and Urth Caffé.
Does Ellie's Table have an API?
No public API is recorded for Ellie's Table.
What industry is Ellie's Table in?
Ellie's Table's product category is Cafe & Bakery. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722511 and its SIC code is 5812.